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\u00e0 57\u00a0M de vues mensuelles, une marque cr\u00e9dible et des partenaires qui ne demandent plus pourquoi travailler avec Nukta, mais comment collaborer."}]},"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null},"resource_feed_group":{"show_section":false,"section_subhead":"","section_headline":"Les insights d'Emplifi","section_text":"<p>D\u00e9couvrez nos derniers articles de blog et nos guides complets pour ma\u00eetriser vos strat\u00e9gies d&rsquo;exp\u00e9rience client et stimuler votre 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L&rsquo;\u00e9quipe publie des formats verticaux comme Glam in the Gulf et On My Radar, aux c\u00f4t\u00e9s de contenus lifestyle, business et sport. D\u00e8s le d\u00e9part, elle a mis\u00e9 sur l&rsquo;it\u00e9ration, l&rsquo;<a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\">analyse des r\u00e9seaux sociaux<\/a> et le storytelling natif. Emplifi a fourni la bo\u00eete \u00e0 outils commune pour la <a href=\"https:\/\/emplifi.io\/product\/social-content-publisher\/\">publication<\/a>, le <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\">listening<\/a>, le <a href=\"https:\/\/emplifi.io\/product\/social-customer-care\/\">service client social<\/a> et la mesure, pour que chaque r\u00e9daction voie ce qui fonctionnait et pourquoi.<\/p>\n<h2>Se faire une place sur un march\u00e9 satur\u00e9, sans raccourcis<\/h2>\n<p>Lancer Nukta, c&rsquo;\u00e9tait aborder deux march\u00e9s satur\u00e9s et rapides \u00e0 la fois\u00a0: les \u00c9mirats arabes unis et le Pakistan. Tous deux regorgeaient d&rsquo;\u00e9diteurs lifestyle, d&rsquo;influenceurs et de m\u00e9dias traditionnels pass\u00e9s au digital. Les 18-35 ans consommaient presque tout sur les r\u00e9seaux sociaux, mais leur attention \u00e9tait dispers\u00e9e entre applis, formats et micro-tendances. Pour exister dans le fil, Nukta ne pouvait miser ni sur le clickbait ni sur le volume.<\/p>\n<p>Le d\u00e9fi de la cr\u00e9dibilit\u00e9 \u00e9tait tout aussi grand. Sur des march\u00e9s o\u00f9 \u00ab\u00a0acheter des abonn\u00e9s\u00a0\u00bb \u00e9tait courant, les marques attendaient des preuves d&rsquo;une audience r\u00e9elle\u00a0; pas des chiffres gonfl\u00e9s. Ce qui marchait \u00e0 Karachi pouvait \u00e9chouer \u00e0 Duba\u00ef, et les tendances TikTok refl\u00e9taient rarement celles d&rsquo;Instagram ou de YouTube.<\/p>\n<p>En interne, le changement \u00e9tait tout aussi urgent. Beaucoup de recrues venaient de la presse \u00e9crite ou de la t\u00e9l\u00e9vision, pas du storytelling court et vertical. En faire des cr\u00e9ateurs rapides, it\u00e9ratifs et attentifs aux tendances exigeait une transformation culturelle et technique.<br \/>\n\u00ab\u00a0Nous nous lancions sur un march\u00e9 o\u00f9 l&rsquo;on ne pouvait plus se cacher derri\u00e8re des paywalls ou de faux chiffres\u00a0\u00bb, explique Ali Rizvi, Chief Growth and Partnerships Officer chez Nukta. \u00ab\u00a0Notre audience \u00e9tait partout \u00e0 la fois, et aucun format ne garantissait le succ\u00e8s. La seule voie possible\u00a0: exp\u00e9rimenter sans cesse, puis formaliser ce qui fonctionne vraiment.\u00a0\u00bb<\/p>\n<h2>Une seule couche op\u00e9rationnelle pour planifier, publier, \u00e9couter et r\u00e9pondre<\/h2>\n<p>Pour suivre des audiences volatiles dans deux pays, Nukta avait besoin d&rsquo;un syst\u00e8me unique alliant cr\u00e9ativit\u00e9 et donn\u00e9es. Emplifi est devenu cette couche. Fini les outils dispers\u00e9s et les v\u00e9rifications manuelles\u00a0: chaque r\u00e9daction planifie, publie, \u00e9coute et mesure dans un environnement partag\u00e9.