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d&rsquo;Aeromexico, l&rsquo;enjeu \u00e9tait clair : cr\u00e9er des contenus qui compl\u00e8tent l&rsquo;exp\u00e9rience de vol, mais qui touchent aussi le public plus profond\u00e9ment pour tisser des liens positifs avec lui.<\/p>\n<p>\u00ab\u00a0L&rsquo;un des nombreux d\u00e9fis du service r\u00e9seaux sociaux de la compagnie a\u00e9rienne nationale du Mexique est de cr\u00e9er des contenus qui apportent une vraie valeur et qui cr\u00e9ent du lien au-del\u00e0 de l&rsquo;exp\u00e9rience de vol\u00a0\u00bb, explique Regina Valdes, responsable r\u00e9seaux sociaux et contenu chez Aeromexico.<\/p>\n<h2>La solution : Emplifi prend son envol<\/h2>\n<p>Emplifi a simplifi\u00e9 l&rsquo;analyse de la performance d&rsquo;Aeromexico sur les r\u00e9seaux sociaux en r\u00e9unissant les analyses quantitatives et qualitatives au m\u00eame endroit, pour ses propres comptes, mais aussi pour ses concurrents et pour diff\u00e9rents secteurs.<\/p>\n<p>Emplifi a fourni la technologie n\u00e9cessaire pour mener des processus impliquant diff\u00e9rentes \u00e9quipes et diff\u00e9rents prestataires, en compl\u00e9tant des t\u00e2ches cl\u00e9s sur les r\u00e9seaux sociaux, comme le monitoring et l&rsquo;analyse de performance. L&rsquo;\u00e9quipe a ainsi pu suivre ses progr\u00e8s par rapport aux indicateurs fix\u00e9s, optimiser des processus internes chronophages et, surtout, r\u00e9pondre aux utilisateurs de tous les canaux depuis une seule plateforme.<\/p>\n<p>Depuis qu&rsquo;Aeromexico \u00e9change avec sa communaut\u00e9 via Emplifi, son temps de r\u00e9ponse est pass\u00e9 de quatre jours \u00e0 quelques heures par jour.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3282 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP278-Aeromexico_MX_Assets-01.jpeg\" alt=\"\" width=\"740\" height=\"510\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP278-Aeromexico_MX_Assets-01.jpeg 740w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP278-Aeromexico_MX_Assets-01-300x207.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP278-Aeromexico_MX_Assets-01-24x17.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP278-Aeromexico_MX_Assets-01-36x25.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP278-Aeromexico_MX_Assets-01-48x33.jpeg 48w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n"},{"acf_fc_layout":"quote","quote":"Utiliser Emplifi au quotidien m'a permis d'automatiser des t\u00e2ches qui \u00e9taient auparavant manuelles. Mon \u00e9quipe a pu se concentrer sur l'inspiration et la cr\u00e9ativit\u00e9, et consacrer plus de temps \u00e0 cr\u00e9er du contenu \u00e0 forte valeur pour notre audience. C'est incroyable de voir avec quelle facilit\u00e9 nous obtenons des insights d\u00e9taill\u00e9s sur nos publications.","quote_author":"Anaya Monserrat","quote_author_description":"Analyste senior r\u00e9seaux sociaux"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Le r\u00e9sultat : un engagement qui atteint de nouveaux sommets<\/h2>\n<p>Avec un objectif en t\u00eate, devenir la marque pr\u00e9f\u00e9r\u00e9e des voyageurs au Mexique, Aeromexico a lanc\u00e9 en 2023 une s\u00e9rie de campagnes. Elles s&rsquo;appuyaient \u00e0 la fois sur des journ\u00e9es internationales comme la Journ\u00e9e du personnel de cabine ou la Journ\u00e9e mondiale du chien et sur ses propres personnages de fiction, pour \u00e9changer avec son audience de fa\u00e7on ludique.<\/p>\n<p>Avec la campagne de la Journ\u00e9e mondiale du chien, l&rsquo;\u00e9quipe d&rsquo;Aeromexico a mis\u00e9 sur des vid\u00e9os cr\u00e9atives, \u00e9mouvantes et dans l&rsquo;air du temps pour cr\u00e9er un lien intime avec ses clients. Pour stimuler la participation des utilisateurs, la campagne a fait appel \u00e0 des influenceurs et \u00e0 un filtre interactif en r\u00e9alit\u00e9 augment\u00e9e sur Instagram qui r\u00e9pondait avec humour \u00e0 la question : \u00ab\u00a0Quel chien voyageur \u00eates-vous ?