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Avec Emplifi, il est simple d'obtenir les autorisations sur les contenus puis de les diffuser sur de multiples points de contact digitaux. Emplifi est une ressource inestimable","quote_author":"Lindsey Riggs","quote_author_description":"Director of Digital Marketing, The Cosmopolitan of Las Vegas"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>H\u00f4tel-casino de luxe situ\u00e9 au c\u0153ur du Strip de Las Vegas, The Cosmopolitan promet une exp\u00e9rience client sans \u00e9quivalent. L&rsquo;un des h\u00f4tels les plus instagramm\u00e9s au monde, The Cosmopolitan veut \u00eatre la destination incontournable des touristes \u00e0 Las Vegas en mettant en avant sur les r\u00e9seaux sociaux le contenu de qualit\u00e9 g\u00e9n\u00e9r\u00e9 par ses clients (UGC). Pour g\u00e9rer la masse d&rsquo;UGC d\u00e9j\u00e0 en ligne et pr\u00e9senter les atouts de l&rsquo;h\u00f4tel de la fa\u00e7on la plus authentique, l&rsquo;\u00e9quipe marketing de The Cosmopolitan s&rsquo;est tourn\u00e9e vers Emplifi.<\/p>\n<h2>Une exp\u00e9rience soign\u00e9e sur tous les canaux avec Emplifi<\/h2>\n<p>Lors du choix d&rsquo;une plateforme de contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs, l&rsquo;\u00e9quipe social de The Cosmopolitan a \u00e9t\u00e9 s\u00e9duite par la simplicit\u00e9 du logiciel d&rsquo;Emplifi pour concevoir des galeries en ligne et mesurer le succ\u00e8s des campagnes. Avec plusieurs mises en page disponibles, l&rsquo;\u00e9quipe a toute libert\u00e9 pour cr\u00e9er des widgets personnalisables adapt\u00e9s \u00e0 ses canaux marketing, tout en simplifiant la collecte d&rsquo;UGC.<\/p>\n<p>\u00ab\u00a0Il existe \u00e9norm\u00e9ment de contenus, et nous savons que les gens adorent se montrer quand ils viennent au Cosmopolitan. Nous voulions un moyen simple de rassembler tous ces contenus.\u00a0\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3392\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1.jpeg\" alt=\"cosmopolitan ugc\" width=\"1080\" height=\"454\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-300x126.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-1024x430.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-768x323.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-24x10.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-36x15.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-48x20.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Les KPI de The Cosmopolitan portent sur le taux de r\u00e9servation et l&rsquo;engagement sur les r\u00e9seaux sociaux. La plateforme d&rsquo;Emplifi permet aussi \u00e0 l&rsquo;\u00e9quipe digitale de l&rsquo;h\u00f4tel de mesurer le ROI et de suivre les conversions de chaque contenu UGC. En utilisant Emplifi pour concevoir son Shoppable Instagram, l&rsquo;h\u00f4tel a obtenu un remarquable\u00a0<b>taux d&rsquo;engagement de 42\u00a0%<\/b>.<\/p>\n<h2>Partager l&rsquo;UGC pour montrer l&rsquo;exp\u00e9rience client apr\u00e8s le confinement<\/h2>\n<p>Apr\u00e8s le creux de 2020 li\u00e9 aux fermetures dues au COVID-19, les r\u00e9servations sont reparties en 2021, les consommateurs reprenant confiance dans les voyages. Pour offrir une exp\u00e9rience authentique et actuelle, The Cosmopolitan a diffus\u00e9 de l&rsquo;UGC propuls\u00e9 par Emplifi sur de nombreux canaux, comme les r\u00e9seaux sociaux, les galeries du site et les campagnes e-mail, pour montrer aux futurs visiteurs l&rsquo;exp\u00e9rience r\u00e9elle propos\u00e9e ainsi que les mesures de s\u00e9curit\u00e9 en place.\u00a0<b>Plus de 19\u00a0000 contenus collect\u00e9s<\/b>\u00a0ont g\u00e9n\u00e9r\u00e9 au total une port\u00e9e de plus de\u00a0<b>250 millions d&rsquo;impressions<\/b>.<\/p>\n<p>\u00ab\u00a0Nous sommes ravis d&rsquo;avoir une plateforme qui nous permet de trouver facilement cet UGC, d&rsquo;obtenir les autorisations et de le republier. M\u00eame en tant que consommatrice, je veux voir \u00e0 quoi ressemble vraiment un produit ou une exp\u00e9rience quand je fais mes achats.