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target=\"_blank\" rel=\"noopener noreferrer\">Stori<\/a> est une fintech mexicaine en pleine croissance dont la mission est d&rsquo;apporter la s\u00e9r\u00e9nit\u00e9 financi\u00e8re \u00e0 plus de 100 millions de Latino-Am\u00e9ricains. 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Emplifi a fourni \u00e0 Stori les outils n\u00e9cessaires pour cr\u00e9er un vrai lien avec ses audiences, en \u00e9changeant autour des moments culturels, en r\u00e9pondant aux questions sur ses produits et en optimisant l&rsquo;engagement dans toute l&rsquo;Am\u00e9rique latine.<\/p>\n<h2>Les d\u00e9fis de croissance d&rsquo;un pionnier de la banque digitale<\/h2>\n<p>Alors que la base d&rsquo;utilisateurs de Stori d\u00e9passait les 3 millions et que ses activit\u00e9s s&rsquo;\u00e9tendaient \u00e0 la Colombie, g\u00e9rer et comprendre les interactions sociales sur toutes les plateformes est devenu essentiel pour entretenir des relations clients solides. Au d\u00e9part, l&rsquo;\u00e9quipe social media de Stori \u00e9tait submerg\u00e9e par l&rsquo;analyse de l&rsquo;engagement et de la performance des campagnes, un processus manuel et chronophage qui ne r\u00e9pondait pas \u00e0 ses besoins.<\/p>\n<p>L&rsquo;\u00e9quipe devait pouvoir identifier les contenus \u00e0 fort impact, comprendre les questions et les retours de son audience et optimiser ses r\u00e9ponses. Difficult\u00e9 suppl\u00e9mentaire : elle s&rsquo;appuyait sur les analyses natives de chaque plateforme, ce qui compliquait fortement le suivi r\u00e9gulier des indicateurs cl\u00e9s. Stori voulait aussi consolider sa position parmi les meilleures offres de banque digitale en comprenant mieux ce que ses utilisateurs appr\u00e9ciaient le plus.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Analyser la port\u00e9e, l'engagement et la performance des campagnes semblait impossible avec nos anciens outils. Tout \u00e9tait manuel et nous manquions de visibilit\u00e9.","quote_author":"Guadalupe Barranco (Lups)","quote_author_description":"Responsable des r\u00e9ponses sociales, Stori"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Stori avait besoin d&rsquo;une solution capable de fournir rapidement des insights exploitables, pour soutenir \u00e0 la fois ses r\u00e9ponses quotidiennes et ses grandes campagnes strat\u00e9giques, tout en donnant \u00e0 son \u00e9quipe sociale les moyens de cr\u00e9er un vrai lien avec les utilisateurs.<\/p>\n<h2>Les analyses en temps r\u00e9el d&rsquo;Emplifi au c\u0153ur du succ\u00e8s de Stori<\/h2>\n<p>La plateforme Emplifi a apport\u00e9 une valeur imm\u00e9diate aux op\u00e9rations de Stori : analyses en temps r\u00e9el, engagement multiplateforme simplifi\u00e9 et possibilit\u00e9 de taguer et filtrer pr\u00e9cis\u00e9ment les conversations. Avec Emplifi Community et Listening, Stori pouvait d\u00e9sormais classer les interactions par sujet, urgence ou tendance, et ainsi prioriser les demandes, suivre le sentiment de son audience et r\u00e9pondre aux utilisateurs de fa\u00e7on plus pertinente.<\/p>\n<p><i>\u00ab\u00a0Emplifi Community nous permet de tout faire au m\u00eame endroit, de la planification de contenus en temps r\u00e9el aux \u00e9changes avec les utilisateurs\u00a0\u00bb, explique Lups. \u00ab\u00a0Nous savons maintenant ce qui r\u00e9sonne aupr\u00e8s de notre audience, et nos publications le refl\u00e8tent.