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15:26:52","modified":"2025-08-15 14:19:23","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":220,"height":49,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","thumbnail-width":150,"thumbnail-height":33,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium-width":300,"medium-height":67,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium_large-width":768,"medium_large-height":171,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","large-width":1024,"large-height":228,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","1536x1536-width":220,"1536x1536-height":49,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","2048x2048-width":220,"2048x2048-height":49,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","fullscreen-width":220,"fullscreen-height":49,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-24x24-width":24,"menu-24x24-height":5,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-36x36-width":36,"menu-36x36-height":8,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-48x48-width":48,"menu-48x48-height":11}}}},"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"88x","description":"Hausse de la collecte de contenu g\u00e9n\u00e9r\u00e9 par les clients","logo":false},{"stat":"90\u00a0%","description":"Des questions envoy\u00e9es aux anciens acheteurs re\u00e7oivent une r\u00e9ponse","logo":false}]},"stats_clone":{"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"88x","description":"Hausse de la collecte de contenu g\u00e9n\u00e9r\u00e9 par les clients","logo":false},{"stat":"90\u00a0%","description":"Des questions envoy\u00e9es aux anciens acheteurs re\u00e7oivent une r\u00e9ponse","logo":false}]}},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Le d\u00e9fi<\/h2>\n<p>Bob\u2019s Red Mill s\u2019est rendu compte qu\u2019un puissant bouche-\u00e0-oreille lui \u00e9chappait. L\u2019entreprise utilisait la fonctionnalit\u00e9 d\u2019avis produits native de sa plateforme e-commerce et collectait les avis de fa\u00e7on passive, via un bouton \u201c\u00e9crire un avis\u201d sur la fiche produit qui offrait une exp\u00e9rience utilisateur peu satisfaisante.<\/p>\n"},{"acf_fc_layout":"quote","quote":"J\u2019ai vu des adultes fondre en larmes devant moi en me disant que nous avions chang\u00e9 leur vie, souvent parce qu\u2019on leur avait diagnostiqu\u00e9 une maladie ou une allergie. Puis j\u2019ai regard\u00e9 notre site web, et rien de cette \u00e9motion n\u2019y apparaissait.","quote_author":"Kevin Irish","quote_author_description":"Responsable marketing digital chez Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Pour couronner le tout, l\u2019entreprise ne pouvait pas solliciter activement les acheteurs pour obtenir des avis ou d\u2019autres contenus g\u00e9n\u00e9r\u00e9s par les clients. R\u00e9sultat : ses taux de collecte d\u2019avis restaient tr\u00e8s en de\u00e7\u00e0 des objectifs.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Mon hypoth\u00e8se pour am\u00e9liorer notre contenu g\u00e9n\u00e9r\u00e9 par les clients \u00e9tait simple : si nous offrions \u00e0 nos clients une plateforme pour exprimer leur amour pour nous et nos produits, nous obtiendrions beaucoup de contenu de qualit\u00e9. Et avec la plateforme d\u2019Emplifi, j\u2019ai prouv\u00e9 que cette hypoth\u00e8se \u00e9tait on ne peut plus juste.","quote_author":"Kevin Irish","quote_author_description":"Responsable marketing digital chez Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>La solution<\/h2>\n<h3>Emplifi Ratings &amp; Reviews<\/h3>\n<p>Plut\u00f4t que d\u2019attendre que les avis arrivent au compte-gouttes, Bob\u2019s Red Mill s\u2019est appuy\u00e9 sur\u00a0<a href=\"https:\/\/emplifi.io\/fr\/product\/online-customer-reviews\/\">la solution Ratings &amp; Reviews d\u2019Emplifi<\/a> pour solliciter activement du contenu g\u00e9n\u00e9r\u00e9 par les clients par e-mail. La fonctionnalit\u00e9 Inbox Submission d\u2019Emplifi a aussi simplifi\u00e9 la collecte d\u2019avis : elle permet aux acheteurs de publier un avis produit directement depuis le corps d\u2019un e-mail, ce qui supprime un point de friction dans le processus.