\u00a0\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3393\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2.jpeg\" alt=\"cosmopolitan see + be scene\" width=\"1080\" height=\"574\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-300x159.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-1024x544.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-768x408.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-24x13.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-36x19.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-48x26.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>L&rsquo;authenticit\u00e9 au-del\u00e0 des r\u00e9seaux sociaux<\/h2>\n<p>Pour rendre ses publicit\u00e9s sur les r\u00e9seaux sociaux plus authentiques, l&rsquo;h\u00f4tel a choisi de mettre en avant des groupes de femmes c\u00e9l\u00e9brant leur enterrement de vie de jeune fille au Cosmopolitan en repartageant leurs publications Instagram. Gr\u00e2ce \u00e0 la fonction de tagging d&rsquo;Emplifi, l&rsquo;\u00e9quipe social media a pu collecter et s\u00e9lectionner rapidement les publications li\u00e9es aux enterrements de vie de jeune fille parmi la masse d&rsquo;UGC.<\/p>\n<p>\u00ab\u00a0Les photos de marque, c&rsquo;est bien, elles sont importantes et elles ont leur utilit\u00e9. Mais j&rsquo;ai toujours envie de voir \u00e0 quoi \u00e7a ressemble vraiment du point de vue d&rsquo;une vraie personne&#8230; J&rsquo;appr\u00e9cie de pouvoir afficher ce \u00a0contenu authentique sur nos sites web pour maintenir l&rsquo;engagement de nos visiteurs.\u00a0\u00bb<\/p>\n<p>Quand l&rsquo;h\u00f4tel analyse l&rsquo;engagement sur les r\u00e9seaux sociaux, ses trois meilleures publications sont g\u00e9n\u00e9ralement de l&rsquo;UGC. Mais The Cosmopolitan valorise aussi l&rsquo;UGC au-del\u00e0 des r\u00e9seaux sociaux, que ce soit son \u00e9quipe RP qui utilise des publications de clients dans un communiqu\u00e9 de presse ou un restaurant de l&rsquo;h\u00f4tel qui cherche la photo d&rsquo;un plat pr\u00e9cis.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3394 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3.png\" alt=\"cosmopolitan see + be scene\" width=\"512\" height=\"180\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3.png 512w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3-300x105.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3-24x8.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3-36x13.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3-48x17.png 48w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/>\u00ab\u00a0Au final, nous voulons montrer tout ce que propose le resort \u00e0 travers les yeux de nos visiteurs, pour que les gens qui pensent \u00e0 Las Vegas pensent imm\u00e9diatement au Cosmopolitan et aient envie d&rsquo;y s\u00e9journer.\u00a0\u00bb<\/p>\n<h2>La campagne #DecadeOfMischief<\/h2>\n<p>La marque a lanc\u00e9 son premier concours sur les r\u00e9seaux sociaux depuis plusieurs ann\u00e9es pour f\u00eater les 10 ans de l&rsquo;h\u00f4tel, en invitant ses clients \u00e0 partager leurs meilleurs souvenirs au Cosmopolitan sur les r\u00e9seaux sociaux avec le hashtag #DecadeOfMischief, ou via un outil d&rsquo;upload direct sur le site propuls\u00e9 par Emplifi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3395\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4.jpeg\" alt=\"#decadeofmischief\" width=\"1080\" height=\"731\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-300x203.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-1024x693.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-768x520.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-24x16.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-36x24.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-48x32.