\u00a0\u00bb<\/i><\/p>\n<p>Gr\u00e2ce \u00e0 ces nouveaux insights, Stori a commenc\u00e9 \u00e0 identifier les moments culturels qui touchaient profond\u00e9ment son public. Une publication sur la cuisine mexicaine pendant les f\u00eates a touch\u00e9 plus de 15\u00a0000 utilisateurs et g\u00e9n\u00e9r\u00e9 19\u00a0000 impressions en une journ\u00e9e. Une preuve que les outils d&rsquo;Emplifi ont aid\u00e9 Stori \u00e0 d\u00e9velopper l&rsquo;engagement et \u00e0 renforcer son identit\u00e9 de marque, celle d&rsquo;un service financier accessible et centr\u00e9 sur le client.<\/p>\n<p>Au-del\u00e0 de l&rsquo;engagement en temps r\u00e9el, les outils d&rsquo;Emplifi ont permis \u00e0 l&rsquo;\u00e9quipe de Stori de d\u00e9finir des benchmarks de performance et d&rsquo;explorer de nouvelles tactiques. Ces indicateurs ont \u00e9t\u00e9 pr\u00e9cieux, notamment lors du lancement de nouveaux services comme son produit d&rsquo;\u00e9pargne, pour mesurer la r\u00e9action des clients et affiner la strat\u00e9gie \u00e0 partir des donn\u00e9es.<\/p>\n<h2>Une efficacit\u00e9 multipli\u00e9e par 5 au service de la croissance r\u00e9gionale<\/h2>\n<p>Gr\u00e2ce aux outils d&rsquo;Emplifi, la <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\">strat\u00e9gie social media<\/a> de Stori a atteint de nouveaux sommets, avec une vitesse op\u00e9rationnelle multipli\u00e9e par 5 qui a lib\u00e9r\u00e9 du temps pour des initiatives de d\u00e9veloppement de la marque. En un an seulement, Stori a gagn\u00e9 71\u00a0115 nouveaux abonn\u00e9s et g\u00e9r\u00e9 142\u00a0256 conversations. Ce gain d&rsquo;efficacit\u00e9 a aussi permis \u00e0 Stori d&rsquo;\u00e9tendre sereinement sa pr\u00e9sence en Am\u00e9rique latine, en int\u00e9grant sans difficult\u00e9 ses activit\u00e9s colombiennes \u00e0 la plateforme Emplifi pour garantir des messages de marque coh\u00e9rents d&rsquo;une r\u00e9gion \u00e0 l&rsquo;autre. L&rsquo;\u00e9quipe a encore renforc\u00e9 sa strat\u00e9gie en \u00e9largissant son utilisation des fonctionnalit\u00e9s Listening d&rsquo;Emplifi, en se concentrant sur le sentiment envers la marque et l&rsquo;analyse de la concurrence.<\/p>\n"},{"acf_fc_layout":"quote","quote":"L'impact d'Emplifi sur nos op\u00e9rations est irrempla\u00e7able. Nous pouvons d\u00e9sormais mesurer nos succ\u00e8s en temps r\u00e9el, prendre des d\u00e9cisions fond\u00e9es sur les donn\u00e9es et cr\u00e9er un vrai lien avec nos utilisateurs dans toute l'Am\u00e9rique latine.","quote_author":"Guadalupe Barranco (Lups)","quote_author_description":"Responsable des r\u00e9ponses sociales, Stori"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<div>\n<div class=\"customer-stories-article_contentWrapper__ER0_b\">\n<p>Satisfaite de l&rsquo;accompagnement d&rsquo;Emplifi, Stori explore d\u00e9sormais des initiatives de publication crois\u00e9e pour renforcer encore la visibilit\u00e9 de sa marque. Capable de r\u00e9pondre plus vite et de tirer des insights qui nourrissent des campagnes pertinentes, l&rsquo;\u00e9quipe sociale de Stori est bien arm\u00e9e pour atteindre des objectifs ambitieux, notamment r\u00e9duire ses temps de r\u00e9ponse \u00e0 moins d&rsquo;une heure et positionner Stori comme un leader de la banque digitale en Am\u00e9rique latine.<\/p>\n<\/div>\n<\/div>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><b>Avec Emplifi Community et Listening, Stori a su tirer parti des moments culturels, optimiser la performance de ses campagnes et pr\u00e9parer son expansion r\u00e9gionale en Am\u00e9rique latine.<\/b><\/p>\n<p>Fond\u00e9e en 2020, <a href=\"https:\/\/storicard.