\u00a0\u00bb<\/p>\n<p>La campagne a obtenu un impressionnant\u00a0taux de sentiment positif de 75\u00a0%\u00a0aupr\u00e8s des utilisateurs, signe du lien \u00e9motionnel sinc\u00e8re qui s&rsquo;est cr\u00e9\u00e9. Elle a aussi g\u00e9n\u00e9r\u00e9 pas moins de\u00a041\u00a0000 vues organiques\u00a0sur Instagram, preuve de l&rsquo;impact consid\u00e9rable de la campagne et du chemin parcouru par Aeromexico pour devenir une marque aim\u00e9e et appr\u00e9ci\u00e9e.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3284 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-1.jpeg\" alt=\"\" width=\"1000\" height=\"619\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-1.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-1-300x186.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-1-768x475.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-1-24x15.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-1-36x22.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-1-48x30.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n"},{"acf_fc_layout":"quote","quote":"La gestion de communaut\u00e9 et les analyses d'Emplifi ont \u00e9t\u00e9 essentielles pour notre campagne de la Journ\u00e9e mondiale du chien. Des r\u00e9ponses personnalis\u00e9es, un \u00e9tiquetage pr\u00e9cis et des analyses approfondies ont favoris\u00e9 des liens authentiques et r\u00e9v\u00e9l\u00e9 l'impact \u00e9motionnel de nos contenus.","quote_author":"Regina Valdes","quote_author_description":"Responsable r\u00e9seaux sociaux et contenu US et MX"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>La\u00a0campagne \u00ab\u00a0This is Flying\u00a0\u00bb a mis en sc\u00e8ne deux personnages anim\u00e9s, une approche in\u00e9dite dans le secteur. Aeromexico a imagin\u00e9 un r\u00e9cit magique qui c\u00e9l\u00e8bre l&rsquo;exp\u00e9rience extraordinaire du vol. Gr\u00e2ce aux nombreuses fonctionnalit\u00e9s d&rsquo;Emplifi, l&rsquo;\u00e9quipe a g\u00e9r\u00e9 les interactions avec les utilisateurs sans accroc, en r\u00e9pondant avec des GIF attrayants tir\u00e9s de la vid\u00e9o de la campagne. La campagne a connu un succ\u00e8s remarquable, avec un\u00a0sentiment positif de 90\u00a0%\u00a0aupr\u00e8s des utilisateurs et plus de\u00a02,4 millions d&rsquo;impressions\u00a0en une semaine seulement. Le r\u00e9cit d&rsquo;Aeromexico a non seulement pris son envol, mais il a aussi profond\u00e9ment touch\u00e9 les voyageurs du monde entier.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3286 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-2.jpeg\" alt=\"\" width=\"1000\" height=\"504\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-2.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-2-300x151.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-2-768x387.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-2-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-2-36x18.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-2-48x24.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Enfin, regrouper tous les comptes de r\u00e9seaux sociaux d&rsquo;Aeromexico et offrir un acc\u00e8s instantan\u00e9 \u00e0 la performance des campagnes ont \u00e9t\u00e9 des facteurs cl\u00e9s pour atteindre les objectifs de l&rsquo;entreprise. Ces efforts ont simplifi\u00e9 la gestion sur les diff\u00e9rentes plateformes sociales et produit des r\u00e9sultats concrets.