<\/p>\n<p>Tout a commenc\u00e9 par une labellisation rigoureuse. Les revues hebdomadaires ont transform\u00e9 les indicateurs bruts en cartes\u00a0: quels formats fonctionnaient \u00e0 Duba\u00ef ou \u00e0 Karachi, quelles s\u00e9ries suscitaient des commentaires, quelles plateformes demandaient des ajustements. Lors du lancement de nouvelles IP ou quand des marques demandaient un reporting, les m\u00eames tableaux de bord servaient de preuve ind\u00e9pendante.<\/p>\n<p>L&rsquo;acc\u00e8s ouvert a aussi fait la diff\u00e9rence. Sans limite de licences, tout le monde, de la direction aux responsables de r\u00e9daction, se connectait chaque jour. Les blocages ont disparu, et les \u00e9quipes pouvaient se relayer pendant les vacances sans perturber le planning.<\/p>\n<p>Le listening et le community management ont compl\u00e9t\u00e9 l&rsquo;ensemble. Emplifi a fait remonter des vid\u00e9os hyperlocales d&rsquo;utilisateurs, un sauvetage au bord de la route, un concert de Coldplay, et filtr\u00e9 le spam pour garder visibles les vraies conversations. Les r\u00e9ponses partaient d&rsquo;un seul endroit, avec un ton coh\u00e9rent malgr\u00e9 la hausse des volumes.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Gr\u00e2ce \u00e0 Emplifi, nos \u00e9quipes de Duba\u00ef et du Pakistan ont pu fonctionner comme une seule r\u00e9daction. Cela nous a donn\u00e9 la confiance n\u00e9cessaire pour exp\u00e9rimenter, travailler plus vite et montrer \u00e0 des partenaires comme Samsung, Unilever et Skechers pourquoi nos contenus trouvent leur public.","quote_author":"Ali Rizvi","quote_author_description":"Chief Growth and Partnerships Officer chez Nukta"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>La preuve par les chiffres, la force du r\u00e9cit<\/h2>\n<p>Cette boucle a apport\u00e9 croissance et cr\u00e9dibilit\u00e9. Mois apr\u00e8s mois, les vues de Nukta ont grimp\u00e9 \u00e0 55 \u00e0 57 millions, dont 80 \u00e0 90\u00a0% provenant de non-abonn\u00e9s\u00a0; la preuve que les contenus ne se contentaient pas d&rsquo;atteindre une audience, ils allaient bien au-del\u00e0.<\/p>\n<p>Les temps forts des campagnes sont all\u00e9s encore plus haut\u00a0:<\/p>\n<ul>\n<li>Un r\u00e9capitulatif des Samsung Galaxy Fold et Flip a g\u00e9n\u00e9r\u00e9 600 \u00e0 650K vues en quelques jours sur TikTok et Instagram.<\/li>\n<li>Sur le compte de Duba\u00ef, 12\u00a0M de vues en six semaines avec 3 \u00e0 5\u00a0% d&rsquo;engagement ont montr\u00e9 que des publications moins nombreuses mais plus percutantes surpassaient la publication en volume.<\/li>\n<li>Au plus haut, Nukta a franchi le cap des 100\u00a0M de vues mensuelles.<\/li>\n<\/ul>\n<p>Les chiffres ont chang\u00e9 la discussion avec les marques. Au lieu de d\u00e9battre du nombre d&rsquo;abonn\u00e9s, les partenaires ont commenc\u00e9 \u00e0 parler d&rsquo;ad\u00e9quation cr\u00e9ative. Les tableaux de bord Emplifi apportaient une validation ind\u00e9pendante, et les \u00e9changes sont pass\u00e9s de \u00ab\u00a0prouvez votre audience\u00a0\u00bb \u00e0 \u00ab\u00a0cr\u00e9ez avec nous\u00a0\u00bb. Les int\u00e9grations sont devenues plus subtiles, les campagnes plus performantes et la demande s&rsquo;est acc\u00e9l\u00e9r\u00e9e.<\/p>\n"},{"acf_fc_layout":"quote","quote":"L'attention suit la pertinence. 