{"id":40662,"date":"2025-02-19T18:15:57","date_gmt":"2025-02-19T18:15:57","guid":{"rendered":"https:\/\/emplifi.io\/?post_type=customer_posts&#038;p=40662"},"modified":"2026-10-13T22:52:18","modified_gmt":"2026-10-13T22:52:18","slug":"how-national-bank-of-kuwait-unified-its-social-strategy-to-deepen-engagement","status":"publish","type":"customer_posts","link":"https:\/\/emplifi.io\/fr\/customers\/how-national-bank-of-kuwait-unified-its-social-strategy-to-deepen-engagement\/","title":{"rendered":"NBK"},"content":{"rendered":"","protected":false},"author":52,"featured_media":0,"template":"","customer_solutions_tax":[256],"customer_topics_tax":[325,331,463],"customer_industries_tax":[],"resource_visibility_tax":[],"class_list":["post-40662","customer_posts","type-customer_posts","status-publish","hentry","customer_solutions_tax-social-marketing-fr","customer_topics_tax-analytics-and-reporting-fr","customer_topics_tax-content-management-fr","customer_topics_tax-social-listening-fr"],"acf":{"remove_gtm":false,"customer_card_logo":{"ID":8115,"id":8115,"title":"nbk_logo_color","filename":"nbk_logo_color.svg","filesize":3422,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","link":"https:\/\/emplifi.io\/fr\/customers\/how-national-bank-of-kuwait-unified-its-social-strategy-to-deepen-engagement\/nbk_logo_color-2\/","alt":"Logo NBK","author":"54","description":"","caption":"","name":"nbk_logo_color-2","status":"inherit","uploaded_to":40662,"date":"2025-02-15 09:23:54","modified":"2026-10-28 20:37:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","menu-48x48-width":1,"menu-48x48-height":1}},"customer_card_logo_white":{"ID":8118,"id":8118,"title":"nbk_logo_white","filename":"nbk_logo_white.svg","filesize":3186,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","link":"https:\/\/emplifi.io\/fr\/customers\/how-emplifi-empowers-cheil-chile-to-keep-samsungs-social-strategy-sharp\/nbk_logo_white-2-2\/","alt":"Logo de la National Bank of Kuwait avec des caract\u00e8res arabes et un chameau","author":"54","description":"","caption":"","name":"nbk_logo_white-2-2","status":"inherit","uploaded_to":18208,"date":"2025-02-15 09:24:00","modified":"2026-10-28 20:46:27","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","menu-48x48-width":1,"menu-48x48-height":1}},"customer_card_description":"Comment NBK a fortement accru son engagement, avec une hausse de 623% des impressions de contenu et de 471% des vues vid\u00e9o","customer_card_subhead":"\u00c9tude de cas","customer_card_headline":"Comment National Bank of Kuwait a unifi\u00e9 sa strat\u00e9gie social media pour renforcer l\u2019engagement et l\u2019\u00e9ducation financi\u00e8re","customer_card_quote":"\"La plateforme Emplifi nous a donn\u00e9 les outils pour unifier nos actions de RP et de marketing, un point essentiel pour garder une voix de marque coh\u00e9rente. Cette unification nous permet d\u2019\u00e9changer avec notre audience de fa\u00e7on plus personnalis\u00e9e et de diffuser des messages qui r\u00e9sonnent vraiment sur tous les canaux.\"","customer_card_quote_author":"Gabriel Karam","customer_card_quote_author_title":"Head of Digital Marketing chez NBK","customer_card_stats":[{"stat":"623%","description":" d\u2019augmentation des impressions de contenu"},{"stat":"471%","description":"de vues vid\u00e9o en plus"},{"stat":"35%","description":"de croissance de la communaut\u00e9, \u00e0 2,28 M"}],"customer_card_button_text":"Lire le cas client","customer_card_cover_image":{"ID":12426,"id":12426,"title":"EMP592-CustomerStory-NBK-1920x1080","filename":"EMP592-CustomerStory-NBK-1920x1080-1.webp","filesize":622748,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1.webp","link":"https:\/\/emplifi.io\/fr\/customers\/how-national-bank-of-kuwait-unified-its-social-strategy-to-deepen-engagement\/emp592-customerstory-nbk-1920x1080-2\/","alt":"Des coll\u00e8gues discutent d\u2019un