{"id":18272,"date":"2023-02-11T22:44:03","date_gmt":"2023-02-11T22:44:03","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/customers\/hardees-success\/"},"modified":"2026-10-06T21:35:24","modified_gmt":"2026-10-06T21:35:24","slug":"hardees-success","status":"publish","type":"customer_posts","link":"https:\/\/emplifi.io\/fr\/customers\/hardees-success\/","title":{"rendered":"Hardee&rsquo;s"},"content":{"rendered":"","protected":false},"author":18,"featured_media":0,"template":"","customer_solutions_tax":[256],"customer_topics_tax":[257,463],"customer_industries_tax":[346],"resource_visibility_tax":[],"class_list":["post-18272","customer_posts","type-customer_posts","status-publish","hentry","customer_solutions_tax-social-marketing-fr","customer_topics_tax-community-management-fr","customer_topics_tax-social-listening-fr","customer_industries_tax-restaurants-fr"],"acf":{"customer_card_logo":{"ID":9021,"id":9021,"title":"hardees_logo_color","filename":"hardees_logo_color.svg","filesize":8201,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2023\/02\/hardees_logo_color.svg","link":"https:\/\/emplifi.io\/fr\/customers\/hardees-success\/hardees_logo_color-2\/","alt":"Hardee's 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Un SMS intrigant d&rsquo;un coll\u00e8gue attire l&rsquo;attention de Brent Waible sur une notification re\u00e7ue plus t\u00f4t\u00a0: une alerte de pic d&rsquo;Emplifi le pr\u00e9vient qu&rsquo;il se passe quelque chose sur Twitter. De nombreuses personnes interagissent, et le sujet, c&rsquo;est Hardee\u2019s\u00ae. Le c\u00e9l\u00e8bre PDG d&rsquo;un fabricant d&rsquo;oreillers se fait confisquer son smartphone sur le parking d&rsquo;un restaurant Hardee\u2019s\u00ae.<\/p>\n<p>Brent Waible est Senior Media Manager chez CKE Restaurants Inc., une soci\u00e9t\u00e9 priv\u00e9e qui g\u00e8re et exploite Carl\u2019s Jr.\u00ae et Hardee\u2019s\u00ae, deux marques r\u00e9gionales bien connues pour leurs produits innovants comme les Thickburgers\u00ae 100\u00a0% Black Angus et les Made from Scratch\u2122 Biscuits. Depuis deux ans, il supervise les canaux sociaux propres de la marque.<\/p>\n<h2>Le tweet des biscuits moelleux comme un oreiller<\/h2>\n<p>Comme la <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\">solution de social listening<\/a> d&rsquo;Emplifi \u00e9tait activ\u00e9e et bien configur\u00e9e, l&rsquo;\u00e9quipe a re\u00e7u des insights en temps r\u00e9el et a eu le temps de r\u00e9agir rapidement.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Nous avons \u00e9t\u00e9 pr\u00e9venus en dehors des heures de bureau par une alerte de pic, qui a attir\u00e9 notre attention sur la conversation et nous a permis de d\u00e9finir comment y prendre part\u2026nous nous sommes align\u00e9s en interne et avons d\u00e9cid\u00e9 d'agir le lendemain matin...et nous avons pu en tirer parti.","quote_author":"Brent Waible","quote_author_description":"Senior Media Manager chez CKE Restaurants, Hardee\u2019s & Carl\u2019s Jr"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>L&rsquo;\u00e9quipe a publi\u00e9 un premier tweet\u00a0: \u00ab\u00a0Maintenant que vous savez que nous existons, vous devriez vraiment go\u00fbter nos biscuits moelleux comme un oreiller\u00a0\u00bb, une allusion \u00e0 ce qui a rendu c\u00e9l\u00e8bre la personne impliqu\u00e9e dans l&rsquo;incident.