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Il doit partager des informations de sant\u00e9 essentielles le plus clairement possible, tout en r\u00e9pondant aux questions et aux commentaires sur les r\u00e9seaux sociaux. Le THL est une grande organisation de plus de 1\u00a0000 collaborateurs, active dans de nombreux domaines de la sant\u00e9 et du bien-\u00eatre, sur des sujets qui vont de la naissance jusqu\u2019apr\u00e8s la mort. La gestion des r\u00e9seaux sociaux du THL a toujours mobilis\u00e9 de nombreux collaborateurs, et l\u2019\u00e9quipe s\u2019est encore agrandie pendant la pand\u00e9mie de COVID-19. Il lui fallait donc un moyen simple de partager l\u2019information entre les membres de l\u2019\u00e9quipe et de faciliter la gestion des r\u00e9seaux sociaux pour tous.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Une strat\u00e9gie de communication marketing solide renforce l\u2019impact du travail important men\u00e9 dans notre institut. C\u2019est pourquoi il est essentiel d\u2019\u00eatre pr\u00e9sents et actifs sur les canaux o\u00f9 se trouvent aussi nos parties prenantes.","quote_author":"Malena Kumpulainen","quote_author_description":"Sp\u00e9cialiste r\u00e9seaux sociaux, THL"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Une plateforme unifi\u00e9e qui fait gagner un temps pr\u00e9cieux<\/h2>\n<p>Le r\u00f4le de la communication envers le public s\u2019est renforc\u00e9 pendant la pand\u00e9mie, et les r\u00e9seaux sociaux ont \u00e9t\u00e9 le meilleur moyen pour le THL de toucher les citoyens et d\u2019\u00e9changer avec eux. Malgr\u00e9 le volume consid\u00e9rable de commentaires et de messages sur ses canaux, le THL passe syst\u00e9matiquement en revue tous les retours re\u00e7us pour avoir une vision compl\u00e8te de ce qui s\u2019y partage. L\u2019\u00e9quipe indique le statut de chaque commentaire, afin que toutes les personnes qui g\u00e8rent les r\u00e9seaux sociaux soient toujours align\u00e9es et qu\u2019aucun travail ne soit fait en double. Elle s\u2019efforce aussi de r\u00e9pondre au plus grand nombre de questions possible.<\/p>\n<p>\u00ab\u00a0Le gain de temps apport\u00e9 par Emplifi est indiscutable, ajoute Malena. Nous pouvons d\u00e9sormais tout faire sur une seule plateforme, sans jongler entre des sites qui fonctionnent tous diff\u00e9remment pour la publication de contenus, le suivi des notifications et le reporting des donn\u00e9es.\u00a0\u00bb<\/p>\n<h2>Tester et suivre les contenus sur plusieurs canaux<\/h2>\n<p>Les r\u00e9seaux sociaux sont aussi pour le THL un moyen efficace et \u00e9conomique de cibler ses messages vers des publics pr\u00e9cis. Rien qu\u2019en 2020, l\u2019institut a men\u00e9 89 campagnes sur les r\u00e9seaux sociaux, pour lesquelles il \u00e9tait essentiel de suivre activement l\u2019engagement. Le THL voulait \u00e9tablir un ton et une pr\u00e9sence coh\u00e9rents sur chaque canal, et s\u2019assurer que les messages soient adapt\u00e9s \u00e0 chacun d\u2019eux.<\/p>\n<p>Le THL con\u00e7oit et teste des concepts pour cr\u00e9er des contenus engageants et homog\u00e8nes. Emplifi lui permet de tester ces concepts de fa\u00e7on tr\u00e8s agile, avec un retour imm\u00e9diat sur ce qui fonctionne sur chaque canal.<\/p>\n<p>\u00ab\u00a0Nos premiers r\u00e9sultats montrent que les contenus cr\u00e9\u00e9s selon nos concepts sont toujours plus engageants, ce qui constitue une preuve pr\u00e9cieuse lors de nos formations aux r\u00e9seaux sociaux et nous aide \u00e0 faire \u00e9voluer nos concepts\u00a0\u00bb, explique Malena.<\/p>\n<p>Par ailleurs, \u00e0 l\u2019\u00e8re des r\u00e9seaux sociaux, le THL doit garantir une forte visibilit\u00e9 aux informations factuelles alors que le trolling et la d\u00e9sinformation progressent. Gr\u00e2ce \u00e0 Emplifi, l\u2019\u00e9quipe r\u00e9seaux sociaux peut nettoyer rapidement et syst\u00e9matiquement les canaux du THL des informations et des liens trompeurs.<\/p>\n<h2>Des r\u00e9seaux sociaux plus conversationnels<\/h2>\n<p>Les r\u00e9seaux sociaux transforment la fa\u00e7on dont le THL envisage la communication\u00a0: d\u2019une diffusion \u00e0 sens unique vers un \u00e9change plus conversationnel, qui se d\u00e9roule non pas sur une seule plateforme mais sur plusieurs. La COVID-19 a \u00e9t\u00e9 un formidable apprentissage pour la communication publique moderne, et la prochaine grande mission du THL est d\u2019appliquer ces bonnes pratiques \u00e0 son travail quotidien et \u00e0 d\u2019autres sujets, afin de conserver l\u2019int\u00e9r\u00eat de la large communaut\u00e9 acquise pendant la crise.