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Miele s\u2019attache \u00e0 ravir ses clients en permanence gr\u00e2ce \u00e0 une qualit\u00e9 in\u00e9gal\u00e9e, des technologies innovantes, des r\u00e9sultats parfaits et une \u00e9l\u00e9gance intemporelle, tout en jouant un r\u00f4le pionnier dans l\u2019efficacit\u00e9 \u00e9nerg\u00e9tique et la protection de l\u2019environnement. Sa philosophie \u00ab\u00a0Immer Besser\u00a0\u00bb (\u00ab\u00a0Toujours mieux\u00a0\u00bb), h\u00e9rit\u00e9e des fondateurs de l\u2019entreprise, r\u00e9sume tout.<\/p>\n<p>Leader de l\u2019innovation, Miele s\u2019efforce toujours d\u2019avoir une longueur d\u2019avance sur le march\u00e9, quelle que soit la vitesse \u00e0 laquelle le monde \u00e9volue. C\u2019est pourquoi Miele a lanc\u00e9 \u00e0 Amsterdam un hub mondial de vente et de marketing digital, Miele X, o\u00f9 des \u00e9quipes transverses en marketing digital, e-commerce, analytics et IT collaborent \u00e9troitement pour offrir une exp\u00e9rience consommateur remarquable dans l\u2019univers digital.<\/p>\n<h2>D\u00e9finir les objectifs social media<\/h2>\n<p>Miele souhaite \u00e9tablir un cadre pour une activit\u00e9, un suivi et une mesure coh\u00e9rents sur les r\u00e9seaux sociaux \u00e0 l\u2019\u00e9chelle mondiale. En tant que marque premium qui suit 250 profils dans 50 pays, Miele a besoin d\u2019une approche visuelle coh\u00e9rente, tout en tenant compte des diff\u00e9rences culturelles au sein d\u2019un r\u00e9seau mondial. L\u2019entreprise doit aussi pouvoir suivre l\u2019activit\u00e9 et l\u2019engagement de ses audiences, et permettre \u00e0 ses \u00e9quipes locales, qui comptent plus de 200 utilisateurs, d\u2019en apprendre davantage sur les r\u00e9seaux sociaux et d\u2019am\u00e9liorer leurs r\u00e9sultats. Pour y parvenir, Miele X s\u2019est tourn\u00e9 vers Emplifi.<\/p>\n<p>\u00ab\u00a0Notre \u00e9quipe avait pour objectif de poser le cadre des r\u00e9seaux sociaux chez Miele, d\u2019un point de vue strat\u00e9gique et en termes d\u2019infrastructure\u00a0\u00bb, explique Mattia Tonolo, Expert Digital &amp; Marketing chez Miele X.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Fid\u00e8les \u00e0 notre philosophie \u00ab\u00a0Immer Besser\u00a0\u00bb, qui vise l\u2019am\u00e9lioration constante, nous voulons suivre les performances que nous obtenons, am\u00e9liorer sans cesse nos r\u00e9sultats et apporter notre expertise digitale \u00e0 nos filiales, notamment en marketing des r\u00e9seaux sociaux. C\u2019est l\u00e0 qu\u2019Emplifi intervient, en mati\u00e8re d\u2019outils et de suivi, et Emplifi est aussi devenu un partenaire pr\u00e9cieux pour accompagner nos \u00e9quipes locales.","quote_author":"Mattia Tonolo","quote_author_description":"Expert Digital & Marketing, Miele X"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Une vue d\u2019ensemble mondiale des performances des march\u00e9s<\/h2>\n<p><a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/\">Emplifi Social<\/a>\u00a0permet \u00e0 tous les march\u00e9s Miele dans le monde de se retrouver dans un seul outil pour partager contenus et bonnes pratiques. L\u2019\u00e9quipe Miele X d\u2019Amsterdam dispose d\u00e9sormais d\u2019une vue d\u2019ensemble compl\u00e8te des performances de tous les march\u00e9s, et les \u00e9quipes locales ont unifi\u00e9 leurs activit\u00e9s sur les r\u00e9seaux sociaux, comme la publication de contenus et les r\u00e9ponses aux commentaires, dans un seul outil.