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du temps pass\u00e9 sur le site","logo":false},{"stat":"12\u00a0%","description":"Hausse du panier moyen","logo":false},{"stat":"35\u00a0%","description":"Hausse du taux de visites r\u00e9currentes","logo":false}]},"stats_clone":{"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"31\u00a0%","description":"Hausse du temps pass\u00e9 sur le site","logo":false},{"stat":"12\u00a0%","description":"Hausse du panier moyen","logo":false},{"stat":"35\u00a0%","description":"Hausse du taux de visites r\u00e9currentes","logo":false}]}},"content_builder":[{"acf_fc_layout":"quote","quote":"Je ne pense pas que nous pourrions nous passer d\u2019Emplifi pour montrer \u00e0 nos clients comment utiliser concr\u00e8tement nos produits. Nous avons tellement de clients fid\u00e8les et d\u2019influenceurs Instagram qui prennent de superbes photos que ce serait dommage de ne pas les exploiter.","quote_author":"Lisa Claire Mindegaard Uhrenholt","quote_author_description":"Responsable social media et campagnes digitales, Trollbeads"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Cr\u00e9ativit\u00e9, communaut\u00e9 et contenu s\u2019accordent harmonieusement chez Trollbeads, un joaillier bas\u00e9 \u00e0 Copenhague qui permet \u00e0 ses clients de cr\u00e9er des bijoux personnalis\u00e9s \u00e0 collectionner. Face \u00e0 la multitude de combinaisons cr\u00e9atives et de styles propos\u00e9s par Trollbeads, l\u2019UGC est devenu indispensable pour inspirer de nouveaux clients. Mais Trollbeads avait besoin d\u2019une solution capable de prendre en compte son audience internationale afin d\u2019offrir une exp\u00e9rience fluide \u00e0 tous les visiteurs du site. Pour proposer la meilleure exp\u00e9rience UGC possible, Trollbeads s\u2019est tourn\u00e9 vers Emplifi.<\/p>\n<h2>Quand l\u2019inspiration g\u00e9n\u00e8re des r\u00e9sultats<\/h2>\n<p>Les bijoux Trollbeads \u00e9tant hautement personnalisables, les clients s\u2019inspirent souvent les uns des autres. Gr\u00e2ce \u00e0 l\u2019UGC, l\u2019\u00e9quipe Trollbeads peut \u00e9tendre cette communaut\u00e9 \u00e0 tous les canaux digitaux, dans plusieurs zones g\u00e9ographiques. Cette strat\u00e9gie trouve un r\u00e9el \u00e9cho aupr\u00e8s de son public cible et offre une exp\u00e9rience de contenu renouvel\u00e9e aux clients actuels comme aux nouveaux fans.<\/p>\n<p>\u00ab\u00a0Avec Emplifi, nous pouvons inspirer nos clients, en particulier les nouveaux, mais aussi nos fans. Ils adorent voir leurs photos sur le site et s\u2019encouragent mutuellement sur Facebook et Instagram.\u00a0\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3400 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1.jpeg\" alt=\"Trollbeads UGC\" width=\"935\" height=\"705\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1.jpeg 935w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-300x226.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-768x579.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-24x18.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-36x27.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-48x36.jpeg 48w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/p>\n<p>Avec Emplifi, l\u2019\u00e9quipe Trollbeads a constat\u00e9 une\u00a0<b>hausse de 31\u00a0% du temps pass\u00e9 sur le site<\/b>. Les clients interagissaient non seulement sur les r\u00e9seaux sociaux, mais aussi sur les fiches produits et les galeries d\u2019inspiration.<\/p>\n<h2>Le tagging produit pour augmenter le panier moyen<\/h2>\n<p>Ce qui distingue Trollbeads des autres marques, c\u2019est le caract\u00e8re unique de chaque bijou, et donc de chaque contenu UGC. Mais rendre achetable chaque produit pr\u00e9sent\u00e9 dans l\u2019UGC peut \u00eatre difficile \u00e0 g\u00e9rer manuellement. Avec Emplifi, l\u2019\u00e9quipe Trollbeads peut associer chaque produit de l\u2019UGC au catalogue produits de Trollbeads, pour un tagging simple et efficace qui g\u00e9n\u00e8re davantage de conversions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3401 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2.jpeg\" alt=\"Trollbeads UGC\" width=\"1080\" height=\"484\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-300x134.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-1024x459.