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Avec les meilleurs talents, la plus grande audience des sports de combat et les r\u00e9seaux sociaux au centre, UFC s&rsquo;est associ\u00e9e \u00e0 Emplifi pour faire de chaque moment, dans l&rsquo;Octogone et au-del\u00e0, un spectacle pilot\u00e9 par les donn\u00e9es et port\u00e9 par les fans, vu et ressenti partout.<\/strong><\/p>\n<p>UFC ne se contente pas de dominer les sports de combat\u00a0: elle r\u00e9\u00e9crit les r\u00e8gles de la domination digitale dans le sport. Du pay-per-view aux fils sociaux, UFC fait de chaque moment un \u00e9v\u00e9nement mondial, et de chaque combattant une histoire que le monde ne quitte plus des yeux.<\/p>\n<p>Cette strat\u00e9gie a atteint son apog\u00e9e lors de <b><i>UFC 306<\/i><\/b><span style=\"font-weight: 400;\"> au Sphere, la salle ultramoderne de Las Vegas. Avec 16\u00a0024 spectateurs, une recette record de 22 millions de dollars et de nouveaux records en sponsoring, merchandising et revenus par spectateur, l&rsquo;\u00e9v\u00e9nement a hiss\u00e9 le business des sports de combat \u00e0 un autre niveau et est devenu la soir\u00e9e la plus lucrative de l&rsquo;histoire de l&rsquo;UFC. Il a fix\u00e9 une nouvelle r\u00e9f\u00e9rence quand le spectacle en direct rencontre la strat\u00e9gie digitale.<\/span><\/p>\n<p>Cette soir\u00e9e hors norme est le fruit d&rsquo;ann\u00e9es d&rsquo;engagement en faveur de l&rsquo;innovation digitale. Avec plus de 300 millions d&rsquo;abonn\u00e9s, 26 milliards de vues vid\u00e9o et une place parmi les 5 premi\u00e8res ligues sportives am\u00e9ricaines par taille de communaut\u00e9, UFC a fait de ses canaux sociaux un centre de commandement mondial, qui amplifie les talents, \u00e9largit les communaut\u00e9s de fans et alimente une croissance explosive.<\/p>\n<p>Au c\u0153ur de cette transformation se trouve Emplifi, partenaire de longue date d&rsquo;UFC pour b\u00e2tir une <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\" target=\"_blank\" rel=\"noopener\">strat\u00e9gie social media<\/a> intelligente, \u00e9volutive et pilot\u00e9e par les donn\u00e9es. Du listening en temps r\u00e9el aux insights sur l&rsquo;audience, en passant par l&rsquo;analyse des combattants et l&rsquo;automatisation, Emplifi aide UFC \u00e0 suivre le rythme de son sport\u00a0: agile, mondial et toujours actif.<\/p>\n<p>C&rsquo;est ainsi que naissent les champions. Pas seulement dans l&rsquo;Octogone, mais sur chaque plateforme que le monde regarde.<\/p>\n<h2>Grandir vite dans un business mondial du combat ouvert 24 h\/24, 7 j\/7<\/h2>\n<p>UFC produit un flux continu de contenus sur plusieurs continents, cultures et fuseaux horaires. Avec plus de 42 \u00e9v\u00e9nements par an, des s\u00e9ries d\u00e9riv\u00e9es comme le Dana White\u2019s Contender Series et des franchises en pleine croissance dans le monde entier, produire \u00e0 grande \u00e9chelle des contenus localis\u00e9s et percutants n&rsquo;a jamais \u00e9t\u00e9 aussi pressant.<\/p>\n<p>Au plus haut niveau, UFC a pris une d\u00e9cision audacieuse\u00a0: les r\u00e9seaux sociaux seraient un moteur de son activit\u00e9.