{"id":18228,"date":"2022-10-12T23:26:00","date_gmt":"2022-10-12T23:26:00","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/customers\/viz-media-success\/"},"modified":"2026-10-06T22:26:51","modified_gmt":"2026-10-06T22:26:51","slug":"viz-media-success","status":"publish","type":"customer_posts","link":"https:\/\/emplifi.io\/fr\/customers\/viz-media-success\/","title":{"rendered":"VIZ 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Emplifi offre de nombreuses fonctionnalit\u00e9s vraiment int\u00e9ressantes pour int\u00e9grer tr\u00e8s facilement l'UGC \u00e0 notre site, sans d\u00e9veloppement suppl\u00e9mentaire. Beaucoup de membres de notre \u00e9quipe peuvent s'y mettre et faire ce qu'il faut.\"","customer_card_quote_author":"Ryan Crowder","customer_card_quote_author_title":"Senior Social Media Manager, VIZ Media","customer_card_stats":[{"stat":"27.55%","description":"Taux d'engagement de la galerie \"Fan Zone\""},{"stat":"50,000","description":"Contenus UGC collect\u00e9s les 8 premiers mois"}],"customer_card_button_text":"Lire le cas client","customer_card_cover_image":{"ID":8889,"id":8889,"title":"vizmedia_hero","filename":"vizmedia_hero.webp","filesize":2135648,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/10\/vizmedia_hero.webp","link":"https:\/\/emplifi.io\/fr\/customers\/viz-media-success\/vizmedia_hero-2\/","alt":"","author":"54","description":"","caption":"","name":"vizmedia_hero-2","status":"inherit","uploaded_to":18228,"date":"2025-02-18 17:25:17","modified":"2025-02-18 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d'engagement de la galerie \"Fan Zone\"","logo":false},{"stat":"50,000","description":"Contenus UGC collect\u00e9s les 8 premiers mois","logo":false}]},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>G\u00e9ant du manga et de l&rsquo;anime, VIZ Media est un leader de la pop culture japonaise aux \u00c9tats-Unis, qui publie et distribue des contenus lus par la moiti\u00e9 des lecteurs de mangas de la g\u00e9n\u00e9ration Z. Avec un public vari\u00e9 r\u00e9unissant de nombreuses communaut\u00e9s de fans, la marque voulait cr\u00e9er un site web davantage tourn\u00e9 vers les fans, gr\u00e2ce au contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (UGC). Pour engager de fa\u00e7on authentique sa vaste communaut\u00e9 de lecteurs et r\u00e9duire la charge de travail interne, VIZ Media s&rsquo;est tourn\u00e9e vers Emplifi.<\/p>\n<h2>Cr\u00e9er une relation digitale avec les fans<\/h2>\n<p>Auparavant, VIZ Media utilisait des forums pour \u00e9changer en ligne avec ses lecteurs. Pour renforcer cet engagement et rapprocher ses lecteurs de la marque, l&rsquo;\u00e9quipe avait besoin d&rsquo;une solution pour int\u00e9grer les contenus de ses fans au site. Avec Emplifi, la marque a cr\u00e9\u00e9 une galerie UGC \u00ab\u00a0Fan Zone\u00a0\u00bb qui invite ses lecteurs \u00e0 publier des photos de leurs collections de mangas et de tenues inspir\u00e9es des histoires.\u00a0<b>Depuis la mise en ligne de la galerie, le taux d&rsquo;engagement atteint 27,55\u00a0% depuis le d\u00e9but de l&rsquo;ann\u00e9e.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3404\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"544\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-300x151.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-1024x516.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-768x387.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-24x12.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-36x18.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-48x24.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"quote","quote":"[Nous nous demandions] comment int\u00e9grer les fans \u00e0 notre site pour qu'ils puissent participer, et comment, en tant qu'\u00e9quipe, g\u00e9rer ce processus\u00a0? Avec Emplifi, nous pouvons r\u00e9cup\u00e9rer des contenus sur les r\u00e9seaux sociaux, demander les autorisations et, en quelque sorte, simplifier le processus. Cela nous aide \u00e0 mettre en avant les conversations qui existent d\u00e9j\u00e0.","quote_author":"Ryan Crowder","quote_author_description":"Senior Social Media Manager, VIZ Media"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Collecter facilement des contenus exploitables, avec autorisation<\/h2>\n<p>Pour cr\u00e9er des exp\u00e9riences communautaires pour chaque fandom, VIZ Media devait collecter un grand volume de contenus de qualit\u00e9. Gr\u00e2ce \u00e0 une communaut\u00e9 tr\u00e8s engag\u00e9e, VIZ Media a recueilli pr\u00e8s de 50\u00a0000 contenus UGC \u00e0 usage commercial, en utilisant la fonction d&rsquo;autorisations d&rsquo;Emplifi pour s\u00e9curiser facilement les contenus sur tous les canaux.