{"id":18256,"date":"2023-09-14T23:16:46","date_gmt":"2023-09-14T23:16:46","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/customers\/freshpet-success\/"},"modified":"2026-10-06T21:30:14","modified_gmt":"2026-10-06T21:30:14","slug":"freshpet-success","status":"publish","type":"customer_posts","link":"https:\/\/emplifi.io\/fr\/customers\/freshpet-success\/","title":{"rendered":"Freshpet"},"content":{"rendered":"","protected":false},"author":23,"featured_media":0,"template":"","customer_solutions_tax":[338],"customer_topics_tax":[494],"customer_industries_tax":[464],"resource_visibility_tax":[],"class_list":["post-18256","customer_posts","type-customer_posts","status-publish","hentry","customer_solutions_tax-service-agenct-case-management-fr","customer_topics_tax-agent-efficiency-fr","customer_industries_tax-consumer-packaged-goods-fr"],"acf":{"customer_card_logo":{"ID":9235,"id":9235,"title":"freshpet_logo_color","filename":"freshpet_logo_color.svg","filesize":4728,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/09\/freshpet_logo_color.svg","link":"https:\/\/emplifi.io\/fr\/customers\/freshpet-success\/freshpet_logo_color-2\/","alt":"freshpet 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sp\u00e9cialiste de l'alimentation pour animaux s'appuie sur Emplifi pour simplifier son service client et offrir l'exp\u00e9rience que recherchent les parents d'animaux.","customer_card_subhead":"\u00c9TUDE DE CAS","customer_card_headline":"Freshpet r\u00e9duit le volume d\u2019appels de 40 % et gagne en efficacit\u00e9 sur tous les canaux","customer_card_quote":"\"Emplifi nous accompagne au quotidien, dans tout ce que nous faisons. Nos diff\u00e9rents rouages sont int\u00e9gr\u00e9s \u00e0 Emplifi, ce qui permet \u00e0 nos \u00e9quipes de saisir facilement les bonnes donn\u00e9es et nous aide \u00e0 produire un reporting pr\u00e9cis. Dans notre organisation, de nombreuses d\u00e9cisions critiques reposent sur les informations collect\u00e9es et sur la fiabilit\u00e9 de ce reporting. Les outils Emplifi int\u00e9gr\u00e9s nous facilitent la t\u00e2che.\"","customer_card_quote_author":"Lisa Diehl","customer_card_quote_author_title":"Directrice, Consumer Care - Freshpet","customer_card_stats":[{"stat":"39%","description":"de messages en moins dans les files d'attente des agents apr\u00e8s le lancement du bot"},{"stat":"29%","description":"de temps d'attente moyen en moins apr\u00e8s le lancement du chatbot d'Emplifi"}],"customer_card_button_text":"Lire le cas client","customer_card_cover_image":{"ID":9239,"id":9239,"title":"freshpet_hero","filename":"freshpet_hero.webp","filesize":1513688,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/09\/freshpet_hero.webp","link":"https:\/\/emplifi.io\/fr\/customers\/freshpet-success\/freshpet_hero-2\/","alt":"woman playing with dog","author":"54","description":"","caption":"","name":"freshpet_hero-2","status":"inherit","uploaded_to":18256,"date":"2025-02-19 18:32:58","modified":"2025-02-19 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DE CAS","headline":"Freshpet r\u00e9duit le volume d\u2019appels de 40\u00a0% et gagne en efficacit\u00e9 sur tous les canaux","text":"<p>Le sp\u00e9cialiste de l&rsquo;alimentation pour animaux s&rsquo;appuie sur Emplifi pour simplifier son service client et offrir l&rsquo;exp\u00e9rience que recherchent les parents d&rsquo;animaux.