<\/p>\n<p>Les ing\u00e9nieurs d\u2019impl\u00e9mentation et l\u2019\u00e9quipe Customer Success d\u2019Emplifi ont \u00e9galement travaill\u00e9 en \u00e9troite collaboration avec Bob\u2019s Red Mill pour que sa strat\u00e9gie de contenu g\u00e9n\u00e9r\u00e9 par les clients soit taill\u00e9e sur mesure et donne les meilleurs r\u00e9sultats.<\/p>\n<p>Le r\u00e9sultat ? Les taux de collecte ont explos\u00e9, passant d\u2019une moyenne d\u2019un peu plus d\u2019un avis par jour \u00e0 environ 115 par jour gr\u00e2ce \u00e0 Emplifi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3454 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__.jpeg\" alt=\"\" width=\"1000\" height=\"496\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-300x149.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-768x381.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-36x18.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-48x24.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u00ab\u00a0J\u2019avais d\u00e9j\u00e0 travaill\u00e9 avec d\u2019autres &lsquo;grands acteurs&rsquo; et j\u2019avais \u00e9t\u00e9 tr\u00e8s d\u00e9\u00e7u\u00a0\u00bb, a d\u00e9clar\u00e9 Irish. \u00ab\u00a0Ils nous facturaient le moindre d\u00e9tail, manquaient de support et refusaient d\u2019adapter ou de personnaliser leur plateforme. Emplifi, au contraire, nous a tr\u00e8s bien pr\u00e9sent\u00e9 les options de sa plateforme, et c\u2019est nous qui avons d\u00e9cid\u00e9 de son apparence et de ses fonctions.\u00a0\u00bb<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h3>Emplifi Checkout Comments<\/h3>\n<p>Bob\u2019s Red Mill a failli renoncer \u00e0 int\u00e9grer Checkout Comments\u2122 d\u2019Emplifi \u00e0 sa page d\u2019accueil, et Irish se dit extr\u00eamement reconnaissant d\u2019avoir chang\u00e9 d\u2019avis. Avec Checkout Comments, les acheteurs r\u00e9pondent, juste apr\u00e8s leur achat, \u00e0 une question simple : pourquoi ont-ils choisi cet article ?<\/p>\n"},{"acf_fc_layout":"quote","quote":"Checkout Comments a \u00e9t\u00e9 un \u00e9norme succ\u00e8s, une autre fonctionnalit\u00e9 \u00e0 laquelle nous n\u2019avions jamais pens\u00e9. Ce que nous obtenons, c\u2019est de l\u2019or en contenu. \u00c0 tel point que nous avons refait une partie de notre site web gr\u00e2ce \u00e0 ce succ\u00e8s.","quote_author":"Kevin Irish","quote_author_description":"Responsable marketing digital chez Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Checkout Comments g\u00e9n\u00e8re un contenu empreint de sentiment positif qui rassure les acheteurs sur un achat potentiel. C\u2019est un excellent moyen de constituer du contenu g\u00e9n\u00e9r\u00e9 par les clients pour les nouveaux produits qui n\u2019ont encore re\u00e7u aucun avis, ou de r\u00e9cup\u00e9rer rapidement du contenu pour les entreprises dont le catalogue produits change souvent.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3455 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__.jpeg\" alt=\"\" width=\"1000\" height=\"429\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-300x129.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-768x329.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-24x10.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-36x15.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-48x21.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>La fonctionnalit\u00e9 est aussi tr\u00e8s efficace pour obtenir du contenu de la part d\u2019acheteurs qui rach\u00e8tent r\u00e9guli\u00e8rement un produit, et qui en sont donc de grands fans, mais n\u2019ont pas encore laiss\u00e9 d\u2019avis classique. En moyenne, les Checkout Comments s\u2019accumulent trois fois plus vite que les avis et commencent \u00e0 fonctionner d\u00e8s qu\u2019un nouveau produit est mis en vente.