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Avec Emplifi, Carhartt a renvers\u00e9 son marketing en pla\u00e7ant ses vrais clients au premier plan, pour rendre un hommage vivant aux travailleurs qui ont toujours d\u00e9fini la marque.<\/p>\n<h2>Capturer la r\u00e9alit\u00e9 du travail<\/h2>\n<p>Carhartt a toujours parl\u00e9 de la r\u00e9alit\u00e9 du travail\u00a0: les longues journ\u00e9es, la poussi\u00e8re, la sueur, la fiert\u00e9. Mais dans un monde digital, la v\u00e9rit\u00e9 se perd souvent derri\u00e8re des campagnes parfaitement orchestr\u00e9es. Les clients ne voulaient pas voir un mannequin poser sur un faux chantier\u00a0; ils voulaient voir un \u00e9lectricien, une lampe entre les dents, r\u00e9parer une panne de courant en pleine temp\u00eate.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Nos clients ne se contentent pas de porter du Carhartt, ils vivent dedans. Et ils veulent s'y retrouver. 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Aujourd&rsquo;hui, leurs histoires d\u00e9finissent Carhartt comme aucune campagne n&rsquo;aurait pu le faire.\u00a0\u00bb (Kaleena Ocasio, Sp\u00e9cialiste contenu digital D2C chez Carhartt Inc)<\/p>\n<h2>Ancr\u00e9e dans sa communaut\u00e9, port\u00e9e par le digital<\/h2>\n<p>Carhartt est profond\u00e9ment ancr\u00e9e dans le monde physique, sur les chantiers et dans les fermes, mais la marque a su prolonger naturellement son h\u00e9ritage dans l&rsquo;espace digital. En associant \u00e9v\u00e9nements r\u00e9els et activations UGC, Carhartt garde un storytelling authentique et engageant.<\/p>\n<p>Lors d&rsquo;un r\u00e9cent \u00e9v\u00e9nement du Jour de la marmotte en Pennsylvanie, des QR codes invitaient les participants \u00e0 partager leurs photos en temps r\u00e9el, faisant d&rsquo;une tradition locale un temps fort de contenu. \u00c0 Detroit, le Carhartt Workshop allie esprit DIY et \u00e9crans digitaux propuls\u00e9s par Emplifi, qui affichent des galeries UGC renouvel\u00e9es et donnent vie aux histoires des clients en magasin.<\/p>\n<p>\u00ab\u00a0Ce type d&rsquo;activation nous permet d&rsquo;aller \u00e0 la rencontre de nos clients l\u00e0 o\u00f9 ils sont et de les int\u00e9grer \u00e0 notre marque de fa\u00e7on authentique et participative\u00a0\u00bb, explique Kaleena Ocasio, Sp\u00e9cialiste contenu digital D2C chez Carhartt.<\/p>\n<p>En alliant exp\u00e9riences physiques et storytelling digital, Carhartt prouve que m\u00eame les marques les plus embl\u00e9matiques peuvent innover sans renier leurs racines.<\/p>\n<h2>Une exp\u00e9rience de marque bien vivante<\/h2>\n<p>Gr\u00e2ce \u00e0 son partenariat avec Emplifi, Carhartt a fait de sa communaut\u00e9 un moteur de performance, o\u00f9 les histoires de vraies personnes ne se contentent pas d&rsquo;inspirer\u00a0: elles produisent des r\u00e9sultats business mesurables.<\/p>\n<ul>\n<li>Les galeries UGC ont g\u00e9n\u00e9r\u00e9 un taux de conversion de 27\u00a0%, preuve que de vraies histoires cr\u00e9ent une vraie confiance, et des ventes.<\/li>\n<li>Avec plus de 85K interactions, les clients de Carhartt ne se sont pas content\u00e9s de s&rsquo;engager\u00a0: ils font d\u00e9sormais partie de l&rsquo;\u00e9cosyst\u00e8me de la marque.<\/li>\n<li>L&rsquo;UGC n&rsquo;a pas seulement cr\u00e9\u00e9 un lien \u00e9motionnel\u00a0: il a g\u00e9n\u00e9r\u00e9 150K $ de chiffre d&rsquo;affaires, avec un impact direct sur les r\u00e9sultats.