<\/p>\n","button_1":null,"button_2":null,"video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" 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du volume d'appels","logo":false},{"stat":"97%","description":"Taux de correspondance du chatbot","logo":false},{"stat":"29%","description":"R\u00e9ponses plus rapides des agents en direct","logo":false}]},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Pour Freshpet, les parents d&rsquo;animaux qu&rsquo;elle s&rsquo;efforce d&rsquo;aider sont aussi exigeants que les clients de n&rsquo;importe quelle marque. Apr\u00e8s tout, ils ne cherchent pas seulement un produit pour se faire plaisir\u00a0: ils veulent une alimentation saine et fiable pour leur animal ador\u00e9. Pour un client de Freshpet, le parcours va bien au-del\u00e0 d&rsquo;un simple achat. Il agit en protecteur, et la marque qu&rsquo;il choisit doit \u00eatre cr\u00e9dible, professionnelle et comprendre sa situation.<\/p>\n<p>Ainsi, lorsque l&rsquo;\u00e9quipe Consumer Care de Freshpet a cherch\u00e9 une plateforme pour communiquer avec les parents d&rsquo;animaux sur les r\u00e9seaux sociaux, elle avait besoin d&rsquo;un outil au service de sa mission\u00a0: \u00ab\u00a0am\u00e9liorer la vie des chiens et des chats gr\u00e2ce \u00e0 une alimentation fra\u00eeche et authentique.\u00a0\u00bb<\/p>\n<p>Voici comment elle s&rsquo;est associ\u00e9e \u00e0 Emplifi pour atteindre cet objectif.<\/p>\n<h2>Le d\u00e9fi<\/h2>\n<p>Compte tenu des recherches et de la r\u00e9flexion approfondies que ses clients consacrent \u00e0 chaque achat, et de la forte concurrence sur le march\u00e9, l&rsquo;\u00e9quipe Consumer Care de Freshpet savait qu&rsquo;une communication claire sur tous les canaux \u00e9tait une priorit\u00e9 absolue. Impossible de perdre le fil d&rsquo;une conversation simplement parce qu&rsquo;un client passait de Twitter \u00e0 Instagram, ou de lui imposer ses canaux.<\/p>\n<p>\u00ab\u00a0Veiller \u00e0 ouvrir les bons canaux de contact pour rejoindre nos parents d&rsquo;animaux sur le canal de leur choix, sans leur imposer les n\u00f4tres (c&rsquo;est un vrai d\u00e9fi)\u00a0\u00bb, explique\u00a0<b>Lisa Diehl, Directrice, Consumer Care chez Freshpet<\/b>. \u00ab\u00a0En parall\u00e8le, il est tr\u00e8s important pour notre organisation de remonter les bons probl\u00e8mes.\u00a0\u00bb<\/p>\n<p>Chaque probl\u00e8me signal\u00e9 par un client devait pouvoir \u00eatre facilement suivi et compris dans toute l&rsquo;organisation. L&rsquo;\u00e9quipe savait que lorsqu&rsquo;un parent d&rsquo;animal rencontre un probl\u00e8me avec la nourriture de son compagnon, c&rsquo;est bien plus qu&rsquo;un d\u00e9sagr\u00e9ment. Il s&rsquo;agit de la sant\u00e9 de son animal, et rien n&rsquo;est plus important pour l&rsquo;\u00e9quipe Freshpet que le bien-\u00eatre des animaux de ses clients.<\/p>\n<p>Pour offrir le niveau de service qu&rsquo;elle s&rsquo;imposait, l&rsquo;\u00e9quipe Consumer Care de Freshpet devait rendre chaque probl\u00e8me client accessible \u00e0 tous ses membres et pouvoir le relier rapidement au client, quel que soit le canal utilis\u00e9 pour la contacter.