<\/p>\n<p>Si les Checkout Comments peuvent s\u2019afficher directement sur la fiche produit, Bob\u2019s Red Mill est all\u00e9 plus loin en cr\u00e9ant un tableau visuel sur sa page d\u2019accueil. Ce tableau pr\u00e9sente en continu les produits r\u00e9cemment achet\u00e9s, chacun accompagn\u00e9 d\u2019un Checkout Comment. Bob\u2019s Red Mill peut s\u00e9lectionner les meilleurs Checkout Comments \u00e0 afficher sur le tableau, r\u00e9servant ainsi l\u2019espace de son site au contenu g\u00e9n\u00e9r\u00e9 par les clients le plus convaincant.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3456 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__.jpeg\" alt=\"\" width=\"1000\" height=\"540\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-300x162.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-768x415.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-24x13.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-36x19.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-48x26.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>Emplifi Community Q&amp;A<\/h3>\n<p>Avant l\u2019arriv\u00e9e d\u2019Emplifi, la section recettes du site de Bob\u2019s Red Mill \u00e9tait d\u00e9j\u00e0 un succ\u00e8s et g\u00e9n\u00e9rait environ un tiers de son trafic en ligne total. Mais l\u2019entreprise a d\u00e9couvert que les clients publiaient souvent des questions sur les recettes dans la section des avis.<\/p>\n<p>Le site suscitait un niveau d\u2019engagement client enviable, mais celui-ci n\u2019\u00e9tait pas exploit\u00e9, car la section des avis n\u2019\u00e9tait pas adapt\u00e9e pour r\u00e9pondre aux questions pos\u00e9es.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Sur l\u2019ancienne plateforme, nous recevions des avis \u00e0 une \u00e9toile dont le commentaire demandait si l\u2019on pouvait remplacer le lait d\u2019amande par du lait de vache. Cela rendait les donn\u00e9es d\u2019avis peu fiables.","quote_author":"Kevin Irish","quote_author_description":"Responsable marketing digital chez Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Pour r\u00e9pondre \u00e0 ces besoins, Bob\u2019s Red Mill a adopt\u00e9 la solution Community Q&amp;A d\u2019Emplifi. Avec Community Q&amp;A, les acheteurs ont commenc\u00e9 \u00e0 publier leurs questions de fa\u00e7on \u00e0 ce que les experts internes de Bob\u2019s Red Mill comme les autres clients puissent facilement y r\u00e9pondre. \u00ab\u00a0Ils n\u2019ont plus besoin de laisser un avis inexact, ils demandent simplement \u00e0 nos pros de la recette ce qui fonctionnera\u00a0\u00bb, a d\u00e9clar\u00e9 Irish.<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Sans surprise, l\u2019association de Community Q&amp;A et de la section recettes du site a \u00e9t\u00e9 un succ\u00e8s et a fait grimper en fl\u00e8che les taux de collecte de contenu.<\/p>\n<p>Bob\u2019s Red Mill a d\u2019ailleurs lanc\u00e9 Community Q&amp;A en toute discr\u00e9tion, sans pr\u00e9venir ses clients ; 30 minutes plus tard, l\u2019entreprise avait d\u00e9j\u00e0 re\u00e7u sa premi\u00e8re question sur une recette.<\/p>\n<p>Community Q&amp;A a aussi \u00e9t\u00e9 \u00e0 la hauteur de son nom en offrant aux clients de Bob\u2019s Red Mill un espace pour partager leurs connaissances et \u00e9changer des astuces sur l\u2019utilisation de ses produits, contribuant \u00e0 faire na\u00eetre une communaut\u00e9 en ligne autour de la marque.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3458 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__.jpeg\" alt=\"\" width=\"1000\" height=\"499\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-300x150.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-768x383.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-36x18.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-48x24.