<\/p>\n<p>&nbsp;<\/p>\n<div>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=Emplifi&amp;dnt=false&amp;embedId=twitter-widget-0&amp;features=eyJ0ZndfdGltZWxpbmVfbGlzdCI6eyJidWNrZXQiOltdLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X2ZvbGxvd2VyX2NvdW50X3N1bnNldCI6eyJidWNrZXQiOnRydWUsInZlcnNpb24iOm51bGx9LCJ0ZndfdHdlZXRfZWRpdF9iYWNrZW5kIjp7ImJ1Y2tldCI6Im9uIiwidmVyc2lvbiI6bnVsbH0sInRmd19yZWZzcmNfc2Vzc2lvbiI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfZm9zbnJfc29mdF9pbnRlcnZlbnRpb25zX2VuYWJsZWQiOnsiYnVja2V0Ijoib24iLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X21peGVkX21lZGlhXzE1ODk3Ijp7ImJ1Y2tldCI6InRyZWF0bWVudCIsInZlcnNpb24iOm51bGx9LCJ0ZndfZXhwZXJpbWVudHNfY29va2llX2V4cGlyYXRpb24iOnsiYnVja2V0IjoxMjA5NjAwLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X3Nob3dfYmlyZHdhdGNoX3Bpdm90c19lbmFibGVkIjp7ImJ1Y2tldCI6Im9uIiwidmVyc2lvbiI6bnVsbH0sInRmd19kdXBsaWNhdGVfc2NyaWJlc190b19zZXR0aW5ncyI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfdXNlX3Byb2ZpbGVfaW1hZ2Vfc2hhcGVfZW5hYmxlZCI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfdmlkZW9faGxzX2R5bmFtaWNfbWFuaWZlc3RzXzE1MDgyIjp7ImJ1Y2tldCI6InRydWVfYml0cmF0ZSIsInZlcnNpb24iOm51bGx9LCJ0ZndfbGVnYWN5X3RpbWVsaW5lX3N1bnNldCI6eyJidWNrZXQiOnRydWUsInZlcnNpb24iOm51bGx9LCJ0ZndfdHdlZXRfZWRpdF9mcm9udGVuZCI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9fQ%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1570035665340960770&amp;lang=en&amp;origin=https%3A%2F%2Femplifistg.wpenginepowered.com%2Fcustomers%2Fhardees-success&amp;sessionId=7112faca4dc962a6316c4298020e2a7a767a1e51&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1570035665340960770\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p>\u00ab\u00a0Au final, tout le monde y a gagn\u00e9\u00a0; c&rsquo;\u00e9tait clairement une belle opportunit\u00e9, et cela n&rsquo;a pas \u00e9t\u00e9 per\u00e7u comme politique\u00a0\u00bb, ajoute-t-il.<\/p>\n<p>Gr\u00e2ce au bon timing de l&rsquo;\u00e9quipe et \u00e0 sa r\u00e9action \u00e0 l&rsquo;alerte de pic configur\u00e9e dans la suite Emplifi, Hardee\u2019s\u00ae a gagn\u00e9 8K abonn\u00e9s et enregistr\u00e9 plus de 8 millions d&rsquo;impressions ainsi que pr\u00e8s de 18K retweets.<\/p>\n<h2>De Twitter aux restaurants<\/h2>\n<p>Pour profiter de cette dynamique, l&rsquo;\u00e9quipe a ensuite collabor\u00e9 avec l&rsquo;\u00e9quipe fid\u00e9lit\u00e9 pour publier un second tweet afin de g\u00e9n\u00e9rer des conversions et transformer ce pic d&rsquo;engagement digital en actions dans le monde r\u00e9el. Autrement dit, inviter les gens dans les restaurants Hardee\u2019s\u00ae pour go\u00fbter pour de vrai ces fameux biscuits moelleux. Voici le tweet\u00a0:<\/p>\n<p>&nbsp;<\/p>\n<div>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=Emplifi&amp;dnt=false&amp;embedId=twitter-widget-1&amp;features=eyJ0ZndfdGltZWxpbmVfbGlzdCI6eyJidWNrZXQiOltdLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X2ZvbGxvd2VyX2NvdW50X3N1bnNldCI6eyJidWNrZXQiOnRydWUsInZlcnNpb24iOm51bGx9LCJ0ZndfdHdlZXRfZWRpdF9iYWNrZW5kIjp7ImJ1Y2tldCI6Im9uIiwidmVyc2lvbiI6bnVsbH0sInRmd19yZWZzcmNfc2Vzc2lvbiI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfZm9zbnJfc29mdF9pbnRlcnZlbnRpb25zX2VuYWJsZWQiOnsiYnVja2V0Ijoib24iLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X21peGVkX21lZGlhXzE1ODk3Ijp7ImJ1Y2tldCI6InRyZWF0bWVudCIsInZlcnNpb24iOm51bGx9LCJ0ZndfZXhwZXJpbWVudHNfY29va2llX2V4cGlyYXRpb24iOnsiYnVja2V0IjoxMjA5NjAwLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X3Nob3dfYmlyZHdhdGNoX3Bpdm90c19lbmFibGVkIjp7ImJ1Y2tldCI6Im9uIiwidmVyc2lvbiI6bnVsbH0sInRmd19kdXBsaWNhdGVfc2NyaWJlc190b19zZXR0aW5ncyI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfdXNlX3Byb2ZpbGVfaW1hZ2Vfc2hhcGVfZW5hYmxlZCI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9LCJ0ZndfdmlkZW9faGxzX2R5bmFtaWNfbWFuaWZlc3RzXzE1MDgyIjp7ImJ1Y2tldCI6InRydWVfYml0cmF0ZSIsInZlcnNpb24iOm51bGx9LCJ0ZndfbGVnYWN5X3RpbWVsaW5lX3N1bnNldCI6eyJidWNrZXQiOnRydWUsInZlcnNpb24iOm51bGx9LCJ0ZndfdHdlZXRfZWRpdF9mcm9udGVuZCI6eyJidWNrZXQiOiJvbiIsInZlcnNpb24iOm51bGx9fQ%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1570190585696292865&amp;lang=en&amp;origin=https%3A%2F%2Femplifistg.wpenginepowered.com%2Fcustomers%2Fhardees-success&amp;sessionId=7112faca4dc962a6316c4298020e2a7a767a1e51&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1570190585696292865\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>R\u00e9sultat\u00a0: une hausse des t\u00e9l\u00e9chargements de l&rsquo;application Hardee\u2019s\u00ae et de la fr\u00e9quentation des restaurants.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Je pense que l'op\u00e9ration a \u00e9t\u00e9 un succ\u00e8s pour nous tous\u00a0: elle montre que nous sommes \u00e0 l'\u00e9coute des consommateurs et connect\u00e9s, et c'est l\u00e0 qu'Emplifi entre en jeu.","quote_author":"Brent Waible","quote_author_description":"Senior Media Manager chez CKE Restaurants, Hardee\u2019s & Carl\u2019s Jr"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>\u00c0 retenir<\/h2>\n<p>En bref, Hardee\u2019s\u00ae ne s&rsquo;engage habituellement pas dans les conversations politiques ou clivantes sur les r\u00e9seaux sociaux. Mais en\u00a0\u00e9coutant son audience sur les r\u00e9seaux sociaux, l&rsquo;entreprise a trouv\u00e9 l&rsquo;occasion de s&#8217;emparer d&rsquo;un sujet de conversation et de le transformer en hausse de ses abonn\u00e9s comme de ses ventes en restaurant.<\/p>\n"}],"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/fr\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18306,"date":"2025-04-18 17:23:10","modified":"2025-08-15 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s'appuie sur l'outil Emplifi Listening pour recevoir des alertes de pic sur ses r\u00e9seaux sociaux et tirer parti des contenus qui font le buzz autour de sa marque. 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Un SMS intrigant d&rsquo;un coll\u00e8gue attire l&rsquo;attention de Brent Waible sur une notification re\u00e7ue plus t\u00f4t\u00a0: une alerte de pic d&rsquo;Emplifi le pr\u00e9vient qu&rsquo;il se passe quelque chose sur Twitter. De nombreuses personnes interagissent, et le sujet, c&rsquo;est Hardee\u2019s\u00ae. Le c\u00e9l\u00e8bre PDG d&rsquo;un fabricant d&rsquo;oreillers se fait confisquer son smartphone sur le parking d&rsquo;un restaurant Hardee\u2019s\u00ae.<\/p>\n<p>Brent Waible est Senior Media Manager chez CKE Restaurants Inc., une soci\u00e9t\u00e9 priv\u00e9e qui g\u00e8re et exploite Carl\u2019s Jr.\u00ae et Hardee\u2019s\u00ae, deux marques r\u00e9gionales bien connues pour leurs produits innovants comme les Thickburgers\u00ae 100\u00a0% Black Angus et les Made from Scratch\u2122 Biscuits. Depuis deux ans, il supervise les canaux sociaux propres de la marque.<\/p>\n<h2>Le tweet des biscuits moelleux comme un oreiller<\/h2>\n<p>Comme la <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\">solution de social listening<\/a> d&rsquo;Emplifi \u00e9tait activ\u00e9e et bien configur\u00e9e, l&rsquo;\u00e9quipe a re\u00e7u des insights en temps r\u00e9el et a eu le temps de r\u00e9agir rapidement.