<\/p>\n<p>\u00ab\u00a0Notre CEO consid\u00e8re les r\u00e9seaux sociaux comme plus importants que les m\u00e9dias traditionnels\u00a0\u00bb, explique Aziz Bawany, Senior Director of Digital Media &amp; Product chez UFC. \u00ab\u00a0Ce soutien nous permet d&rsquo;aller vite, de tester de nouvelles strat\u00e9gies et de surfer sur les tendances en temps r\u00e9el.\u00a0\u00bb<\/p>\n<p>Mais l&rsquo;ex\u00e9cution n&rsquo;avait rien de simple. L&rsquo;\u00e9quipe suivait \u00e0 la main la performance des combattants\u00a0: elle v\u00e9rifiait les <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-metrics\/\" target=\"_blank\" rel=\"noopener\">statistiques sociales<\/a> toutes les heures, compilait les donn\u00e9es \u00e0 la main et tentait de d\u00e9cider vite avec des outils lents. Dans un sport o\u00f9 le buzz fait l&rsquo;audience, la vitesse est essentielle.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Avant, notre \u00e9quipe v\u00e9rifiait manuellement l'audience sociale de chaque combattant et suivait sa croissance \u00e0 la main. Aujourd'hui, j'ouvre simplement le classement et je vois instantan\u00e9ment qui a le plus progress\u00e9. Ce qui prenait des heures se fait en quelques secondes.","quote_author":"Hailey Carroll","quote_author_description":"Social Media Coordinator, UFC"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>UFC avait besoin d&rsquo;une solution \u00e0 la hauteur de ses ambitions\u00a0: capable d&rsquo;\u00e9liminer le travail manuel, de rep\u00e9rer plus vite les talents en pleine ascension et de fournir les insights n\u00e9cessaires pour gagner la bataille de l&rsquo;attention, une publication apr\u00e8s l&rsquo;autre.<\/p>\n<h2>Comment le listening alimente chaque coup, chaque publication et chaque promotion<\/h2>\n<p>Une fois les r\u00e9seaux sociaux devenus un moteur central de son activit\u00e9, UFC avait besoin d&rsquo;outils capables de suivre la vitesse et la complexit\u00e9 du monde du combat.<\/p>\n<p>Il fallait remplacer un reporting r\u00e9actif par des insights en temps r\u00e9el, automatiser ce qui \u00e9tait manuel et obtenir une vision mondiale du sentiment des fans, pour chaque r\u00e9gion, chaque \u00e9v\u00e9nement et chaque combattant.<\/p>\n<p>C&rsquo;est l\u00e0 qu&rsquo;Emplifi est intervenu.<\/p>\n<p>Gr\u00e2ce aux fonctions de <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\" target=\"_blank\" rel=\"noopener\">listening d&rsquo;Emplifi<\/a> et \u00e0 ses capacit\u00e9s d&rsquo;analyse, l&rsquo;\u00e9quipe digitale d&rsquo;UFC suit en temps r\u00e9el le buzz des fans, d\u00e9tecte ce qui s&rsquo;enflamme sur chaque march\u00e9 et fait rapidement \u00e9merger les moments et les personnalit\u00e9s \u00e0 amplifier. Qu&rsquo;il s&rsquo;agisse d&rsquo;une \u00e9toile montante qui perce de fa\u00e7on inattendue ou d&rsquo;une communaut\u00e9 r\u00e9gionale qui s&rsquo;enthousiasme pour un combattant local, la plateforme aide UFC \u00e0 passer de l&rsquo;intuition \u00e0 des actions fond\u00e9es sur les donn\u00e9es, rapidement.<\/p>\n<p>\u00ab\u00a0Avec 42 \u00e9v\u00e9nements par an et des combattants qui s&rsquo;affrontent dans le monde entier, nous avons besoin de donn\u00e9es pour voir qui perce\u00a0\u00bb, explique Aziz Bawany. \u00ab\u00a0Emplifi nous permet de rep\u00e9rer les \u00e9toiles montantes, de suivre les tendances d&rsquo;engagement et de pousser le bon talent sur le bon march\u00e9 au bon moment.