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stori<\/a> est une fintech mexicaine en pleine croissance dont la mission est d&rsquo;apporter la s\u00e9r\u00e9nit\u00e9 financi\u00e8re \u00e0 plus de 100 millions de Latino-Am\u00e9ricains. Gr\u00e2ce \u00e0 des solutions de cr\u00e9dit innovantes et \u00e0 plus de 3 millions d&rsquo;utilisateurs, Stori est rapidement devenue en 2022 la premi\u00e8re licorne mexicaine fond\u00e9e par une femme, avant de s&rsquo;\u00e9tendre \u00e0 la Colombie l&rsquo;ann\u00e9e suivante. Mais cette croissance rapide a pos\u00e9 un d\u00e9fi : g\u00e9rer et comprendre les interactions sociales sur de multiples plateformes. Emplifi a fourni \u00e0 Stori les outils n\u00e9cessaires pour cr\u00e9er un vrai lien avec ses audiences, en \u00e9changeant autour des moments culturels, en r\u00e9pondant aux questions sur ses produits et en optimisant l&rsquo;engagement dans toute l&rsquo;Am\u00e9rique latine.<\/p>\n<h2>Les d\u00e9fis de croissance d&rsquo;un pionnier de la banque digitale<\/h2>\n<p>Alors que la base d&rsquo;utilisateurs de Stori d\u00e9passait les 3 millions et que ses activit\u00e9s s&rsquo;\u00e9tendaient \u00e0 la Colombie, g\u00e9rer et comprendre les interactions sociales sur toutes les plateformes est devenu essentiel pour entretenir des relations clients solides. Au d\u00e9part, l&rsquo;\u00e9quipe social media de Stori \u00e9tait submerg\u00e9e par l&rsquo;analyse de l&rsquo;engagement et de la performance des campagnes, un processus manuel et chronophage qui ne r\u00e9pondait pas \u00e0 ses besoins.<\/p>\n<p>L&rsquo;\u00e9quipe devait pouvoir identifier les contenus \u00e0 fort impact, comprendre les questions et les retours de son audience et optimiser ses r\u00e9ponses. Difficult\u00e9 suppl\u00e9mentaire : elle s&rsquo;appuyait sur les analyses natives de chaque plateforme, ce qui compliquait fortement le suivi r\u00e9gulier des indicateurs cl\u00e9s. Stori voulait aussi consolider sa position parmi les meilleures offres de banque digitale en comprenant mieux ce que ses utilisateurs appr\u00e9ciaient le plus.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Analyser la port\u00e9e, l'engagement et la performance des campagnes semblait impossible avec nos anciens outils. Tout \u00e9tait manuel et nous manquions de visibilit\u00e9.","quote_author":"Guadalupe Barranco (Lups)","quote_author_description":"Responsable des r\u00e9ponses sociales, Stori"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Stori avait besoin d&rsquo;une solution capable de fournir rapidement des insights exploitables, pour soutenir \u00e0 la fois ses r\u00e9ponses quotidiennes et ses grandes campagnes strat\u00e9giques, tout en donnant \u00e0 son \u00e9quipe sociale les moyens de cr\u00e9er un vrai lien avec les utilisateurs.<\/p>\n<h2>Les analyses en temps r\u00e9el d&rsquo;Emplifi au c\u0153ur du succ\u00e8s de Stori<\/h2>\n<p>La plateforme Emplifi a apport\u00e9 une valeur imm\u00e9diate aux op\u00e9rations de Stori : analyses en temps r\u00e9el, engagement multiplateforme simplifi\u00e9 et possibilit\u00e9 de taguer et filtrer pr\u00e9cis\u00e9ment les conversations. Avec Emplifi Community et Listening, Stori pouvait d\u00e9sormais classer les interactions par sujet, urgence ou tendance, et ainsi prioriser les demandes, suivre le sentiment de son audience et r\u00e9pondre aux utilisateurs de fa\u00e7on plus pertinente.<\/p>\n<p><i>\u00ab\u00a0Emplifi Community nous permet de tout faire au m\u00eame endroit, de la planification de contenus en temps r\u00e9el aux \u00e9changes avec les utilisateurs\u00a0\u00bb, explique Lups. \u00ab\u00a0Nous savons maintenant ce qui r\u00e9sonne aupr\u00e8s de notre audience, et nos publications le refl\u00e8tent.