{"id":18276,"date":"2021-11-23T21:42:52","date_gmt":"2021-11-23T21:42:52","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/customers\/dominos-success\/"},"modified":"2026-10-06T21:28:10","modified_gmt":"2026-10-06T21:28:10","slug":"dominos-success","status":"publish","type":"customer_posts","link":"https:\/\/emplifi.io\/fr\/customers\/dominos-success\/","title":{"rendered":"Domino&rsquo;s"},"content":{"rendered":"","protected":false},"author":7,"featured_media":0,"template":"","customer_solutions_tax":[412,256],"customer_topics_tax":[257,331,501,463,334],"customer_industries_tax":[346],"resource_visibility_tax":[],"class_list":["post-18276","customer_posts","type-customer_posts","status-publish","hentry","customer_solutions_tax-social-customer-care-fr","customer_solutions_tax-social-marketing-fr","customer_topics_tax-community-management-fr","customer_topics_tax-content-management-fr","customer_topics_tax-crisis-and-risk-management-fr","customer_topics_tax-social-listening-fr","customer_topics_tax-social-media-management-fr","customer_industries_tax-restaurants-fr"],"acf":{"customer_card_logo":{"ID":7905,"id":7905,"title":"dominos_logo_color","filename":"dominos_logo_color.svg","filesize":5257,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/11\/dominos_logo_color.svg","link":"https:\/\/emplifi.io\/fr\/customers\/dominos-success\/dominos_logo_color-2\/","alt":"","author":"54","description":"","caption":"","name":"dominos_logo_color-2","status":"inherit","uploaded_to":18276,"date":"2025-02-14 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r\u00e9pond en temps r\u00e9el \u00e0 un volume de mentions sociales en hausse de 128\u00a0%. ","customer_card_subhead":"\u00c9tude de cas","customer_card_headline":"Domino's am\u00e9liore nettement l'engagement de ses consommateurs gr\u00e2ce \u00e0 un logiciel de gestion des r\u00e9seaux sociaux. ","customer_card_quote":"\"Emplifi Social nous permet de trouver bien plus facilement les clients et d'\u00e9changer avec eux au moment o\u00f9 ils s'appr\u00eatent \u00e0 commander une pizza\u00a0: notre centre de contact devient ainsi une v\u00e9ritable cellule de marketing en temps r\u00e9el.\"","customer_card_quote_author":"Terri Haffey","customer_card_quote_author_title":"Manager of Customer Care","customer_card_button_text":"Lire le cas client","customer_card_cover_image":{"ID":7899,"id":7899,"title":"dominoshero","filename":"dominoshero.webp","filesize":1997326,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/11\/dominoshero.webp","link":"https:\/\/emplifi.io\/fr\/customers\/dominos-success\/dominoshero-2\/","alt":"","author":"54","description":"","caption":"","name":"dominoshero-2","status":"inherit","uploaded_to":18276,"date":"2025-02-14 07:01:07","modified":"2025-02-14 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du volume sur les r\u00e9seaux sociaux","logo":false},{"stat":"53% ","description":"R\u00e9duction du temps de traitement des demandes sociales","logo":false},{"stat":"10 min","description":"R\u00e9duction du temps moyen de traitement ","logo":false}]},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Lorsque les conversations de Domino\u2019s avec ses clients se sont d\u00e9plac\u00e9es vers les r\u00e9seaux sociaux, l&rsquo;\u00e9quipe a fait de son centre de contact un moteur de marketing en temps r\u00e9el avec Emplifi . Une veille permanente fait remonter les rares publications qui n\u00e9cessitent vraiment une action, tandis que l&rsquo;int\u00e9gration au CRM achemine les demandes pour des r\u00e9ponses rapides et contextualis\u00e9es.