<\/p>\n<h2>La solution<\/h2>\n<p>L&rsquo;\u00e9quipe Emplifi a pris le temps de bien comprendre les besoins de Freshpet et savait disposer de la plateforme id\u00e9ale pour l&rsquo;aider \u00e0 progresser et atteindre ses objectifs. Elle a montr\u00e9 comment\u00a0<a href=\"https:\/\/emplifi.io\/customers\/freshpet-success\/\">Emplifi Service<\/a>\u00a0pouvait collecter et suivre les donn\u00e9es contextuelles des clients sur chaque point de contact utilis\u00e9 par Freshpet\u00a0: voix, e-mail, chatbots, publications sociales, SMS, et plus encore.\u00a0<a href=\"https:\/\/emplifi.io\/products\/customer-care\/agent-knowledge-management\">Emplifi Knowledge<\/a>, par exemple, guide les interactions avec des informations clients \u00e0 jour \u00e0 la seconde pr\u00e8s, pour une communication compr\u00e9hensive et empathique de la part de chaque membre de l&rsquo;\u00e9quipe Consumer Care de Freshpet.<\/p>\n<p>Emplifi a aussi apport\u00e9 une valeur ajout\u00e9e en tenant Freshpet constamment inform\u00e9e des nouveaut\u00e9s technologiques et sectorielles, ce qui lui donne une longueur d&rsquo;avance sur l&rsquo;\u00e9volution des technologies social media dans le service client. L&rsquo;enrichissement r\u00e9gulier des fonctionnalit\u00e9s d&rsquo;Emplifi, avec Live Agent, les SMS et les\u00a0<a href=\"https:\/\/emplifi.io\/products\/customer-care\/self-service-chatbots\">bots FAQ<\/a>\u00a0rien que l&rsquo;an dernier, a aid\u00e9 l&rsquo;\u00e9quipe Consumer Care de Freshpet \u00e0 continuer de r\u00e9pondre aux attentes des clients en mati\u00e8re d&rsquo;interactions fluides, et \u00e0 les d\u00e9passer.<\/p>\n<h2>Les r\u00e9sultats<\/h2>\n<p>En organisant son travail autour de la plateforme Emplifi, l&rsquo;\u00e9quipe Consumer Care de Freshpet a obtenu des r\u00e9sultats ind\u00e9niables.<\/p>\n<p>\u00ab\u00a0L&rsquo;ouverture de nos canaux digitaux (bots, Live Agent) nous a aid\u00e9s \u00e0 simplifier nos processus\u00a0\u00bb, explique Lisa Diehl. \u00ab\u00a0\u00c0 mesure que notre marque grandit, de plus en plus de clients pr\u00e9f\u00e8rent \u00e9changer sur le digital plut\u00f4t que par des canaux traditionnels comme le t\u00e9l\u00e9phone ou l&rsquo;e-mail. Mes \u00e9quipes peuvent g\u00e9rer plus de contacts par chat que par t\u00e9l\u00e9phone.\u00a0\u00bb<\/p>\n<p>R\u00e9sultat\u00a0: un meilleur support client et plus d&rsquo;efficacit\u00e9 pour l&rsquo;\u00e9quipe Consumer Care de Freshpet, qui a pu r\u00e9duire le nombre de personnes n\u00e9cessaires pour le m\u00eame volume de travail. Chaque membre de l&rsquo;\u00e9quipe peut g\u00e9rer plusieurs chats \u00e0 la fois et voir tous ses espaces sociaux sur une seule plateforme, ce qui facilite le suivi des conversations. L&rsquo;\u00e9quipe gagne ainsi beaucoup de temps et de ressources qu&rsquo;elle aurait sinon pass\u00e9s \u00e0 jongler d&rsquo;un canal \u00e0 l&rsquo;autre.<\/p>\n<p>De plus, son bot FAQ est un autre levier d&rsquo;efficacit\u00e9 important\u00a0: il traite de nombreuses questions simples qui mobiliseraient sinon l&rsquo;\u00e9quipe. Les membres tr\u00e8s qualifi\u00e9s de l&rsquo;\u00e9quipe Consumer Care de Freshpet peuvent ainsi consacrer davantage de temps en t\u00eate-\u00e0-t\u00eate aux probl\u00e8mes plus complexes, qui ont un impact plus fort sur la vie de leurs clients, tout en gardant des interactions fluides.