{"id":16895,"date":"2025-04-30T04:49:30","date_gmt":"2025-04-30T04:49:30","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/resources\/gated-resource-differences-generationnelles-sur-les-reseaux-sociaux\/"},"modified":"2025-09-15T18:40:39","modified_gmt":"2025-09-15T18:40:39","slug":"generations-et-reseaux-sociaux","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/fr\/resources\/generations-et-reseaux-sociaux\/","title":{"rendered":"Gated Resource: Diff\u00e9rences g\u00e9n\u00e9rationnelles sur les r\u00e9seaux sociaux"},"content":{"rendered":"","protected":false},"featured_media":14053,"parent":0,"menu_order":0,"template":"page-templates\/resource-gated.php","resource_topics_tax":[259,415,248,249],"resource_types_tax":[204],"resource_industries_tax":[391,219,220,221,222,377,223],"resource_visibility_tax":[],"class_list":["post-16895","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-customer-experience-fr","resource_topics_tax-ecommerce-fr","resource_topics_tax-marketing-insights-and-tips-fr","resource_topics_tax-social-media-management-fr","resource_types_tax-downloads-fr","resource_industries_tax-agencies-fr","resource_industries_tax-consumer-packaged-goods-fr","resource_industries_tax-media-entertainment-fr","resource_industries_tax-restaurants-fr","resource_industries_tax-retail-ecommerce-fr","resource_industries_tax-sports-fr","resource_industries_tax-travel-hospitality-fr"],"acf":{"remove_gtm":false,"custom_card_title":"Comprendre les diff\u00e9rences g\u00e9n\u00e9rationnelles sur les r\u00e9seaux sociaux : insights de notre derni\u00e8re enqu\u00eate","resource_description":"Notre derni\u00e8re enqu\u00eate aupr\u00e8s de pr\u00e8s de 1 000 utilisateurs am\u00e9ricains des r\u00e9seaux sociaux r\u00e9v\u00e8le les diff\u00e9rences de comportements entre la g\u00e9n\u00e9ration Z, les Millennials, la g\u00e9n\u00e9ration X et les Baby-Boomers vis \u00e0 vis du contenu, les plateformes et les marques.","speakers_title":"Speakers:","hide_main_menu":false,"resource_video":"","hero_form_group":{"subhead":"Rapport","headline":"Comprendre les diff\u00e9rences g\u00e9n\u00e9rationnelles sur les r\u00e9seaux sociaux : r\u00e9sultats de notre derni\u00e8re enqu\u00eate","text":"<p data-start=\"827\" data-end=\"1407\"><span style=\"font-weight: 400;\">Pour \u00e9laborer des strat\u00e9gies efficaces sur les r\u00e9seaux sociaux, il est crucial de comprendre les distinctions g\u00e9n\u00e9rationnelles. Notre derni\u00e8re \u00e9tude r\u00e9v\u00e8le les diff\u00e9rentes mani\u00e8res dont la g\u00e9n\u00e9ration Z, les Millennials, la g\u00e9n\u00e9ration X et les Baby-Boomers interagissent avec les contenus, les plateformes et les marques. Ce rapport met en lumi\u00e8re des informations exploitables, allant des pr\u00e9f\u00e9rences de plateforme aux attentes en mati\u00e8re de contenu, permettant \u00e0 votre marque de personnaliser ses campagnes, d&rsquo;accro\u00eetre l&rsquo;engagement et de forger des liens significatifs avec toutes les tranches d&rsquo;\u00e2ge.<\/span><\/p>\n","add_bullets":false,"bullets":false,"marketo_form":false,"form_headline":"T\u00e9l\u00e9chargez votre exemplaire","form_embed":"<script src=\"\/\/go.emplifi.io\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_4461\"><\/form> <script>MktoForms2.loadForm(\"\/\/go.emplifi.io\", \"284-ENW-442\", 4461);<\/script>","form_success_message":"Merci pour votre t\u00e9l\u00e9chargement ! Vous recevrez prochainement un email contenant le lien pour acc\u00e9der \u00e0 votre contenu.","add_logos":false,"logos_headline":"","logos":false,"hero_image":{"ID":16898,"id":16898,"title":"EMP747-Marketing Across Generations French LP Banner 625 x 417","filename":"EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417.png","filesize":182327,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417.png","link":"https:\/\/emplifi.io\/fr\/resources\/generations-et-reseaux-sociaux\/emp747-marketing-across-generations-french-lp-banner-625-x-417\/","alt":"","author":"46","description":"","caption":"","name":"emp747-marketing-across-generations-french-lp-banner-625-x-417","status":"inherit","uploaded_to":16895,"date":"2025-09-10 17:32:21","modified":"2025-09-10 