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Le groupe dispose aussi de filiales \u00e0 Miami et au Panama, exploit\u00e9es par d&rsquo;autres entit\u00e9s comme Almagro et Pacific Card.<\/p>\n<h2>D\u00e9velopper la notori\u00e9t\u00e9 de la marque pour atteindre 178\u00a0000 utilisateurs par post<\/h2>\n<p>En 2019, Banco del Pac\u00edfico SA voulait s&rsquo;imposer comme un leader du secteur et devenir la banque de r\u00e9f\u00e9rence, et la plus fiable, de la r\u00e9gion LATAM. Pour y parvenir, la banque devait transformer tous ses supports traditionnels en formats digitaux, en phase avec ses nouvelles strat\u00e9gies social media. Son objectif principal : accro\u00eetre la notori\u00e9t\u00e9 de la marque et identifier les contenus qui r\u00e9sonnaient le plus aupr\u00e8s de son audience.<\/p>\n<p>Avec <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\">Emplifi Social Marketing<\/a>, la banque a pu suivre la performance de ses contenus. R\u00e9sultat : sa notori\u00e9t\u00e9 a atteint 177\u00a0900 utilisateurs par post.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi nous a montr\u00e9 l'importance de la vid\u00e9o pour faire progresser nos indicateurs. Nous avons maintenu un taux de r\u00e9tention de 43\u00a0% jusqu'\u00e0 la moiti\u00e9 de la vid\u00e9o et touch\u00e9 jusqu'\u00e0 6\u00a0950 utilisateurs avec une vid\u00e9o de 16 secondes sur nos cr\u00e9dits.","quote_author":"Carlos Coloma","quote_author_description":"Analyste marketing digital"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Un engagement port\u00e9 \u00e0 1\u00a0600 interactions<\/h2>\n<p>En 2020, pour aller plus loin dans sa strat\u00e9gie de contenu, l&rsquo;\u00e9quipe de Banco del Pac\u00edfico SA s&rsquo;est concentr\u00e9e sur l&rsquo;engagement de sa communaut\u00e9. En combinant contenus organiques et sponsoris\u00e9s, elle a augment\u00e9 les interactions de 12\u00a0% et atteint 1\u00a0600 interactions pour 1\u00a0000 abonn\u00e9s.<\/p>\n<p>Par exemple, la campagne #Cr\u00e9ditoReact\u00edvateEcuador a dop\u00e9 l&rsquo;engagement, avec en moyenne 25\u00a0900 interactions par vid\u00e9o Facebook. La campagne a surtout r\u00e9sonn\u00e9 aupr\u00e8s de son audience principale : les hommes \u00e9quatoriens de 25 \u00e0 34 ans. R\u00e9sultat : le nombre total de vues des vid\u00e9os a \u00e9t\u00e9 multipli\u00e9 par 285,9 et le taux de r\u00e9tention s&rsquo;est maintenu \u00e0 35\u00a0% jusqu&rsquo;\u00e0 la moiti\u00e9 de la vid\u00e9o.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Avec Emplifi, nous planifions et publions nos posts sur plusieurs plateformes depuis un seul endroit, et les insights de l'IA nous indiquent le meilleur moment pour publier. La notation des contenus et les recommandations de boost d'Emplifi nous ont aid\u00e9s \u00e0 prendre des d\u00e9cisions plus intelligentes, pour de meilleures performances.","quote_author":"Carlos Coloma","quote_author_description":"Analyste marketing digital"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Avec Emplifi Social Marketing, Banco del Pac\u00edfico SA g\u00e8re, publie et analyse ses contenus au m\u00eame endroit, ce qui a simplifi\u00e9 ses workflows de gestion de contenu. Emplifi fournit aussi des indicateurs d&rsquo;engagement pour identifier les contenus qui r\u00e9sonnent le plus aupr\u00e8s de son audience.<\/p>\n<h2>Des insights data-driven qui multiplient l&rsquo;efficacit\u00e9 par 2,75<\/h2>\n<p>En 2021, Banco del Pac\u00edfico SA voulait gagner en efficacit\u00e9 tout en optimisant ses contenus de qualit\u00e9. Gr\u00e2ce \u00e0 la notation des contenus par l&rsquo;IA d&rsquo;Emplifi, la banque a identifi\u00e9 les posts qui trouvaient un \u00e9cho aupr\u00e8s de ses audiences, pour ne sponsoriser que les meilleurs contenus.