<\/p>\n<p>\u00ab\u00a0C\u2019est un outil tr\u00e8s complet\u00a0\u00bb, explique Mattia. \u00ab\u00a0Nous avons commenc\u00e9 l\u2019onboarding avec des t\u00e2ches tr\u00e8s simples afin de voir, gr\u00e2ce au suivi, comment les \u00e9quipes des march\u00e9s locaux utilisent l\u2019outil. Nous sommes vraiment satisfaits des r\u00e9sultats de nos efforts en mati\u00e8re de formation et d\u2019accompagnement.\u00a0\u00bb<\/p>\n<p>Emplifi Social est un outil \u00e0 360 degr\u00e9s pour g\u00e9rer et analyser la pr\u00e9sence sur les r\u00e9seaux sociaux, sur les principaux canaux, dont Facebook, Instagram, YouTube, Twitter, LinkedIn et Pinterest. Emplifi permet \u00e0 Miele d\u2019analyser et de suivre son activit\u00e9.<\/p>\n<p>Miele utilise Emplifi Social comme outil de publication pour programmer ses posts, analyse la fa\u00e7on dont la communaut\u00e9 interagit avec les contenus et suit les KPI pertinents. \u00ab\u00a0Avec Emplifi, Miele voit facilement, depuis un seul endroit, ce qui se passe en termes de contenus et de commentaires, ainsi que le ratio de sentiment, au niveau mondial comme au niveau local\u00a0\u00bb, pr\u00e9cise Mattia. \u00ab\u00a0L\u2019une des fonctionnalit\u00e9s les plus puissantes d\u2019Emplifi, c\u2019est son Dashboard tr\u00e8s complet.\u00a0\u00bb<\/p>\n<p>Gr\u00e2ce au Dashboard, Miele X a cr\u00e9\u00e9 un mod\u00e8le de tableau de bord mondial. En le partageant avec les \u00e9quipes des march\u00e9s locaux, qui le personnalisent avec leurs propres sources, Miele X leur permet de suivre efficacement leurs performances. Les \u00e9quipes peuvent ainsi facilement assimiler et modifier les informations, les partager avec leur direction et prendre des d\u00e9cisions fond\u00e9es sur l\u2019ensemble de ces donn\u00e9es. Miele X compte 81 comptes publicitaires connect\u00e9s et a cr\u00e9\u00e9 281 tableaux de bord. Par ailleurs, 2\u00a0200 posts ont \u00e9t\u00e9 programm\u00e9s et plus de 1\u00a0500 libell\u00e9s ont \u00e9t\u00e9 appliqu\u00e9s pour affiner l\u2019analyse des campagnes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3554\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1.png\" alt=\"R\u00e9sultats de Miele\" width=\"1080\" height=\"867\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1-300x241.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1-1024x822.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1-768x617.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1-24x19.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1-36x29.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1-48x39.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>L\u2019approche mondiale de Miele\u00a0: un r\u00e9seau mondial, des contenus locaux<\/h2>\n<p>Miele utilise Emplifi Social pour diffuser une grande partie de ses contenus mondiaux, tout en pr\u00e9servant leur pertinence locale. Emplifi permet aux \u00e9quipes locales de Miele de r\u00e9cup\u00e9rer tr\u00e8s facilement les contenus qu\u2019elles souhaitent utiliser depuis une plateforme centrale, qui fait aussi office de syst\u00e8me int\u00e9gr\u00e9 de gestion des assets. L\u2019\u00e9quipe mondiale de Miele y charge tous les assets destin\u00e9s aux march\u00e9s locaux, pr\u00eats \u00e0 \u00eatre utilis\u00e9s et publi\u00e9s imm\u00e9diatement.