17:32:21","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":625,"height":417,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417-300x200.png","medium-width":300,"medium-height":200,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417.png","medium_large-width":625,"medium_large-height":417,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417.png","large-width":625,"large-height":417,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417.png","1536x1536-width":625,"1536x1536-height":417,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417.png","2048x2048-width":625,"2048x2048-height":417,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417.png","fullscreen-width":625,"fullscreen-height":417,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417-24x16.png","menu-24x24-width":24,"menu-24x24-height":16,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417-36x24.png","menu-36x36-width":36,"menu-36x36-height":24,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417-48x32.png","menu-48x48-width":48,"menu-48x48-height":32}}},"icon_blocks_group":{"show_section":false,"section_subhead":"\u00c0 retenir","section_headline":"M\u00eame plateformes, clients tr\u00e8s diff\u00e9rents","section_text":"<p data-start=\"2012\" data-end=\"2290\"><span style=\"font-weight: 400;\">Il n&rsquo;existe pas une audience unique sur les r\u00e9seaux sociaux. Bien que vos abonn\u00e9s puissent utiliser les m\u00eames plateformes, ils sont tous diff\u00e9rents. Ignorer ces disparit\u00e9s aura un impact n\u00e9gatif sur votre visibilit\u00e9, votre engagement et, en fin de compte, votre chiffre d&rsquo;affaires.<\/span><\/p>\n","section_button":"","blocks":[{"link":{"title":"","url":"","target":"","0":""},"icon":{"ID":8640,"id":8640,"title":"Idea","filename":"Idea.svg","filesize":1360,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","link":"https:\/\/emplifi.io\/fr\/marketing-technology-partners\/idea-2\/","alt":"","author":"46","description":"","caption":"","name":"idea-2","status":"inherit","uploaded_to":10738,"date":"2025-02-18 05:38:41","modified":"2025-02-18 05:38:41","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","2048x2048-width":24,"2048x2048-height":24,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","fullscreen-width":24,"fullscreen-height":24,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","menu-36x36-width":24,"menu-36x36-height":24,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","menu-48x48-width":24,"menu-48x48-height":24}},"subtitle":"","title":"Les comportements des g\u00e9n\u00e9rations s\u2019\u00e9loignent \u2014 et non ne se rapprochent","description":"Il est temps d\u2019oublier le mythe d\u2019un public universel. Les \u00e9carts entre g\u00e9n\u00e9rations \u2014 en termes de contenus pr\u00e9f\u00e9r\u00e9s, de d\u00e9clencheurs d\u2019achat et d\u2019attentes de service \u2014 ne font que s\u2019accentuer. Les marques les plus strat\u00e9giques sauront cr\u00e9er des strat\u00e9gies cibl\u00e9es, et non se contenter d\u2019hypoth\u00e8ses."},{"link":{"title":"","url":"","target":"","0":""},"icon":{"ID":8655,"id":8655,"title":"Interest","filename":"Interest.svg","filesize":2277,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","link":"https:\/\/emplifi.io\/fr\/marketing-technology-partners\/interest-2-2\/","alt":"","author":"46","description":"","caption":"","name":"interest-2-2","status":"inherit","uploaded_to":10738,"date":"2025-02-18 05:41:51","modified":"2025-02-18 05:41:51","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","2048x2048-width":24,"2048x2048-height":24,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","fullscreen-width":24,"fullscreen-height":24,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","menu-36x36-width":24,"menu-36x36-height":24,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","menu-48x48-width":24,"menu-48x48-height":24}},"subtitle":"","title":"Les r\u00e9seaux sociaux ne sont pas universels","description":"La G\u00e9n\u00e9ration Z veut du contenu interactif et amusant, les Millennials s\u2019identifient \u00e0 des modes de vie, la G\u00e9n\u00e9ration X recherche la praticit\u00e9, et les Baby-Boomers appr\u00e9cient avant tout la clart\u00e9 et l\u2019aide concr\u00e8te. Publier le m\u00eame message pour tout le monde ? C\u2019est le meilleur moyen de passer \u00e0 c\u00f4t\u00e9 de votre audience."