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Cette campagne a engag\u00e9 les fans sur les r\u00e9seaux sociaux et renforc\u00e9 la notori\u00e9t\u00e9 de la marque, mais elle a aussi fourni \u00e0 The Cosmopolitan un UGC pr\u00e9cieux pour ses futures campagnes marketing, afin de montrer l&rsquo;exp\u00e9rience de l&rsquo;h\u00f4tel \u00e0 travers le regard de ses clients.<\/p>\n<p>\u00ab\u00a0La mise en place d&rsquo;Emplifi sur le site a \u00e9t\u00e9 extr\u00eamement simple, et maintenant, m\u00eame si le concours est termin\u00e9, nous avons toujours tous ces contenus \u00e0 afficher, car nous f\u00eatons l&rsquo;anniversaire toute l&rsquo;ann\u00e9e.\u00a0\u00bb<\/p>\n<h2>D\u00e9couverte d&rsquo;influenceurs<\/h2>\n<p>Si l&rsquo;h\u00f4tel a d\u00e9j\u00e0 collabor\u00e9 avec des influenceurs, l&rsquo;outil Influencer Discovery d&rsquo;Emplifi aide l&rsquo;\u00e9quipe \u00e0 mesurer le volume de contenus organiques d\u00e9j\u00e0 partag\u00e9s par les grands Instagrammeurs lorsqu&rsquo;elle con\u00e7oit sa strat\u00e9gie sociale.<\/p>\n<p>\u00ab\u00a0R\u00e9cemment, je suis all\u00e9e dans Emplifi pour extraire l&rsquo;UGC d&rsquo;influenceurs, afin de montrer \u00e0 la direction la qualit\u00e9 et la quantit\u00e9 de l&rsquo;UGC que nous recevions, y compris d&rsquo;influenceurs qui partageaient spontan\u00e9ment leur exp\u00e9rience, sans sollicitation.\u00a0\u00bb<\/p>\n<p>L&rsquo;un des h\u00f4tels les plus instagramm\u00e9s au monde, The Cosmopolitan a touch\u00e9 le jackpot en contenus et en communaut\u00e9 gr\u00e2ce \u00e0 une audience tr\u00e8s engag\u00e9e. Avec Emplifi, l&rsquo;h\u00f4tel va continuer \u00e0 d\u00e9velopper son audience et \u00e0 aider ses fans \u00e0 \u00ab\u00a0See + Be Scene\u00a0\u00bb.<\/p>\n"}],"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/fr\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18306,"date":"2025-04-18 17:23:10","modified":"2025-08-15 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Avec Emplifi, il est simple d'obtenir les autorisations sur les contenus puis de les diffuser sur de multiples points de contact digitaux. Emplifi est une ressource inestimable","quote_author":"Lindsey Riggs","quote_author_description":"Director of Digital Marketing, The Cosmopolitan of Las Vegas"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>H\u00f4tel-casino de luxe situ\u00e9 au c\u0153ur du Strip de Las Vegas, The Cosmopolitan promet une exp\u00e9rience client sans \u00e9quivalent. L&rsquo;un des h\u00f4tels les plus instagramm\u00e9s au monde, The Cosmopolitan veut \u00eatre la destination incontournable des touristes \u00e0 Las Vegas en mettant en avant sur les r\u00e9seaux sociaux le contenu de qualit\u00e9 g\u00e9n\u00e9r\u00e9 par ses clients (UGC). Pour g\u00e9rer la masse d&rsquo;UGC d\u00e9j\u00e0 en ligne et pr\u00e9senter les atouts de l&rsquo;h\u00f4tel de la fa\u00e7on la plus authentique, l&rsquo;\u00e9quipe marketing de The Cosmopolitan s&rsquo;est tourn\u00e9e vers Emplifi.<\/p>\n<h2>Une exp\u00e9rience soign\u00e9e sur tous les canaux avec Emplifi<\/h2>\n<p>Lors du choix d&rsquo;une plateforme de contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs, l&rsquo;\u00e9quipe social de The Cosmopolitan a \u00e9t\u00e9 s\u00e9duite par la simplicit\u00e9 du logiciel d&rsquo;Emplifi pour concevoir des galeries en ligne et mesurer le succ\u00e8s des campagnes. Avec plusieurs mises en page disponibles, l&rsquo;\u00e9quipe a toute libert\u00e9 pour cr\u00e9er des widgets personnalisables adapt\u00e9s \u00e0 ses canaux marketing, tout en simplifiant la collecte d&rsquo;UGC.<\/p>\n<p>\u00ab\u00a0Il existe \u00e9norm\u00e9ment de contenus, et nous savons que les gens adorent se montrer quand ils viennent au Cosmopolitan. Nous voulions un moyen simple de rassembler tous ces contenus.\u00a0\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3392\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1.jpeg\" alt=\"cosmopolitan ugc\" width=\"1080\" height=\"454\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-300x126.