document lors d\u2019une r\u00e9union professionnelle","author":"18","description":"","caption":"","name":"emp592-customerstory-nbk-1920x1080-2","status":"inherit","uploaded_to":40662,"date":"2025-02-19 14:23:55","modified":"2026-10-28 20:40:39","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-300x169.webp","medium-width":300,"medium-height":169,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-768x432.webp","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-1024x576.webp","large-width":1024,"large-height":576,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-1536x864.webp","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1.webp","2048x2048-width":1920,"2048x2048-height":1080,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1.webp","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-24x14.webp","menu-24x24-width":24,"menu-24x24-height":14,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-36x20.webp","menu-36x36-width":36,"menu-36x36-height":20,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-48x27.webp","menu-48x48-width":48,"menu-48x48-height":27}},"tab_card_bg_color":"#000066","tab_card_logo":{"ID":8115,"id":8115,"title":"nbk_logo_color","filename":"nbk_logo_color.svg","filesize":3422,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","link":"https:\/\/emplifi.io\/fr\/customers\/how-national-bank-of-kuwait-unified-its-social-strategy-to-deepen-engagement\/nbk_logo_color-2\/","alt":"Logo NBK","author":"54","description":"","caption":"","name":"nbk_logo_color-2","status":"inherit","uploaded_to":40662,"date":"2025-02-15 09:23:54","modified":"2026-10-28 20:37:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_color.svg","menu-48x48-width":1,"menu-48x48-height":1}},"tab_card_stat":"623%","tab_card_stat_description":"d\u2019augmentation des impressions de contenu","tab_card_small_text":"NBK","tab_card_large_text":"RP et marketing unifi\u00e9s, port\u00e9e et confiance renforc\u00e9es","hero_customer_group":{"image":{"ID":12426,"id":12426,"title":"EMP592-CustomerStory-NBK-1920x1080","filename":"EMP592-CustomerStory-NBK-1920x1080-1.webp","filesize":622748,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1.webp","link":"https:\/\/emplifi.io\/fr\/customers\/how-national-bank-of-kuwait-unified-its-social-strategy-to-deepen-engagement\/emp592-customerstory-nbk-1920x1080-2\/","alt":"Des coll\u00e8gues discutent d\u2019un document lors d\u2019une r\u00e9union professionnelle","author":"18","description":"","caption":"","name":"emp592-customerstory-nbk-1920x1080-2","status":"inherit","uploaded_to":40662,"date":"2025-02-19 14:23:55","modified":"2026-10-28 20:40:39","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-300x169.webp","medium-width":300,"medium-height":169,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-768x432.webp","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-1024x576.webp","large-width":1024,"large-height":576,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-1536x864.webp","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1.webp","2048x2048-width":1920,"2048x2048-height":1080,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1.webp","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-24x14.webp","menu-24x24-width":24,"menu-24x24-height":14,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-36x20.webp","menu-36x36-width":36,"menu-36x36-height":20,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-48x27.webp","menu-48x48-width":48,"menu-48x48-height":27}},"dark_image_overlay_percent":"55","subhead":"\u00c9tude de cas","headline":"Comment National Bank of Kuwait a unifi\u00e9 sa strat\u00e9gie social media pour renforcer l\u2019engagement et l\u2019\u00e9ducation financi\u00e8re","text":"<p>Comment NBK a fortement accru son engagement, avec une hausse de 623% des impressions de contenu et de 471% des vues