},{"link":{"title":"","url":"","target":"","0":""},"icon":{"ID":8625,"id":8625,"title":"Icon (2)","filename":"Icon-2.svg","filesize":3282,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","link":"https:\/\/emplifi.io\/fr\/connexion\/icon-2-2-2\/","alt":"","author":"46","description":"","caption":"","name":"icon-2-2-2","status":"inherit","uploaded_to":4674,"date":"2025-02-18 05:21:09","modified":"2025-02-18 05:21:09","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":23,"height":23,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","1536x1536-width":23,"1536x1536-height":23,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","2048x2048-width":23,"2048x2048-height":23,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","fullscreen-width":23,"fullscreen-height":23,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","menu-24x24-width":23,"menu-24x24-height":23,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","menu-36x36-width":23,"menu-36x36-height":23,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","menu-48x48-width":23,"menu-48x48-height":23}},"subtitle":"","title":"Les besoins en service client sont radicalement diff\u00e9rents","description":"La G\u00e9n\u00e9ration Z attend des r\u00e9ponses instantan\u00e9es en messages priv\u00e9s, tandis que les Baby-Boomers privil\u00e9gient encore le t\u00e9l\u00e9phone. Les marques qui adaptent leurs canaux de service aux attentes de chaque g\u00e9n\u00e9ration renforcent la confiance \u2014 celles qui ne le font pas s\u2019exposent \u00e0 la perte de clients."}]},"stats_group":{"show_section":true,"section_subhead":"R\u00e9sultats de L\u2019enqu\u00eate","section_headline":"Ce que vous d\u00e9couvrirez dans ce rapport","section_text":"<p data-start=\"4520\" data-end=\"4868\"><span style=\"font-weight: 400;\">Ce rapport est le fruit d\u2019une enqu\u00eate men\u00e9e aupr\u00e8s de pr\u00e8s de 1 000 utilisateurs am\u00e9ricains de r\u00e9seaux sociaux, couvrant un large \u00e9ventail d\u2019\u00e2ges et de profils d\u00e9mographiques. L&rsquo;objectif \u00e9tait de mieux cerner les diff\u00e9rences g\u00e9n\u00e9rationnelles en mati\u00e8re de comportements, de pr\u00e9f\u00e9rences et d&rsquo;attentes vis-\u00e0-vis des interactions avec les marques sur ces plateformes.<\/span><\/p>\n","stats":[{"stat":"34 %","description":"des Gen Z ach\u00e8tent plus facilement quand le contenu s'adresse directement \u00e0 leur g\u00e9n\u00e9ration","logo":false},{"stat":"56 %","description":"des Millennials ont achet\u00e9 via les r\u00e9seaux sociaux ces 3 derniers mois","logo":false},{"stat":"81 %","description":"des Baby-boomers attendent une r\u00e9ponse humaine d\u2019une marque, contre 53% des Gen Z","logo":false}]},"wysiwyg_copy":"","page_cta_group":{"show_section":false,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"awards_group":{"show_section":false,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"hero_form_clone":{"hero_form_group":{"subhead":"Rapport","headline":"Comprendre les diff\u00e9rences g\u00e9n\u00e9rationnelles sur les r\u00e9seaux sociaux : r\u00e9sultats de notre derni\u00e8re enqu\u00eate","text":"<p data-start=\"827\" data-end=\"1407\"><span style=\"font-weight: 400;\">Pour \u00e9laborer des strat\u00e9gies efficaces sur les r\u00e9seaux sociaux, il est crucial de comprendre les distinctions g\u00e9n\u00e9rationnelles. Notre derni\u00e8re \u00e9tude r\u00e9v\u00e8le les diff\u00e9rentes mani\u00e8res dont la g\u00e9n\u00e9ration Z, les Millennials, la g\u00e9n\u00e9ration X et les Baby-Boomers interagissent avec les contenus, les plateformes et les marques. Ce rapport met en lumi\u00e8re des informations exploitables, allant des pr\u00e9f\u00e9rences de plateforme aux attentes en mati\u00e8re de contenu, permettant \u00e0 votre marque de personnaliser ses campagnes, d&rsquo;accro\u00eetre l&rsquo;engagement et de forger des liens significatifs avec toutes les tranches d&rsquo;\u00e2ge.