<\/p>\n<p><em>\u00ab\u00a0Emplifi nous a aid\u00e9s \u00e0 affiner notre <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\">strat\u00e9gie social media<\/a> pour allouer intelligemment nos ressources et investir dans des contenus de qualit\u00e9. R\u00e9sultat : nos posts sponsoris\u00e9s sont devenus 2,75 fois plus efficaces d&rsquo;une ann\u00e9e sur l&rsquo;autre.\u00a0\u00bb<\/em><\/p>\n<p>Gr\u00e2ce \u00e0 l&rsquo;analyse data-driven d&rsquo;Emplifi sur ses m\u00e9dias owned, earned et paid, Banco Del Pac\u00edfico SA a constat\u00e9 que les centres libre-service et la banque digitale \u00e9taient les piliers de contenu les plus pertinents pour ses abonn\u00e9s. Ses contenus les mieux not\u00e9s ont ainsi g\u00e9n\u00e9r\u00e9 plus d&rsquo;interactions, de partages, de commentaires et de r\u00e9actions.<\/p>\n<h2>L&rsquo;\u00e9coute sociale au service de la relation client<\/h2>\n<p>En 2022, Banco del Pac\u00edfico SA se concentre sur l&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience et du service client. La fraude est l&rsquo;un des principaux d\u00e9fis du secteur financier et peut g\u00e9n\u00e9rer de nombreuses r\u00e9clamations sur les r\u00e9seaux sociaux. Gr\u00e2ce aux <a href=\"https:\/\/emplifi.io\/fr\/product\/social-listening\/\">outils d&rsquo;\u00e9coute sociale<\/a> d&rsquo;Emplifi et \u00e0 l&rsquo;analyse de sentiment par IA de tous les posts et conversations entrants, Banco del Pac\u00edfico SA d\u00e9tecte les commentaires n\u00e9gatifs et y r\u00e9agit rapidement. La banque peut aussi offrir des exp\u00e9riences et des r\u00e9ponses engageantes et empathiques. En r\u00e9duisant le nombre de commentaires et le temps de r\u00e9ponse, elle am\u00e9liore le sentiment de ses clients et la perception de sa marque.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Gr\u00e2ce \u00e0 l'\u00e9coute sociale, nous avons relev\u00e9 le d\u00e9fi de d\u00e9tecter et de traiter les commentaires n\u00e9gatifs de la fa\u00e7on la plus efficace, agile et juste, et de les r\u00e9soudre \u00e0 temps, avant toute escalade.","quote_author":"Carlos Coloma","quote_author_description":"Analyste marketing digital"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Une audience plus large, de meilleurs contenus et une image de marque renforc\u00e9e<\/h2>\n<p>Avec Emplifi Social Marketing, Banco del Pac\u00edfico SA a affin\u00e9 sa <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\">strat\u00e9gie social media<\/a> pour d\u00e9velopper sa notori\u00e9t\u00e9, accro\u00eetre l&rsquo;engagement et gagner en efficacit\u00e9. \u00c0 l&rsquo;avenir, la banque reste concentr\u00e9e sur l&rsquo;engagement pour am\u00e9liorer l&rsquo;exp\u00e9rience client.<\/p>\n<p>\u00ab\u00a0<em>Apr\u00e8s trois ans \u00e0 d\u00e9velopper notre audience sur les r\u00e9seaux sociaux et \u00e0 am\u00e9liorer la qualit\u00e9 de nos contenus, nous pouvons dire que le moment est venu de garantir une excellente image de marque aupr\u00e8s de notre audience, de consolider notre relation et m\u00eame de faire \u00e9voluer nos services CX\u00a0\u00bb,<\/em> explique Carlos.<\/p>\n<p>Vous souhaitez am\u00e9liorer la qualit\u00e9 de vos contenus sociaux et votre service client ? Pour vous aider \u00e0 affiner votre strat\u00e9gie social media, <a href=\"https:\/\/emplifi.io\/fr\/demo\/\">demandez une d\u00e9mo<\/a> d&rsquo;Emplifi Social Marketing d\u00e8s aujourd&rsquo;hui.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Fond\u00e9 en 1972, Banco del Pac\u00edfico SA propose des services financiers aux particuliers et aux entreprises, ainsi que des services d&rsquo;accompagnement pour le commerce ext\u00e9rieur et l&rsquo;investissement. Le groupe dispose aussi de filiales \u00e0 Miami et au Panama, exploit\u00e9es par d&rsquo;autres entit\u00e9s comme Almagro et Pacific Card.