vid\u00e9o<\/p>\n","button_1":null,"button_2":null,"video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"},"logo_1":{"ID":8118,"id":8118,"title":"nbk_logo_white","filename":"nbk_logo_white.svg","filesize":3186,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","link":"https:\/\/emplifi.io\/fr\/customers\/how-emplifi-empowers-cheil-chile-to-keep-samsungs-social-strategy-sharp\/nbk_logo_white-2-2\/","alt":"Logo de la National Bank of Kuwait avec des caract\u00e8res arabes et un chameau","author":"54","description":"","caption":"","name":"nbk_logo_white-2-2","status":"inherit","uploaded_to":18208,"date":"2025-02-15 09:24:00","modified":"2026-10-28 20:46:27","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","menu-48x48-width":1,"menu-48x48-height":1}},"logo_2":{"ID":4184,"id":4184,"title":"emplifi-logo-full-white","filename":"emplifi-logo-full-white.svg","filesize":4075,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","link":"https:\/\/emplifi.io\/fr\/customers\/salomon\/emplifi-logo-full-white-2\/","alt":"Logo Emplifi","author":"1","description":"","caption":"","name":"emplifi-logo-full-white-2","status":"inherit","uploaded_to":16481,"date":"2024-12-04 15:26:52","modified":"2026-10-28 20:44:15","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":220,"height":49,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","thumbnail-width":150,"thumbnail-height":33,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium-width":300,"medium-height":67,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium_large-width":768,"medium_large-height":171,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","large-width":1024,"large-height":228,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","1536x1536-width":220,"1536x1536-height":49,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","2048x2048-width":220,"2048x2048-height":49,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","fullscreen-width":220,"fullscreen-height":49,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-24x24-width":24,"menu-24x24-height":5,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-36x36-width":36,"menu-36x36-height":8,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-48x48-width":48,"menu-48x48-height":11}}},"customer_hero_clone":{"hero_customer_group":{"image":{"ID":12426,"id":12426,"title":"EMP592-CustomerStory-NBK-1920x1080","filename":"EMP592-CustomerStory-NBK-1920x1080-1.webp","filesize":622748,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1.webp","link":"https:\/\/emplifi.io\/fr\/customers\/how-national-bank-of-kuwait-unified-its-social-strategy-to-deepen-engagement\/emp592-customerstory-nbk-1920x1080-2\/","alt":"Des coll\u00e8gues discutent d\u2019un document lors d\u2019une r\u00e9union professionnelle","author":"18","description":"","caption":"","name":"emp592-customerstory-nbk-1920x1080-2","status":"inherit","uploaded_to":40662,"date":"2025-02-19 14:23:55","modified":"2026-10-28 20:40:39","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-300x169.webp","medium-width":300,"medium-height":169,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-768x432.webp","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-1024x576.webp","large-width":1024,"large-height":576,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-1536x864.webp","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1.webp","2048x2048-width":1920,"2048x2048-height":1080,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1.webp","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-24x14.webp","menu-24x24-width":24,"menu-24x24-height":14,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-36x20.webp","menu-36x36-width":36,"menu-36x36-height":20,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP592-CustomerStory-NBK-1920x1080-1-48x27.webp","menu-48x48-width":48,"menu-48x48-height":27}},"dark_image_overlay_percent":"55","subhead":"\u00c9tude de cas","headline":"Comment