<\/p>\n<p>Rien qu&rsquo;en 2023, Aeromexico a obtenu :<\/p>\n<ul>\n<li>35\u00a0% de contenus produits en moins<\/li>\n<li>786\u00a0% de croissance de l&rsquo;engagement<\/li>\n<li>40\u00a0% de croissance de la communaut\u00e9<\/li>\n<\/ul>\n"},{"acf_fc_layout":"quote","quote":"Gagner du temps dans le reporting et l'analyse des indicateurs nous permet de renforcer nos propositions strat\u00e9giques pour les nouvelles campagnes.","quote_author":"Jaime Buenrostro","quote_author_description":"Analyste senior r\u00e9seaux sociaux"},{"acf_fc_layout":"quote","quote":"Mon module Emplifi pr\u00e9f\u00e9r\u00e9, c'est Dashboard. Il ne s'agit pas seulement d'un reporting en deux clics : cr\u00e9er des tableaux de bord personnalis\u00e9s et disposer d'une vue automatis\u00e9e des KPI et d'autres donn\u00e9es cl\u00e9s nous permet de prendre des d\u00e9cisions de publication et de campagne au bon moment.","quote_author":"Maris Fernanada Moreno Moran","quote_author_description":"Sp\u00e9cialiste r\u00e9seaux sociaux et cr\u00e9ation"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Des b\u00e9n\u00e9fices inattendus : des processus et des partenariats simplifi\u00e9s<\/h2>\n<p>Aeromexico a d\u00e9couvert qu&rsquo;Emplifi lui permettait d&rsquo;optimiser ses processus et ses d\u00e9lais avec ses prestataires externes et ses diff\u00e9rents services, ce qui a renforc\u00e9 son efficacit\u00e9 et sa collaboration au global.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi nous a permis de construire une strat\u00e9gie social media pour les \u00c9tats-Unis avec la pr\u00e9cision qu'exige ce march\u00e9.","quote_author":"Raul Arizpe","quote_author_description":"Coordinateur de contenu"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Alors qu&rsquo;Aeromexico poursuit son parcours, Emplifi reste un partenaire de confiance qui l&rsquo;aide \u00e0 naviguer dans le ciel concurrentiel du secteur a\u00e9rien mexicain. Ensemble, ils atteignent de nouveaux sommets en mati\u00e8re de croissance sociale et commerciale, une connexion positive \u00e0 la fois.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Le d\u00e9fi : cr\u00e9er des liens positifs<\/h2>\n<p>Dans un secteur a\u00e9rien mexicain extr\u00eamement concurrentiel, Aeromexico a d\u00fb relever en 2023 un d\u00e9fi bien particulier : se repositionner pour devenir une marque que les voyageurs aiment vraiment.<\/p>\n<p>Pour l&rsquo;\u00e9quipe r\u00e9seaux sociaux d&rsquo;Aeromexico, l&rsquo;enjeu \u00e9tait clair : cr\u00e9er des contenus qui compl\u00e8tent l&rsquo;exp\u00e9rience de vol, mais qui touchent aussi le public plus profond\u00e9ment pour tisser des liens positifs avec lui.<\/p>\n<p>\u00ab\u00a0L&rsquo;un des nombreux d\u00e9fis du service r\u00e9seaux sociaux de la compagnie a\u00e9rienne nationale du Mexique est de cr\u00e9er des contenus qui apportent une vraie valeur et qui cr\u00e9ent du lien au-del\u00e0 de l&rsquo;exp\u00e9rience de vol\u00a0\u00bb, explique Regina Valdes, responsable r\u00e9seaux sociaux et contenu chez Aeromexico.<\/p>\n<h2>La solution : Emplifi prend son envol<\/h2>\n<p>Emplifi a simplifi\u00e9 l&rsquo;analyse de la performance d&rsquo;Aeromexico sur les r\u00e9seaux sociaux en r\u00e9unissant les analyses quantitatives et qualitatives au m\u00eame endroit, pour ses propres comptes, mais aussi pour ses concurrents et pour diff\u00e9rents secteurs.<\/p>\n<p>Emplifi a fourni la technologie n\u00e9cessaire pour mener des processus impliquant diff\u00e9rentes \u00e9quipes et diff\u00e9rents prestataires, en compl\u00e9tant des t\u00e2ches cl\u00e9s sur les r\u00e9seaux sociaux, comme le monitoring et l&rsquo;analyse de performance. L&rsquo;\u00e9quipe a ainsi pu suivre ses progr\u00e8s par rapport aux indicateurs fix\u00e9s, optimiser des processus internes chronophages et, surtout, r\u00e9pondre aux utilisateurs de tous les canaux depuis une seule plateforme.