<\/p>\n<h2>D\u00e9velopper la notori\u00e9t\u00e9 de la marque pour atteindre 178\u00a0000 utilisateurs par post<\/h2>\n<p>En 2019, Banco del Pac\u00edfico SA voulait s&rsquo;imposer comme un leader du secteur et devenir la banque de r\u00e9f\u00e9rence, et la plus fiable, de la r\u00e9gion LATAM. Pour y parvenir, la banque devait transformer tous ses supports traditionnels en formats digitaux, en phase avec ses nouvelles strat\u00e9gies social media. Son objectif principal : accro\u00eetre la notori\u00e9t\u00e9 de la marque et identifier les contenus qui r\u00e9sonnaient le plus aupr\u00e8s de son audience.<\/p>\n<p>Avec <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\">Emplifi Social Marketing<\/a>, la banque a pu suivre la performance de ses contenus. R\u00e9sultat : sa notori\u00e9t\u00e9 a atteint 177\u00a0900 utilisateurs par post.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi nous a montr\u00e9 l'importance de la vid\u00e9o pour faire progresser nos indicateurs. Nous avons maintenu un taux de r\u00e9tention de 43\u00a0% jusqu'\u00e0 la moiti\u00e9 de la vid\u00e9o et touch\u00e9 jusqu'\u00e0 6\u00a0950 utilisateurs avec une vid\u00e9o de 16 secondes sur nos cr\u00e9dits.","quote_author":"Carlos Coloma","quote_author_description":"Analyste marketing digital"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Un engagement port\u00e9 \u00e0 1\u00a0600 interactions<\/h2>\n<p>En 2020, pour aller plus loin dans sa strat\u00e9gie de contenu, l&rsquo;\u00e9quipe de Banco del Pac\u00edfico SA s&rsquo;est concentr\u00e9e sur l&rsquo;engagement de sa communaut\u00e9. En combinant contenus organiques et sponsoris\u00e9s, elle a augment\u00e9 les interactions de 12\u00a0% et atteint 1\u00a0600 interactions pour 1\u00a0000 abonn\u00e9s.<\/p>\n<p>Par exemple, la campagne #Cr\u00e9ditoReact\u00edvateEcuador a dop\u00e9 l&rsquo;engagement, avec en moyenne 25\u00a0900 interactions par vid\u00e9o Facebook. La campagne a surtout r\u00e9sonn\u00e9 aupr\u00e8s de son audience principale : les hommes \u00e9quatoriens de 25 \u00e0 34 ans. R\u00e9sultat : le nombre total de vues des vid\u00e9os a \u00e9t\u00e9 multipli\u00e9 par 285,9 et le taux de r\u00e9tention s&rsquo;est maintenu \u00e0 35\u00a0% jusqu&rsquo;\u00e0 la moiti\u00e9 de la vid\u00e9o.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Avec Emplifi, nous planifions et publions nos posts sur plusieurs plateformes depuis un seul endroit, et les insights de l'IA nous indiquent le meilleur moment pour publier. La notation des contenus et les recommandations de boost d'Emplifi nous ont aid\u00e9s \u00e0 prendre des d\u00e9cisions plus intelligentes, pour de meilleures performances.","quote_author":"Carlos Coloma","quote_author_description":"Analyste marketing digital"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Avec Emplifi Social Marketing, Banco del Pac\u00edfico SA g\u00e8re, publie et analyse ses contenus au m\u00eame endroit, ce qui a simplifi\u00e9 ses workflows de gestion de contenu. Emplifi fournit aussi des indicateurs d&rsquo;engagement pour identifier les contenus qui r\u00e9sonnent le plus aupr\u00e8s de son audience.<\/p>\n<h2>Des insights data-driven qui multiplient l&rsquo;efficacit\u00e9 par 2,75<\/h2>\n<p>En 2021, Banco del Pac\u00edfico SA voulait gagner en efficacit\u00e9 tout en optimisant ses contenus de qualit\u00e9. Gr\u00e2ce \u00e0 la notation des contenus par l&rsquo;IA d&rsquo;Emplifi, la banque a identifi\u00e9 les posts qui trouvaient un \u00e9cho aupr\u00e8s de ses audiences, pour ne sponsoriser que les meilleurs contenus.<\/p>\n<p><em>\u00ab\u00a0Emplifi nous a aid\u00e9s \u00e0 affiner notre <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\">strat\u00e9gie social media<\/a> pour allouer intelligemment nos ressources et investir dans des contenus de qualit\u00e9. R\u00e9sultat : nos posts sponsoris\u00e9s sont devenus 2,75 fois plus efficaces d&rsquo;une ann\u00e9e sur l&rsquo;autre.