National Bank of Kuwait a unifi\u00e9 sa strat\u00e9gie social media pour renforcer l\u2019engagement et l\u2019\u00e9ducation financi\u00e8re","text":"<p>Comment NBK a fortement accru son engagement, avec une hausse de 623% des impressions de contenu et de 471% des vues vid\u00e9o<\/p>\n","button_1":null,"button_2":null,"video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"},"logo_1":{"ID":8118,"id":8118,"title":"nbk_logo_white","filename":"nbk_logo_white.svg","filesize":3186,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","link":"https:\/\/emplifi.io\/fr\/customers\/how-emplifi-empowers-cheil-chile-to-keep-samsungs-social-strategy-sharp\/nbk_logo_white-2-2\/","alt":"Logo de la National Bank of Kuwait avec des caract\u00e8res arabes et un chameau","author":"54","description":"","caption":"","name":"nbk_logo_white-2-2","status":"inherit","uploaded_to":18208,"date":"2025-02-15 09:24:00","modified":"2026-10-28 20:46:27","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/nbk_logo_white.svg","menu-48x48-width":1,"menu-48x48-height":1}},"logo_2":{"ID":4184,"id":4184,"title":"emplifi-logo-full-white","filename":"emplifi-logo-full-white.svg","filesize":4075,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","link":"https:\/\/emplifi.io\/fr\/customers\/salomon\/emplifi-logo-full-white-2\/","alt":"Logo Emplifi","author":"1","description":"","caption":"","name":"emplifi-logo-full-white-2","status":"inherit","uploaded_to":16481,"date":"2024-12-04 15:26:52","modified":"2026-10-28 20:44:15","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":220,"height":49,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","thumbnail-width":150,"thumbnail-height":33,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium-width":300,"medium-height":67,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium_large-width":768,"medium_large-height":171,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","large-width":1024,"large-height":228,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","1536x1536-width":220,"1536x1536-height":49,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","2048x2048-width":220,"2048x2048-height":49,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","fullscreen-width":220,"fullscreen-height":49,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-24x24-width":24,"menu-24x24-height":5,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-36x36-width":36,"menu-36x36-height":8,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-48x48-width":48,"menu-48x48-height":11}}}},"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"623%","description":"d\u2019augmentation des impressions de contenu","logo":false},{"stat":"471%","description":"de vues vid\u00e9o en plus","logo":false},{"stat":"35%","description":"de croissance de la communaut\u00e9, \u00e0 2,28 M","logo":false}]},"stats_clone":{"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"623%","description":"d\u2019augmentation des impressions de contenu","logo":false},{"stat":"471%","description":"de vues vid\u00e9o en plus","logo":false},{"stat":"35%","description":"de croissance de la communaut\u00e9, \u00e0 2,28 M","logo":false}]}},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><strong>National Bank of Kuwait (NBK) est un pilier du secteur financier kowe\u00eftien. En r\u00e9unissant ses \u00e9quipes RP et marketing sur la plateforme Emplifi, NBK a harmonis\u00e9 ses messages, nou\u00e9 un lien plus profond avec son audience et confort\u00e9 son r\u00f4le de r\u00e9f\u00e9rence en mati\u00e8re d\u2019\u00e9ducation financi\u00e8re.<\/strong><\/p>\n<p>Fond\u00e9e en 1952, National Bank of Kuwait (NBK) est la premi\u00e8re banque nationale du Kowe\u00eft et la premi\u00e8re soci\u00e9t\u00e9 par actions de la r\u00e9gion du Golfe. Connue comme \u00ab la banque que vous connaissez et en qui vous avez confiance \u00bb, NBK a b\u00e2ti sa r\u00e9putation sur la stabilit\u00e9, l\u2019innovation et la priorit\u00e9 donn\u00e9e au client.