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"quote","quote":"Les clients de Carhartt aiment voir de vraies personnes porter nos v\u00eatements, ce qui les incite \u00e0 acheter en toute confiance. Et j'adore pouvoir offrir tout cela avec l'aide d'Emplifi.","quote_author":"Kaleena Ocasio","quote_author_description":"Sp\u00e9cialiste contenu digital D2C chez Carhartt Inc"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>En pla\u00e7ant sa communaut\u00e9 au centre, Carhartt a modernis\u00e9 son exp\u00e9rience digitale tout en restant fid\u00e8le \u00e0 son h\u00e9ritage. L&rsquo;UGC est devenu un levier business fond\u00e9 sur l&rsquo;authenticit\u00e9, la fid\u00e9lit\u00e9 et l&rsquo;impact.<\/p>\n<p>Ce n&rsquo;est pas le marketing qui a construit la marque Carhartt, ce sont ses clients. 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La marque n&rsquo;a jamais mis\u00e9 sur des images l\u00e9ch\u00e9es et surproduites. Elle a toujours mis\u00e9 sur l&rsquo;authenticit\u00e9. Des cheminots pour lesquels Hamilton Carhartt a cr\u00e9\u00e9 ses premiers v\u00eatements en 1889 aux agriculteurs, b\u00e2tisseurs et artisans qui comptent aujourd&rsquo;hui sur Carhartt, la marque est fa\u00e7onn\u00e9e par ceux qui la portent.<\/p>\n<p>Avec l&rsquo;essor des r\u00e9seaux sociaux, Carhartt a vu une opportunit\u00e9\u00a0: non pas cr\u00e9er plus de contenu, mais amplifier la voix de ceux qui vivent d\u00e9j\u00e0 les valeurs de la marque. Avec Emplifi, Carhartt a renvers\u00e9 son marketing en pla\u00e7ant ses vrais clients au premier plan, pour rendre un hommage vivant aux travailleurs qui ont toujours d\u00e9fini la marque.<\/p>\n<h2>Capturer la r\u00e9alit\u00e9 du travail<\/h2>\n<p>Carhartt a toujours parl\u00e9 de la r\u00e9alit\u00e9 du travail\u00a0: les longues journ\u00e9es, la poussi\u00e8re, la sueur, la fiert\u00e9. Mais dans un monde digital, la v\u00e9rit\u00e9 se perd souvent derri\u00e8re des campagnes parfaitement orchestr\u00e9es. Les clients ne voulaient pas voir un mannequin poser sur un faux chantier\u00a0; ils voulaient voir un \u00e9lectricien, une lampe entre les dents, r\u00e9parer une panne de courant en pleine temp\u00eate.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Nos clients ne se contentent pas de porter du Carhartt, ils vivent dedans. Et ils veulent s'y retrouver. C'est pour cela que l'UGC est si puissant\u00a0: c'est leur monde, leur r\u00e9alit\u00e9, leurs histoires.","quote_author":"Kaleena Ocasio","quote_author_description":"Sp\u00e9cialiste contenu digital D2C chez Carhatt Inc"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Le d\u00e9fi \u00e9tait clair\u00a0: Carhartt devait int\u00e9grer de vraies histoires \u00e0 l&rsquo;exp\u00e9rience de marque et cr\u00e9er un environnement d&rsquo;achat en ligne aussi authentique que les personnes qui portent ses v\u00eatements au quotidien.<\/p>\n<h2>Faire des clients des conteurs<\/h2>\n<p>Plut\u00f4t que de miser sur des campagnes marketing impeccables, Carhartt a choisi de donner la parole \u00e0 ses clients et s&rsquo;est tourn\u00e9 vers Emplifi pour rapprocher la marque de sa communaut\u00e9 fid\u00e8le. En exploitant la force de l&rsquo;UGC, Carhartt a offert \u00e0 ses clients un espace pour partager leurs propres exp\u00e9riences et en a fait le visage de la marque.<\/p>\n<p>Avec Emplifi, Carhartt a pu\u00a0:<\/p>\n<ul>\n<li>Capturer l&rsquo;esprit de la marque en temps r\u00e9el, en r\u00e9cup\u00e9rant automatiquement les contenus Instagram tagu\u00e9s ou associ\u00e9s \u00e0 un hashtag.<\/li>\n<li>Organiser et amplifier les histoires avec intention, en cr\u00e9ant des galeries par saison, gamme de produits et th\u00e8me.<\/li>\n<li>Simplifier la gestion de l&rsquo;UGC gr\u00e2ce \u00e0 la recherche assist\u00e9e par l&rsquo;IA, pour trouver exactement ce qu&rsquo;il fallait, des monteurs de lignes dans le blizzard aux soudeurs faisant jaillir des \u00e9tincelles en atelier.<\/li>\n<li>Faciliter la participation en simplifiant la gestion des autorisations, pour que les clients contribuent facilement \u00e0 l&rsquo;h\u00e9ritage de la marque.