\u00a0\u00bb<\/em><\/p>\n<p>Gr\u00e2ce \u00e0 l&rsquo;analyse data-driven d&rsquo;Emplifi sur ses m\u00e9dias owned, earned et paid, Banco Del Pac\u00edfico SA a constat\u00e9 que les centres libre-service et la banque digitale \u00e9taient les piliers de contenu les plus pertinents pour ses abonn\u00e9s. Ses contenus les mieux not\u00e9s ont ainsi g\u00e9n\u00e9r\u00e9 plus d&rsquo;interactions, de partages, de commentaires et de r\u00e9actions.<\/p>\n<h2>L&rsquo;\u00e9coute sociale au service de la relation client<\/h2>\n<p>En 2022, Banco del Pac\u00edfico SA se concentre sur l&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience et du service client. La fraude est l&rsquo;un des principaux d\u00e9fis du secteur financier et peut g\u00e9n\u00e9rer de nombreuses r\u00e9clamations sur les r\u00e9seaux sociaux. Gr\u00e2ce aux <a href=\"https:\/\/emplifi.io\/fr\/product\/social-listening\/\">outils d&rsquo;\u00e9coute sociale<\/a> d&rsquo;Emplifi et \u00e0 l&rsquo;analyse de sentiment par IA de tous les posts et conversations entrants, Banco del Pac\u00edfico SA d\u00e9tecte les commentaires n\u00e9gatifs et y r\u00e9agit rapidement. La banque peut aussi offrir des exp\u00e9riences et des r\u00e9ponses engageantes et empathiques. En r\u00e9duisant le nombre de commentaires et le temps de r\u00e9ponse, elle am\u00e9liore le sentiment de ses clients et la perception de sa marque.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Gr\u00e2ce \u00e0 l'\u00e9coute sociale, nous avons relev\u00e9 le d\u00e9fi de d\u00e9tecter et de traiter les commentaires n\u00e9gatifs de la fa\u00e7on la plus efficace, agile et juste, et de les r\u00e9soudre \u00e0 temps, avant toute escalade.","quote_author":"Carlos Coloma","quote_author_description":"Analyste marketing digital"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Une audience plus large, de meilleurs contenus et une image de marque renforc\u00e9e<\/h2>\n<p>Avec Emplifi Social Marketing, Banco del Pac\u00edfico SA a affin\u00e9 sa <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\">strat\u00e9gie social media<\/a> pour d\u00e9velopper sa notori\u00e9t\u00e9, accro\u00eetre l&rsquo;engagement et gagner en efficacit\u00e9. \u00c0 l&rsquo;avenir, la banque reste concentr\u00e9e sur l&rsquo;engagement pour am\u00e9liorer l&rsquo;exp\u00e9rience client.<\/p>\n<p>\u00ab\u00a0<em>Apr\u00e8s trois ans \u00e0 d\u00e9velopper notre audience sur les r\u00e9seaux sociaux et \u00e0 am\u00e9liorer la qualit\u00e9 de nos contenus, nous pouvons dire que le moment est venu de garantir une excellente image de marque aupr\u00e8s de notre audience, de consolider notre relation et m\u00eame de faire \u00e9voluer nos services CX\u00a0\u00bb,<\/em> explique Carlos.<\/p>\n<p>Vous souhaitez am\u00e9liorer la qualit\u00e9 de vos contenus sociaux et votre service client ? Pour vous aider \u00e0 affiner votre strat\u00e9gie social media, <a href=\"https:\/\/emplifi.io\/fr\/demo\/\">demandez une d\u00e9mo<\/a> d&rsquo;Emplifi Social Marketing d\u00e8s aujourd&rsquo;hui.<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"D\u00e9fi","description":"Banco del Pac\u00edfico SA voulait s'imposer comme leader du secteur et transformer ses supports traditionnels en formats digitaux, en phase avec ses nouvelles strat\u00e9gies social media."},{"icon":false,"title":"Solution","description":"Avec Emplifi Social Marketing et ses fonctionnalit\u00e9s de reporting, la banque a suivi la performance de ses contenus, accru sa notori\u00e9t\u00e9 et g\u00e9n\u00e9r\u00e9 un engagement de qualit\u00e9."},{"icon":false,"title":"R\u00e9sultats","description":"Gr\u00e2ce \u00e0 l'engagement, \u00e0 la notori\u00e9t\u00e9 et \u00e0 la port\u00e9e obtenus avec Emplifi, Banco del Pac\u00edfico SA a tir\u00e9 des insights 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