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Emplifi nous a vraiment s\u00e9duits, car l'\u00e9quipe a construit une relation puis nous a donn\u00e9 les outils pour y parvenir.","quote_author":"Tamara Pircz","quote_author_description":"Senior Director of eCommerce, Vitamin Shoppe"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Comment la syndication d&rsquo;Emplifi Ratings &amp; Reviews d\u00e9multiplie le contenu g\u00e9n\u00e9r\u00e9 par les clients<\/h2>\n<p>Fond\u00e9e en 1977, The Vitamin Shoppe \u00e9tait au d\u00e9part une entreprise sp\u00e9cialis\u00e9e, vous l&rsquo;aurez devin\u00e9, dans la vente de vitamines et d&rsquo;autres compl\u00e9ments alimentaires.<\/p>\n<p>Depuis, l&rsquo;entreprise a mis\u00e9 sur l&rsquo;essor du bien-\u00eatre en \u00e9largissant son catalogue aux vitamines, min\u00e9raux, compl\u00e9ments sp\u00e9cialis\u00e9s, plantes, nutrition sportive, rem\u00e8des hom\u00e9opathiques, produits \u00e9cologiques et produits de beaut\u00e9.<\/p>\n<p>Aujourd&rsquo;hui, The Vitamin Shoppe donne \u00e0 ses clients acc\u00e8s \u00e0 un vaste catalogue en ligne de plus de 700 marques, avec des produits con\u00e7us pour les aider \u00e0 vivre en meilleure sant\u00e9 et plus heureux.<\/p>\n<h2>Le d\u00e9fi<\/h2>\n<p>The Vitamin Shoppe voulait \u00e9toffer sa collection de notes &amp; avis pour aider les acheteurs \u00e0 mieux comparer les produits et \u00e0 trouver ceux qu&rsquo;ils cherchaient.<\/p>\n<p>Malheureusement, l&rsquo;entreprise trouvait sa solution de notes &amp; avis existante trop compliqu\u00e9e. Elle ne permettait pas non plus aux clients de d\u00e9poser un avis produit directement depuis un e-mail, un point bloquant pour l&rsquo;entreprise.<\/p>\n<p>\u00ab\u00a0Nous cherchions un fournisseur de solutions qui soit plus qu&rsquo;un simple prestataire\u00a0: quelqu&rsquo;un qui nous aide \u00e0 d\u00e9velopper l&rsquo;activit\u00e9 et soit un vrai partenaire strat\u00e9gique. Emplifi nous a vraiment s\u00e9duits, car l&rsquo;\u00e9quipe a construit une relation puis nous a donn\u00e9 les outils pour y parvenir.\u00a0\u00bb (Tamara Pircz, Senior Director of eCommerce)<\/p>\n<h2>Les solutions<\/h2>\n<h3>Syndication<\/h3>\n<p>L&rsquo;objectif principal de l&rsquo;entreprise \u00e9tait simple\u00a0: collecter plus de notes et d&rsquo;avis pour ses produits en ligne. Heureusement, la r\u00e9ponse l&rsquo;\u00e9tait tout autant.<\/p>\n<p>La capacit\u00e9 de The Vitamin Shoppe \u00e0 collecter plus de contenus a \u00e9t\u00e9 d\u00e9multipli\u00e9e gr\u00e2ce \u00e0 la fonction de syndication des avis d&rsquo;Emplifi. Avec Emplifi Syndication, The Vitamin Shoppe a pu collecter et afficher les avis produits recueillis par ses marques partenaires sur leurs propres sites.<\/p>\n<p>Les marques partenaires de The Vitamin Shoppe n&rsquo;avaient aucun frais \u00e0 payer \u00e0 Emplifi, m\u00eame si elles utilisaient une autre plateforme pour collecter et g\u00e9rer leur contenu g\u00e9n\u00e9r\u00e9 par les clients. Il leur suffisait d&rsquo;autoriser Emplifi \u00e0 syndiquer leurs avis aupr\u00e8s des distributeurs de son r\u00e9seau.