<\/p>\n<p>Avec une offre compl\u00e8te de services financiers et d\u2019investissement, NBK est devenue une r\u00e9f\u00e9rence engag\u00e9e \u00e0 donner \u00e0 ses clients une \u00e9ducation financi\u00e8re opportune et des exp\u00e9riences bancaires d\u2019exception. NBK avait toutefois besoin d\u2019une solution capable d\u2019unifier ses strat\u00e9gies de RP et de marketing tout en lui permettant de mieux comprendre son audience.<\/p>\n<h2>Unir RP et marketing pour des messages coh\u00e9rents et percutants<\/h2>\n<p>L\u2019objectif de NBK \u00e9tait clair : offrir \u00e0 son audience des messages coh\u00e9rents et opportuns, adapt\u00e9s \u00e0 ses besoins, tout en pr\u00e9servant la voix de confiance de la banque. Cela exigeait une collaboration plus \u00e9troite entre les \u00e9quipes RP et marketing. Les RP avaient besoin de meilleurs outils pour que la pr\u00e9sence de la marque reste pr\u00e9cise et cr\u00e9dible sur tous les canaux, et le marketing avait besoin d\u2019insights plus fins sur les comportements des clients pour cr\u00e9er des contenus pertinents et personnalis\u00e9s.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Le d\u00e9fi consistait aussi \u00e0 garder une voix unifi\u00e9e sur tous les r\u00e9seaux sociaux, tout en veillant \u00e0 ce que nos actions de RP soient r\u00e9actives et align\u00e9es sur les attentes des clients. Il nous fallait les bons outils pour piloter ce processus et comprendre en profondeur les r\u00e9actions de l\u2019audience en temps r\u00e9el.","quote_author":"Abdul Mohsen Al-Rushaid","quote_author_description":"Senior Vice President chez NBK"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Une plateforme qui rapproche les \u00e9quipes et amplifie l\u2019impact<\/h2>\n<p>Pour y parvenir, NBK a adopt\u00e9 la plateforme Emplifi afin d\u2019aligner ses \u00e9quipes RP et marketing. En centralisant contenus, donn\u00e9es et insights, Emplifi a fourni \u00e0 NBK les outils n\u00e9cessaires pour garantir des messages coh\u00e9rents et un engagement r\u00e9el.<\/p>\n<p>\u00ab La plateforme Emplifi nous a donn\u00e9 les outils pour unifier nos actions de RP et de marketing, un point essentiel pour garder une voix de marque coh\u00e9rente. Cette unification nous permet d\u2019\u00e9changer avec notre audience de fa\u00e7on plus personnalis\u00e9e et de diffuser des messages qui r\u00e9sonnent vraiment sur tous les canaux. \u00bb (Gabriel Karam, Head of Digital Marketing chez NBK)<\/p>\n<p>Avec Publisher et Content Hub d\u2019Emplifi, NBK a simplifi\u00e9 la gestion de ses r\u00e9seaux sociaux : planifier, programmer et coordonner les campagnes est devenu facile. \u00ab Publisher a transform\u00e9 notre processus de publication et rendu nos actions de RP sociales plus coh\u00e9rentes et mieux coordonn\u00e9es \u00bb, explique Abdul.<\/p>\n<p>En parall\u00e8le, les outils Analytics et Listening d\u2019Emplifi ont donn\u00e9 \u00e0 NBK une visibilit\u00e9 en temps r\u00e9el sur le sentiment et l\u2019engagement de l\u2019audience. Les \u00e9quipes ont ainsi pu ajuster leurs campagnes rapidement et cr\u00e9er des contenus plus percutants. \u00ab Le suivi du sentiment a \u00e9t\u00e9 d\u00e9terminant pour nous \u00bb, pr\u00e9cise Gabriel. \u00ab Ces insights sur les pr\u00e9f\u00e9rences des clients nous ont permis de maximiser l\u2019engagement et d\u2019affiner efficacement nos campagnes. \u00bb<br \/>\nEn plus de cela, les suggestions bas\u00e9es sur l\u2019IA d\u2019Emplifi ont apport\u00e9 une dimension pr\u00e9dictive, aidant NBK \u00e0 anticiper les besoins des clients et \u00e0 affiner encore ses messages.