<\/p>\n<p>R\u00e9sultat\u00a0: des r\u00e9solutions plus rapides, davantage d&rsquo;\u00e9loges de la part des clients et la capacit\u00e9 de d\u00e9samorcer les probl\u00e8mes, y compris les interpellations d&rsquo;influenceurs,\u00a0 avant qu&rsquo;ils ne s&rsquo;aggravent. En intervenant au moment de l&rsquo;intention d&rsquo;achat, Domino\u2019s transforme les interactions sociales en meilleures exp\u00e9riences et en ventes suppl\u00e9mentaires.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Emplifi Social nous permet de trouver bien plus facilement les clients et d'\u00e9changer avec eux au moment o\u00f9 ils s'appr\u00eatent \u00e0 commander une pizza\u00a0: notre centre de contact devient ainsi une v\u00e9ritable cellule de marketing en temps r\u00e9el. Par exemple, quand un client tweete 'Chez qui commander une pizza aujourd'hui\u00a0?', nous pouvons r\u00e9pondre rapidement et remporter la vente.","quote_author":"Terri Haffey","quote_author_description":"Manager of Customer Care chez Domino\u2019s"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Des interactions en temps r\u00e9el salu\u00e9es par les clients<\/h2>\n<p>Emplifi <a href=\"https:\/\/emplifi.io\/solutions\/social-marketing\/\" target=\"_blank\" rel=\"noopener\">Social Marketing<\/a> recherche automatiquement des centaines de mots-cl\u00e9s sur X et surveille en permanence la page Facebook de Domino&rsquo;s pour rep\u00e9rer les publications qui n\u00e9cessitent une action, soit moins de 3\u00a0% du volume total en moyenne. Avant Emplifi Social Marketing, les agents de Domino&rsquo;s triaient manuellement les publications pour \u00e9carter les 97\u00a0% restants, une t\u00e2che longue et inefficace.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>\u00ab\u00a0Les interactions en temps r\u00e9el am\u00e9liorent l&rsquo;exp\u00e9rience de marque de nos clients. Emplifi Social Marketing nous montre combien d&rsquo;\u00e9loges nous avons obtenus gr\u00e2ce \u00e0 nos interactions sur les r\u00e9seaux sociaux\u00a0\u00bb, ajoute Terri Haffey.<\/p>\n<h2>Des demandes sociales trait\u00e9es plus vite, pour plus d&rsquo;efficacit\u00e9<\/h2>\n<p>Emplifi Social Marketing s&rsquo;int\u00e8gre parfaitement \u00e0 l&rsquo;outil CRM de Domino&rsquo;s. La compatibilit\u00e9 des deux plateformes a fait gagner du temps et am\u00e9lior\u00e9 l&rsquo;efficacit\u00e9 globale du centre de contact. En plus d&rsquo;un volume social trait\u00e9 en hausse de 128\u00a0%, Domino&rsquo;s a r\u00e9duit le temps de traitement de 53\u00a0%. Les demandes sociales qui prenaient 15 minutes sont d\u00e9sormais g\u00e9n\u00e9ralement trait\u00e9es en moins de 5 minutes. Le personnel du centre de contact peut ainsi se consacrer \u00e0 d&rsquo;autres t\u00e2ches importantes.<\/p>\n<h2>G\u00e9rer les crises avec les grands influenceurs<\/h2>\n<p>La rapidit\u00e9 est aussi essentielle pour g\u00e9rer les crises qui affectent l&rsquo;exp\u00e9rience client. Lorsque Emplifi Social Marketing d\u00e9tecte l&rsquo;un des mots-cl\u00e9s d'\u00a0\u00bbalerte\u00a0\u00bb pr\u00e9s\u00e9lectionn\u00e9s par Domino&rsquo;s, l&rsquo;\u00e9quipe re\u00e7oit une notification, m\u00eame si elle n&rsquo;est pas connect\u00e9e \u00e0 la plateforme.