\u00a0\u00bb<\/p>\n<p>Cette rapidit\u00e9 et cette pr\u00e9cision se traduisent directement en r\u00e9sultats business. Les d\u00e9cisions d&rsquo;affiches gagnent en pertinence. Les strat\u00e9gies de contenu r\u00e9gionales frappent plus fort. L&rsquo;exp\u00e9rience des fans gagne en impact. Et les combattants, surtout les nouveaux talents, gagnent en visibilit\u00e9, plus vite.<\/p>\n<p>Dans un monde o\u00f9 l&rsquo;attention est une monnaie, UFC remporte la mise\u00a0:<\/p>\n<ul>\n<li>300M+\u00a0: abonn\u00e9s au total sur toutes les plateformes sociales d&rsquo;UFC<\/li>\n<li>26B+\u00a0: vues vid\u00e9o, en hausse de 21\u00a0% sur un an<\/li>\n<li>Du top 20 au top 10 des ligues sportives mondiales par taille de communaut\u00e9<\/li>\n<li>D\u00e9sormais dans le top 5 des ligues sportives am\u00e9ricaines par audience digitale<\/li>\n<\/ul>\n<p>UFC a b\u00e2ti un syst\u00e8me qui \u00e9coute \u00e0 grande \u00e9chelle, r\u00e9agit en temps r\u00e9el et transforme les donn\u00e9es en domination.<\/p>\n<h2>Du classement au tremplin\u00a0: la nouvelle \u00e8re de la promotion des combattants<\/h2>\n<p>Pour UFC, la prochaine \u00e9tape est d\u00e9j\u00e0 en marche\u00a0: b\u00e2tir le moteur de promotion des combattants le plus puissant et le plus pilot\u00e9 par les donn\u00e9es du sport.<\/p>\n<p>Au c\u0153ur de ce dispositif, le classement des combattants. Propuls\u00e9 par le <a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">reporting flexible d&rsquo;Emplifi<\/a>, il suit la performance des combattants, leur dynamique et leur <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-engagement\/\" target=\"_blank\" rel=\"noopener\">engagement sur les plateformes sociales<\/a>. D&rsquo;abord simple outil de reporting apr\u00e8s les \u00e9v\u00e9nements, il influence aujourd&rsquo;hui les d\u00e9cisions d&rsquo;affiches, la strat\u00e9gie marketing et la fa\u00e7on dont les nouvelles stars sont d\u00e9couvertes et mises en avant dans le monde entier.<\/p>\n<p>L&rsquo;objectif\u00a0? Un \u00e9cosyst\u00e8me enti\u00e8rement int\u00e9gr\u00e9 o\u00f9 les donn\u00e9es d&rsquo;Emplifi alimentent directement les outils internes d&rsquo;UFC, pour orienter aussi bien la promotion r\u00e9gionale et les t\u00eates d&rsquo;affiche que le placement des contenus et les opportunit\u00e9s de sponsoring. Avec en plus le tagging et l&rsquo;automatisation bas\u00e9s sur l&rsquo;IA, UFC est pr\u00eate \u00e0 prendre de bonnes d\u00e9cisions plus vite que jamais.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Les donn\u00e9es continueront de guider tout ce que nous faisons. Les plateformes peuvent changer, mais gr\u00e2ce \u00e0 Emplifi, nous disposons d'historiques de r\u00e9f\u00e9rence pour suivre notre croissance, affiner notre strat\u00e9gie de contenu et garder une longueur d'avance dans un univers tr\u00e8s concurrentiel.","quote_author":"Aziz Bawany","quote_author_description":"Senior Director of Digital Media &amp; Product, UFC"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Avec le classement comme boussole, UFC invente l&rsquo;avenir du marketing des combattants. 