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-768x344.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-24x11.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-36x16.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-48x22.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Gr\u00e2ce \u00e0 cette approche avec Emplifi, l\u2019\u00e9quipe Trollbeads a constat\u00e9 une\u00a0<b>hausse de 12\u00a0% du panier moyen<\/b>. En rendant tous ses contenus directement actionnables, Trollbeads g\u00e9n\u00e8re une hausse mesurable de ses ventes.<\/p>\n<h2>Un impact sur tout le funnel, tourn\u00e9 vers l\u2019avenir<\/h2>\n<p>Chez Trollbeads, l\u2019UGC a un impact notable sur chaque \u00e9tape du parcours client. De la d\u00e9couverte de la marque sur les r\u00e9seaux sociaux jusqu\u2019\u00e0 l\u2019engagement apr\u00e8s l\u2019achat, les fans de la marque adh\u00e8rent sans r\u00e9serve \u00e0 l\u2019UGC.<\/p>\n<p>\u00ab\u00a0L\u2019UGC a un impact sur tous les KPI que nous mesurons, de l\u2019engagement sur Instagram au taux de clic des e-mails. Quand je publie des images UGC sur notre compte Instagram officiel, elles obtiennent un taux d\u2019engagement plus \u00e9lev\u00e9 que les publications classiques.\u00a0\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3402 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3.jpeg\" alt=\"Trollbeads UGC\" width=\"1080\" height=\"522\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-300x145.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-1024x495.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-768x371.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-36x17.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-48x23.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>En mettant en avant sa communaut\u00e9 et en inspirant ses clients avec des images de vrais clients, Trollbeads a b\u00e2ti une marque exceptionnelle port\u00e9e par sa communaut\u00e9 et fa\u00e7onn\u00e9 un marketing qui r\u00e9unit parfaitement contenu, communaut\u00e9 et commerce.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"quote","quote":"Je ne pense pas que nous pourrions nous passer d\u2019Emplifi pour montrer \u00e0 nos clients comment utiliser concr\u00e8tement nos produits. Nous avons tellement de clients fid\u00e8les et d\u2019influenceurs Instagram qui prennent de superbes photos que ce serait dommage de ne pas les exploiter.","quote_author":"Lisa Claire Mindegaard Uhrenholt","quote_author_description":"Responsable social media et campagnes digitales, Trollbeads"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Cr\u00e9ativit\u00e9, communaut\u00e9 et contenu s\u2019accordent harmonieusement chez Trollbeads, un joaillier bas\u00e9 \u00e0 Copenhague qui permet \u00e0 ses clients de cr\u00e9er des bijoux personnalis\u00e9s \u00e0 collectionner. Face \u00e0 la multitude de combinaisons cr\u00e9atives et de styles propos\u00e9s par Trollbeads, l\u2019UGC est devenu indispensable pour inspirer de nouveaux clients. Mais Trollbeads avait besoin d\u2019une solution capable de prendre en compte son audience internationale afin d\u2019offrir une exp\u00e9rience fluide \u00e0 tous les visiteurs du site. Pour proposer la meilleure exp\u00e9rience UGC possible, Trollbeads s\u2019est tourn\u00e9 vers Emplifi.<\/p>\n<h2>Quand l\u2019inspiration g\u00e9n\u00e8re des r\u00e9sultats<\/h2>\n<p>Les bijoux Trollbeads \u00e9tant hautement personnalisables, les clients s\u2019inspirent souvent les uns des autres. Gr\u00e2ce \u00e0 l\u2019UGC, l\u2019\u00e9quipe Trollbeads peut \u00e9tendre cette communaut\u00e9 \u00e0 tous les canaux digitaux, dans plusieurs zones g\u00e9ographiques. Cette strat\u00e9gie trouve un r\u00e9el \u00e9cho aupr\u00e8s de son public cible et offre une exp\u00e9rience de contenu renouvel\u00e9e aux clients actuels comme aux nouveaux fans.<\/p>\n<p>\u00ab\u00a0Avec Emplifi, nous pouvons inspirer nos clients, en particulier les nouveaux, mais aussi nos fans. Ils adorent voir leurs photos sur le site et s\u2019encouragent mutuellement sur Facebook et Instagram.\u00a0\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3400 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1.jpeg\" alt=\"Trollbeads UGC\" width=\"935\" height=\"705\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1.jpeg 935w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-300x226.