<\/p>\n<p>Depuis qu&rsquo;Aeromexico \u00e9change avec sa communaut\u00e9 via Emplifi, son temps de r\u00e9ponse est pass\u00e9 de quatre jours \u00e0 quelques heures par jour.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3282 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP278-Aeromexico_MX_Assets-01.jpeg\" alt=\"\" width=\"740\" height=\"510\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP278-Aeromexico_MX_Assets-01.jpeg 740w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP278-Aeromexico_MX_Assets-01-300x207.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP278-Aeromexico_MX_Assets-01-24x17.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP278-Aeromexico_MX_Assets-01-36x25.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP278-Aeromexico_MX_Assets-01-48x33.jpeg 48w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n"},{"acf_fc_layout":"quote","quote":"Utiliser Emplifi au quotidien m'a permis d'automatiser des t\u00e2ches qui \u00e9taient auparavant manuelles. Mon \u00e9quipe a pu se concentrer sur l'inspiration et la cr\u00e9ativit\u00e9, et consacrer plus de temps \u00e0 cr\u00e9er du contenu \u00e0 forte valeur pour notre audience. C'est incroyable de voir avec quelle facilit\u00e9 nous obtenons des insights d\u00e9taill\u00e9s sur nos publications.","quote_author":"Anaya Monserrat","quote_author_description":"Analyste senior r\u00e9seaux sociaux"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Le r\u00e9sultat : un engagement qui atteint de nouveaux sommets<\/h2>\n<p>Avec un objectif en t\u00eate, devenir la marque pr\u00e9f\u00e9r\u00e9e des voyageurs au Mexique, Aeromexico a lanc\u00e9 en 2023 une s\u00e9rie de campagnes. Elles s&rsquo;appuyaient \u00e0 la fois sur des journ\u00e9es internationales comme la Journ\u00e9e du personnel de cabine ou la Journ\u00e9e mondiale du chien et sur ses propres personnages de fiction, pour \u00e9changer avec son audience de fa\u00e7on ludique.<\/p>\n<p>Avec la campagne de la Journ\u00e9e mondiale du chien, l&rsquo;\u00e9quipe d&rsquo;Aeromexico a mis\u00e9 sur des vid\u00e9os cr\u00e9atives, \u00e9mouvantes et dans l&rsquo;air du temps pour cr\u00e9er un lien intime avec ses clients. Pour stimuler la participation des utilisateurs, la campagne a fait appel \u00e0 des influenceurs et \u00e0 un filtre interactif en r\u00e9alit\u00e9 augment\u00e9e sur Instagram qui r\u00e9pondait avec humour \u00e0 la question : \u00ab\u00a0Quel chien voyageur \u00eates-vous ?\u00a0\u00bb<\/p>\n<p>La campagne a obtenu un impressionnant\u00a0taux de sentiment positif de 75\u00a0%\u00a0aupr\u00e8s des utilisateurs, signe du lien \u00e9motionnel sinc\u00e8re qui s&rsquo;est cr\u00e9\u00e9. Elle a aussi g\u00e9n\u00e9r\u00e9 pas moins de\u00a041\u00a0000 vues organiques\u00a0sur Instagram, preuve de l&rsquo;impact consid\u00e9rable de la campagne et du chemin parcouru par Aeromexico pour devenir une marque aim\u00e9e et appr\u00e9ci\u00e9e.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3284 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-1.jpeg\" alt=\"\" width=\"1000\" height=\"619\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-1.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-1-300x186.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-1-768x475.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-1-24x15.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-1-36x22.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-1-48x30.