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L&rsquo;\u00e9quipe publie des formats verticaux comme Glam in the Gulf et On My Radar, aux c\u00f4t\u00e9s de contenus lifestyle, business et sport. D\u00e8s le d\u00e9part, elle a mis\u00e9 sur l&rsquo;it\u00e9ration, l&rsquo;<a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\">analyse des r\u00e9seaux sociaux<\/a> et le storytelling natif. Emplifi a fourni la bo\u00eete \u00e0 outils commune pour la <a href=\"https:\/\/emplifi.io\/product\/social-content-publisher\/\">publication<\/a>, le <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\">listening<\/a>, le <a href=\"https:\/\/emplifi.io\/product\/social-customer-care\/\">service client social<\/a> et la mesure, pour que chaque r\u00e9daction voie ce qui fonctionnait et pourquoi.<\/p>\n<h2>Se faire une place sur un march\u00e9 satur\u00e9, sans raccourcis<\/h2>\n<p>Lancer Nukta, c&rsquo;\u00e9tait aborder deux march\u00e9s satur\u00e9s et rapides \u00e0 la fois\u00a0: les \u00c9mirats arabes unis et le Pakistan. Tous deux regorgeaient d&rsquo;\u00e9diteurs lifestyle, d&rsquo;influenceurs et de m\u00e9dias traditionnels pass\u00e9s au digital. Les 18-35 ans consommaient presque tout sur les r\u00e9seaux sociaux, mais leur attention \u00e9tait dispers\u00e9e entre applis, formats et micro-tendances. Pour exister dans le fil, Nukta ne pouvait miser ni sur le clickbait ni sur le volume.<\/p>\n<p>Le d\u00e9fi de la cr\u00e9dibilit\u00e9 \u00e9tait tout aussi grand. Sur des march\u00e9s o\u00f9 \u00ab\u00a0acheter des abonn\u00e9s\u00a0\u00bb \u00e9tait courant, les marques attendaient des preuves d&rsquo;une audience r\u00e9elle\u00a0; pas des chiffres gonfl\u00e9s. Ce qui marchait \u00e0 Karachi pouvait \u00e9chouer \u00e0 Duba\u00ef, et les tendances TikTok refl\u00e9taient rarement celles d&rsquo;Instagram ou de YouTube.<\/p>\n<p>En interne, le changement \u00e9tait tout aussi urgent. Beaucoup de recrues venaient de la presse \u00e9crite ou de la t\u00e9l\u00e9vision, pas du storytelling court et vertical. En faire des cr\u00e9ateurs rapides, it\u00e9ratifs et attentifs aux tendances exigeait une transformation culturelle et technique.<br \/>\n\u00ab\u00a0Nous nous lancions sur un march\u00e9 o\u00f9 l&rsquo;on ne pouvait plus se cacher derri\u00e8re des paywalls ou de faux chiffres\u00a0\u00bb, explique Ali Rizvi, Chief Growth and Partnerships Officer chez Nukta. \u00ab\u00a0Notre audience \u00e9tait partout \u00e0 la fois, et aucun format ne garantissait le succ\u00e8s. La seule voie possible\u00a0: exp\u00e9rimenter sans cesse, puis formaliser ce qui fonctionne vraiment.\u00a0\u00bb<\/p>\n<h2>Une seule couche op\u00e9rationnelle pour planifier, publier, \u00e9couter et r\u00e9pondre<\/h2>\n<p>Pour suivre des audiences volatiles dans deux pays, Nukta avait besoin d&rsquo;un syst\u00e8me unique alliant cr\u00e9ativit\u00e9 et donn\u00e9es. Emplifi est devenu cette couche. Fini les outils dispers\u00e9s et les v\u00e9rifications manuelles\u00a0: chaque r\u00e9daction planifie, publie, \u00e9coute et mesure dans un environnement partag\u00e9.<\/p>\n<p>Tout a commenc\u00e9 par une labellisation rigoureuse. Les revues hebdomadaires ont transform\u00e9 les indicateurs bruts en cartes\u00a0: quels formats fonctionnaient \u00e0 Duba\u00ef ou \u00e0 Karachi, quelles s\u00e9ries suscitaient des commentaires, quelles plateformes demandaient des ajustements. Lors du lancement de nouvelles IP ou quand des marques demandaient un reporting, les m\u00eames tableaux de bord servaient de preuve ind\u00e9pendante.