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi simplifie le travail et fait gagner du temps, de la publication du post jusqu\u2019au reporting des r\u00e9sultats. Avec tous les canaux sur une seule plateforme, il est plus facile de choisir les bons canaux pour chaque post et d\u2019adapter chaque texte au canal.","quote_author":"Malena Kumpulainen","quote_author_description":"Sp\u00e9cialiste r\u00e9seaux sociaux, THL"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Le THL suit facilement la performance de chaque post gr\u00e2ce \u00e0 des donn\u00e9es comparables et rapidement accessibles pour chaque canal. De plus, les fonctionnalit\u00e9s de community management d\u2019Emplifi rendent les \u00e9changes avec l\u2019audience beaucoup plus fluides.<\/p>\n<h2>\u00c0 retenir<\/h2>\n<p>Emplifi a jou\u00e9 un r\u00f4le cl\u00e9 pour aider le THL \u00e0 g\u00e9rer efficacement la forte hausse d\u2019activit\u00e9 li\u00e9e \u00e0 la pand\u00e9mie de COVID-19, et a apport\u00e9 de la fiabilit\u00e9 dans la gestion du flux de messages et de commentaires sur les r\u00e9seaux sociaux.<\/p>\n<p>Besoin d\u2019aide pour g\u00e9rer votre activit\u00e9 sur les r\u00e9seaux sociaux\u00a0? Partagez-vous efficacement l\u2019information entre les membres de votre \u00e9quipe\u00a0? Pour vous faire accompagner dans la gestion de votre programme social media,\u00a0<a href=\"https:\/\/emplifi.io\/fr\/demo\/\">planifiez une d\u00e9mo<\/a>\u00a0avec un expert Emplifi d\u00e8s aujourd\u2019hui.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>L\u2019Institut finlandais de la sant\u00e9 et du bien-\u00eatre (THL) est un institut de recherche et de d\u00e9veloppement plac\u00e9 sous la tutelle du minist\u00e8re des Affaires sociales et de la Sant\u00e9. Il doit partager des informations de sant\u00e9 essentielles le plus clairement possible, tout en r\u00e9pondant aux questions et aux commentaires sur les r\u00e9seaux sociaux. Le THL est une grande organisation de plus de 1\u00a0000 collaborateurs, active dans de nombreux domaines de la sant\u00e9 et du bien-\u00eatre, sur des sujets qui vont de la naissance jusqu\u2019apr\u00e8s la mort. 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C\u2019est pourquoi il est essentiel d\u2019\u00eatre pr\u00e9sents et actifs sur les canaux o\u00f9 se trouvent aussi nos parties prenantes.","quote_author":"Malena Kumpulainen","quote_author_description":"Sp\u00e9cialiste r\u00e9seaux sociaux, THL"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Une plateforme unifi\u00e9e qui fait gagner un temps pr\u00e9cieux<\/h2>\n<p>Le r\u00f4le de la communication envers le public s\u2019est renforc\u00e9 pendant la pand\u00e9mie, et les r\u00e9seaux sociaux ont \u00e9t\u00e9 le meilleur moyen pour le THL de toucher les citoyens et d\u2019\u00e9changer avec eux. Malgr\u00e9 le volume consid\u00e9rable de commentaires et de messages sur ses canaux, le THL passe syst\u00e9matiquement en revue tous les retours re\u00e7us pour avoir une vision compl\u00e8te de ce qui s\u2019y partage. L\u2019\u00e9quipe indique le statut de chaque commentaire, afin que toutes les personnes qui g\u00e8rent les r\u00e9seaux sociaux soient toujours align\u00e9es et qu\u2019aucun travail ne soit fait en double. Elle s\u2019efforce aussi de r\u00e9pondre au plus grand nombre de questions possible.<\/p>\n<p>\u00ab\u00a0Le gain de temps apport\u00e9 par Emplifi est indiscutable, ajoute Malena. Nous pouvons d\u00e9sormais tout faire sur une seule plateforme, sans jongler entre des sites qui fonctionnent tous diff\u00e9remment pour la publication de contenus, le suivi des notifications et le reporting des donn\u00e9es.\u00a0\u00bb<\/p>\n<h2>Tester et suivre les contenus sur plusieurs canaux<\/h2>\n<p>Les r\u00e9seaux sociaux sont aussi pour le THL un moyen efficace et \u00e9conomique de cibler ses messages vers des publics pr\u00e9cis. Rien qu\u2019en 2020, l\u2019institut a men\u00e9 89 campagnes sur les r\u00e9seaux sociaux, pour lesquelles il \u00e9tait essentiel de suivre activement l\u2019engagement. Le THL voulait \u00e9tablir un ton et une pr\u00e9sence coh\u00e9rents sur chaque canal, et s\u2019assurer que les messages soient adapt\u00e9s \u00e0 chacun d\u2019eux.<\/p>\n<p>Le THL con\u00e7oit et teste des concepts pour cr\u00e9er des contenus engageants et homog\u00e8nes. 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Avec tous les canaux sur une seule plateforme, il est plus facile de choisir les bons canaux pour chaque post et d\u2019adapter chaque texte au canal.","quote_author":"Malena Kumpulainen","quote_author_description":"Sp\u00e9cialiste r\u00e9seaux sociaux, THL"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Le THL suit facilement la performance de chaque post gr\u00e2ce \u00e0 des donn\u00e9es comparables et rapidement accessibles pour chaque canal. 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