<\/p>\n<p>\u00ab\u00a0Emplifi nous permet d&rsquo;entendre les pr\u00e9occupations exprim\u00e9es sur les r\u00e9seaux sociaux et d&rsquo;intervenir rapidement pour arranger les choses, m\u00eame la nuit et le week-end\u00a0\u00bb, explique Terri Haffey. \u00ab\u00a0Cela a un impact important sur la fid\u00e9lit\u00e9 client \u00e0 long terme.\u00a0\u00bb<\/p>\n<p>Les critiques d&rsquo;un grand influenceur, qui peuvent nuire \u00e0 la r\u00e9putation de la marque, font partie des \u00e9v\u00e9nements urgents. Par exemple, des c\u00e9l\u00e9brit\u00e9s comme Gayle King (1 M d&rsquo;abonn\u00e9s sur X), Suze Orman (1,3 M d&rsquo;abonn\u00e9s sur X) et Miley Cyrus (46,4 M d&rsquo;abonn\u00e9s sur X) ont publi\u00e9 au sujet de Domino&rsquo;s. Emplifi a alert\u00e9 l&rsquo;\u00e9quipe, qui a r\u00e9pondu \u00e0 temps et transform\u00e9 ces critiques en ambassadeurs de premier plan sur les r\u00e9seaux sociaux.<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Quand une personnalit\u00e9 interpelle Domino's, en bien ou en mal, Emplifi nous permet de r\u00e9agir vite. 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Une veille permanente fait remonter les rares publications qui n\u00e9cessitent vraiment une action, tandis que l&rsquo;int\u00e9gration au CRM achemine les demandes pour des r\u00e9ponses rapides et contextualis\u00e9es.<\/p>\n<p>R\u00e9sultat\u00a0: des r\u00e9solutions plus rapides, davantage d&rsquo;\u00e9loges de la part des clients et la capacit\u00e9 de d\u00e9samorcer les probl\u00e8mes, y compris les interpellations d&rsquo;influenceurs,\u00a0 avant qu&rsquo;ils ne s&rsquo;aggravent. En intervenant au moment de l&rsquo;intention d&rsquo;achat, Domino\u2019s transforme les interactions sociales en meilleures exp\u00e9riences et en ventes suppl\u00e9mentaires.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Emplifi Social nous permet de trouver bien plus facilement les clients et d'\u00e9changer avec eux au moment o\u00f9 ils s'appr\u00eatent \u00e0 commander une pizza\u00a0: notre centre de contact devient ainsi une v\u00e9ritable cellule de marketing en temps r\u00e9el. Par exemple, quand un client tweete 'Chez qui commander une pizza aujourd'hui\u00a0?', nous pouvons r\u00e9pondre rapidement et remporter la vente.","quote_author":"Terri Haffey","quote_author_description":"Manager of Customer Care chez Domino\u2019s"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Des interactions en temps r\u00e9el salu\u00e9es par les clients<\/h2>\n<p>Emplifi <a href=\"https:\/\/emplifi.io\/solutions\/social-marketing\/\" target=\"_blank\" rel=\"noopener\">Social Marketing<\/a> recherche automatiquement des centaines de mots-cl\u00e9s sur X et surveille en permanence la page Facebook de Domino&rsquo;s pour rep\u00e9rer les publications qui n\u00e9cessitent une action, soit moins de 3\u00a0% du volume total en moyenne. Avant Emplifi Social Marketing, les agents de Domino&rsquo;s triaient manuellement les publications pour \u00e9carter les 97\u00a0% restants, une t\u00e2che longue et inefficace.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>\u00ab\u00a0Les interactions en temps r\u00e9el am\u00e9liorent l&rsquo;exp\u00e9rience de marque de nos clients. Emplifi Social Marketing nous montre combien d&rsquo;\u00e9loges nous avons obtenus gr\u00e2ce \u00e0 nos interactions sur les r\u00e9seaux sociaux\u00a0\u00bb, ajoute Terri Haffey.