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-1024x430.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-768x323.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-24x10.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-36x15.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-48x20.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Les KPI de The Cosmopolitan portent sur le taux de r\u00e9servation et l&rsquo;engagement sur les r\u00e9seaux sociaux. La plateforme d&rsquo;Emplifi permet aussi \u00e0 l&rsquo;\u00e9quipe digitale de l&rsquo;h\u00f4tel de mesurer le ROI et de suivre les conversions de chaque contenu UGC. En utilisant Emplifi pour concevoir son Shoppable Instagram, l&rsquo;h\u00f4tel a obtenu un remarquable\u00a0<b>taux d&rsquo;engagement de 42\u00a0%<\/b>.<\/p>\n<h2>Partager l&rsquo;UGC pour montrer l&rsquo;exp\u00e9rience client apr\u00e8s le confinement<\/h2>\n<p>Apr\u00e8s le creux de 2020 li\u00e9 aux fermetures dues au COVID-19, les r\u00e9servations sont reparties en 2021, les consommateurs reprenant confiance dans les voyages. Pour offrir une exp\u00e9rience authentique et actuelle, The Cosmopolitan a diffus\u00e9 de l&rsquo;UGC propuls\u00e9 par Emplifi sur de nombreux canaux, comme les r\u00e9seaux sociaux, les galeries du site et les campagnes e-mail, pour montrer aux futurs visiteurs l&rsquo;exp\u00e9rience r\u00e9elle propos\u00e9e ainsi que les mesures de s\u00e9curit\u00e9 en place.\u00a0<b>Plus de 19\u00a0000 contenus collect\u00e9s<\/b>\u00a0ont g\u00e9n\u00e9r\u00e9 au total une port\u00e9e de plus de\u00a0<b>250 millions d&rsquo;impressions<\/b>.<\/p>\n<p>\u00ab\u00a0Nous sommes ravis d&rsquo;avoir une plateforme qui nous permet de trouver facilement cet UGC, d&rsquo;obtenir les autorisations et de le republier. M\u00eame en tant que consommatrice, je veux voir \u00e0 quoi ressemble vraiment un produit ou une exp\u00e9rience quand je fais mes achats.\u00a0\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3393\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2.jpeg\" alt=\"cosmopolitan see + be scene\" width=\"1080\" height=\"574\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-300x159.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-1024x544.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-768x408.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-24x13.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-36x19.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-48x26.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>L&rsquo;authenticit\u00e9 au-del\u00e0 des r\u00e9seaux sociaux<\/h2>\n<p>Pour rendre ses publicit\u00e9s sur les r\u00e9seaux sociaux plus authentiques, l&rsquo;h\u00f4tel a choisi de mettre en avant des groupes de femmes c\u00e9l\u00e9brant leur enterrement de vie de jeune fille au Cosmopolitan en repartageant leurs publications Instagram. Gr\u00e2ce \u00e0 la fonction de tagging d&rsquo;Emplifi, l&rsquo;\u00e9quipe social media a pu collecter et s\u00e9lectionner rapidement les publications li\u00e9es aux enterrements de vie de jeune fille parmi la masse d&rsquo;UGC.<\/p>\n<p>\u00ab\u00a0Les photos de marque, c&rsquo;est bien, elles sont importantes et elles ont leur utilit\u00e9. Mais j&rsquo;ai toujours envie de voir \u00e0 quoi \u00e7a ressemble vraiment du point de vue d&rsquo;une vraie personne&#8230; J&rsquo;appr\u00e9cie de pouvoir afficher ce \u00a0contenu authentique sur nos sites web pour maintenir l&rsquo;engagement de nos visiteurs.\u00a0\u00bb<\/p>\n<p>Quand l&rsquo;h\u00f4tel analyse l&rsquo;engagement sur les r\u00e9seaux sociaux, ses trois meilleures publications sont g\u00e9n\u00e9ralement de l&rsquo;UGC. Mais The Cosmopolitan valorise aussi l&rsquo;UGC au-del\u00e0 des r\u00e9seaux sociaux, que ce soit son \u00e9quipe RP qui utilise des publications de clients dans un communiqu\u00e9 de presse ou un restaurant de l&rsquo;h\u00f4tel qui cherche la photo d&rsquo;un plat pr\u00e9cis.