<\/p>\n<p>Cette syndication s&rsquo;est r\u00e9v\u00e9l\u00e9e tr\u00e8s efficace pour augmenter le taux de couverture du catalogue de The Vitamin Shoppe, c&rsquo;est-\u00e0-dire le pourcentage de produits de son site ayant au moins un avis. Gr\u00e2ce \u00e0 la syndication, les marques pouvaient partager leur contenu g\u00e9n\u00e9r\u00e9 par les clients pour l&rsquo;afficher sur la boutique en ligne de The Vitamin Shoppe.\u00a0<b>R\u00e9sultat\u00a0: plus de 60\u00a0% du vaste catalogue en ligne de l&rsquo;entreprise affichait un avis.<\/b><\/p>\n<p>Lors de sa premi\u00e8re ann\u00e9e compl\u00e8te avec Emplifi Ratings &amp; Reviews, The Vitamin Shoppe a vu le nombre total d&rsquo;avis (avis natifs et avis syndiqu\u00e9s)\u00a0<b>bondir de plus de 150\u00a0%<\/b>.<\/p>\n<p>Les \u00e9tudes montrent que recueillir plus d&rsquo;avis produits peut avoir un impact consid\u00e9rable sur les taux de conversion. Une \u00e9tude du Spiegel Center de la Northwestern University a ainsi montr\u00e9 qu&rsquo;un produit avec seulement cinq avis avait 270\u00a0% de chances en plus d&rsquo;\u00eatre achet\u00e9 qu&rsquo;un produit sans avis.<\/p>\n<h3>Ratings &amp;\u00a0Reviews<\/h3>\n<p>En plus des bons r\u00e9sultats de nos fonctions de syndication, The Vitamin Shoppe a aussi pu collecter plus d&rsquo;avis natifs\u00a0gr\u00e2ce aux nombreuses fonctions de collecte d&rsquo;Emplifi Ratings &amp; Reviews. Comment\u00a0? Gr\u00e2ce \u00e0 un ensemble de fonctionnalit\u00e9s qui ont fait leurs preuves.<\/p>\n<p>Les clients qui d\u00e9posaient un avis sur The Vitamin Shoppe se voyaient proposer \u00ab\u00a0Do More\u00a0\u00bb, une fonctionnalit\u00e9 qui s&rsquo;appuie sur leur historique d&rsquo;achat pour les inviter \u00e0 r\u00e9diger d&rsquo;autres avis. 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Au cours de l&rsquo;ann\u00e9e qui a suivi la mise en place de Ratings &amp; Reviews d&rsquo;Emplifi, l&rsquo;entreprise a constat\u00e9 que\u00a0<b>62\u00a0% de ses avis Ratings &amp; Reviews \u00e9taient d\u00e9pos\u00e9s depuis un appareil mobile<\/b>.<\/p>\n<p>\u00ab\u00a0Notre taux de d\u00e9p\u00f4t d&rsquo;avis sur mobile s&rsquo;est envol\u00e9 apr\u00e8s la mise en place d&rsquo;Emplifi. 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Les personnes avec qui nous travaillons chez Emplifi sont de loin les plus impressionnantes. Elles sont toujours r\u00e9actives et heureuses de chercher avec nous de nouvelles fa\u00e7ons de d\u00e9velopper notre activit\u00e9.","quote_author":"Tamara Pircz","quote_author_description":"Senior Director of eCommerce, Vitamin Shoppe"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>En\u00a0r\u00e9sum\u00e9<\/h2>\n<p>Avec un tr\u00e8s grand nombre de r\u00e9f\u00e9rences \u00e0 g\u00e9rer sur sa boutique en ligne, The Vitamin Shoppe cherchait une solution de contenu g\u00e9n\u00e9r\u00e9 par les clients pour obtenir plus d&rsquo;avis et augmenter son taux de couverture. 