<\/p>\n<h2>Plus de visibilit\u00e9 et de connaissances<\/h2>\n<p>Miele obtient des r\u00e9sultats en termes de visibilit\u00e9 et de d\u00e9veloppement des connaissances. \u00ab\u00a0Il ne s\u2019agit pas seulement d\u2019efficacit\u00e9 m\u00e9dia, il s\u2019agit de comprendre comment la communaut\u00e9 r\u00e9agit \u00e0 nos actions. Nous suivons donc le sentiment et examinons chaque commentaire n\u00e9gatif pour essayer de nous am\u00e9liorer\u00a0\u00bb, explique Mattia.<\/p>\n<p>Dans l\u2019ensemble, Miele mesure son succ\u00e8s principalement \u00e0 l\u2019aide de tableaux de bord. Sur Instagram, par exemple, la marque analyse le taux d\u2019engagement et les impressions que chaque march\u00e9 peut g\u00e9n\u00e9rer. Sur Facebook, elle mesure des indicateurs importants comme le CPM et le taux d\u2019engagement. Les donn\u00e9es sont examin\u00e9es chaque mois, voire chaque jour si n\u00e9cessaire.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Nous progressons de fa\u00e7on spectaculaire sur les r\u00e9seaux sociaux. Au regard des principaux objectifs que nous nous \u00e9tions fix\u00e9s, un outil comme Emplifi offre une voie rapide pour d\u00e9velopper les connaissances social media dans tous les march\u00e9s, car nous proposons un processus tr\u00e8s simple pour visualiser les r\u00e9sultats de mani\u00e8re tr\u00e8s intelligente et simple, et Emplifi nous aide \u00e0 faire monter en comp\u00e9tences nos \u00e9quipes locales.","quote_author":"Mattia Tonolo","quote_author_description":"Expert Digital & Marketing, Miele X"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>\u00c0 retenir<\/h2>\n<p>Emplifi aide l\u2019\u00e9quipe Miele \u00e0 b\u00e2tir un nouvel h\u00e9ritage digital pour l\u2019une des marques les plus embl\u00e9matiques au monde. Miele souhaite poursuivre le d\u00e9ploiement \u00e0 l\u2019\u00e9chelle mondiale pour que tous ses march\u00e9s utilisent Emplifi.\u00a0La marque consid\u00e8re aussi qu\u2019il est essentiel d\u2019adopter une approche standardis\u00e9e pour examiner les r\u00e9sultats et suivre les bons KPI. En outre, la marque premium souhaite continuer \u00e0 d\u00e9velopper ses connaissances des r\u00e9seaux sociaux et de la meilleure fa\u00e7on d\u2019exploiter les nouvelles fonctionnalit\u00e9s, afin d\u2019aider ses \u00e9quipes interr\u00e9gionales \u00e0 devenir de v\u00e9ritables experts du domaine.<\/p>\n<p>Vous avez besoin d\u2019aide pour harmoniser les contenus social media de votre marque mondiale\u00a0? Si vous souhaitez simplifier vos processus de publication et d\u2019analyse de contenus,\u00a0<a href=\"https:\/\/emplifi.io\/fr\/demo\/\">planifiez une d\u00e9mo<\/a>\u00a0avec un expert Emplifi d\u00e8s aujourd\u2019hui.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Depuis 120 ans, Miele est synonyme d\u2019appareils \u00e9lectrom\u00e9nagers et de machines professionnelles de haute qualit\u00e9, et incarne la r\u00e9f\u00e9rence en mati\u00e8re de produits fiables et durables. Miele s\u2019attache \u00e0 ravir ses clients en permanence gr\u00e2ce \u00e0 une qualit\u00e9 in\u00e9gal\u00e9e, des technologies innovantes, des r\u00e9sultats parfaits et une \u00e9l\u00e9gance intemporelle, tout en jouant un r\u00f4le pionnier dans l\u2019efficacit\u00e9 \u00e9nerg\u00e9tique et la protection de l\u2019environnement. Sa philosophie \u00ab\u00a0Immer Besser\u00a0\u00bb (\u00ab\u00a0Toujours mieux\u00a0\u00bb), h\u00e9rit\u00e9e des fondateurs de l\u2019entreprise, r\u00e9sume tout.