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Au-del\u00e0 d&rsquo;une large port\u00e9e, ils veulent proposer \u00e0 leur public des contenus engageants et r\u00e9fl\u00e9chis.<\/p>\n<p>\u00ab\u00a0Il y a tellement de contenus sur les r\u00e9seaux sociaux que nous ne voulons pas ajouter au bruit\u00a0\u00bb, explique Zach Galia, Directeur du contenu digital des Arizona Cardinals. \u00ab\u00a0Nous voulons nous d\u00e9marquer et percer avec des contenus qui m\u00e9ritent d&rsquo;\u00eatre vus.\u00a0\u00bb<\/p>\n<h2>Un acc\u00e8s simple et rapide \u00e0 plusieurs rapports social media, au m\u00eame endroit<\/h2>\n<p>Pour comprendre quels contenus leurs fans veulent voir davantage, les Arizona Cardinals devaient pouvoir analyser leurs publications sur toutes les plateformes et mesurer la r\u00e9action de leur public. Auparavant, ils extrayaient manuellement des rapports d&rsquo;analyse distincts pour chaque plateforme sociale et produisaient plusieurs rapports aux donn\u00e9es disparates. L&rsquo;\u00e9quipe voulait une solution qui rende l&rsquo;analyse plus rapide, plus simple et mieux organis\u00e9e\u00a0: un moyen de r\u00e9unir toutes les donn\u00e9es de chaque plateforme sociale en un seul endroit.<\/p>\n<p>Les Arizona Cardinals ont adopt\u00e9\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\">Emplifi Social<\/a>\u00a0pour fournir rapidement \u00e0 leurs \u00e9quipes business development et activation des donn\u00e9es faciles \u00e0 comprendre sur chaque contenu. Gr\u00e2ce aux tableaux de bord clairs et personnalisables d&rsquo;Emplifi, ils suivent rapidement les indicateurs cl\u00e9s de tous leurs profils sociaux, y compris pour des campagnes sp\u00e9cifiques. Ils produisent en quelques secondes des rapports\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/analytics\">d&rsquo;analyse social media<\/a>\u00a0pr\u00eats \u00e0 pr\u00e9senter, et exportent des tableaux de bord et des visualisations personnalis\u00e9s.<\/p>\n<p>\u00ab\u00a0Emplifi nous fournit des rapports rapides et standardis\u00e9s qui nous permettent de parler avec plus de pertinence des donn\u00e9es que nous pr\u00e9sentons \u00e0 nos \u00e9quipes business development et activation\u00a0\u00bb, explique Galia. \u00ab\u00a0En pleine saison, plus nous sommes r\u00e9actifs, plus il est facile de prendre des d\u00e9cisions.\u00a0\u00bb<\/p>\n<p>L&rsquo;\u00e9quipe social media des Cardinals a aussi appris \u00e0 d&rsquo;autres \u00e9quipes internes \u00e0 extraire leurs propres rapports, ce qui lui fait gagner beaucoup de temps.<\/p>\n<h2>Analyser les rapports pour prendre des d\u00e9cisions \u00e9clair\u00e9es<\/h2>\n<p>Avec Emplifi, les Arizona Cardinals explorent facilement de grands volumes de donn\u00e9es sociales et comprennent mieux quels contenus trouvent le plus d&rsquo;\u00e9cho aupr\u00e8s de leur public, et pourquoi, afin d&rsquo;optimiser leurs efforts.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Les chiffres derri\u00e8re chaque contenu ou publication nous montrent ce qui int\u00e9resse le plus les gens, ce qui nous aide \u00e0 prendre des d\u00e9cisions mieux \u00e9clair\u00e9es. Avec Emplifi, nous prenons le pouls en continu\u00a0: nous voyons ce que les fans recherchent, ce qui fonctionne et ce qui ne fonctionne pas.","quote_author":"Zach Galia","quote_author_description":"Directeur du contenu digital, Arizona Cardinals"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Des insights pour mieux raconter des histoires<\/h2>\n<p>En pleine saison comme pendant l&rsquo;intersaison, Emplifi permet d&rsquo;analyser facilement des campagnes multicanales en temps r\u00e9el, au m\u00eame endroit. En 2021, les Arizona Cardinals ont lanc\u00e9 sur YouTube une s\u00e9rie vid\u00e9o historique intitul\u00e9e \u00ab\u00a0Cardinals Folktales\u00a0\u00bb. Elle s&rsquo;est ensuite d\u00e9clin\u00e9e en podcast, en articles de fond et en galeries photo.<\/p>\n<p>\u00ab\u00a0La s\u00e9rie Folktales est la campagne la plus importante et la plus compl\u00e8te que nous ayons men\u00e9e, sur toutes nos plateformes digitales\u00a0\u00bb, ajoute Galia. \u00ab\u00a0Avec Emplifi, nous voyons ses performances sur chaque canal, ce qui oriente nos d\u00e9cisions pour la suite.\u00a0\u00bb<\/p>\n<p>Les Cardinals ont proc\u00e9d\u00e9 \u00e0 quelques ajustements pendant la campagne en s&rsquo;appuyant sur les donn\u00e9es d&rsquo;Emplifi. 