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Avec les meilleurs talents, la plus grande audience des sports de combat et les r\u00e9seaux sociaux au centre, UFC s&rsquo;est associ\u00e9e \u00e0 Emplifi pour faire de chaque moment, dans l&rsquo;Octogone et au-del\u00e0, un spectacle pilot\u00e9 par les donn\u00e9es et port\u00e9 par les fans, vu et ressenti partout.<\/strong><\/p>\n<p>UFC ne se contente pas de dominer les sports de combat\u00a0: elle r\u00e9\u00e9crit les r\u00e8gles de la domination digitale dans le sport. Du pay-per-view aux fils sociaux, UFC fait de chaque moment un \u00e9v\u00e9nement mondial, et de chaque combattant une histoire que le monde ne quitte plus des yeux.<\/p>\n<p>Cette strat\u00e9gie a atteint son apog\u00e9e lors de <b><i>UFC 306<\/i><\/b><span style=\"font-weight: 400;\"> au Sphere, la salle ultramoderne de Las Vegas. Avec 16\u00a0024 spectateurs, une recette record de 22 millions de dollars et de nouveaux records en sponsoring, merchandising et revenus par spectateur, l&rsquo;\u00e9v\u00e9nement a hiss\u00e9 le business des sports de combat \u00e0 un autre niveau et est devenu la soir\u00e9e la plus lucrative de l&rsquo;histoire de l&rsquo;UFC. Il a fix\u00e9 une nouvelle r\u00e9f\u00e9rence quand le spectacle en direct rencontre la strat\u00e9gie digitale.<\/span><\/p>\n<p>Cette soir\u00e9e hors norme est le fruit d&rsquo;ann\u00e9es d&rsquo;engagement en faveur de l&rsquo;innovation digitale. Avec plus de 300 millions d&rsquo;abonn\u00e9s, 26 milliards de vues vid\u00e9o et une place parmi les 5 premi\u00e8res ligues sportives am\u00e9ricaines par taille de communaut\u00e9, UFC a fait de ses canaux sociaux un centre de commandement mondial, qui amplifie les talents, \u00e9largit les communaut\u00e9s de fans et alimente une croissance explosive.<\/p>\n<p>Au c\u0153ur de cette transformation se trouve Emplifi, partenaire de longue date d&rsquo;UFC pour b\u00e2tir une <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\" target=\"_blank\" rel=\"noopener\">strat\u00e9gie social media<\/a> intelligente, \u00e9volutive et pilot\u00e9e par les donn\u00e9es. Du listening en temps r\u00e9el aux insights sur l&rsquo;audience, en passant par l&rsquo;analyse des combattants et l&rsquo;automatisation, Emplifi aide UFC \u00e0 suivre le rythme de son sport\u00a0: agile, mondial et toujours actif.<\/p>\n<p>C&rsquo;est ainsi que naissent les champions. Pas seulement dans l&rsquo;Octogone, mais sur chaque plateforme que le monde regarde.<\/p>\n<h2>Grandir vite dans un business mondial du combat ouvert 24 h\/24, 7 j\/7<\/h2>\n<p>UFC produit un flux continu de contenus sur plusieurs continents, cultures et fuseaux horaires. Avec plus de 42 \u00e9v\u00e9nements par an, des s\u00e9ries d\u00e9riv\u00e9es comme le Dana White\u2019s Contender Series et des franchises en pleine croissance dans le monde entier, produire \u00e0 grande \u00e9chelle des contenus localis\u00e9s et percutants n&rsquo;a jamais \u00e9t\u00e9 aussi pressant.<\/p>\n<p>Au plus haut niveau, UFC a pris une d\u00e9cision audacieuse\u00a0: les r\u00e9seaux sociaux seraient un moteur de son activit\u00e9.<\/p>\n<p>\u00ab\u00a0Notre CEO consid\u00e8re les r\u00e9seaux sociaux comme plus importants que les m\u00e9dias traditionnels\u00a0\u00bb, explique Aziz Bawany, Senior Director of Digital Media &amp; Product chez UFC. \u00ab\u00a0Ce soutien nous permet d&rsquo;aller vite, de tester de nouvelles strat\u00e9gies et de surfer sur les tendances en temps r\u00e9el.