{"id":18276,"date":"2021-11-23T21:42:52","date_gmt":"2021-11-23T21:42:52","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/customers\/dominos-success\/"},"modified":"2025-11-10T11:03:30","modified_gmt":"2025-11-10T11:03:30","slug":"dominos-success","status":"publish","type":"customer_posts","link":"https:\/\/emplifi.io\/fr\/customers\/dominos-success\/","title":{"rendered":"Domino&rsquo;s"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","customer_solutions_tax":[412,256],"customer_topics_tax":[257,331,501,463,334],"customer_industries_tax":[346],"resource_visibility_tax":[],"class_list":["post-18276","customer_posts","type-customer_posts","status-publish","hentry","customer_solutions_tax-social-customer-care-fr","customer_solutions_tax-social-marketing-fr","customer_topics_tax-community-management-fr","customer_topics_tax-content-management-fr","customer_topics_tax-crisis-and-risk-management-fr","customer_topics_tax-social-listening-fr","customer_topics_tax-social-media-management-fr","customer_industries_tax-restaurants-fr"],"acf":{"customer_card_logo":{"ID":7905,"id":7905,"title":"dominos_logo_color","filename":"dominos_logo_color.svg","filesize":5257,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/11\/dominos_logo_color.svg","link":"https:\/\/emplifi.io\/fr\/customers\/dominos-success\/dominos_logo_color-2\/","alt":"","author":"46","description":"","caption":"","name":"dominos_logo_color-2","status":"inherit","uploaded_to":18276,"date":"2025-02-14 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delivers real-time responses for a 128% increase in social media volume. ","customer_card_subhead":"Case Study","customer_card_headline":"Domino's dramatically improves consumer engagement with social media management software. 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in social media volume","logo":false},{"stat":"53% ","description":"Reduction in social case handling time","logo":false},{"stat":"10 min","description":"Reduction in average handling time ","logo":false}]},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>As Domino\u2019s customer conversations shifted to social, the team turned its contact center into a real-time marketing engine with Emplifi . Always-on monitoring surfaces the few posts that truly need attention, while CRM integration routes cases for fast, contextual responses.<\/p>\n<p>The result is quicker resolution, higher customer praise, and the ability to defuse issues \u2014 including influencer callouts \u2014\u00a0 before they escalate. By engaging at the moment of intent, Domino\u2019s turns social interactions into better experiences and incremental sales.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Emplifi Social makes it much easier to find and engage with customers just as they're getting ready to order a pizza, so our contact center is becoming a real-time marketing operation. For example, when a customer tweets, 'Who should I order pizza from today?' we're able to quickly respond and win the sale.","quote_author":"Terri Haffey","quote_author_description":"Manager of Customer Care at Domino\u2019s"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Real-time interactions bring customer praise<\/h2>\n<p>Emplifi <a href=\"https:\/\/emplifi.io\/solutions\/social-marketing\/\" target=\"_blank\" rel=\"noopener\">Social Marketing<\/a> automatically searches for hundreds of X keywords and constantly monitors Domino&rsquo;s Facebook to find posts that need attention \u2013 less than 3% of total volume on average. Before using the Emplifi Social Marketing, Domino&rsquo;s agents manually sorted through social media posts to weed out the other 97%, a time-intensive and inefficient exercise.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>\u00ab\u00a0Real-time interaction elevates the brand experience for our customers. Emplifi Social Marketing shows us how much praise we&rsquo;ve earned as a result of our social media interactions,\u00a0\u00bb added Haffey.<\/p>\n<h2>Shortened social cases create efficiency<\/h2>\n<p>Emplifi Social Marketing integrates seamlessly with Domino&rsquo;s CRM tool. The compatibility of the two platforms saved time and increased the overall efficiency of Domino&rsquo;s contact center. In addition to the 128% increase in social traffic handled, Domino&rsquo;s has also reduced handling time by 53%. Social cases that used to take 15 minutes now are typically handled in less than 5 minutes. This frees time for contact center staff to focus on other important tasks.<\/p>\n<h2>Crisis mitigation with major influencers<\/h2>\n<p>Speed is also crucial to addressing crises that impact the customer experience. When the Emplifi Social Marketing detects one of Domino&rsquo;s preselected \u00ab\u00a0alert\u00a0\u00bb keywords, the team receives a notification even if they aren&rsquo;t currently in the platform.<\/p>\n<p>\u00ab\u00a0Emplifi allows us to hear the social media concerns and intervene quickly to make things right, even on nights and weekends,\u00a0\u00bb Haffey said. \u00ab\u00a0That has a big impact on long-term customer loyalty.\u00a0\u00bb<\/p>\n<p>One type of time-sensitive event is criticism from a major influencer who can impact brand reputation. For example, celebrities including Gayle King (1M X followers), Suze Orman (1.3M X followers), and Miley Cyrus (46.4M X followers) have posted about Domino&rsquo;s. Emplifi alerted staff, who then sent a timely response to turn these critics into high-profile social media endorsers.<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"When a big name calls out Domino's, for good or bad, Emplifi allows us to respond quickly. Timely responses ensure we're tuned into our audience and able to maintain personalized relationships and provide positive customer experiences.","quote_author":"Terri Haffey","quote_author_description":"Manager of Customer Care at Domino\u2019s"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>The takeaway<\/h2>\n<p>Today, brands need to meet customers where they are to be competitive. As more and more brand interactions occur on social media, Domino&rsquo;s can respond quickly and accurately to all mentions with the Emplifi Social Marketing Cloud. 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