<\/p>\n<p>Leader de l\u2019innovation, Miele s\u2019efforce toujours d\u2019avoir une longueur d\u2019avance sur le march\u00e9, quelle que soit la vitesse \u00e0 laquelle le monde \u00e9volue. C\u2019est pourquoi Miele a lanc\u00e9 \u00e0 Amsterdam un hub mondial de vente et de marketing digital, Miele X, o\u00f9 des \u00e9quipes transverses en marketing digital, e-commerce, analytics et IT collaborent \u00e9troitement pour offrir une exp\u00e9rience consommateur remarquable dans l\u2019univers digital.<\/p>\n<h2>D\u00e9finir les objectifs social media<\/h2>\n<p>Miele souhaite \u00e9tablir un cadre pour une activit\u00e9, un suivi et une mesure coh\u00e9rents sur les r\u00e9seaux sociaux \u00e0 l\u2019\u00e9chelle mondiale. En tant que marque premium qui suit 250 profils dans 50 pays, Miele a besoin d\u2019une approche visuelle coh\u00e9rente, tout en tenant compte des diff\u00e9rences culturelles au sein d\u2019un r\u00e9seau mondial. L\u2019entreprise doit aussi pouvoir suivre l\u2019activit\u00e9 et l\u2019engagement de ses audiences, et permettre \u00e0 ses \u00e9quipes locales, qui comptent plus de 200 utilisateurs, d\u2019en apprendre davantage sur les r\u00e9seaux sociaux et d\u2019am\u00e9liorer leurs r\u00e9sultats. Pour y parvenir, Miele X s\u2019est tourn\u00e9 vers Emplifi.<\/p>\n<p>\u00ab\u00a0Notre \u00e9quipe avait pour objectif de poser le cadre des r\u00e9seaux sociaux chez Miele, d\u2019un point de vue strat\u00e9gique et en termes d\u2019infrastructure\u00a0\u00bb, explique Mattia Tonolo, Expert Digital &amp; Marketing chez Miele X.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Fid\u00e8les \u00e0 notre philosophie \u00ab\u00a0Immer Besser\u00a0\u00bb, qui vise l\u2019am\u00e9lioration constante, nous voulons suivre les performances que nous obtenons, am\u00e9liorer sans cesse nos r\u00e9sultats et apporter notre expertise digitale \u00e0 nos filiales, notamment en marketing des r\u00e9seaux sociaux. C\u2019est l\u00e0 qu\u2019Emplifi intervient, en mati\u00e8re d\u2019outils et de suivi, et Emplifi est aussi devenu un partenaire pr\u00e9cieux pour accompagner nos \u00e9quipes locales.","quote_author":"Mattia Tonolo","quote_author_description":"Expert Digital & Marketing, Miele X"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Une vue d\u2019ensemble mondiale des performances des march\u00e9s<\/h2>\n<p><a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/\">Emplifi Social<\/a>\u00a0permet \u00e0 tous les march\u00e9s Miele dans le monde de se retrouver dans un seul outil pour partager contenus et bonnes pratiques. L\u2019\u00e9quipe Miele X d\u2019Amsterdam dispose d\u00e9sormais d\u2019une vue d\u2019ensemble compl\u00e8te des performances de tous les march\u00e9s, et les \u00e9quipes locales ont unifi\u00e9 leurs activit\u00e9s sur les r\u00e9seaux sociaux, comme la publication de contenus et les r\u00e9ponses aux commentaires, dans un seul outil.