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sentiment positif en plus","logo":false},{"stat":"2e","description":"compagnie la plus appr\u00e9ci\u00e9e aux \u00c9tats-Unis et au Mexique","logo":false}]},"stats_clone":{"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"7\u00a0%","description":"de sentiment positif en plus","logo":false},{"stat":"2e","description":"compagnie la plus appr\u00e9ci\u00e9e aux \u00c9tats-Unis et au Mexique","logo":false}]}},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Le d\u00e9fi<\/h2>\n<p>Volaris est la premi\u00e8re compagnie a\u00e9rienne ultra low cost bas\u00e9e au Mexique. Elle dessert le Mexique, les \u00c9tats-Unis, l&rsquo;Am\u00e9rique centrale et l&rsquo;Am\u00e9rique du Sud. Sa mission : rendre le voyage en avion accessible \u00e0 tous et d\u00e9mocratiser le secteur.<\/p>\n<p>Volaris a fait un parcours remarquable ces 17 derni\u00e8res ann\u00e9es et s&rsquo;est hiss\u00e9e parmi les premi\u00e8res compagnies a\u00e9riennes, avec plus de 30 millions de passagers par an et pr\u00e8s de 15 millions de personnes ayant pris l&rsquo;avion pour la premi\u00e8re fois depuis 2006. Mais elle doit aujourd&rsquo;hui relever un d\u00e9fi plus important : plus elle sert de passagers, plus la barre monte pour r\u00e9pondre \u00e0 leurs attentes toujours croissantes.<\/p>\n<p>Le transport a\u00e9rien est un secteur tr\u00e8s complexe, et la qualit\u00e9 de service d\u00e9pend souvent fortement de facteurs externes, comme la m\u00e9t\u00e9o et les services a\u00e9roportuaires. Ces facteurs peuvent peser lourdement sur l&rsquo;exp\u00e9rience des passagers \u00e0 des moments importants : un d\u00e9part en vacances, une r\u00e9union d\u00e9cisive ou la visite d&rsquo;un proche perdu de vue depuis longtemps.<\/p>\n<p>Le plus grand d\u00e9fi de Volaris \u00e9tait donc d&rsquo;\u00e9quilibrer sa relation \u00ab\u00a0d&rsquo;amour et de haine\u00a0\u00bb avec ses clients, notamment dans la gestion des avis n\u00e9gatifs et des r\u00e9clamations publiques sur les r\u00e9seaux sociaux. La t\u00e2che est devenue encore plus complexe lorsque la compagnie a \u00e9tendu sa pr\u00e9sence \u00e0 quatre r\u00e9gions et quatre plateformes digitales diff\u00e9rentes.<\/p>\n<p>En plus de g\u00e9rer les r\u00e9clamations, Volaris devait piloter sa strat\u00e9gie de contenu, son workflow de validation et comparer sa performance \u00e0 celle de ses concurrents.<\/p>\n<h2>La solution<\/h2>\n<p>Face \u00e0 ces d\u00e9fis, Volaris s&rsquo;est tourn\u00e9e vers Emplifi pour g\u00e9rer son processus de gestion de contenu sur les r\u00e9seaux sociaux et reprendre la main sur sa relation client en ligne.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi m'a simplifi\u00e9 le travail. Avec cet outil, je travaille plus efficacement et je d\u00e9veloppe des strat\u00e9gies de communication plus solides au quotidien.","quote_author":"Lorena Ramos","quote_author_description":"Sp\u00e9cialiste contenu et innovation, Volaris"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Avec Emplifi, Volaris suit les indicateurs cl\u00e9s de sa strat\u00e9gie de contenu et s&rsquo;assure d&rsquo;\u00eatre sur la bonne voie pour atteindre ses objectifs. La plateforme lui apporte des insights utiles et des opportunit\u00e9s pour am\u00e9liorer la performance de ses contenus, tout en rendant son workflow de gestion et de validation plus efficace.<\/p>\n<p>\u00ab\u00a0Avec des contenus r\u00e9partis sur quatre plateformes digitales et quatre r\u00e9gions, le suivi, la validation et le reporting des r\u00e9sultats peuvent \u00eatre lents et complexes. Nous devons aussi pouvoir r\u00e9pondre aux questions et aux commentaires de nos clients actuels et potentiels. Emplifi nous a aid\u00e9s \u00e0 g\u00e9rer toutes ces t\u00e2ches efficacement\u00a0\u00bb, explique Juan Pablo Ganem, responsable r\u00e9seaux sociaux et contenu.<\/p>\n<h2>Les r\u00e9sultats<\/h2>\n<p>Volaris a am\u00e9lior\u00e9 de 7\u00a0% le sentiment positif dans son contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (UGC), alors que son principal concurrent voyait son sentiment n\u00e9gatif augmenter.<\/p>\n<p>Par ailleurs, l&rsquo;optimisation de ses workflows de gestion de contenu lui a permis de devenir en 2022 la deuxi\u00e8me marque de compagnie a\u00e9rienne la plus populaire au Mexique et aux \u00c9tats-Unis, selon les donn\u00e9es Emplifi sur le nombre total de partages et de r\u00e9actions \u00ab\u00a0J&rsquo;adore\u00a0\u00bb re\u00e7us sur Facebook. Un r\u00e9sultat d&rsquo;autant plus significatif que Volaris est la compagnie latino-am\u00e9ricaine qui dessert le plus de routes aux \u00c9tats-Unis.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3307 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1.png\" alt=\"\" width=\"1080\" height=\"672\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-300x187.