<\/span><\/p>\n","add_bullets":false,"bullets":false,"marketo_form":false,"form_headline":"T\u00e9l\u00e9chargez votre exemplaire","form_embed":"<script src=\"\/\/go.emplifi.io\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_4461\"><\/form> <script>MktoForms2.loadForm(\"\/\/go.emplifi.io\", \"284-ENW-442\", 4461);<\/script>","form_success_message":"Merci pour votre t\u00e9l\u00e9chargement ! Vous recevrez prochainement un email contenant le lien pour acc\u00e9der \u00e0 votre contenu.","add_logos":false,"logos_headline":"","logos":false,"hero_image":{"ID":16898,"id":16898,"title":"EMP747-Marketing Across Generations French LP Banner 625 x 417","filename":"EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417.png","filesize":182327,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417.png","link":"https:\/\/emplifi.io\/fr\/resources\/generations-et-reseaux-sociaux\/emp747-marketing-across-generations-french-lp-banner-625-x-417\/","alt":"","author":"46","description":"","caption":"","name":"emp747-marketing-across-generations-french-lp-banner-625-x-417","status":"inherit","uploaded_to":16895,"date":"2025-09-10 17:32:21","modified":"2025-09-10 17:32:21","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":625,"height":417,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417-300x200.png","medium-width":300,"medium-height":200,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417.png","medium_large-width":625,"medium_large-height":417,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417.png","large-width":625,"large-height":417,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417.png","1536x1536-width":625,"1536x1536-height":417,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417.png","2048x2048-width":625,"2048x2048-height":417,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417.png","fullscreen-width":625,"fullscreen-height":417,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417-24x16.png","menu-24x24-width":24,"menu-24x24-height":16,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417-36x24.png","menu-36x36-width":36,"menu-36x36-height":24,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/EMP747-Marketing-Across-Generations-French-LP-Banner-625-x-417-48x32.png","menu-48x48-width":48,"menu-48x48-height":32}}}},"speakers":false,"icon_blocks_clone":{"icon_blocks_group":{"show_section":false,"section_subhead":"\u00c0 retenir","section_headline":"M\u00eame plateformes, clients tr\u00e8s diff\u00e9rents","section_text":"<p data-start=\"2012\" data-end=\"2290\"><span style=\"font-weight: 400;\">Il n&rsquo;existe pas une audience unique sur les r\u00e9seaux sociaux. Bien que vos abonn\u00e9s puissent utiliser les m\u00eames plateformes, ils sont tous diff\u00e9rents. Ignorer ces disparit\u00e9s aura un impact n\u00e9gatif sur votre visibilit\u00e9, votre engagement et, en fin de compte, votre chiffre d&rsquo;affaires.<\/span><\/p>\n","section_button":"","blocks":[{"link":{"title":"","url":"","target":"","0":""},"icon":{"ID":8640,"id":8640,"title":"Idea","filename":"Idea.svg","filesize":1360,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","link":"https:\/\/emplifi.io\/fr\/marketing-technology-partners\/idea-2\/","alt":"","author":"46","description":"","caption":"","name":"idea-2","status":"inherit","uploaded_to":10738,"date":"2025-02-18 05:38:41","modified":"2025-02-18 05:38:41","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","2048x2048-width":24,"2048x2048-height":24,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","fullscreen-width":24,"fullscreen-height":24,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","menu-36x36-width":24,"menu-36x36-height":24,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Idea.svg","menu-48x48-width":24,"menu-48x48-height":24}},"subtitle":"","title":"Les comportements des g\u00e9n\u00e9rations s\u2019\u00e9loignent \u2014 et non ne se rapprochent","description":"Il est temps d\u2019oublier le mythe d\u2019un public universel. Les \u00e9carts entre g\u00e9n\u00e9rations \u2014 en termes de contenus pr\u00e9f\u00e9r\u00e9s, de d\u00e9clencheurs d\u2019achat et d\u2019attentes de service \u2014 ne font que s\u2019accentuer. Les marques les plus strat\u00e9giques sauront cr\u00e9er des strat\u00e9gies cibl\u00e9es, et non se contenter d\u2019hypoth\u00e8ses."},{"link":{"title":"","url":"","target":"","0":""},"icon":{"ID":8655,"id":8655,"title":"Interest","filename":"Interest.svg","filesize":2277,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","link":"https:\/\/emplifi.io\/fr\/marketing-technology-partners\/interest-2-2\/","alt":"","author":"46","description":"","caption":"","name":"interest-2-2","status":"inherit","uploaded_to":10738,"date":"2025-02-18 05:41:51","modified":"2025-02-18 05:41:51","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","2048x2048-width":24,"2048x2048-height":24,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","fullscreen-width":24,"fullscreen-height":24,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","menu-36x36-width":24,"menu-36x36-height":24,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Interest.svg","menu-48x48-width":24,"menu-48x48-height":24}},"subtitle":"","title":"Les