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-768x579.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-24x18.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-36x27.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-48x36.jpeg 48w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/p>\n<p>Avec Emplifi, l\u2019\u00e9quipe Trollbeads a constat\u00e9 une\u00a0<b>hausse de 31\u00a0% du temps pass\u00e9 sur le site<\/b>. Les clients interagissaient non seulement sur les r\u00e9seaux sociaux, mais aussi sur les fiches produits et les galeries d\u2019inspiration.<\/p>\n<h2>Le tagging produit pour augmenter le panier moyen<\/h2>\n<p>Ce qui distingue Trollbeads des autres marques, c\u2019est le caract\u00e8re unique de chaque bijou, et donc de chaque contenu UGC. Mais rendre achetable chaque produit pr\u00e9sent\u00e9 dans l\u2019UGC peut \u00eatre difficile \u00e0 g\u00e9rer manuellement. Avec Emplifi, l\u2019\u00e9quipe Trollbeads peut associer chaque produit de l\u2019UGC au catalogue produits de Trollbeads, pour un tagging simple et efficace qui g\u00e9n\u00e8re davantage de conversions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3401 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2.jpeg\" alt=\"Trollbeads UGC\" width=\"1080\" height=\"484\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-300x134.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-1024x459.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-768x344.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-24x11.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-36x16.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-48x22.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Gr\u00e2ce \u00e0 cette approche avec Emplifi, l\u2019\u00e9quipe Trollbeads a constat\u00e9 une\u00a0<b>hausse de 12\u00a0% du panier moyen<\/b>. En rendant tous ses contenus directement actionnables, Trollbeads g\u00e9n\u00e8re une hausse mesurable de ses ventes.<\/p>\n<h2>Un impact sur tout le funnel, tourn\u00e9 vers l\u2019avenir<\/h2>\n<p>Chez Trollbeads, l\u2019UGC a un impact notable sur chaque \u00e9tape du parcours client. De la d\u00e9couverte de la marque sur les r\u00e9seaux sociaux jusqu\u2019\u00e0 l\u2019engagement apr\u00e8s l\u2019achat, les fans de la marque adh\u00e8rent sans r\u00e9serve \u00e0 l\u2019UGC.<\/p>\n<p>\u00ab\u00a0L\u2019UGC a un impact sur tous les KPI que nous mesurons, de l\u2019engagement sur Instagram au taux de clic des e-mails. Quand je publie des images UGC sur notre compte Instagram officiel, elles obtiennent un taux d\u2019engagement plus \u00e9lev\u00e9 que les publications classiques.\u00a0\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3402 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3.jpeg\" alt=\"Trollbeads UGC\" width=\"1080\" height=\"522\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-300x145.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-1024x495.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-768x371.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-36x17.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-48x23.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>En mettant en avant sa communaut\u00e9 et en inspirant ses clients avec des images de vrais clients, Trollbeads a b\u00e2ti une marque exceptionnelle port\u00e9e par sa communaut\u00e9 et fa\u00e7onn\u00e9 un marketing qui r\u00e9unit parfaitement contenu, communaut\u00e9 et commerce.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"D\u00e9fi","description":"Trollbeads devait d\u00e9ployer le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs dans plusieurs r\u00e9gions et l\u2019int\u00e9grer de fa\u00e7on fluide \u00e0 ses canaux digitaux et fiches produits pour am\u00e9liorer l\u2019exp\u00e9rience utilisateur \u00e0 l\u2019\u00e9chelle mondiale."},{"icon":false,"title":"Solution","description":"La plateforme d\u2019Emplifi a permis \u00e0 Trollbeads de g\u00e9rer et de mettre en valeur l\u2019UGC efficacement, gr\u00e2ce au tagging automatique des produits et \u00e0 l\u2019int\u00e9gration avec son catalogue. 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