\u00a0\u00bb<\/p>\n<p>Mais l&rsquo;ex\u00e9cution n&rsquo;avait rien de simple. L&rsquo;\u00e9quipe suivait \u00e0 la main la performance des combattants\u00a0: elle v\u00e9rifiait les <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-metrics\/\" target=\"_blank\" rel=\"noopener\">statistiques sociales<\/a> toutes les heures, compilait les donn\u00e9es \u00e0 la main et tentait de d\u00e9cider vite avec des outils lents. Dans un sport o\u00f9 le buzz fait l&rsquo;audience, la vitesse est essentielle.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Avant, notre \u00e9quipe v\u00e9rifiait manuellement l'audience sociale de chaque combattant et suivait sa croissance \u00e0 la main. Aujourd'hui, j'ouvre simplement le classement et je vois instantan\u00e9ment qui a le plus progress\u00e9. Ce qui prenait des heures se fait en quelques secondes.","quote_author":"Hailey Carroll","quote_author_description":"Social Media Coordinator, UFC"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>UFC avait besoin d&rsquo;une solution \u00e0 la hauteur de ses ambitions\u00a0: capable d&rsquo;\u00e9liminer le travail manuel, de rep\u00e9rer plus vite les talents en pleine ascension et de fournir les insights n\u00e9cessaires pour gagner la bataille de l&rsquo;attention, une publication apr\u00e8s l&rsquo;autre.<\/p>\n<h2>Comment le listening alimente chaque coup, chaque publication et chaque promotion<\/h2>\n<p>Une fois les r\u00e9seaux sociaux devenus un moteur central de son activit\u00e9, UFC avait besoin d&rsquo;outils capables de suivre la vitesse et la complexit\u00e9 du monde du combat.<\/p>\n<p>Il fallait remplacer un reporting r\u00e9actif par des insights en temps r\u00e9el, automatiser ce qui \u00e9tait manuel et obtenir une vision mondiale du sentiment des fans, pour chaque r\u00e9gion, chaque \u00e9v\u00e9nement et chaque combattant.<\/p>\n<p>C&rsquo;est l\u00e0 qu&rsquo;Emplifi est intervenu.<\/p>\n<p>Gr\u00e2ce aux fonctions de <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\" target=\"_blank\" rel=\"noopener\">listening d&rsquo;Emplifi<\/a> et \u00e0 ses capacit\u00e9s d&rsquo;analyse, l&rsquo;\u00e9quipe digitale d&rsquo;UFC suit en temps r\u00e9el le buzz des fans, d\u00e9tecte ce qui s&rsquo;enflamme sur chaque march\u00e9 et fait rapidement \u00e9merger les moments et les personnalit\u00e9s \u00e0 amplifier. Qu&rsquo;il s&rsquo;agisse d&rsquo;une \u00e9toile montante qui perce de fa\u00e7on inattendue ou d&rsquo;une communaut\u00e9 r\u00e9gionale qui s&rsquo;enthousiasme pour un combattant local, la plateforme aide UFC \u00e0 passer de l&rsquo;intuition \u00e0 des actions fond\u00e9es sur les donn\u00e9es, rapidement.<\/p>\n<p>\u00ab\u00a0Avec 42 \u00e9v\u00e9nements par an et des combattants qui s&rsquo;affrontent dans le monde entier, nous avons besoin de donn\u00e9es pour voir qui perce\u00a0\u00bb, explique Aziz Bawany. \u00ab\u00a0Emplifi nous permet de rep\u00e9rer les \u00e9toiles montantes, de suivre les tendances d&rsquo;engagement et de pousser le bon talent sur le bon march\u00e9 au bon moment.