<\/p>\n<p>\u00ab\u00a0Emplifi nous permet de demander les autorisations de fa\u00e7on tr\u00e8s simple, ce qui aide notre \u00e9quipe \u00e0 avancer\u00a0\u00bb, explique<b>\u00a0Ryan Crowder, Senior Social Media Manager<\/b><\/p>\n<p>En utilisant des contenus adapt\u00e9s aux diff\u00e9rentes communaut\u00e9s de VIZ, la marque a pu cr\u00e9er un lien authentique avec ses fans, au-del\u00e0 des publicit\u00e9s de marque classiques et des contenus d&rsquo;influenceurs.<\/p>\n<p>\u00ab\u00a0Nos communaut\u00e9s de fans sont en quelque sorte une preuve de concept pour les visiteurs occasionnels de notre site. Si quelqu&rsquo;un vient d\u00e9couvrir une s\u00e9rie tr\u00e8s populaire, il peut voir tous les cosplays (une sorte de fandom autour de cette licence) et s&rsquo;y identifier davantage.\u00a0\u00bb <b>Ryan Crowder, Senior Social Media Manager<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3405\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"763\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-300x212.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-1024x723.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-768x543.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-24x17.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-36x25.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-48x34.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>R\u00e9duire la charge de travail gr\u00e2ce \u00e0 une collecte de contenus efficace<\/h2>\n<p>VIZ Media cherchait aussi \u00e0 simplifier la collecte de contenus et \u00e0 lever les freins qui pesaient sur son efficacit\u00e9. L&rsquo;int\u00e9gration d&rsquo;Emplifi a non seulement d\u00e9sengorg\u00e9 un workflow fastidieux, mais elle n&rsquo;a ajout\u00e9 aucune t\u00e2che\u00a0: l&rsquo;UGC est valid\u00e9 facilement en interne et mis en avant en ligne sans effort.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>Gr\u00e2ce \u00e0 une plateforme simple d&rsquo;utilisation pour l&rsquo;\u00e9quipe, Emplifi a donn\u00e9 vie en ligne \u00e0 la communaut\u00e9 de VIZ Media et ouvert la voie \u00e0 une marque digitale plus engageante.<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Emplifi r\u00e9duit le travail de mon \u00e9quipe. Emplifi offre de nombreuses fonctionnalit\u00e9s vraiment int\u00e9ressantes pour int\u00e9grer tr\u00e8s facilement l'UGC \u00e0 notre site, sans d\u00e9veloppement suppl\u00e9mentaire. 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Avec un public vari\u00e9 r\u00e9unissant de nombreuses communaut\u00e9s de fans, la marque voulait cr\u00e9er un site web davantage tourn\u00e9 vers les fans, gr\u00e2ce au contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (UGC). Pour engager de fa\u00e7on authentique sa vaste communaut\u00e9 de lecteurs et r\u00e9duire la charge de travail interne, VIZ Media s&rsquo;est tourn\u00e9e vers Emplifi.<\/p>\n<h2>Cr\u00e9er une relation digitale avec les fans<\/h2>\n<p>Auparavant, VIZ Media utilisait des forums pour \u00e9changer en ligne avec ses lecteurs. Pour renforcer cet engagement et rapprocher ses lecteurs de la marque, l&rsquo;\u00e9quipe avait besoin d&rsquo;une solution pour int\u00e9grer les contenus de ses fans au site. Avec Emplifi, la marque a cr\u00e9\u00e9 une galerie UGC \u00ab\u00a0Fan Zone\u00a0\u00bb qui invite ses lecteurs \u00e0 publier des photos de leurs collections de mangas et de tenues inspir\u00e9es des histoires.\u00a0<b>Depuis la mise en ligne de la galerie, le taux d&rsquo;engagement atteint 27,55\u00a0% depuis le d\u00e9but de l&rsquo;ann\u00e9e.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3404\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"544\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-300x151.