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>En r\u00e9sum\u00e9<\/h2>\n<p>Gr\u00e2ce aux solutions d\u2019Emplifi, Bob\u2019s Red Mill a enti\u00e8rement repens\u00e9 ses capacit\u00e9s en mati\u00e8re de contenu g\u00e9n\u00e9r\u00e9 par les clients pour recueillir du contenu authentique aupr\u00e8s de certains de ses plus fervents ambassadeurs : ses propres clients. R\u00e9sultat : davantage de contenu sur les produits de l\u2019entreprise dans les fiches produits, un meilleur soutien \u00e0 une communaut\u00e9 de clients en ligne passionn\u00e9e et une meilleure exp\u00e9rience globale pour les acheteurs en ligne.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Le d\u00e9fi<\/h2>\n<p>Bob\u2019s Red Mill s\u2019est rendu compte qu\u2019un puissant bouche-\u00e0-oreille lui \u00e9chappait. L\u2019entreprise utilisait la fonctionnalit\u00e9 d\u2019avis produits native de sa plateforme e-commerce et collectait les avis de fa\u00e7on passive, via un bouton \u201c\u00e9crire un avis\u201d sur la fiche produit qui offrait une exp\u00e9rience utilisateur peu satisfaisante.<\/p>\n"},{"acf_fc_layout":"quote","quote":"J\u2019ai vu des adultes fondre en larmes devant moi en me disant que nous avions chang\u00e9 leur vie, souvent parce qu\u2019on leur avait diagnostiqu\u00e9 une maladie ou une allergie. Puis j\u2019ai regard\u00e9 notre site web, et rien de cette \u00e9motion n\u2019y apparaissait.","quote_author":"Kevin Irish","quote_author_description":"Responsable marketing digital chez Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Pour couronner le tout, l\u2019entreprise ne pouvait pas solliciter activement les acheteurs pour obtenir des avis ou d\u2019autres contenus g\u00e9n\u00e9r\u00e9s par les clients. R\u00e9sultat : ses taux de collecte d\u2019avis restaient tr\u00e8s en de\u00e7\u00e0 des objectifs.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Mon hypoth\u00e8se pour am\u00e9liorer notre contenu g\u00e9n\u00e9r\u00e9 par les clients \u00e9tait simple : si nous offrions \u00e0 nos clients une plateforme pour exprimer leur amour pour nous et nos produits, nous obtiendrions beaucoup de contenu de qualit\u00e9. Et avec la plateforme d\u2019Emplifi, j\u2019ai prouv\u00e9 que cette hypoth\u00e8se \u00e9tait on ne peut plus juste.","quote_author":"Kevin Irish","quote_author_description":"Responsable marketing digital chez Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>La solution<\/h2>\n<h3>Emplifi Ratings &amp; Reviews<\/h3>\n<p>Plut\u00f4t que d\u2019attendre que les avis arrivent au compte-gouttes, Bob\u2019s Red Mill s\u2019est appuy\u00e9 sur\u00a0<a href=\"https:\/\/emplifi.io\/fr\/product\/online-customer-reviews\/\">la solution Ratings &amp; Reviews d\u2019Emplifi<\/a> pour solliciter activement du contenu g\u00e9n\u00e9r\u00e9 par les clients par e-mail. La fonctionnalit\u00e9 Inbox Submission d\u2019Emplifi a aussi simplifi\u00e9 la collecte d\u2019avis : elle permet aux acheteurs de publier un avis produit directement depuis le corps d\u2019un e-mail, ce qui supprime un point de friction dans le processus.<\/p>\n<p>Les ing\u00e9nieurs d\u2019impl\u00e9mentation et l\u2019\u00e9quipe Customer Success d\u2019Emplifi ont \u00e9galement travaill\u00e9 en \u00e9troite collaboration avec Bob\u2019s Red Mill pour que sa strat\u00e9gie de contenu g\u00e9n\u00e9r\u00e9 par les clients soit taill\u00e9e sur mesure et donne les meilleurs r\u00e9sultats.<\/p>\n<p>Le r\u00e9sultat ? Les taux de collecte ont explos\u00e9, passant d\u2019une moyenne d\u2019un peu plus d\u2019un avis par jour \u00e0 environ 115 par jour gr\u00e2ce \u00e0 Emplifi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3454 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__.jpeg\" alt=\"\" width=\"1000\" height=\"496\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-300x149.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-768x381.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-36x18.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-48x24.