\u00a0\u00bb<\/p>\n<p>Cette rapidit\u00e9 et cette pr\u00e9cision se traduisent directement en r\u00e9sultats business. Les d\u00e9cisions d&rsquo;affiches gagnent en pertinence. Les strat\u00e9gies de contenu r\u00e9gionales frappent plus fort. L&rsquo;exp\u00e9rience des fans gagne en impact. Et les combattants, surtout les nouveaux talents, gagnent en visibilit\u00e9, plus vite.<\/p>\n<p>Dans un monde o\u00f9 l&rsquo;attention est une monnaie, UFC remporte la mise\u00a0:<\/p>\n<ul>\n<li>300M+\u00a0: abonn\u00e9s au total sur toutes les plateformes sociales d&rsquo;UFC<\/li>\n<li>26B+\u00a0: vues vid\u00e9o, en hausse de 21\u00a0% sur un an<\/li>\n<li>Du top 20 au top 10 des ligues sportives mondiales par taille de communaut\u00e9<\/li>\n<li>D\u00e9sormais dans le top 5 des ligues sportives am\u00e9ricaines par audience digitale<\/li>\n<\/ul>\n<p>UFC a b\u00e2ti un syst\u00e8me qui \u00e9coute \u00e0 grande \u00e9chelle, r\u00e9agit en temps r\u00e9el et transforme les donn\u00e9es en domination.<\/p>\n<h2>Du classement au tremplin\u00a0: la nouvelle \u00e8re de la promotion des combattants<\/h2>\n<p>Pour UFC, la prochaine \u00e9tape est d\u00e9j\u00e0 en marche\u00a0: b\u00e2tir le moteur de promotion des combattants le plus puissant et le plus pilot\u00e9 par les donn\u00e9es du sport.<\/p>\n<p>Au c\u0153ur de ce dispositif, le classement des combattants. Propuls\u00e9 par le <a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">reporting flexible d&rsquo;Emplifi<\/a>, il suit la performance des combattants, leur dynamique et leur <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-engagement\/\" target=\"_blank\" rel=\"noopener\">engagement sur les plateformes sociales<\/a>. D&rsquo;abord simple outil de reporting apr\u00e8s les \u00e9v\u00e9nements, il influence aujourd&rsquo;hui les d\u00e9cisions d&rsquo;affiches, la strat\u00e9gie marketing et la fa\u00e7on dont les nouvelles stars sont d\u00e9couvertes et mises en avant dans le monde entier.<\/p>\n<p>L&rsquo;objectif\u00a0? Un \u00e9cosyst\u00e8me enti\u00e8rement int\u00e9gr\u00e9 o\u00f9 les donn\u00e9es d&rsquo;Emplifi alimentent directement les outils internes d&rsquo;UFC, pour orienter aussi bien la promotion r\u00e9gionale et les t\u00eates d&rsquo;affiche que le placement des contenus et les opportunit\u00e9s de sponsoring. Avec en plus le tagging et l&rsquo;automatisation bas\u00e9s sur l&rsquo;IA, UFC est pr\u00eate \u00e0 prendre de bonnes d\u00e9cisions plus vite que jamais.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Les donn\u00e9es continueront de guider tout ce que nous faisons. Les plateformes peuvent changer, mais gr\u00e2ce \u00e0 Emplifi, nous disposons d'historiques de r\u00e9f\u00e9rence pour suivre notre croissance, affiner notre strat\u00e9gie de contenu et garder une longueur d'avance dans un univers tr\u00e8s concurrentiel.","quote_author":"Aziz Bawany","quote_author_description":"Senior Director of Digital Media &amp; Product, UFC"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Avec le classement comme boussole, UFC invente l&rsquo;avenir du marketing des combattants. Et avec Emplifi dans son coin, elle est pr\u00eate \u00e0 transformer la prochaine perc\u00e9e en ph\u00e9nom\u00e8ne mondial.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/fr\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18306,"date":"2025-04-18 17:23:10","modified":"2025-08-15 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