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-1024x516.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-768x387.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-24x12.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-36x18.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-48x24.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"quote","quote":"[Nous nous demandions] comment int\u00e9grer les fans \u00e0 notre site pour qu'ils puissent participer, et comment, en tant qu'\u00e9quipe, g\u00e9rer ce processus\u00a0? Avec Emplifi, nous pouvons r\u00e9cup\u00e9rer des contenus sur les r\u00e9seaux sociaux, demander les autorisations et, en quelque sorte, simplifier le processus. Cela nous aide \u00e0 mettre en avant les conversations qui existent d\u00e9j\u00e0.","quote_author":"Ryan Crowder","quote_author_description":"Senior Social Media Manager, VIZ Media"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Collecter facilement des contenus exploitables, avec autorisation<\/h2>\n<p>Pour cr\u00e9er des exp\u00e9riences communautaires pour chaque fandom, VIZ Media devait collecter un grand volume de contenus de qualit\u00e9. Gr\u00e2ce \u00e0 une communaut\u00e9 tr\u00e8s engag\u00e9e, VIZ Media a recueilli pr\u00e8s de 50\u00a0000 contenus UGC \u00e0 usage commercial, en utilisant la fonction d&rsquo;autorisations d&rsquo;Emplifi pour s\u00e9curiser facilement les contenus sur tous les canaux.<\/p>\n<p>\u00ab\u00a0Emplifi nous permet de demander les autorisations de fa\u00e7on tr\u00e8s simple, ce qui aide notre \u00e9quipe \u00e0 avancer\u00a0\u00bb, explique<b>\u00a0Ryan Crowder, Senior Social Media Manager<\/b><\/p>\n<p>En utilisant des contenus adapt\u00e9s aux diff\u00e9rentes communaut\u00e9s de VIZ, la marque a pu cr\u00e9er un lien authentique avec ses fans, au-del\u00e0 des publicit\u00e9s de marque classiques et des contenus d&rsquo;influenceurs.<\/p>\n<p>\u00ab\u00a0Nos communaut\u00e9s de fans sont en quelque sorte une preuve de concept pour les visiteurs occasionnels de notre site. Si quelqu&rsquo;un vient d\u00e9couvrir une s\u00e9rie tr\u00e8s populaire, il peut voir tous les cosplays (une sorte de fandom autour de cette licence) et s&rsquo;y identifier davantage.\u00a0\u00bb <b>Ryan Crowder, Senior Social Media Manager<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3405\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"763\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-300x212.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-1024x723.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-768x543.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-24x17.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-36x25.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-48x34.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>R\u00e9duire la charge de travail gr\u00e2ce \u00e0 une collecte de contenus efficace<\/h2>\n<p>VIZ Media cherchait aussi \u00e0 simplifier la collecte de contenus et \u00e0 lever les freins qui pesaient sur son efficacit\u00e9. L&rsquo;int\u00e9gration d&rsquo;Emplifi a non seulement d\u00e9sengorg\u00e9 un workflow fastidieux, mais elle n&rsquo;a ajout\u00e9 aucune t\u00e2che\u00a0: l&rsquo;UGC est valid\u00e9 facilement en interne et mis en avant en ligne sans effort.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>Gr\u00e2ce \u00e0 une plateforme simple d&rsquo;utilisation pour l&rsquo;\u00e9quipe, Emplifi a donn\u00e9 vie en ligne \u00e0 la communaut\u00e9 de VIZ Media et ouvert la voie \u00e0 une marque digitale plus engageante.<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Emplifi r\u00e9duit le travail de mon \u00e9quipe. Emplifi offre de nombreuses fonctionnalit\u00e9s vraiment int\u00e9ressantes pour int\u00e9grer tr\u00e8s facilement l'UGC \u00e0 notre site, sans d\u00e9veloppement suppl\u00e9mentaire. Beaucoup de membres de notre \u00e9quipe peuvent s'y mettre et faire ce qu'il faut.","quote_author":"Ryan Crowder","quote_author_description":"Senior Social Media Manager, VIZ Media"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/fr\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18306,"date":"2025-04-18 17:23:10","modified":"2025-08-15 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