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du nombre total d'avis collect\u00e9s","logo":false},{"stat":"58%","description":"Hausse des avis natifs soumis","logo":false},{"stat":"60%","description":"Couverture du catalogue","logo":false}]}},"content_builder_clone":{"content_builder":[{"acf_fc_layout":"quote","quote":"Nous cherchions un fournisseur de solutions qui soit plus qu'un simple prestataire\u00a0: quelqu'un qui nous aide \u00e0 d\u00e9velopper l'activit\u00e9 et soit un vrai partenaire strat\u00e9gique. Emplifi nous a vraiment s\u00e9duits, car l'\u00e9quipe a construit une relation puis nous a donn\u00e9 les outils pour y parvenir.","quote_author":"Tamara Pircz","quote_author_description":"Senior Director of eCommerce, Vitamin Shoppe"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Comment la syndication d&rsquo;Emplifi Ratings &amp; Reviews d\u00e9multiplie le contenu g\u00e9n\u00e9r\u00e9 par les clients<\/h2>\n<p>Fond\u00e9e en 1977, The Vitamin Shoppe \u00e9tait au d\u00e9part une entreprise sp\u00e9cialis\u00e9e, vous l&rsquo;aurez devin\u00e9, dans la vente de vitamines et d&rsquo;autres compl\u00e9ments alimentaires.<\/p>\n<p>Depuis, l&rsquo;entreprise a mis\u00e9 sur l&rsquo;essor du bien-\u00eatre en \u00e9largissant son catalogue aux vitamines, min\u00e9raux, compl\u00e9ments sp\u00e9cialis\u00e9s, plantes, nutrition sportive, rem\u00e8des hom\u00e9opathiques, produits \u00e9cologiques et produits de beaut\u00e9.<\/p>\n<p>Aujourd&rsquo;hui, The Vitamin Shoppe donne \u00e0 ses clients acc\u00e8s \u00e0 un vaste catalogue en ligne de plus de 700 marques, avec des produits con\u00e7us pour les aider \u00e0 vivre en meilleure sant\u00e9 et plus heureux.<\/p>\n<h2>Le d\u00e9fi<\/h2>\n<p>The Vitamin Shoppe voulait \u00e9toffer sa collection de notes &amp; avis pour aider les acheteurs \u00e0 mieux comparer les produits et \u00e0 trouver ceux qu&rsquo;ils cherchaient.<\/p>\n<p>Malheureusement, l&rsquo;entreprise trouvait sa solution de notes &amp; avis existante trop compliqu\u00e9e. Elle ne permettait pas non plus aux clients de d\u00e9poser un avis produit directement depuis un e-mail, un point bloquant pour l&rsquo;entreprise.<\/p>\n<p>\u00ab\u00a0Nous cherchions un fournisseur de solutions qui soit plus qu&rsquo;un simple prestataire\u00a0: quelqu&rsquo;un qui nous aide \u00e0 d\u00e9velopper l&rsquo;activit\u00e9 et soit un vrai partenaire strat\u00e9gique. Emplifi nous a vraiment s\u00e9duits, car l&rsquo;\u00e9quipe a construit une relation puis nous a donn\u00e9 les outils pour y parvenir.\u00a0\u00bb (Tamara Pircz, Senior Director of eCommerce)<\/p>\n<h2>Les solutions<\/h2>\n<h3>Syndication<\/h3>\n<p>L&rsquo;objectif principal de l&rsquo;entreprise \u00e9tait simple\u00a0: collecter plus de notes et d&rsquo;avis pour ses produits en ligne. Heureusement, la r\u00e9ponse l&rsquo;\u00e9tait tout autant.<\/p>\n<p>La capacit\u00e9 de The Vitamin Shoppe \u00e0 collecter plus de contenus a \u00e9t\u00e9 d\u00e9multipli\u00e9e gr\u00e2ce \u00e0 la fonction de syndication des avis d&rsquo;Emplifi. Avec Emplifi Syndication, The Vitamin Shoppe a pu collecter et afficher les avis produits recueillis par ses marques partenaires sur leurs propres sites.