<\/p>\n<h2>Des demandes sociales trait\u00e9es plus vite, pour plus d&rsquo;efficacit\u00e9<\/h2>\n<p>Emplifi Social Marketing s&rsquo;int\u00e8gre parfaitement \u00e0 l&rsquo;outil CRM de Domino&rsquo;s. La compatibilit\u00e9 des deux plateformes a fait gagner du temps et am\u00e9lior\u00e9 l&rsquo;efficacit\u00e9 globale du centre de contact. En plus d&rsquo;un volume social trait\u00e9 en hausse de 128\u00a0%, Domino&rsquo;s a r\u00e9duit le temps de traitement de 53\u00a0%. Les demandes sociales qui prenaient 15 minutes sont d\u00e9sormais g\u00e9n\u00e9ralement trait\u00e9es en moins de 5 minutes. Le personnel du centre de contact peut ainsi se consacrer \u00e0 d&rsquo;autres t\u00e2ches importantes.<\/p>\n<h2>G\u00e9rer les crises avec les grands influenceurs<\/h2>\n<p>La rapidit\u00e9 est aussi essentielle pour g\u00e9rer les crises qui affectent l&rsquo;exp\u00e9rience client. Lorsque Emplifi Social Marketing d\u00e9tecte l&rsquo;un des mots-cl\u00e9s d'\u00a0\u00bbalerte\u00a0\u00bb pr\u00e9s\u00e9lectionn\u00e9s par Domino&rsquo;s, l&rsquo;\u00e9quipe re\u00e7oit une notification, m\u00eame si elle n&rsquo;est pas connect\u00e9e \u00e0 la plateforme.<\/p>\n<p>\u00ab\u00a0Emplifi nous permet d&rsquo;entendre les pr\u00e9occupations exprim\u00e9es sur les r\u00e9seaux sociaux et d&rsquo;intervenir rapidement pour arranger les choses, m\u00eame la nuit et le week-end\u00a0\u00bb, explique Terri Haffey. \u00ab\u00a0Cela a un impact important sur la fid\u00e9lit\u00e9 client \u00e0 long terme.\u00a0\u00bb<\/p>\n<p>Les critiques d&rsquo;un grand influenceur, qui peuvent nuire \u00e0 la r\u00e9putation de la marque, font partie des \u00e9v\u00e9nements urgents. Par exemple, des c\u00e9l\u00e9brit\u00e9s comme Gayle King (1 M d&rsquo;abonn\u00e9s sur X), Suze Orman (1,3 M d&rsquo;abonn\u00e9s sur X) et Miley Cyrus (46,4 M d&rsquo;abonn\u00e9s sur X) ont publi\u00e9 au sujet de Domino&rsquo;s. Emplifi a alert\u00e9 l&rsquo;\u00e9quipe, qui a r\u00e9pondu \u00e0 temps et transform\u00e9 ces critiques en ambassadeurs de premier plan sur les r\u00e9seaux sociaux.<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Quand une personnalit\u00e9 interpelle Domino's, en bien ou en mal, Emplifi nous permet de r\u00e9agir vite. Des r\u00e9ponses rapides montrent que nous sommes \u00e0 l'\u00e9coute de notre audience, et nous aident \u00e0 entretenir des relations personnalis\u00e9es et \u00e0 offrir des exp\u00e9riences client positives.","quote_author":"Terri Haffey","quote_author_description":"Manager of Customer Care chez Domino\u2019s"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>\u00c0 retenir<\/h2>\n<p>Aujourd&rsquo;hui, pour rester comp\u00e9titives, les marques doivent aller \u00e0 la rencontre des clients l\u00e0 o\u00f9 ils se trouvent. Alors que de plus en plus d&rsquo;interactions avec les marques ont lieu sur les r\u00e9seaux sociaux, Domino&rsquo;s peut r\u00e9pondre rapidement et pr\u00e9cis\u00e9ment \u00e0 toutes les mentions gr\u00e2ce \u00e0 Emplifi Social Marketing Cloud. Des r\u00e9ponses rapides et personnalis\u00e9es renforcent la fid\u00e9lit\u00e9 client et permettent de g\u00e9rer les crises \u00e9ventuelles.<\/p>\n<p>Vous voulez r\u00e9pondre en temps r\u00e9el \u00e0 un plus grand volume de mentions sur les r\u00e9seaux sociaux\u00a0?\u00a0<a href=\"https:\/\/emplifi.io\/demo\/\">Planifiez une d\u00e9mo<\/a> avec un expert Emplifi d\u00e8s aujourd&rsquo;hui.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon 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