{"id":27620,"date":"2026-07-08T15:46:50","date_gmt":"2026-07-08T15:46:50","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&#038;p=27620"},"modified":"2026-07-08T17:53:43","modified_gmt":"2026-07-08T17:53:43","slug":"gartner-magic-quadrant-social-marketing-listening","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/fr\/resources\/gartner-magic-quadrant-social-marketing-listening\/","title":{"rendered":"Gartner Magic Quadrant Social Marketing"},"content":{"rendered":"<style>\/* Emplifi brand system - Gartner MQ 2026 landing pages *\/<br \/>@font-face{font-family:'Poppins';src:url('fonts\/Poppins-SemiBold.ttf') format('truetype');font-weight:600;font-style:normal;font-display:swap;}<br \/>@font-face{font-family:'Poppins';src:url('fonts\/Poppins-Medium.ttf') format('truetype');font-weight:500;font-style:normal;font-display:swap;}<br \/>@font-face{font-family:'Poppins';src:url('fonts\/Poppins-Regular.ttf') 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a{display:block;font-family:'Inter';font-weight:400;font-size:14px;color:#4a4a54;text-decoration:none;margin-bottom:9px;}<br \/>.footer-bottom{display:flex;align-items:center;justify-content:space-between;margin-top:40px;padding-top:24px;border-top:1px solid var(--line);}<br \/>.footer-bottom img{height:26px;}<br \/>.footer-legal{font-size:12px;color:#6a6a74;max-width:680px;line-height:1.5;}<br \/>.soft-link{font-family:'Inter';font-weight:600;font-size:15px;color:var(--dark-blue);text-decoration:none;border-bottom:2px solid var(--plum);padding-bottom:2px;}<br \/>.note-banner{background:#FFF6E9;border:1px solid #F2D9AE;color:#7a5a1e;font-size:12.5px;padding:10px 16px;border-radius:8px;font-family:'Inter';text-align:center;}<br \/><\/style>\n<div class=\"cq-gartner-source\">\n<p><!-- Gartner compliance: external web use of the Gartner name\/research requires Gartner Content Compliance pre-approval. Attribution author\/date below must be filled from the final published report before this page goes live. Marketo form 4048 (gated download) embeds in WordPress at deploy time. The Gartner Magic Quadrant report sits ABOVE the separation line; no Gartner name or research appears below it. --><\/p>\n<div class=\"page\">\n<p><!-- HEADER --><\/p>\n<header class=\"wrap nav\"><img decoding=\"async\" class=\"nav-logo\" src=\"assets\/img\/emplifi-logo.svg\" alt=\"Emplifi\" \/><\/p>\n<nav class=\"nav-links\"><a href=\"#\">Platform<\/a><br \/>\n<a href=\"#\">Solutions<\/a><br \/>\n<a href=\"#\">Customers<\/a><br \/>\n<a href=\"#\">Resources<\/a><br \/>\n<a href=\"#\">Pricing<\/a><\/nav>\n<div class=\"nav-right\"><a class=\"nav-links\" style=\"font-weight: 500; color: #111114; text-decoration: none; font-size: 15px;\" href=\"#\">Login<\/a><br \/>\n<a class=\"btn btn-primary btn-sm\" href=\"#report-form\">Get the Gartner report<\/a><\/div>\n<\/header>\n<p><!-- HERO (report prioritized) --><\/p>\n<section class=\"hero wrap\">\n<div class=\"report-grid\">\n<div>\n<h1>Get the 2026 Gartner\u00ae Magic Quadrant\u2122 for Social Marketing<\/h1>\n<p>&nbsp;<\/p>\n<p class=\"lead\">Download the complimentary 2026 Gartner\u00ae Magic Quadrant\u2122 for Social Marketing report \u2014 an independent analysis of the vendors shaping the future of social marketing, and see where Emplifi placed.<\/p>\n<div class=\"report-grid\" style=\"grid-template-columns: 1fr; gap: 30px; align-items: start; margin-top: 28px;\">\n<div class=\"report-cover\" style=\"aspect-ratio: 3\/4;\">\n<div class=\"rc-inner\" style=\"padding: 26px 22px;\">\n<p><span class=\"rc-badge\">Analyst report<\/span><\/p>\n<div>\n<div class=\"rc-title\" style=\"font-size: 20px;\">2026 Gartner\u00ae<br \/>\nMagic Quadrant\u2122<br \/>\nfor Social Marketing<\/div>\n<p class=\"rc-meta\" style=\"margin: 12px 0 0;\">Complimentary copy<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h4 style=\"font-size: 15px; font-weight: 600; color: #111114; margin: 0 0 16px;\">What&rsquo;s inside the report<\/h4>\n<div class=\"cards3\" style=\"grid-template-columns: 1fr; gap: 14px; margin: 0;\">\n<div class=\"card\" style=\"padding: 18px 20px;\">\n<h3 style=\"font-size: 15px; margin: 0 0 6px;\">Independent market evaluation<\/h3>\n<p style=\"margin: 0; font-size: 14px;\">Understand how Gartner assessed social marketing platforms and the criteria used to evaluate vendors.