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n"},{"acf_fc_layout":"quote","quote":"La gestion de communaut\u00e9 et les analyses d'Emplifi ont \u00e9t\u00e9 essentielles pour notre campagne de la Journ\u00e9e mondiale du chien. Des r\u00e9ponses personnalis\u00e9es, un \u00e9tiquetage pr\u00e9cis et des analyses approfondies ont favoris\u00e9 des liens authentiques et r\u00e9v\u00e9l\u00e9 l'impact \u00e9motionnel de nos contenus.","quote_author":"Regina Valdes","quote_author_description":"Responsable r\u00e9seaux sociaux et contenu US et MX"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>La\u00a0campagne \u00ab\u00a0This is Flying\u00a0\u00bb a mis en sc\u00e8ne deux personnages anim\u00e9s, une approche in\u00e9dite dans le secteur. Aeromexico a imagin\u00e9 un r\u00e9cit magique qui c\u00e9l\u00e8bre l&rsquo;exp\u00e9rience extraordinaire du vol. Gr\u00e2ce aux nombreuses fonctionnalit\u00e9s d&rsquo;Emplifi, l&rsquo;\u00e9quipe a g\u00e9r\u00e9 les interactions avec les utilisateurs sans accroc, en r\u00e9pondant avec des GIF attrayants tir\u00e9s de la vid\u00e9o de la campagne. La campagne a connu un succ\u00e8s remarquable, avec un\u00a0sentiment positif de 90\u00a0%\u00a0aupr\u00e8s des utilisateurs et plus de\u00a02,4 millions d&rsquo;impressions\u00a0en une semaine seulement. Le r\u00e9cit d&rsquo;Aeromexico a non seulement pris son envol, mais il a aussi profond\u00e9ment touch\u00e9 les voyageurs du monde entier.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3286 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-2.jpeg\" alt=\"\" width=\"1000\" height=\"504\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-2.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-2-300x151.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-2-768x387.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-2-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-2-36x18.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Aeromexico_Image-2-48x24.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Enfin, regrouper tous les comptes de r\u00e9seaux sociaux d&rsquo;Aeromexico et offrir un acc\u00e8s instantan\u00e9 \u00e0 la performance des campagnes ont \u00e9t\u00e9 des facteurs cl\u00e9s pour atteindre les objectifs de l&rsquo;entreprise. Ces efforts ont simplifi\u00e9 la gestion sur les diff\u00e9rentes plateformes sociales et produit des r\u00e9sultats concrets.<\/p>\n<p>Rien qu&rsquo;en 2023, Aeromexico a obtenu :<\/p>\n<ul>\n<li>35\u00a0% de contenus produits en moins<\/li>\n<li>786\u00a0% de croissance de l&rsquo;engagement<\/li>\n<li>40\u00a0% de croissance de la communaut\u00e9<\/li>\n<\/ul>\n"},{"acf_fc_layout":"quote","quote":"Gagner du temps dans le reporting et l'analyse des indicateurs nous permet de renforcer nos propositions strat\u00e9giques pour les nouvelles campagnes.","quote_author":"Jaime Buenrostro","quote_author_description":"Analyste senior r\u00e9seaux sociaux"},{"acf_fc_layout":"quote","quote":"Mon module Emplifi pr\u00e9f\u00e9r\u00e9, c'est Dashboard. Il ne s'agit pas seulement d'un reporting en deux clics : cr\u00e9er des tableaux de bord personnalis\u00e9s et disposer d'une vue automatis\u00e9e des KPI et d'autres donn\u00e9es cl\u00e9s nous permet de prendre des d\u00e9cisions de publication et de campagne au bon moment.","quote_author":"Maris Fernanada Moreno Moran","quote_author_description":"Sp\u00e9cialiste r\u00e9seaux sociaux et cr\u00e9ation"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Des b\u00e9n\u00e9fices inattendus : des processus et des partenariats simplifi\u00e9s<\/h2>\n<p>Aeromexico a d\u00e9couvert qu&rsquo;Emplifi lui permettait d&rsquo;optimiser ses processus et ses d\u00e9lais avec ses prestataires externes et ses diff\u00e9rents services, ce qui a renforc\u00e9 son efficacit\u00e9 et sa collaboration au global.