<\/p>\n<p>\u00ab\u00a0C\u2019est un outil tr\u00e8s complet\u00a0\u00bb, explique Mattia. \u00ab\u00a0Nous avons commenc\u00e9 l\u2019onboarding avec des t\u00e2ches tr\u00e8s simples afin de voir, gr\u00e2ce au suivi, comment les \u00e9quipes des march\u00e9s locaux utilisent l\u2019outil. Nous sommes vraiment satisfaits des r\u00e9sultats de nos efforts en mati\u00e8re de formation et d\u2019accompagnement.\u00a0\u00bb<\/p>\n<p>Emplifi Social est un outil \u00e0 360 degr\u00e9s pour g\u00e9rer et analyser la pr\u00e9sence sur les r\u00e9seaux sociaux, sur les principaux canaux, dont Facebook, Instagram, YouTube, Twitter, LinkedIn et Pinterest. Emplifi permet \u00e0 Miele d\u2019analyser et de suivre son activit\u00e9.<\/p>\n<p>Miele utilise Emplifi Social comme outil de publication pour programmer ses posts, analyse la fa\u00e7on dont la communaut\u00e9 interagit avec les contenus et suit les KPI pertinents. \u00ab\u00a0Avec Emplifi, Miele voit facilement, depuis un seul endroit, ce qui se passe en termes de contenus et de commentaires, ainsi que le ratio de sentiment, au niveau mondial comme au niveau local\u00a0\u00bb, pr\u00e9cise Mattia. \u00ab\u00a0L\u2019une des fonctionnalit\u00e9s les plus puissantes d\u2019Emplifi, c\u2019est son Dashboard tr\u00e8s complet.\u00a0\u00bb<\/p>\n<p>Gr\u00e2ce au Dashboard, Miele X a cr\u00e9\u00e9 un mod\u00e8le de tableau de bord mondial. En le partageant avec les \u00e9quipes des march\u00e9s locaux, qui le personnalisent avec leurs propres sources, Miele X leur permet de suivre efficacement leurs performances. Les \u00e9quipes peuvent ainsi facilement assimiler et modifier les informations, les partager avec leur direction et prendre des d\u00e9cisions fond\u00e9es sur l\u2019ensemble de ces donn\u00e9es. Miele X compte 81 comptes publicitaires connect\u00e9s et a cr\u00e9\u00e9 281 tableaux de bord. Par ailleurs, 2\u00a0200 posts ont \u00e9t\u00e9 programm\u00e9s et plus de 1\u00a0500 libell\u00e9s ont \u00e9t\u00e9 appliqu\u00e9s pour affiner l\u2019analyse des campagnes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3554\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1.png\" alt=\"R\u00e9sultats de Miele\" width=\"1080\" height=\"867\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1-300x241.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1-1024x822.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1-768x617.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1-24x19.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1-36x29.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/miele-1-48x39.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>L\u2019approche mondiale de Miele\u00a0: un r\u00e9seau mondial, des contenus locaux<\/h2>\n<p>Miele utilise Emplifi Social pour diffuser une grande partie de ses contenus mondiaux, tout en pr\u00e9servant leur pertinence locale. Emplifi permet aux \u00e9quipes locales de Miele de r\u00e9cup\u00e9rer tr\u00e8s facilement les contenus qu\u2019elles souhaitent utiliser depuis une plateforme centrale, qui fait aussi office de syst\u00e8me int\u00e9gr\u00e9 de gestion des assets. L\u2019\u00e9quipe mondiale de Miele y charge tous les assets destin\u00e9s aux march\u00e9s locaux, pr\u00eats \u00e0 \u00eatre utilis\u00e9s et publi\u00e9s imm\u00e9diatement.