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Actualit\u00e9s de l&rsquo;\u00e9quipe, chambrages, rumeurs ou transferts de derni\u00e8re minute\u00a0: le sport fait presque toujours partie des tendances. \u00c9voluant dans la tr\u00e8s comp\u00e9titive National Football League (NFL), les Arizona Cardinals savent que les r\u00e9seaux sociaux sont le moyen le plus rapide et le plus direct de toucher le plus grand nombre. 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L&rsquo;\u00e9quipe voulait une solution qui rende l&rsquo;analyse plus rapide, plus simple et mieux organis\u00e9e\u00a0: un moyen de r\u00e9unir toutes les donn\u00e9es de chaque plateforme sociale en un seul endroit.<\/p>\n<p>Les Arizona Cardinals ont adopt\u00e9\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\">Emplifi Social<\/a>\u00a0pour fournir rapidement \u00e0 leurs \u00e9quipes business development et activation des donn\u00e9es faciles \u00e0 comprendre sur chaque contenu. Gr\u00e2ce aux tableaux de bord clairs et personnalisables d&rsquo;Emplifi, ils suivent rapidement les indicateurs cl\u00e9s de tous leurs profils sociaux, y compris pour des campagnes sp\u00e9cifiques. Ils produisent en quelques secondes des rapports\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/analytics\">d&rsquo;analyse social media<\/a>\u00a0pr\u00eats \u00e0 pr\u00e9senter, et exportent des tableaux de bord et des visualisations personnalis\u00e9s.<\/p>\n<p>\u00ab\u00a0Emplifi nous fournit des rapports rapides et standardis\u00e9s qui nous permettent de parler avec plus de pertinence des donn\u00e9es que nous pr\u00e9sentons \u00e0 nos \u00e9quipes business development et activation\u00a0\u00bb, explique Galia. \u00ab\u00a0En pleine saison, plus nous sommes r\u00e9actifs, plus il est facile de prendre des d\u00e9cisions.\u00a0\u00bb<\/p>\n<p>L&rsquo;\u00e9quipe social media des Cardinals a aussi appris \u00e0 d&rsquo;autres \u00e9quipes internes \u00e0 extraire leurs propres rapports, ce qui lui fait gagner beaucoup de temps.<\/p>\n<h2>Analyser les rapports pour prendre des d\u00e9cisions \u00e9clair\u00e9es<\/h2>\n<p>Avec Emplifi, les Arizona Cardinals explorent facilement de grands volumes de donn\u00e9es sociales et comprennent mieux quels contenus trouvent le plus d&rsquo;\u00e9cho aupr\u00e8s de leur public, et pourquoi, afin d&rsquo;optimiser leurs efforts.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Les chiffres derri\u00e8re chaque contenu ou publication nous montrent ce qui int\u00e9resse le plus les gens, ce qui nous aide \u00e0 prendre des d\u00e9cisions mieux \u00e9clair\u00e9es. Avec Emplifi, nous prenons le pouls en continu\u00a0: nous voyons ce que les fans recherchent, ce qui fonctionne et ce qui ne fonctionne pas.","quote_author":"Zach Galia","quote_author_description":"Directeur du contenu digital, Arizona Cardinals"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Des insights pour mieux raconter des histoires<\/h2>\n<p>En pleine saison comme pendant l&rsquo;intersaison, Emplifi permet d&rsquo;analyser facilement des campagnes multicanales en temps r\u00e9el, au m\u00eame endroit. En 2021, les Arizona Cardinals ont lanc\u00e9 sur YouTube une s\u00e9rie vid\u00e9o historique intitul\u00e9e \u00ab\u00a0Cardinals Folktales\u00a0\u00bb. Elle s&rsquo;est ensuite d\u00e9clin\u00e9e en podcast, en articles de fond et en galeries photo.<\/p>\n<p>\u00ab\u00a0La s\u00e9rie Folktales est la campagne la plus importante et la plus compl\u00e8te que nous ayons men\u00e9e, sur toutes nos plateformes digitales\u00a0\u00bb, ajoute Galia. \u00ab\u00a0Avec Emplifi, nous voyons ses performances sur chaque canal, ce qui oriente nos d\u00e9cisions pour la suite.\u00a0\u00bb<\/p>\n<p>Les Cardinals ont proc\u00e9d\u00e9 \u00e0 quelques ajustements pendant la campagne en s&rsquo;appuyant sur les donn\u00e9es d&rsquo;Emplifi. Avec Emplifi, ils r\u00e9unissent au m\u00eame endroit les donn\u00e9es de toutes les plateformes sur l&rsquo;ensemble de la s\u00e9rie et obtiennent une vision compl\u00e8te de la performance de la campagne.