<\/p>\n<p>Les marques partenaires de The Vitamin Shoppe n&rsquo;avaient aucun frais \u00e0 payer \u00e0 Emplifi, m\u00eame si elles utilisaient une autre plateforme pour collecter et g\u00e9rer leur contenu g\u00e9n\u00e9r\u00e9 par les clients. Il leur suffisait d&rsquo;autoriser Emplifi \u00e0 syndiquer leurs avis aupr\u00e8s des distributeurs de son r\u00e9seau.<\/p>\n<p>Cette syndication s&rsquo;est r\u00e9v\u00e9l\u00e9e tr\u00e8s efficace pour augmenter le taux de couverture du catalogue de The Vitamin Shoppe, c&rsquo;est-\u00e0-dire le pourcentage de produits de son site ayant au moins un avis. Gr\u00e2ce \u00e0 la syndication, les marques pouvaient partager leur contenu g\u00e9n\u00e9r\u00e9 par les clients pour l&rsquo;afficher sur la boutique en ligne de The Vitamin Shoppe.\u00a0<b>R\u00e9sultat\u00a0: plus de 60\u00a0% du vaste catalogue en ligne de l&rsquo;entreprise affichait un avis.<\/b><\/p>\n<p>Lors de sa premi\u00e8re ann\u00e9e compl\u00e8te avec Emplifi Ratings &amp; Reviews, The Vitamin Shoppe a vu le nombre total d&rsquo;avis (avis natifs et avis syndiqu\u00e9s)\u00a0<b>bondir de plus de 150\u00a0%<\/b>.<\/p>\n<p>Les \u00e9tudes montrent que recueillir plus d&rsquo;avis produits peut avoir un impact consid\u00e9rable sur les taux de conversion. Une \u00e9tude du Spiegel Center de la Northwestern University a ainsi montr\u00e9 qu&rsquo;un produit avec seulement cinq avis avait 270\u00a0% de chances en plus d&rsquo;\u00eatre achet\u00e9 qu&rsquo;un produit sans avis.<\/p>\n<h3>Ratings &amp;\u00a0Reviews<\/h3>\n<p>En plus des bons r\u00e9sultats de nos fonctions de syndication, The Vitamin Shoppe a aussi pu collecter plus d&rsquo;avis natifs\u00a0gr\u00e2ce aux nombreuses fonctions de collecte d&rsquo;Emplifi Ratings &amp; Reviews. Comment\u00a0? Gr\u00e2ce \u00e0 un ensemble de fonctionnalit\u00e9s qui ont fait leurs preuves.<\/p>\n<p>Les clients qui d\u00e9posaient un avis sur The Vitamin Shoppe se voyaient proposer \u00ab\u00a0Do More\u00a0\u00bb, une fonctionnalit\u00e9 qui s&rsquo;appuie sur leur historique d&rsquo;achat pour les inviter \u00e0 r\u00e9diger d&rsquo;autres avis. Do More sollicite les acheteurs au moment o\u00f9 ils sont d\u00e9j\u00e0 dispos\u00e9s \u00e0 cr\u00e9er du contenu\u00a0: ces demandes personnalis\u00e9es peuvent\u00a0<b>augmenter de 20 \u00e0 30\u00a0% le nombre d&rsquo;avis produits soumis chez les clients d&rsquo;Emplifi<\/b>.<\/p>\n<p>Gr\u00e2ce \u00e0 des fonctionnalit\u00e9s comme Do More, le nombre moyen d&rsquo;avis natifs collect\u00e9s chaque mois par The Vitamin Shoppe a augment\u00e9 de 58\u00a0% apr\u00e8s l&rsquo;adoption de la solution Ratings &amp; Reviews d&rsquo;Emplifi.<\/p>\n<h3>Inbox Submission<\/h3>\n<p>De plus, The Vitamin Shoppe a pleinement exploit\u00e9 la fonction Inbox Submission d&rsquo;Emplifi Ratings &amp; Reviews, qui permet aux acheteurs de d\u00e9poser un avis produit directement dans le corps d&rsquo;un e-mail.