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3394 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3.png\" alt=\"cosmopolitan see + be scene\" width=\"512\" height=\"180\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3.png 512w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3-300x105.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3-24x8.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3-36x13.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3-48x17.png 48w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/>\u00ab\u00a0Au final, nous voulons montrer tout ce que propose le resort \u00e0 travers les yeux de nos visiteurs, pour que les gens qui pensent \u00e0 Las Vegas pensent imm\u00e9diatement au Cosmopolitan et aient envie d&rsquo;y s\u00e9journer.\u00a0\u00bb<\/p>\n<h2>La campagne #DecadeOfMischief<\/h2>\n<p>La marque a lanc\u00e9 son premier concours sur les r\u00e9seaux sociaux depuis plusieurs ann\u00e9es pour f\u00eater les 10 ans de l&rsquo;h\u00f4tel, en invitant ses clients \u00e0 partager leurs meilleurs souvenirs au Cosmopolitan sur les r\u00e9seaux sociaux avec le hashtag #DecadeOfMischief, ou via un outil d&rsquo;upload direct sur le site propuls\u00e9 par Emplifi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3395\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4.jpeg\" alt=\"#decadeofmischief\" width=\"1080\" height=\"731\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-300x203.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-1024x693.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-768x520.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-24x16.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-36x24.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-48x32.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Cette campagne a engag\u00e9 les fans sur les r\u00e9seaux sociaux et renforc\u00e9 la notori\u00e9t\u00e9 de la marque, mais elle a aussi fourni \u00e0 The Cosmopolitan un UGC pr\u00e9cieux pour ses futures campagnes marketing, afin de montrer l&rsquo;exp\u00e9rience de l&rsquo;h\u00f4tel \u00e0 travers le regard de ses clients.<\/p>\n<p>\u00ab\u00a0La mise en place d&rsquo;Emplifi sur le site a \u00e9t\u00e9 extr\u00eamement simple, et maintenant, m\u00eame si le concours est termin\u00e9, nous avons toujours tous ces contenus \u00e0 afficher, car nous f\u00eatons l&rsquo;anniversaire toute l&rsquo;ann\u00e9e.\u00a0\u00bb<\/p>\n<h2>D\u00e9couverte d&rsquo;influenceurs<\/h2>\n<p>Si l&rsquo;h\u00f4tel a d\u00e9j\u00e0 collabor\u00e9 avec des influenceurs, l&rsquo;outil Influencer Discovery d&rsquo;Emplifi aide l&rsquo;\u00e9quipe \u00e0 mesurer le volume de contenus organiques d\u00e9j\u00e0 partag\u00e9s par les grands Instagrammeurs lorsqu&rsquo;elle con\u00e7oit sa strat\u00e9gie sociale.<\/p>\n<p>\u00ab\u00a0R\u00e9cemment, je suis all\u00e9e dans Emplifi pour extraire l&rsquo;UGC d&rsquo;influenceurs, afin de montrer \u00e0 la direction la qualit\u00e9 et la quantit\u00e9 de l&rsquo;UGC que nous recevions, y compris d&rsquo;influenceurs qui partageaient spontan\u00e9ment leur exp\u00e9rience, sans sollicitation.\u00a0\u00bb<\/p>\n<p>L&rsquo;un des h\u00f4tels les plus instagramm\u00e9s au monde, The Cosmopolitan a touch\u00e9 le jackpot en contenus et en communaut\u00e9 gr\u00e2ce \u00e0 une audience tr\u00e8s engag\u00e9e. Avec Emplifi, l&rsquo;h\u00f4tel va continuer \u00e0 d\u00e9velopper son audience et \u00e0 aider ses fans \u00e0 \u00ab\u00a0See + Be Scene\u00a0\u00bb.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13929,"id":13929,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/fr\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18306,"date":"2025-04-18 17:23:10","modified":"2025-08-15 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