<\/p>\n<h2>Plus de visibilit\u00e9 et de connaissances<\/h2>\n<p>Miele obtient des r\u00e9sultats en termes de visibilit\u00e9 et de d\u00e9veloppement des connaissances. \u00ab\u00a0Il ne s\u2019agit pas seulement d\u2019efficacit\u00e9 m\u00e9dia, il s\u2019agit de comprendre comment la communaut\u00e9 r\u00e9agit \u00e0 nos actions. Nous suivons donc le sentiment et examinons chaque commentaire n\u00e9gatif pour essayer de nous am\u00e9liorer\u00a0\u00bb, explique Mattia.<\/p>\n<p>Dans l\u2019ensemble, Miele mesure son succ\u00e8s principalement \u00e0 l\u2019aide de tableaux de bord. Sur Instagram, par exemple, la marque analyse le taux d\u2019engagement et les impressions que chaque march\u00e9 peut g\u00e9n\u00e9rer. Sur Facebook, elle mesure des indicateurs importants comme le CPM et le taux d\u2019engagement. Les donn\u00e9es sont examin\u00e9es chaque mois, voire chaque jour si n\u00e9cessaire.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Nous progressons de fa\u00e7on spectaculaire sur les r\u00e9seaux sociaux. Au regard des principaux objectifs que nous nous \u00e9tions fix\u00e9s, un outil comme Emplifi offre une voie rapide pour d\u00e9velopper les connaissances social media dans tous les march\u00e9s, car nous proposons un processus tr\u00e8s simple pour visualiser les r\u00e9sultats de mani\u00e8re tr\u00e8s intelligente et simple, et Emplifi nous aide \u00e0 faire monter en comp\u00e9tences nos \u00e9quipes locales.","quote_author":"Mattia Tonolo","quote_author_description":"Expert Digital & Marketing, Miele X"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>\u00c0 retenir<\/h2>\n<p>Emplifi aide l\u2019\u00e9quipe Miele \u00e0 b\u00e2tir un nouvel h\u00e9ritage digital pour l\u2019une des marques les plus embl\u00e9matiques au monde. Miele souhaite poursuivre le d\u00e9ploiement \u00e0 l\u2019\u00e9chelle mondiale pour que tous ses march\u00e9s utilisent Emplifi.\u00a0La marque consid\u00e8re aussi qu\u2019il est essentiel d\u2019adopter une approche standardis\u00e9e pour examiner les r\u00e9sultats et suivre les bons KPI. En outre, la marque premium souhaite continuer \u00e0 d\u00e9velopper ses connaissances des r\u00e9seaux sociaux et de la meilleure fa\u00e7on d\u2019exploiter les nouvelles fonctionnalit\u00e9s, afin d\u2019aider ses \u00e9quipes interr\u00e9gionales \u00e0 devenir de v\u00e9ritables experts du domaine.<\/p>\n<p>Vous avez besoin d\u2019aide pour harmoniser les contenus social media de votre marque mondiale\u00a0? Si vous souhaitez simplifier vos processus de publication et d\u2019analyse de contenus,\u00a0<a href=\"https:\/\/emplifi.io\/fr\/demo\/\">planifiez une d\u00e9mo<\/a>\u00a0avec un expert Emplifi d\u00e8s aujourd\u2019hui.<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"D\u00e9fi","description":"Miele avait besoin d\u2019une strat\u00e9gie social media unifi\u00e9e dans 50 pays et sur 250 profils, et devait pr\u00e9server la coh\u00e9rence de sa marque tout en s\u2019adaptant \u00e0 la diversit\u00e9 des march\u00e9s locaux."},{"icon":false,"title":"Solution","description":"Emplifi a fourni \u00e0 Miele une plateforme centralis\u00e9e qui unifie ses efforts social media \u00e0 l\u2019\u00e9chelle mondiale."},{"icon":false,"title":"R\u00e9sultats","description":"Emplifi a nettement renforc\u00e9 la visibilit\u00e9 de la marque et l\u2019expertise des \u00e9quipes locales, stimulant l\u2019engagement et des d\u00e9cisions 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