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi nous a permis de construire une strat\u00e9gie social media pour les \u00c9tats-Unis avec la pr\u00e9cision qu'exige ce march\u00e9.","quote_author":"Raul Arizpe","quote_author_description":"Coordinateur de contenu"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Alors qu&rsquo;Aeromexico poursuit son parcours, Emplifi reste un partenaire de confiance qui l&rsquo;aide \u00e0 naviguer dans le ciel concurrentiel du secteur a\u00e9rien mexicain. Ensemble, ils atteignent de nouveaux sommets en mati\u00e8re de croissance sociale et commerciale, une connexion positive \u00e0 la fois.<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"D\u00e9fi","description":"L'\u00e9quipe r\u00e9seaux sociaux d'Aeromexico voulait cr\u00e9er des contenus qui touchent vraiment les voyageurs, tisser des liens positifs et faire de la marque leur premier choix"},{"icon":false,"title":"Solution","description":"Emplifi a fourni \u00e0 Aeromexico une plateforme simplifi\u00e9e pour analyser sa performance sur les r\u00e9seaux sociaux, en r\u00e9unissant donn\u00e9es quantitatives et qualitatives."},{"icon":false,"title":"R\u00e9sultats","description":"Avec Emplifi, Aeromexico a nettement am\u00e9lior\u00e9 son engagement sur les r\u00e9seaux sociaux et le sentiment envers sa marque."}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"D\u00e9fi","description":"L'\u00e9quipe r\u00e9seaux sociaux d'Aeromexico voulait cr\u00e9er des contenus qui touchent vraiment les voyageurs, tisser des liens positifs et faire de la marque leur premier choix"},{"icon":false,"title":"Solution","description":"Emplifi a fourni \u00e0 Aeromexico une plateforme simplifi\u00e9e pour analyser sa performance sur les r\u00e9seaux sociaux, en r\u00e9unissant donn\u00e9es quantitatives et qualitatives."},{"icon":false,"title":"R\u00e9sultats","description":"Avec Emplifi, Aeromexico a nettement am\u00e9lior\u00e9 son engagement sur les r\u00e9seaux sociaux et le sentiment envers sa marque."}]}},"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null},"callout_clone":{"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null}},"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Les insights d'Emplifi","section_text":"<p>D\u00e9couvrez nos derniers articles de blog et nos guides complets pour ma\u00eetriser vos strat\u00e9gies d&rsquo;exp\u00e9rience client et stimuler votre croissance.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false},"resource_feed_clone":{"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Les insights d'Emplifi","section_text":"<p>D\u00e9couvrez nos derniers articles de blog et nos guides complets pour ma\u00eetriser vos strat\u00e9gies d&rsquo;exp\u00e9rience client et stimuler votre croissance.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false}},"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"page_cta":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null}},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"awards_clone":{"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false}}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_posts\/40659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_posts"}],"about":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/types\/customer_posts"}],"author":[{"embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/users\/52"}],"version-history":[{"count":0,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_posts\/40659\/revisions"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/media?parent=40659"}],"wp:term":[{"taxonomy":"customer_solutions_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_solutions_tax?post=40659"},{"taxonomy":"customer_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_topics_tax?post=40659"},{"taxonomy":"customer_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_industries_tax?post=40659"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_visibility_tax?post=40659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}