<\/p>\n<p>Au final, Freshpet a obtenu exactement ce dont elle avait besoin gr\u00e2ce \u00e0 son partenariat avec Emplifi\u00a0: une plateforme simple d&rsquo;utilisation qui l&rsquo;aide \u00e0 apporter \u00e0 ses clients l&rsquo;aide et les informations essentielles pour prendre soin des animaux qu&rsquo;ils aiment.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi nous accompagne au quotidien, dans tout ce que nous faisons. Nos diff\u00e9rents rouages sont int\u00e9gr\u00e9s \u00e0 (Emplifi) Agent, ce qui permet \u00e0 nos \u00e9quipes de saisir facilement les bonnes donn\u00e9es et nous aide \u00e0 produire un reporting pr\u00e9cis. Dans notre organisation, de nombreuses d\u00e9cisions critiques reposent sur les informations collect\u00e9es et sur la fiabilit\u00e9 de ce reporting. Les outils Emplifi int\u00e9gr\u00e9s nous facilitent la t\u00e2che.","quote_author":"Lisa Diehl","quote_author_description":"Consumer Care"}],"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"D\u00e9fi","description":"Freshpet devait maintenir une communication claire avec les parents d'animaux sur diff\u00e9rents r\u00e9seaux sociaux. Comme ses clients font passer la sant\u00e9 de leur animal avant tout, Freshpet avait besoin d'un syst\u00e8me permettant des \u00e9changes fluides sans restreindre le choix des canaux. "},{"icon":false,"title":"Solution","description":"Emplifi a fourni \u00e0 Freshpet une solution qui collecte et suit les donn\u00e9es clients sur de multiples points de contact, dont la voix, l'e-mail, les chatbots et les r\u00e9seaux sociaux. "},{"icon":false,"title":"R\u00e9sultats","description":"Gr\u00e2ce \u00e0 Emplifi, Freshpet a simplifi\u00e9 son service client et traite plus de demandes avec moins de personnel."}]},"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null},"resource_feed_group":{"show_section":false,"section_subhead":"","section_headline":"Les insights d'Emplifi","section_text":"<p>D\u00e9couvrez nos derniers articles de blog et nos guides complets pour ma\u00eetriser vos strat\u00e9gies d&rsquo;exp\u00e9rience client et stimuler votre 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DE CAS","headline":"Freshpet r\u00e9duit le volume d\u2019appels de 40\u00a0% et gagne en efficacit\u00e9 sur tous les canaux","text":"<p>Le sp\u00e9cialiste de l&rsquo;alimentation pour animaux s&rsquo;appuie sur Emplifi pour simplifier son service client et offrir l&rsquo;exp\u00e9rience que recherchent les parents d&rsquo;animaux.<\/p>\n","button_1":null,"button_2":null,"video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" 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du volume d'appels","logo":false},{"stat":"97%","description":"Taux de correspondance du chatbot","logo":false},{"stat":"29%","description":"R\u00e9ponses plus rapides des agents en direct","logo":false}]}},"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Pour Freshpet, les parents d&rsquo;animaux qu&rsquo;elle s&rsquo;efforce d&rsquo;aider sont aussi exigeants que les clients de n&rsquo;importe quelle marque. Apr\u00e8s tout, ils ne cherchent pas seulement un produit pour se faire plaisir\u00a0: ils veulent une alimentation saine et fiable pour leur animal ador\u00e9. Pour un client de Freshpet, le parcours va bien au-del\u00e0 d&rsquo;un simple achat. Il agit en protecteur, et la marque qu&rsquo;il choisit doit \u00eatre cr\u00e9dible, professionnelle et comprendre sa situation.