<\/p>\n<h2>Un engagement renforc\u00e9 gr\u00e2ce \u00e0 des efforts unifi\u00e9s<\/h2>\n<p>En r\u00e9unissant RP et marketing, NBK a obtenu des r\u00e9sultats remarquables. Les impressions de contenu de la banque ont progress\u00e9 de 623% et les vues vid\u00e9o de 471%, preuve du succ\u00e8s de campagnes personnalis\u00e9es et centr\u00e9es sur l\u2019audience.<\/p>\n<p>Parmi les initiatives phares de NBK figurent la campagne \u00ab Let\u2019s Be Aware \u00bb, qui a renforc\u00e9 la sensibilisation financi\u00e8re gr\u00e2ce \u00e0 des contenus p\u00e9dagogiques, et la campagne \u00ab Card Spends &amp; Salary Switch \u00bb, qui a touch\u00e9 des groupes de clients pr\u00e9cis avec des messages pertinents et cibl\u00e9s. Ces campagnes montrent comment les outils d\u2019Emplifi ont aid\u00e9 NBK \u00e0 remplir sa mission : \u00e9duquer son audience et lui donner les moyens d\u2019agir.<\/p>\n"},{"acf_fc_layout":"quote","quote":"\u00c0 mesure que nous \u00e9voluons, je vois Emplifi nous aider \u00e0 diffuser des messages produits et services encore plus personnalis\u00e9s et percutants sur de multiples canaux. Nous voyons aussi le partenariat se d\u00e9velopper autour de l\u2019int\u00e9gration des donn\u00e9es et de l\u2019IA, ce qui nous permettra de rester \u00e0 la pointe de l\u2019engagement client et de la pr\u00e9sence de marque.","quote_author":"Abdul Mohsen Al-Rushaid","quote_author_description":"Senior Vice President chez NBK"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>National Bank of Kuwait a toujours \u00e9t\u00e9 un leader des services bancaires d\u2019exception. Avec la plateforme Emplifi, NBK renforce non seulement le lien avec son audience, mais aussi son r\u00f4le de conseiller de confiance en mati\u00e8re d\u2019\u00e9ducation financi\u00e8re. Gr\u00e2ce \u00e0 une strat\u00e9gie r\u00e9fl\u00e9chie, \u00e0 la collaboration et aux bons outils, NBK continue de fa\u00e7onner l\u2019avenir de l\u2019engagement client dans le secteur financier.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><strong>National Bank of Kuwait (NBK) est un pilier du secteur financier kowe\u00eftien. En r\u00e9unissant ses \u00e9quipes RP et marketing sur la plateforme Emplifi, NBK a harmonis\u00e9 ses messages, nou\u00e9 un lien plus profond avec son audience et confort\u00e9 son r\u00f4le de r\u00e9f\u00e9rence en mati\u00e8re d\u2019\u00e9ducation financi\u00e8re.<\/strong><\/p>\n<p>Fond\u00e9e en 1952, National Bank of Kuwait (NBK) est la premi\u00e8re banque nationale du Kowe\u00eft et la premi\u00e8re soci\u00e9t\u00e9 par actions de la r\u00e9gion du Golfe. Connue comme \u00ab la banque que vous connaissez et en qui vous avez confiance \u00bb, NBK a b\u00e2ti sa r\u00e9putation sur la stabilit\u00e9, l\u2019innovation et la priorit\u00e9 donn\u00e9e au client.<\/p>\n<p>Avec une offre compl\u00e8te de services financiers et d\u2019investissement, NBK est devenue une r\u00e9f\u00e9rence engag\u00e9e \u00e0 donner \u00e0 ses clients une \u00e9ducation financi\u00e8re opportune et des exp\u00e9riences bancaires d\u2019exception. NBK avait toutefois besoin d\u2019une solution capable d\u2019unifier ses strat\u00e9gies de RP et de marketing tout en lui permettant de mieux comprendre son audience.<\/p>\n<h2>Unir RP et marketing pour des messages coh\u00e9rents et percutants<\/h2>\n<p>L\u2019objectif de NBK \u00e9tait clair : offrir \u00e0 son audience des messages coh\u00e9rents et opportuns, adapt\u00e9s \u00e0 ses besoins, tout en pr\u00e9servant la voix de confiance de la banque. Cela exigeait une collaboration plus \u00e9troite entre les \u00e9quipes RP et marketing. Les RP avaient besoin de meilleurs outils pour que la pr\u00e9sence de la marque reste pr\u00e9cise et cr\u00e9dible sur tous les canaux, et le marketing avait besoin d\u2019insights plus fins sur les comportements des clients pour cr\u00e9er des contenus pertinents et personnalis\u00e9s.