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u00ab\u00a0J\u2019avais d\u00e9j\u00e0 travaill\u00e9 avec d\u2019autres &lsquo;grands acteurs&rsquo; et j\u2019avais \u00e9t\u00e9 tr\u00e8s d\u00e9\u00e7u\u00a0\u00bb, a d\u00e9clar\u00e9 Irish. \u00ab\u00a0Ils nous facturaient le moindre d\u00e9tail, manquaient de support et refusaient d\u2019adapter ou de personnaliser leur plateforme. Emplifi, au contraire, nous a tr\u00e8s bien pr\u00e9sent\u00e9 les options de sa plateforme, et c\u2019est nous qui avons d\u00e9cid\u00e9 de son apparence et de ses fonctions.\u00a0\u00bb<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h3>Emplifi Checkout Comments<\/h3>\n<p>Bob\u2019s Red Mill a failli renoncer \u00e0 int\u00e9grer Checkout Comments\u2122 d\u2019Emplifi \u00e0 sa page d\u2019accueil, et Irish se dit extr\u00eamement reconnaissant d\u2019avoir chang\u00e9 d\u2019avis. Avec Checkout Comments, les acheteurs r\u00e9pondent, juste apr\u00e8s leur achat, \u00e0 une question simple : pourquoi ont-ils choisi cet article ?<\/p>\n"},{"acf_fc_layout":"quote","quote":"Checkout Comments a \u00e9t\u00e9 un \u00e9norme succ\u00e8s, une autre fonctionnalit\u00e9 \u00e0 laquelle nous n\u2019avions jamais pens\u00e9. Ce que nous obtenons, c\u2019est de l\u2019or en contenu. \u00c0 tel point que nous avons refait une partie de notre site web gr\u00e2ce \u00e0 ce succ\u00e8s.","quote_author":"Kevin Irish","quote_author_description":"Responsable marketing digital chez Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Checkout Comments g\u00e9n\u00e8re un contenu empreint de sentiment positif qui rassure les acheteurs sur un achat potentiel. C\u2019est un excellent moyen de constituer du contenu g\u00e9n\u00e9r\u00e9 par les clients pour les nouveaux produits qui n\u2019ont encore re\u00e7u aucun avis, ou de r\u00e9cup\u00e9rer rapidement du contenu pour les entreprises dont le catalogue produits change souvent.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3455 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__.jpeg\" alt=\"\" width=\"1000\" height=\"429\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-300x129.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-768x329.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-24x10.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-36x15.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-48x21.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>La fonctionnalit\u00e9 est aussi tr\u00e8s efficace pour obtenir du contenu de la part d\u2019acheteurs qui rach\u00e8tent r\u00e9guli\u00e8rement un produit, et qui en sont donc de grands fans, mais n\u2019ont pas encore laiss\u00e9 d\u2019avis classique. En moyenne, les Checkout Comments s\u2019accumulent trois fois plus vite que les avis et commencent \u00e0 fonctionner d\u00e8s qu\u2019un nouveau produit est mis en vente.<\/p>\n<p>Si les Checkout Comments peuvent s\u2019afficher directement sur la fiche produit, Bob\u2019s Red Mill est all\u00e9 plus loin en cr\u00e9ant un tableau visuel sur sa page d\u2019accueil. Ce tableau pr\u00e9sente en continu les produits r\u00e9cemment achet\u00e9s, chacun accompagn\u00e9 d\u2019un Checkout Comment. Bob\u2019s Red Mill peut s\u00e9lectionner les meilleurs Checkout Comments \u00e0 afficher sur le tableau, r\u00e9servant ainsi l\u2019espace de son site au contenu g\u00e9n\u00e9r\u00e9 par les clients le plus convaincant.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3456 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__.jpeg\" alt=\"\" width=\"1000\" height=\"540\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-300x162.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-768x415.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-24x13.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-36x19.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-48x26.