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3397\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1.png\" alt=\"\" width=\"470\" height=\"804\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1.png 470w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-175x300.png 175w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-14x24.png 14w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-21x36.png 21w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-28x48.png 28w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/p>\n<p>La fonction Inbox Submission a \u00e9t\u00e9 con\u00e7ue selon une approche mobile first, ce qui la rend particuli\u00e8rement efficace pour recueillir le contenu des clients sur mobile.<\/p>\n<p>La fonctionnalit\u00e9 a port\u00e9 ses fruits imm\u00e9diatement. Au cours de l&rsquo;ann\u00e9e qui a suivi la mise en place de Ratings &amp; Reviews d&rsquo;Emplifi, l&rsquo;entreprise a constat\u00e9 que\u00a0<b>62\u00a0% de ses avis Ratings &amp; Reviews \u00e9taient d\u00e9pos\u00e9s depuis un appareil mobile<\/b>.<\/p>\n<p>\u00ab\u00a0Notre taux de d\u00e9p\u00f4t d&rsquo;avis sur mobile s&rsquo;est envol\u00e9 apr\u00e8s la mise en place d&rsquo;Emplifi. C&rsquo;est imm\u00e9diatement devenu un \u00e9l\u00e9ment cl\u00e9 de notre strat\u00e9gie de collecte d&rsquo;avis produits.\u00a0\u00bb<\/p>\n<h3>Un service client de premier ordre<\/h3>\n<p>L&rsquo;une des qualit\u00e9s essentielles que l&rsquo;entreprise attendait d&rsquo;un fournisseur de Ratings &amp; Reviews \u00e9tait sa capacit\u00e9 \u00e0 ma\u00eetriser la r\u00e9glementation complexe qui encadre la collecte et l&rsquo;affichage du contenu g\u00e9n\u00e9r\u00e9 par les clients sur les vitamines et les autres produits vendus par The Vitamin Shoppe.<\/p>\n<p>Emplifi a veill\u00e9 \u00e0 ce que The Vitamin Shoppe b\u00e9n\u00e9ficie de l&rsquo;attention individuelle n\u00e9cessaire pour rester en conformit\u00e9 avec la r\u00e9glementation.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi nous a vraiment aid\u00e9s \u00e0 ma\u00eetriser les complexit\u00e9s de notre activit\u00e9 pour \u00eatre s\u00fbrs de tout faire correctement. Les personnes avec qui nous travaillons chez Emplifi sont de loin les plus impressionnantes. Elles sont toujours r\u00e9actives et heureuses de chercher avec nous de nouvelles fa\u00e7ons de d\u00e9velopper notre activit\u00e9.","quote_author":"Tamara Pircz","quote_author_description":"Senior Director of eCommerce, Vitamin Shoppe"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>En\u00a0r\u00e9sum\u00e9<\/h2>\n<p>Avec un tr\u00e8s grand nombre de r\u00e9f\u00e9rences \u00e0 g\u00e9rer sur sa boutique en ligne, The Vitamin Shoppe cherchait une solution de contenu g\u00e9n\u00e9r\u00e9 par les clients pour obtenir plus d&rsquo;avis et augmenter son taux de couverture. Gr\u00e2ce \u00e0 Ratings &amp; Reviews d&rsquo;Emplifi, l&rsquo;entreprise a pu\u00a0<b>augmenter de 58\u00a0% ses avis collect\u00e9s en natif\u00a0<\/b>gr\u00e2ce \u00e0 des fonctionnalit\u00e9s comme Inbox Submission et \u00ab\u00a0Do More\u00a0\u00bb.<\/p>\n<p>Mais c&rsquo;est lorsque les capacit\u00e9s de syndication des avis d&rsquo;Emplifi sont entr\u00e9es en action que la collecte a vraiment explos\u00e9.\u00a0<b>Les avis ont bondi de 150\u00a0% gr\u00e2ce \u00e0 la syndication<\/b>, offrant \u00e0 The Vitamin Shoppe un taux de couverture enviable.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon 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