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Le d\u00e9fi consistait aussi \u00e0 garder une voix unifi\u00e9e sur tous les r\u00e9seaux sociaux, tout en veillant \u00e0 ce que nos actions de RP soient r\u00e9actives et align\u00e9es sur les attentes des clients. Il nous fallait les bons outils pour piloter ce processus et comprendre en profondeur les r\u00e9actions de l\u2019audience en temps r\u00e9el.","quote_author":"Abdul Mohsen Al-Rushaid","quote_author_description":"Senior Vice President chez NBK"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Une plateforme qui rapproche les \u00e9quipes et amplifie l\u2019impact<\/h2>\n<p>Pour y parvenir, NBK a adopt\u00e9 la plateforme Emplifi afin d\u2019aligner ses \u00e9quipes RP et marketing. En centralisant contenus, donn\u00e9es et insights, Emplifi a fourni \u00e0 NBK les outils n\u00e9cessaires pour garantir des messages coh\u00e9rents et un engagement r\u00e9el.<\/p>\n<p>\u00ab La plateforme Emplifi nous a donn\u00e9 les outils pour unifier nos actions de RP et de marketing, un point essentiel pour garder une voix de marque coh\u00e9rente. Cette unification nous permet d\u2019\u00e9changer avec notre audience de fa\u00e7on plus personnalis\u00e9e et de diffuser des messages qui r\u00e9sonnent vraiment sur tous les canaux. \u00bb (Gabriel Karam, Head of Digital Marketing chez NBK)<\/p>\n<p>Avec Publisher et Content Hub d\u2019Emplifi, NBK a simplifi\u00e9 la gestion de ses r\u00e9seaux sociaux : planifier, programmer et coordonner les campagnes est devenu facile. \u00ab Publisher a transform\u00e9 notre processus de publication et rendu nos actions de RP sociales plus coh\u00e9rentes et mieux coordonn\u00e9es \u00bb, explique Abdul.<\/p>\n<p>En parall\u00e8le, les outils Analytics et Listening d\u2019Emplifi ont donn\u00e9 \u00e0 NBK une visibilit\u00e9 en temps r\u00e9el sur le sentiment et l\u2019engagement de l\u2019audience. Les \u00e9quipes ont ainsi pu ajuster leurs campagnes rapidement et cr\u00e9er des contenus plus percutants. \u00ab Le suivi du sentiment a \u00e9t\u00e9 d\u00e9terminant pour nous \u00bb, pr\u00e9cise Gabriel. \u00ab Ces insights sur les pr\u00e9f\u00e9rences des clients nous ont permis de maximiser l\u2019engagement et d\u2019affiner efficacement nos campagnes. \u00bb<br \/>\nEn plus de cela, les suggestions bas\u00e9es sur l\u2019IA d\u2019Emplifi ont apport\u00e9 une dimension pr\u00e9dictive, aidant NBK \u00e0 anticiper les besoins des clients et \u00e0 affiner encore ses messages.<\/p>\n<h2>Un engagement renforc\u00e9 gr\u00e2ce \u00e0 des efforts unifi\u00e9s<\/h2>\n<p>En r\u00e9unissant RP et marketing, NBK a obtenu des r\u00e9sultats remarquables. Les impressions de contenu de la banque ont progress\u00e9 de 623% et les vues vid\u00e9o de 471%, preuve du succ\u00e8s de campagnes personnalis\u00e9es et centr\u00e9es sur l\u2019audience.<\/p>\n<p>Parmi les initiatives phares de NBK figurent la campagne \u00ab Let\u2019s Be Aware \u00bb, qui a renforc\u00e9 la sensibilisation financi\u00e8re gr\u00e2ce \u00e0 des contenus p\u00e9dagogiques, et la campagne \u00ab Card Spends &amp; Salary Switch \u00bb, qui a touch\u00e9 des groupes de clients pr\u00e9cis avec des messages pertinents et cibl\u00e9s. Ces campagnes montrent comment les outils d\u2019Emplifi ont aid\u00e9 NBK \u00e0 remplir sa mission : \u00e9duquer son audience et lui donner les moyens d\u2019agir.<\/p>\n"},{"acf_fc_layout":"quote","quote":"\u00c0 mesure que nous \u00e9voluons, je vois Emplifi nous aider \u00e0 diffuser des messages produits et services encore plus personnalis\u00e9s et percutants sur de multiples canaux. Nous voyons aussi le partenariat se d\u00e9velopper autour de l\u2019int\u00e9gration des donn\u00e9es et de l\u2019IA, ce qui nous permettra de rester \u00e0 la pointe de l\u2019engagement client et de la pr\u00e9sence de marque.","quote_author":"Abdul Mohsen Al-Rushaid","quote_author_description":"Senior Vice President chez NBK"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>National Bank of Kuwait a toujours \u00e9t\u00e9 un leader des services bancaires d\u2019exception. Avec la plateforme Emplifi, NBK renforce non seulement le lien avec son audience, mais aussi son r\u00f4le de conseiller de confiance en mati\u00e8re d\u2019\u00e9ducation financi\u00e8re. Gr\u00e2ce \u00e0 une strat\u00e9gie r\u00e9fl\u00e9chie, \u00e0 la collaboration et aux bons outils, NBK continue de fa\u00e7onner l\u2019avenir de l\u2019engagement client dans le secteur financier.