r\u00e9seaux sociaux ne sont pas universels","description":"La G\u00e9n\u00e9ration Z veut du contenu interactif et amusant, les Millennials s\u2019identifient \u00e0 des modes de vie, la G\u00e9n\u00e9ration X recherche la praticit\u00e9, et les Baby-Boomers appr\u00e9cient avant tout la clart\u00e9 et l\u2019aide concr\u00e8te. Publier le m\u00eame message pour tout le monde ? C\u2019est le meilleur moyen de passer \u00e0 c\u00f4t\u00e9 de votre audience."},{"link":{"title":"","url":"","target":"","0":""},"icon":{"ID":8625,"id":8625,"title":"Icon (2)","filename":"Icon-2.svg","filesize":3282,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","link":"https:\/\/emplifi.io\/fr\/connexion\/icon-2-2-2\/","alt":"","author":"46","description":"","caption":"","name":"icon-2-2-2","status":"inherit","uploaded_to":4674,"date":"2025-02-18 05:21:09","modified":"2025-02-18 05:21:09","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":23,"height":23,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","1536x1536-width":23,"1536x1536-height":23,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","2048x2048-width":23,"2048x2048-height":23,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","fullscreen-width":23,"fullscreen-height":23,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","menu-24x24-width":23,"menu-24x24-height":23,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","menu-36x36-width":23,"menu-36x36-height":23,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Icon-2.svg","menu-48x48-width":23,"menu-48x48-height":23}},"subtitle":"","title":"Les besoins en service client sont radicalement diff\u00e9rents","description":"La G\u00e9n\u00e9ration Z attend des r\u00e9ponses instantan\u00e9es en messages priv\u00e9s, tandis que les Baby-Boomers privil\u00e9gient encore le t\u00e9l\u00e9phone. Les marques qui adaptent leurs canaux de service aux attentes de chaque g\u00e9n\u00e9ration renforcent la confiance \u2014 celles qui ne le font pas s\u2019exposent \u00e0 la perte de clients."}]}},"stats":{"stats_group":{"show_section":true,"section_subhead":"R\u00e9sultats de L\u2019enqu\u00eate","section_headline":"Ce que vous d\u00e9couvrirez dans ce rapport","section_text":"<p data-start=\"4520\" data-end=\"4868\"><span style=\"font-weight: 400;\">Ce rapport est le fruit d\u2019une enqu\u00eate men\u00e9e aupr\u00e8s de pr\u00e8s de 1 000 utilisateurs am\u00e9ricains de r\u00e9seaux sociaux, couvrant un large \u00e9ventail d\u2019\u00e2ges et de profils d\u00e9mographiques. L&rsquo;objectif \u00e9tait de mieux cerner les diff\u00e9rences g\u00e9n\u00e9rationnelles en mati\u00e8re de comportements, de pr\u00e9f\u00e9rences et d&rsquo;attentes vis-\u00e0-vis des interactions avec les marques sur ces plateformes.<\/span><\/p>\n","stats":[{"stat":"34 %","description":"des Gen Z ach\u00e8tent plus facilement quand le contenu s'adresse directement \u00e0 leur g\u00e9n\u00e9ration","logo":false},{"stat":"56 %","description":"des Millennials ont achet\u00e9 via les r\u00e9seaux sociaux ces 3 derniers mois","logo":false},{"stat":"81 %","description":"des Baby-boomers attendent une r\u00e9ponse humaine d\u2019une marque, contre 53% des Gen Z","logo":false}]}},"page_cta":{"page_cta_group":{"show_section":false,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null}},"awards_clone":{"awards_group":{"show_section":false,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false}}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_posts\/16895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/types\/resource_posts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/media\/14053"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/media?parent=16895"}],"wp:term":[{"taxonomy":"resource_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_topics_tax?post=16895"},{"taxonomy":"resource_types_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_types_tax?post=16895"},{"taxonomy":"resource_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_industries_tax?post=16895"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_visibility_tax?post=16895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}