<\/p>\n<h2>Une tendance qui se confirme avec les classements<\/h2>\n<p>La fonction de labellisation automatique des contenus d&rsquo;Emplifi cat\u00e9gorise l&rsquo;ensemble des contenus des Arizona Cardinals sur plusieurs plateformes sociales. Les labels leur montrent quels contenus trouvent un \u00e9cho aupr\u00e8s de leur public. Par exemple, ils ont commenc\u00e9 \u00e0 cr\u00e9er des visuels de classements et de power rankings en compl\u00e9ment de leur strat\u00e9gie hebdomadaire. Gr\u00e2ce \u00e0 Emplifi, ils ont constat\u00e9 que ces publications figuraient syst\u00e9matiquement parmi leurs trois meilleures sur chaque canal.<\/p>\n<p>\u00ab\u00a0D\u00e9sormais, nous publions syst\u00e9matiquement les posts de classement le lundi ou le mardi apr\u00e8s une victoire du dimanche\u00a0\u00bb, explique Galia. \u00ab\u00a0Nous int\u00e9grons aussi les donn\u00e9es de ces posts dans chaque rapport.\u00a0\u00bb<\/p>\n<h2>Des performances en hausse sur tous les plans<\/h2>\n<p>Depuis 2019, les Arizona Cardinals ont enregistr\u00e9 une hausse de pr\u00e8s de 20\u00a0% de la port\u00e9e moyenne de chacun de leurs contenus Facebook, plus de 15\u00a0% d&rsquo;interactions suppl\u00e9mentaires avec leurs contenus et pr\u00e8s de 18 millions de vues vid\u00e9o. L&rsquo;\u00e9quipe a \u00e9galement gagn\u00e9 plus d&rsquo;un demi-million d&rsquo;abonn\u00e9s sur ses plateformes sociales depuis mars 2019.<\/p>\n<h2>\u00c0 retenir<\/h2>\n<p>\u00c0 l&rsquo;avenir, les Arizona Cardinals veulent continuer \u00e0 \u00e9largir leur audience et \u00e0 attirer de nouveaux fans des Cardinals gr\u00e2ce \u00e0 des contenus engageants. Emplifi identifie les contenus que les fans des Arizona Cardinals appr\u00e9cient le plus, ce qui guide les d\u00e9cisions de l&rsquo;\u00e9quipe.<\/p>\n<p>\u00ab\u00a0Plus nous comprenons notre public, ce qu&rsquo;il aime et ce qui lui pla\u00eet, plus nous pouvons lui proposer les contenus qu&rsquo;il a envie de voir\u00a0\u00bb, ajoute Galia.<\/p>\n<p>Vous avez besoin d&rsquo;aide pour acc\u00e9der aux donn\u00e9es de performance de vos contenus sociaux\u00a0? Si vous souhaitez simplifier vos processus d&rsquo;analyse,\u00a0<a href=\"https:\/\/emplifi.io\/demo-social-marketing-cloud\">planifiez une d\u00e9mo<\/a>\u00a0de Social Marketing Cloud avec un expert Emplifi d\u00e8s aujourd&rsquo;hui.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"D\u00e9fi","description":"Les Cardinals de la NFL devaient produire manuellement des rapports hebdomadaires pour plus de 350 sponsors, ce qui leur prenait plus de quatre heures par jour pendant la saison."},{"icon":false,"title":"Solution","description":"Gr\u00e2ce \u00e0 la Task Automation d\u2019Emplifi, ils ont automatis\u00e9 le labeling des publications et la cr\u00e9ation des rapports, r\u00e9duisant nettement l'effort manuel et simplifiant le reporting."},{"icon":false,"title":"R\u00e9sultats","description":"L'\u00e9quipe a \u00e9conomis\u00e9 plus de 500 heures pendant la saison, r\u00e9duit le reporting manuel de 90\u00a0% et fourni des insights complets sur l'efficacit\u00e9 de plus de 350 campagnes sponsors, gagnant en efficacit\u00e9 comme en impact strat\u00e9gique."}]}},"callout_clone":{"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null}},"resource_feed_clone":{"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Les insights d'Emplifi","section_text":"<p>D\u00e9couvrez nos derniers articles de blog et nos guides complets pour ma\u00eetriser vos strat\u00e9gies d&rsquo;exp\u00e9rience client et stimuler votre croissance.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false}},"page_cta":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null}},"awards_clone":{"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false}}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_posts\/18240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_posts"}],"about":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/types\/customer_posts"}],"author":[{"embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/users\/18"}],"version-history":[{"count":0,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_posts\/18240\/revisions"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/media?parent=18240"}],"wp:term":[{"taxonomy":"customer_solutions_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_solutions_tax?post=18240"},{"taxonomy":"customer_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_topics_tax?post=18240"},{"taxonomy":"customer_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_industries_tax?post=18240"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_visibility_tax?post=18240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}