<\/li>\n<\/ul>\n<p>\u00ab\u00a0Avant Emplifi, nous \u00e9tions limit\u00e9s dans notre fa\u00e7on de mettre en avant la voix de nos clients. Aujourd&rsquo;hui, leurs histoires d\u00e9finissent Carhartt comme aucune campagne n&rsquo;aurait pu le faire.\u00a0\u00bb (Kaleena Ocasio, Sp\u00e9cialiste contenu digital D2C chez Carhartt Inc)<\/p>\n<h2>Ancr\u00e9e dans sa communaut\u00e9, port\u00e9e par le digital<\/h2>\n<p>Carhartt est profond\u00e9ment ancr\u00e9e dans le monde physique, sur les chantiers et dans les fermes, mais la marque a su prolonger naturellement son h\u00e9ritage dans l&rsquo;espace digital. En associant \u00e9v\u00e9nements r\u00e9els et activations UGC, Carhartt garde un storytelling authentique et engageant.<\/p>\n<p>Lors d&rsquo;un r\u00e9cent \u00e9v\u00e9nement du Jour de la marmotte en Pennsylvanie, des QR codes invitaient les participants \u00e0 partager leurs photos en temps r\u00e9el, faisant d&rsquo;une tradition locale un temps fort de contenu. \u00c0 Detroit, le Carhartt Workshop allie esprit DIY et \u00e9crans digitaux propuls\u00e9s par Emplifi, qui affichent des galeries UGC renouvel\u00e9es et donnent vie aux histoires des clients en magasin.<\/p>\n<p>\u00ab\u00a0Ce type d&rsquo;activation nous permet d&rsquo;aller \u00e0 la rencontre de nos clients l\u00e0 o\u00f9 ils sont et de les int\u00e9grer \u00e0 notre marque de fa\u00e7on authentique et participative\u00a0\u00bb, explique Kaleena Ocasio, Sp\u00e9cialiste contenu digital D2C chez Carhartt.<\/p>\n<p>En alliant exp\u00e9riences physiques et storytelling digital, Carhartt prouve que m\u00eame les marques les plus embl\u00e9matiques peuvent innover sans renier leurs racines.<\/p>\n<h2>Une exp\u00e9rience de marque bien vivante<\/h2>\n<p>Gr\u00e2ce \u00e0 son partenariat avec Emplifi, Carhartt a fait de sa communaut\u00e9 un moteur de performance, o\u00f9 les histoires de vraies personnes ne se contentent pas d&rsquo;inspirer\u00a0: elles produisent des r\u00e9sultats business mesurables.<\/p>\n<ul>\n<li>Les galeries UGC ont g\u00e9n\u00e9r\u00e9 un taux de conversion de 27\u00a0%, preuve que de vraies histoires cr\u00e9ent une vraie confiance, et des ventes.<\/li>\n<li>Avec plus de 85K interactions, les clients de Carhartt ne se sont pas content\u00e9s de s&rsquo;engager\u00a0: ils font d\u00e9sormais partie de l&rsquo;\u00e9cosyst\u00e8me de la marque.<\/li>\n<li>L&rsquo;UGC n&rsquo;a pas seulement cr\u00e9\u00e9 un lien \u00e9motionnel\u00a0: il a g\u00e9n\u00e9r\u00e9 150K $ de chiffre d&rsquo;affaires, avec un impact direct sur les r\u00e9sultats.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"quote","quote":"Les clients de Carhartt aiment voir de vraies personnes porter nos v\u00eatements, ce qui les incite \u00e0 acheter en toute confiance. Et j'adore pouvoir offrir tout cela avec l'aide d'Emplifi.","quote_author":"Kaleena Ocasio","quote_author_description":"Sp\u00e9cialiste contenu digital D2C chez Carhartt Inc"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>En pla\u00e7ant sa communaut\u00e9 au centre, Carhartt a modernis\u00e9 son exp\u00e9rience digitale tout en restant fid\u00e8le \u00e0 son h\u00e9ritage. L&rsquo;UGC est devenu un levier business fond\u00e9 sur l&rsquo;authenticit\u00e9, la fid\u00e9lit\u00e9 et l&rsquo;impact.<\/p>\n<p>Ce n&rsquo;est pas le marketing qui a construit la marque Carhartt, ce sont ses clients. Et avec Emplifi, leur voix pourra porter la croissance pour les g\u00e9n\u00e9rations \u00e0 venir.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/fr\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18306,"date":"2025-04-18 17:23:10","modified":"2025-08-15 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