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Nous avons \u00e9t\u00e9 pr\u00e9venus en dehors des heures de bureau par une alerte de pic, qui a attir\u00e9 notre attention sur la conversation et nous a permis de d\u00e9finir comment y prendre part\u2026nous nous sommes align\u00e9s en interne et avons d\u00e9cid\u00e9 d'agir le lendemain matin...et nous avons pu en tirer parti.","quote_author":"Brent Waible","quote_author_description":"Senior Media Manager chez CKE Restaurants, Hardee\u2019s & Carl\u2019s Jr"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>L&rsquo;\u00e9quipe a publi\u00e9 un premier tweet\u00a0: \u00ab\u00a0Maintenant que vous savez que nous existons, vous devriez vraiment go\u00fbter nos biscuits moelleux comme un oreiller\u00a0\u00bb, une allusion \u00e0 ce qui a rendu c\u00e9l\u00e8bre la personne impliqu\u00e9e dans l&rsquo;incident.<\/p>\n<p>&nbsp;<\/p>\n<div>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=Emplifi&amp;dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1570035665340960770&amp;lang=en&amp;origin=https%3A%2F%2Femplifistg.wpenginepowered.com%2Fcustomers%2Fhardees-success&amp;sessionId=7112faca4dc962a6316c4298020e2a7a767a1e51&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1570035665340960770\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p>\u00ab\u00a0Au final, tout le monde y a gagn\u00e9\u00a0; c&rsquo;\u00e9tait clairement une belle opportunit\u00e9, et cela n&rsquo;a pas \u00e9t\u00e9 per\u00e7u comme politique\u00a0\u00bb, ajoute-t-il.<\/p>\n<p>Gr\u00e2ce au bon timing de l&rsquo;\u00e9quipe et \u00e0 sa r\u00e9action \u00e0 l&rsquo;alerte de pic configur\u00e9e dans la suite Emplifi, Hardee\u2019s\u00ae a gagn\u00e9 8K abonn\u00e9s et enregistr\u00e9 plus de 8 millions d&rsquo;impressions ainsi que pr\u00e8s de 18K retweets.<\/p>\n<h2>De Twitter aux restaurants<\/h2>\n<p>Pour profiter de cette dynamique, l&rsquo;\u00e9quipe a ensuite collabor\u00e9 avec l&rsquo;\u00e9quipe fid\u00e9lit\u00e9 pour publier un second tweet afin de g\u00e9n\u00e9rer des conversions et transformer ce pic d&rsquo;engagement digital en actions dans le monde r\u00e9el. Autrement dit, inviter les gens dans les restaurants Hardee\u2019s\u00ae pour go\u00fbter pour de vrai ces fameux biscuits moelleux. Voici le tweet\u00a0:<\/p>\n<p>&nbsp;<\/p>\n<div>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=Emplifi&amp;dnt=false&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1570190585696292865&amp;lang=en&amp;origin=https%3A%2F%2Femplifistg.wpenginepowered.com%2Fcustomers%2Fhardees-success&amp;sessionId=7112faca4dc962a6316c4298020e2a7a767a1e51&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1570190585696292865\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>R\u00e9sultat\u00a0: une hausse des t\u00e9l\u00e9chargements de l&rsquo;application Hardee\u2019s\u00ae et de la fr\u00e9quentation des restaurants.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Je pense que l'op\u00e9ration a \u00e9t\u00e9 un succ\u00e8s pour nous tous\u00a0: elle montre que nous sommes \u00e0 l'\u00e9coute des consommateurs et connect\u00e9s, et c'est l\u00e0 qu'Emplifi entre en jeu.","quote_author":"Brent Waible","quote_author_description":"Senior Media Manager chez CKE Restaurants, Hardee\u2019s & Carl\u2019s Jr"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>\u00c0 retenir<\/h2>\n<p>En bref, Hardee\u2019s\u00ae ne s&rsquo;engage habituellement pas dans les conversations politiques ou clivantes sur les r\u00e9seaux sociaux. Mais en\u00a0\u00e9coutant son audience sur les r\u00e9seaux sociaux, l&rsquo;entreprise a trouv\u00e9 l&rsquo;occasion de s&#8217;emparer d&rsquo;un sujet de conversation et de le transformer en hausse de ses abonn\u00e9s comme de ses ventes en restaurant.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/fr\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18306,"date":"2025-04-18 17:23:10","modified":"2025-08-15 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