<\/p>\n<p>Ainsi, lorsque l&rsquo;\u00e9quipe Consumer Care de Freshpet a cherch\u00e9 une plateforme pour communiquer avec les parents d&rsquo;animaux sur les r\u00e9seaux sociaux, elle avait besoin d&rsquo;un outil au service de sa mission\u00a0: \u00ab\u00a0am\u00e9liorer la vie des chiens et des chats gr\u00e2ce \u00e0 une alimentation fra\u00eeche et authentique.\u00a0\u00bb<\/p>\n<p>Voici comment elle s&rsquo;est associ\u00e9e \u00e0 Emplifi pour atteindre cet objectif.<\/p>\n<h2>Le d\u00e9fi<\/h2>\n<p>Compte tenu des recherches et de la r\u00e9flexion approfondies que ses clients consacrent \u00e0 chaque achat, et de la forte concurrence sur le march\u00e9, l&rsquo;\u00e9quipe Consumer Care de Freshpet savait qu&rsquo;une communication claire sur tous les canaux \u00e9tait une priorit\u00e9 absolue. Impossible de perdre le fil d&rsquo;une conversation simplement parce qu&rsquo;un client passait de Twitter \u00e0 Instagram, ou de lui imposer ses canaux.<\/p>\n<p>\u00ab\u00a0Veiller \u00e0 ouvrir les bons canaux de contact pour rejoindre nos parents d&rsquo;animaux sur le canal de leur choix, sans leur imposer les n\u00f4tres (c&rsquo;est un vrai d\u00e9fi)\u00a0\u00bb, explique\u00a0<b>Lisa Diehl, Directrice, Consumer Care chez Freshpet<\/b>. \u00ab\u00a0En parall\u00e8le, il est tr\u00e8s important pour notre organisation de remonter les bons probl\u00e8mes.\u00a0\u00bb<\/p>\n<p>Chaque probl\u00e8me signal\u00e9 par un client devait pouvoir \u00eatre facilement suivi et compris dans toute l&rsquo;organisation. L&rsquo;\u00e9quipe savait que lorsqu&rsquo;un parent d&rsquo;animal rencontre un probl\u00e8me avec la nourriture de son compagnon, c&rsquo;est bien plus qu&rsquo;un d\u00e9sagr\u00e9ment. Il s&rsquo;agit de la sant\u00e9 de son animal, et rien n&rsquo;est plus important pour l&rsquo;\u00e9quipe Freshpet que le bien-\u00eatre des animaux de ses clients.<\/p>\n<p>Pour offrir le niveau de service qu&rsquo;elle s&rsquo;imposait, l&rsquo;\u00e9quipe Consumer Care de Freshpet devait rendre chaque probl\u00e8me client accessible \u00e0 tous ses membres et pouvoir le relier rapidement au client, quel que soit le canal utilis\u00e9 pour la contacter.<\/p>\n<h2>La solution<\/h2>\n<p>L&rsquo;\u00e9quipe Emplifi a pris le temps de bien comprendre les besoins de Freshpet et savait disposer de la plateforme id\u00e9ale pour l&rsquo;aider \u00e0 progresser et atteindre ses objectifs. Elle a montr\u00e9 comment\u00a0<a href=\"https:\/\/emplifi.io\/customers\/freshpet-success\/\">Emplifi Service<\/a>\u00a0pouvait collecter et suivre les donn\u00e9es contextuelles des clients sur chaque point de contact utilis\u00e9 par Freshpet\u00a0: voix, e-mail, chatbots, publications sociales, SMS, et plus encore.\u00a0<a href=\"https:\/\/emplifi.io\/products\/customer-care\/agent-knowledge-management\">Emplifi Knowledge<\/a>, par exemple, guide les interactions avec des informations clients \u00e0 jour \u00e0 la seconde pr\u00e8s, pour une communication compr\u00e9hensive et empathique de la part de chaque membre de l&rsquo;\u00e9quipe Consumer Care de Freshpet.