\u00a0\u00bb<\/i><\/p>\n<p>Gr\u00e2ce \u00e0 ces nouveaux insights, Stori a commenc\u00e9 \u00e0 identifier les moments culturels qui touchaient profond\u00e9ment son public. Une publication sur la cuisine mexicaine pendant les f\u00eates a touch\u00e9 plus de 15\u00a0000 utilisateurs et g\u00e9n\u00e9r\u00e9 19\u00a0000 impressions en une journ\u00e9e. Une preuve que les outils d&rsquo;Emplifi ont aid\u00e9 Stori \u00e0 d\u00e9velopper l&rsquo;engagement et \u00e0 renforcer son identit\u00e9 de marque, celle d&rsquo;un service financier accessible et centr\u00e9 sur le client.<\/p>\n<p>Au-del\u00e0 de l&rsquo;engagement en temps r\u00e9el, les outils d&rsquo;Emplifi ont permis \u00e0 l&rsquo;\u00e9quipe de Stori de d\u00e9finir des benchmarks de performance et d&rsquo;explorer de nouvelles tactiques. Ces indicateurs ont \u00e9t\u00e9 pr\u00e9cieux, notamment lors du lancement de nouveaux services comme son produit d&rsquo;\u00e9pargne, pour mesurer la r\u00e9action des clients et affiner la strat\u00e9gie \u00e0 partir des donn\u00e9es.<\/p>\n<h2>Une efficacit\u00e9 multipli\u00e9e par 5 au service de la croissance r\u00e9gionale<\/h2>\n<p>Gr\u00e2ce aux outils d&rsquo;Emplifi, la <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\">strat\u00e9gie social media<\/a> de Stori a atteint de nouveaux sommets, avec une vitesse op\u00e9rationnelle multipli\u00e9e par 5 qui a lib\u00e9r\u00e9 du temps pour des initiatives de d\u00e9veloppement de la marque. En un an seulement, Stori a gagn\u00e9 71\u00a0115 nouveaux abonn\u00e9s et g\u00e9r\u00e9 142\u00a0256 conversations. Ce gain d&rsquo;efficacit\u00e9 a aussi permis \u00e0 Stori d&rsquo;\u00e9tendre sereinement sa pr\u00e9sence en Am\u00e9rique latine, en int\u00e9grant sans difficult\u00e9 ses activit\u00e9s colombiennes \u00e0 la plateforme Emplifi pour garantir des messages de marque coh\u00e9rents d&rsquo;une r\u00e9gion \u00e0 l&rsquo;autre. L&rsquo;\u00e9quipe a encore renforc\u00e9 sa strat\u00e9gie en \u00e9largissant son utilisation des fonctionnalit\u00e9s Listening d&rsquo;Emplifi, en se concentrant sur le sentiment envers la marque et l&rsquo;analyse de la concurrence.<\/p>\n"},{"acf_fc_layout":"quote","quote":"L'impact d'Emplifi sur nos op\u00e9rations est irrempla\u00e7able. Nous pouvons d\u00e9sormais mesurer nos succ\u00e8s en temps r\u00e9el, prendre des d\u00e9cisions fond\u00e9es sur les donn\u00e9es et cr\u00e9er un vrai lien avec nos utilisateurs dans toute l'Am\u00e9rique latine.","quote_author":"Guadalupe Barranco (Lups)","quote_author_description":"Responsable des r\u00e9ponses sociales, Stori"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<div>\n<div class=\"customer-stories-article_contentWrapper__ER0_b\">\n<p>Satisfaite de l&rsquo;accompagnement d&rsquo;Emplifi, Stori explore d\u00e9sormais des initiatives de publication crois\u00e9e pour renforcer encore la visibilit\u00e9 de sa marque. Capable de r\u00e9pondre plus vite et de tirer des insights qui nourrissent des campagnes pertinentes, l&rsquo;\u00e9quipe sociale de Stori est bien arm\u00e9e pour atteindre des objectifs ambitieux, notamment r\u00e9duire ses temps de r\u00e9ponse \u00e0 moins d&rsquo;une heure et positionner Stori comme un leader de la banque digitale en Am\u00e9rique latine.<\/p>\n<\/div>\n<\/div>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"D\u00e9fi","description":"Stori avait besoin d'une solution \u00e9volutive et efficace pour analyser l'engagement et am\u00e9liorer la performance de ses campagnes aupr\u00e8s de millions d'utilisateurs."},{"icon":false,"title":"Solution","description":"Emplifi Community et Listening ont offert \u00e0 Stori un engagement multiplateforme simplifi\u00e9, des analyses en temps r\u00e9el et un tagging personnalis\u00e9 pour g\u00e9rer et prioriser les 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