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>Emplifi Community Q&amp;A<\/h3>\n<p>Avant l\u2019arriv\u00e9e d\u2019Emplifi, la section recettes du site de Bob\u2019s Red Mill \u00e9tait d\u00e9j\u00e0 un succ\u00e8s et g\u00e9n\u00e9rait environ un tiers de son trafic en ligne total. Mais l\u2019entreprise a d\u00e9couvert que les clients publiaient souvent des questions sur les recettes dans la section des avis.<\/p>\n<p>Le site suscitait un niveau d\u2019engagement client enviable, mais celui-ci n\u2019\u00e9tait pas exploit\u00e9, car la section des avis n\u2019\u00e9tait pas adapt\u00e9e pour r\u00e9pondre aux questions pos\u00e9es.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Sur l\u2019ancienne plateforme, nous recevions des avis \u00e0 une \u00e9toile dont le commentaire demandait si l\u2019on pouvait remplacer le lait d\u2019amande par du lait de vache. Cela rendait les donn\u00e9es d\u2019avis peu fiables.","quote_author":"Kevin Irish","quote_author_description":"Responsable marketing digital chez Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Pour r\u00e9pondre \u00e0 ces besoins, Bob\u2019s Red Mill a adopt\u00e9 la solution Community Q&amp;A d\u2019Emplifi. Avec Community Q&amp;A, les acheteurs ont commenc\u00e9 \u00e0 publier leurs questions de fa\u00e7on \u00e0 ce que les experts internes de Bob\u2019s Red Mill comme les autres clients puissent facilement y r\u00e9pondre. \u00ab\u00a0Ils n\u2019ont plus besoin de laisser un avis inexact, ils demandent simplement \u00e0 nos pros de la recette ce qui fonctionnera\u00a0\u00bb, a d\u00e9clar\u00e9 Irish.<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Sans surprise, l\u2019association de Community Q&amp;A et de la section recettes du site a \u00e9t\u00e9 un succ\u00e8s et a fait grimper en fl\u00e8che les taux de collecte de contenu.<\/p>\n<p>Bob\u2019s Red Mill a d\u2019ailleurs lanc\u00e9 Community Q&amp;A en toute discr\u00e9tion, sans pr\u00e9venir ses clients ; 30 minutes plus tard, l\u2019entreprise avait d\u00e9j\u00e0 re\u00e7u sa premi\u00e8re question sur une recette.<\/p>\n<p>Community Q&amp;A a aussi \u00e9t\u00e9 \u00e0 la hauteur de son nom en offrant aux clients de Bob\u2019s Red Mill un espace pour partager leurs connaissances et \u00e9changer des astuces sur l\u2019utilisation de ses produits, contribuant \u00e0 faire na\u00eetre une communaut\u00e9 en ligne autour de la marque.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3458 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__.jpeg\" alt=\"\" width=\"1000\" height=\"499\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-300x150.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-768x383.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-36x18.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-48x24.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>En r\u00e9sum\u00e9<\/h2>\n<p>Gr\u00e2ce aux solutions d\u2019Emplifi, Bob\u2019s Red Mill a enti\u00e8rement repens\u00e9 ses capacit\u00e9s en mati\u00e8re de contenu g\u00e9n\u00e9r\u00e9 par les clients pour recueillir du contenu authentique aupr\u00e8s de certains de ses plus fervents ambassadeurs : ses propres clients. R\u00e9sultat : davantage de contenu sur les produits de l\u2019entreprise dans les fiches produits, un meilleur soutien \u00e0 une communaut\u00e9 de clients en ligne passionn\u00e9e et une meilleure exp\u00e9rience globale pour les acheteurs en ligne.<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"D\u00e9fi","description":"L\u2019entreprise utilisait la fonctionnalit\u00e9 d\u2019avis produits native de sa plateforme e-commerce et collectait les avis de fa\u00e7on passive, via un bouton \u201c\u00e9crire un avis\u201d sur la fiche produit qui offrait une exp\u00e9rience utilisateur peu satisfaisante."},{"icon":false,"title":"Solution","description":"Les ing\u00e9nieurs d\u2019impl\u00e9mentation et l\u2019\u00e9quipe Customer Success d\u2019Emplifi ont travaill\u00e9 en \u00e9troite collaboration avec Bob\u2019s Red Mill pour que sa strat\u00e9gie de contenu g\u00e9n\u00e9r\u00e9 par les clients soit taill\u00e9e sur mesure et 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