<\/p>\n<p>Emplifi a aussi apport\u00e9 une valeur ajout\u00e9e en tenant Freshpet constamment inform\u00e9e des nouveaut\u00e9s technologiques et sectorielles, ce qui lui donne une longueur d&rsquo;avance sur l&rsquo;\u00e9volution des technologies social media dans le service client. L&rsquo;enrichissement r\u00e9gulier des fonctionnalit\u00e9s d&rsquo;Emplifi, avec Live Agent, les SMS et les\u00a0<a href=\"https:\/\/emplifi.io\/products\/customer-care\/self-service-chatbots\">bots FAQ<\/a>\u00a0rien que l&rsquo;an dernier, a aid\u00e9 l&rsquo;\u00e9quipe Consumer Care de Freshpet \u00e0 continuer de r\u00e9pondre aux attentes des clients en mati\u00e8re d&rsquo;interactions fluides, et \u00e0 les d\u00e9passer.<\/p>\n<h2>Les r\u00e9sultats<\/h2>\n<p>En organisant son travail autour de la plateforme Emplifi, l&rsquo;\u00e9quipe Consumer Care de Freshpet a obtenu des r\u00e9sultats ind\u00e9niables.<\/p>\n<p>\u00ab\u00a0L&rsquo;ouverture de nos canaux digitaux (bots, Live Agent) nous a aid\u00e9s \u00e0 simplifier nos processus\u00a0\u00bb, explique Lisa Diehl. \u00ab\u00a0\u00c0 mesure que notre marque grandit, de plus en plus de clients pr\u00e9f\u00e8rent \u00e9changer sur le digital plut\u00f4t que par des canaux traditionnels comme le t\u00e9l\u00e9phone ou l&rsquo;e-mail. Mes \u00e9quipes peuvent g\u00e9rer plus de contacts par chat que par t\u00e9l\u00e9phone.\u00a0\u00bb<\/p>\n<p>R\u00e9sultat\u00a0: un meilleur support client et plus d&rsquo;efficacit\u00e9 pour l&rsquo;\u00e9quipe Consumer Care de Freshpet, qui a pu r\u00e9duire le nombre de personnes n\u00e9cessaires pour le m\u00eame volume de travail. Chaque membre de l&rsquo;\u00e9quipe peut g\u00e9rer plusieurs chats \u00e0 la fois et voir tous ses espaces sociaux sur une seule plateforme, ce qui facilite le suivi des conversations. L&rsquo;\u00e9quipe gagne ainsi beaucoup de temps et de ressources qu&rsquo;elle aurait sinon pass\u00e9s \u00e0 jongler d&rsquo;un canal \u00e0 l&rsquo;autre.<\/p>\n<p>De plus, son bot FAQ est un autre levier d&rsquo;efficacit\u00e9 important\u00a0: il traite de nombreuses questions simples qui mobiliseraient sinon l&rsquo;\u00e9quipe. Les membres tr\u00e8s qualifi\u00e9s de l&rsquo;\u00e9quipe Consumer Care de Freshpet peuvent ainsi consacrer davantage de temps en t\u00eate-\u00e0-t\u00eate aux probl\u00e8mes plus complexes, qui ont un impact plus fort sur la vie de leurs clients, tout en gardant des interactions fluides.<\/p>\n<p>Au final, Freshpet a obtenu exactement ce dont elle avait besoin gr\u00e2ce \u00e0 son partenariat avec Emplifi\u00a0: une plateforme simple d&rsquo;utilisation qui l&rsquo;aide \u00e0 apporter \u00e0 ses clients l&rsquo;aide et les informations essentielles pour prendre soin des animaux qu&rsquo;ils aiment.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi nous accompagne au quotidien, dans tout ce que nous faisons. Nos diff\u00e9rents rouages sont int\u00e9gr\u00e9s \u00e0 (Emplifi) Agent, ce qui permet \u00e0 nos \u00e9quipes de saisir facilement les bonnes donn\u00e9es et nous aide \u00e0 produire un reporting pr\u00e9cis. 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