<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"D\u00e9fi","description":"NBK devait unifier ses actions de RP et de marketing pour garder une communication coh\u00e9rente sur toutes les plateformes, tout en adaptant ses messages \u00e0 une audience diverse."},{"icon":false,"title":"Solution","description":"Les outils d\u2019Emplifi ont permis \u00e0 NBK de centraliser la gestion des contenus, de suivre le sentiment de l\u2019audience en temps r\u00e9el et d\u2019aligner toutes ses communications sur les valeurs de la banque."},{"icon":false,"title":"R\u00e9sultats","description":"NBK a fortement accru son engagement, avec une hausse de 623% des impressions de contenu et de 471% des vues vid\u00e9o."}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"D\u00e9fi","description":"NBK devait unifier ses actions de RP et de marketing pour garder une communication coh\u00e9rente sur toutes les plateformes, tout en adaptant ses messages \u00e0 une audience diverse."},{"icon":false,"title":"Solution","description":"Les outils d\u2019Emplifi ont permis \u00e0 NBK de centraliser la gestion des contenus, de suivre le sentiment de l\u2019audience en temps r\u00e9el et d\u2019aligner toutes ses communications sur les valeurs de la banque."},{"icon":false,"title":"R\u00e9sultats","description":"NBK a fortement accru son engagement, avec une hausse de 623% des impressions de contenu et de 471% des vues vid\u00e9o."}]}},"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null},"callout_clone":{"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null}},"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Les insights d'Emplifi","section_text":"<p>D\u00e9couvrez nos derniers articles de blog et nos guides complets pour ma\u00eetriser vos strat\u00e9gies d&rsquo;exp\u00e9rience client et stimuler votre croissance.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false},"resource_feed_clone":{"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Les insights d'Emplifi","section_text":"<p>D\u00e9couvrez nos derniers articles de blog et nos guides complets pour ma\u00eetriser vos strat\u00e9gies d&rsquo;exp\u00e9rience client et stimuler votre croissance.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false}},"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"page_cta":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null}},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"awards_clone":{"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false}}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_posts\/40662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_posts"}],"about":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/types\/customer_posts"}],"author":[{"embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/users\/52"}],"version-history":[{"count":0,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_posts\/40662\/revisions"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/media?parent=40662"}],"wp:term":[{"taxonomy":"customer_solutions_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_solutions_tax?post=40662"},{"taxonomy":"customer_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_topics_tax?post=40662"},{"taxonomy":"customer_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_industries_tax?post=40662"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_visibility_tax?post=40662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}