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-1024x637.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-768x478.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-24x15.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-36x22.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-48x30.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Lorsque nous avons demand\u00e9 \u00e0 Juan Pablo Ganem quel avait \u00e9t\u00e9 l&rsquo;impact principal d&rsquo;Emplifi, il a r\u00e9pondu :<\/p>\n<p>\u00ab\u00a0Emplifi nous aide \u00e0 d\u00e9couvrir en continu des insights pour am\u00e9liorer notre impact organique et mieux combiner notre strat\u00e9gie payante dans toutes nos r\u00e9gions et sur toutes nos plateformes. Emplifi a aussi rendu notre workflow de gestion et de validation des contenus plus efficace, ce qui a r\u00e9duit nos d\u00e9lais de traitement.\u00a0\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3308 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2.png\" alt=\"\" width=\"1080\" height=\"672\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-300x187.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-1024x637.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-768x478.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-24x15.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-36x22.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-48x30.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Les tableaux de bord, avec des informations quasiment en temps r\u00e9el, ont aid\u00e9 Volaris \u00e0 mesurer l&rsquo;impact de sa communication, \u00e0 analyser sa performance et \u00e0 la comparer \u00e0 celle de ses concurrents. La compagnie a ainsi pu ajuster rapidement sa strat\u00e9gie de contenu pour am\u00e9liorer sa performance en continu.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi nous permet d'analyser les donn\u00e9es au quotidien, d'en tirer des insights pr\u00e9cieux, de prendre des d\u00e9cisions \u00e9clair\u00e9es et d'am\u00e9liorer notre strat\u00e9gie social media et de contenu.","quote_author":"M\u00f3nica Maz\u00f3n","quote_author_description":"Analyste r\u00e9seaux sociaux, Volaris"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>\u00c0 l&rsquo;avenir, Volaris veut renforcer la confiance de ses clients actuels et gagner celle des personnes qui ne volent pas (encore) avec elle. Emplifi jouera un r\u00f4le essentiel dans cette d\u00e9marche en permettant \u00e0 Volaris de savoir rapidement ce que ses 200 millions de clients pensent d&rsquo;elle, de ses contenus, de ses services et de ses concurrents. Emplifi l&rsquo;aidera aussi \u00e0 tirer des enseignements et \u00e0 faire \u00e9voluer sa strat\u00e9gie de contenu.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Le d\u00e9fi<\/h2>\n<p>Volaris est la premi\u00e8re compagnie a\u00e9rienne ultra low cost bas\u00e9e au Mexique. Elle dessert le Mexique, les \u00c9tats-Unis, l&rsquo;Am\u00e9rique centrale et l&rsquo;Am\u00e9rique du Sud. Sa mission : rendre le voyage en avion accessible \u00e0 tous et d\u00e9mocratiser le secteur.<\/p>\n<p>Volaris a fait un parcours remarquable ces 17 derni\u00e8res ann\u00e9es et s&rsquo;est hiss\u00e9e parmi les premi\u00e8res compagnies a\u00e9riennes, avec plus de 30 millions de passagers par an et pr\u00e8s de 15 millions de personnes ayant pris l&rsquo;avion pour la premi\u00e8re fois depuis 2006. Mais elle doit aujourd&rsquo;hui relever un d\u00e9fi plus important : plus elle sert de passagers, plus la barre monte pour r\u00e9pondre \u00e0 leurs attentes toujours croissantes.<\/p>\n<p>Le transport a\u00e9rien est un secteur tr\u00e8s complexe, et la qualit\u00e9 de service d\u00e9pend souvent fortement de facteurs externes, comme la m\u00e9t\u00e9o et les services a\u00e9roportuaires. Ces facteurs peuvent peser lourdement sur l&rsquo;exp\u00e9rience des passagers \u00e0 des moments importants : un d\u00e9part en vacances, une r\u00e9union d\u00e9cisive ou la visite d&rsquo;un proche perdu de vue depuis longtemps.<\/p>\n<p>Le plus grand d\u00e9fi de Volaris \u00e9tait donc d&rsquo;\u00e9quilibrer sa relation \u00ab\u00a0d&rsquo;amour et de haine\u00a0\u00bb avec ses clients, notamment dans la gestion des avis n\u00e9gatifs et des r\u00e9clamations publiques sur les r\u00e9seaux sociaux. La t\u00e2che est devenue encore plus complexe lorsque la compagnie a \u00e9tendu sa pr\u00e9sence \u00e0 quatre r\u00e9gions et quatre plateformes digitales diff\u00e9rentes.<\/p>\n<p>En plus de g\u00e9rer les r\u00e9clamations, Volaris devait piloter sa strat\u00e9gie de contenu, son workflow de validation et comparer sa performance \u00e0 celle de ses concurrents.<\/p>\n<h2>La solution<\/h2>\n<p>Face \u00e0 ces d\u00e9fis, Volaris s&rsquo;est tourn\u00e9e vers Emplifi pour g\u00e9rer son processus de gestion de contenu sur les r\u00e9seaux sociaux et reprendre la main sur sa relation client en ligne.