<\/p>\n<p>L&rsquo;acc\u00e8s ouvert a aussi fait la diff\u00e9rence. Sans limite de licences, tout le monde, de la direction aux responsables de r\u00e9daction, se connectait chaque jour. Les blocages ont disparu, et les \u00e9quipes pouvaient se relayer pendant les vacances sans perturber le planning.<\/p>\n<p>Le listening et le community management ont compl\u00e9t\u00e9 l&rsquo;ensemble. Emplifi a fait remonter des vid\u00e9os hyperlocales d&rsquo;utilisateurs, un sauvetage au bord de la route, un concert de Coldplay, et filtr\u00e9 le spam pour garder visibles les vraies conversations. Les r\u00e9ponses partaient d&rsquo;un seul endroit, avec un ton coh\u00e9rent malgr\u00e9 la hausse des volumes.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Gr\u00e2ce \u00e0 Emplifi, nos \u00e9quipes de Duba\u00ef et du Pakistan ont pu fonctionner comme une seule r\u00e9daction. Cela nous a donn\u00e9 la confiance n\u00e9cessaire pour exp\u00e9rimenter, travailler plus vite et montrer \u00e0 des partenaires comme Samsung, Unilever et Skechers pourquoi nos contenus trouvent leur public.","quote_author":"Ali Rizvi","quote_author_description":"Chief Growth and Partnerships Officer chez Nukta"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>La preuve par les chiffres, la force du r\u00e9cit<\/h2>\n<p>Cette boucle a apport\u00e9 croissance et cr\u00e9dibilit\u00e9. Mois apr\u00e8s mois, les vues de Nukta ont grimp\u00e9 \u00e0 55 \u00e0 57 millions, dont 80 \u00e0 90\u00a0% provenant de non-abonn\u00e9s\u00a0; la preuve que les contenus ne se contentaient pas d&rsquo;atteindre une audience, ils allaient bien au-del\u00e0.<\/p>\n<p>Les temps forts des campagnes sont all\u00e9s encore plus haut\u00a0:<\/p>\n<ul>\n<li>Un r\u00e9capitulatif des Samsung Galaxy Fold et Flip a g\u00e9n\u00e9r\u00e9 600 \u00e0 650K vues en quelques jours sur TikTok et Instagram.<\/li>\n<li>Sur le compte de Duba\u00ef, 12\u00a0M de vues en six semaines avec 3 \u00e0 5\u00a0% d&rsquo;engagement ont montr\u00e9 que des publications moins nombreuses mais plus percutantes surpassaient la publication en volume.<\/li>\n<li>Au plus haut, Nukta a franchi le cap des 100\u00a0M de vues mensuelles.<\/li>\n<\/ul>\n<p>Les chiffres ont chang\u00e9 la discussion avec les marques. Au lieu de d\u00e9battre du nombre d&rsquo;abonn\u00e9s, les partenaires ont commenc\u00e9 \u00e0 parler d&rsquo;ad\u00e9quation cr\u00e9ative. Les tableaux de bord Emplifi apportaient une validation ind\u00e9pendante, et les \u00e9changes sont pass\u00e9s de \u00ab\u00a0prouvez votre audience\u00a0\u00bb \u00e0 \u00ab\u00a0cr\u00e9ez avec nous\u00a0\u00bb. Les int\u00e9grations sont devenues plus subtiles, les campagnes plus performantes et la demande s&rsquo;est acc\u00e9l\u00e9r\u00e9e.<\/p>\n"},{"acf_fc_layout":"quote","quote":"L'attention suit la pertinence. Avec Emplifi, nous pouvions montrer notre impact par ville, par plateforme et par s\u00e9rie, et cette cr\u00e9dibilit\u00e9 s'est directement traduite en demande des marques.","quote_author":"Ali Rizvi","quote_author_description":"Chief Growth and Partnerships Officer chez Nukta"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/fr\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18306,"date":"2025-04-18 17:23:10","modified":"2025-08-15 14:23:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"D\u00e9fi","description":"Lancer une r\u00e9daction multi-march\u00e9s, faire \u00e9voluer des \u00e9quipes venues des m\u00e9dias traditionnels et gagner la confiance sans indicateurs de vanit\u00e9. 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