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi m'a simplifi\u00e9 le travail. Avec cet outil, je travaille plus efficacement et je d\u00e9veloppe des strat\u00e9gies de communication plus solides au quotidien.","quote_author":"Lorena Ramos","quote_author_description":"Sp\u00e9cialiste contenu et innovation, Volaris"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Avec Emplifi, Volaris suit les indicateurs cl\u00e9s de sa strat\u00e9gie de contenu et s&rsquo;assure d&rsquo;\u00eatre sur la bonne voie pour atteindre ses objectifs. La plateforme lui apporte des insights utiles et des opportunit\u00e9s pour am\u00e9liorer la performance de ses contenus, tout en rendant son workflow de gestion et de validation plus efficace.<\/p>\n<p>\u00ab\u00a0Avec des contenus r\u00e9partis sur quatre plateformes digitales et quatre r\u00e9gions, le suivi, la validation et le reporting des r\u00e9sultats peuvent \u00eatre lents et complexes. Nous devons aussi pouvoir r\u00e9pondre aux questions et aux commentaires de nos clients actuels et potentiels. Emplifi nous a aid\u00e9s \u00e0 g\u00e9rer toutes ces t\u00e2ches efficacement\u00a0\u00bb, explique Juan Pablo Ganem, responsable r\u00e9seaux sociaux et contenu.<\/p>\n<h2>Les r\u00e9sultats<\/h2>\n<p>Volaris a am\u00e9lior\u00e9 de 7\u00a0% le sentiment positif dans son contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (UGC), alors que son principal concurrent voyait son sentiment n\u00e9gatif augmenter.<\/p>\n<p>Par ailleurs, l&rsquo;optimisation de ses workflows de gestion de contenu lui a permis de devenir en 2022 la deuxi\u00e8me marque de compagnie a\u00e9rienne la plus populaire au Mexique et aux \u00c9tats-Unis, selon les donn\u00e9es Emplifi sur le nombre total de partages et de r\u00e9actions \u00ab\u00a0J&rsquo;adore\u00a0\u00bb re\u00e7us sur Facebook. Un r\u00e9sultat d&rsquo;autant plus significatif que Volaris est la compagnie latino-am\u00e9ricaine qui dessert le plus de routes aux \u00c9tats-Unis.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3307 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1.png\" alt=\"\" width=\"1080\" height=\"672\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-300x187.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-1024x637.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-768x478.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-24x15.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-36x22.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-48x30.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Lorsque nous avons demand\u00e9 \u00e0 Juan Pablo Ganem quel avait \u00e9t\u00e9 l&rsquo;impact principal d&rsquo;Emplifi, il a r\u00e9pondu :<\/p>\n<p>\u00ab\u00a0Emplifi nous aide \u00e0 d\u00e9couvrir en continu des insights pour am\u00e9liorer notre impact organique et mieux combiner notre strat\u00e9gie payante dans toutes nos r\u00e9gions et sur toutes nos plateformes. Emplifi a aussi rendu notre workflow de gestion et de validation des contenus plus efficace, ce qui a r\u00e9duit nos d\u00e9lais de traitement.\u00a0\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3308 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2.png\" alt=\"\" width=\"1080\" height=\"672\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-300x187.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-1024x637.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-768x478.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-24x15.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-36x22.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-48x30.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Les tableaux de bord, avec des informations quasiment en temps r\u00e9el, ont aid\u00e9 Volaris \u00e0 mesurer l&rsquo;impact de sa communication, \u00e0 analyser sa performance et \u00e0 la comparer \u00e0 celle de ses concurrents. La compagnie a ainsi pu ajuster rapidement sa strat\u00e9gie de contenu pour am\u00e9liorer sa performance en continu.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi nous permet d'analyser les donn\u00e9es au quotidien, d'en tirer des insights pr\u00e9cieux, de prendre des d\u00e9cisions \u00e9clair\u00e9es et d'am\u00e9liorer notre strat\u00e9gie social media et de contenu.","quote_author":"M\u00f3nica Maz\u00f3n","quote_author_description":"Analyste r\u00e9seaux sociaux, Volaris"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>\u00c0 l&rsquo;avenir, Volaris veut renforcer la confiance de ses clients actuels et gagner celle des personnes qui ne volent pas (encore) avec elle. Emplifi jouera un r\u00f4le essentiel dans cette d\u00e9marche en permettant \u00e0 Volaris de savoir rapidement ce que ses 200 millions de clients pensent d&rsquo;elle, de ses contenus, de ses services et de ses concurrents. 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