<\/p>\n<\/div>\n<div class=\"card\" style=\"padding: 18px 20px;\">\n<h3 style=\"font-size: 15px; margin: 0 0 6px;\">Industry trends and innovation<\/h3>\n<p style=\"margin: 0; font-size: 14px;\">Explore the capabilities, technologies, and market shifts shaping the future of social\u00a0marketing.<\/p>\n<\/div>\n<div class=\"card\" style=\"padding: 18px 20px;\">\n<h3 style=\"font-size: 15px; margin: 0 0 6px;\">What defines Leaders in the market<\/h3>\n<p style=\"margin: 0; font-size: 14px;\">Explore the criteria and capabilities Gartner uses to evaluate and differentiate vendors in the social marketing space.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- Marketo form 4048 placeholder (gated) --><\/p>\n<div id=\"report-form\" class=\"formcard\">\n<h3>Get your complimentary report<\/h3>\n<p class=\"form-sub\">Tell us where to send your copy.<\/p>\n<div class=\"mkto-field\">Business email*<\/div>\n<div class=\"mkto-field\">First name*<\/div>\n<div class=\"mkto-field\">Last name*<\/div>\n<div class=\"mkto-field\">Company*<\/div>\n<p><a class=\"btn btn-primary btn-block\" href=\"#\">Get the Gartner report<\/a><\/p>\n<div class=\"mkto-note\">By submitting, you agree to Emplifi processing your details in line with our privacy notice (GDPR \/ LGPD consent).<\/div>\n<div class=\"mkto-embed-note\">Marketo form ID 4048 embeds here at publish time.<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- DIFFERENTIATORS (Emplifi's own content, no Gartner, no competitor names) --><\/p>\n<section class=\"diff wrap\">\n<div class=\"diff-head\">\n<h2>Why leading brands choose Emplifi<\/h2>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"cards3\">\n<div class=\"card\">\n<div class=\"ic\"><\/div>\n<h3>One connected platform<\/h3>\n<p>Marketing, commerce, and care run on a single data layer, so an insight in one area triggers action in another.<\/p>\n<\/div>\n<div class=\"card\">\n<div class=\"ic\"><\/div>\n<h3>AI built for outcomes<\/h3>\n<p>Emplifi Fuel ties everyday social activity to revenue and customer experience, not just task automation.<\/p>\n<\/div>\n<div class=\"card\">\n<div class=\"ic\"><\/div>\n<h3>Live in days, not quarters<\/h3>\n<p>A structured rollout gets teams to measurable impact fast, without long enterprise deployment cycles.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- FOOTER --><\/p>\n<footer class=\"footer\">\n<div class=\"wrap\">\n<div class=\"footer-cols\">\n<div>\n<h4>Platform<\/h4>\n<p><a href=\"#\">Social marketing<\/a><br \/>\n<a href=\"#\">Social commerce<\/a><br \/>\n<a href=\"#\">Social customer care<\/a><br \/>\n<a href=\"#\">Unified analytics<\/a><\/p>\n<\/div>\n<div>\n<h4>Industries<\/h4>\n<p><a href=\"#\">Retail &amp; 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Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.<\/p>\n<p style=\"font-size: 11px; line-height: 1.6; color: rgba(255,255,255,0.6); margin: 0;\">Magic Quadrant\u2122 is a trademark of Gartner, Inc. and\/or its affiliates and is used herein with permission. All rights reserved.<\/p>\n<\/div>\n<\/div>\n<\/footer>\n<\/div>\n<\/div>\n","protected":false},"featured_media":27983,"parent":0,"menu_order":0,"template":"page-templates\/resource-gated.php","resource_topics_tax":[415,248],"resource_types_tax":[204],"resource_industries_tax":[],"resource_visibility_tax":[],"class_list":["post-27620","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-ecommerce-fr","resource_topics_tax-marketing-insights-and-tips-fr","resource_types_tax-downloads-fr"],"acf":{"hide_main_menu":false,"remove_gtm":false,"resource_video":"","speakers_title":"Speakers:","stats_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","stats":false},"wysiwyg_copy":"","awards_group":{"show_section":false,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"custom_card_title":"Acc\u00e9dez au rapport Gartner\u00ae 2026 Magic Quadrant\u2122 for Social Media Management and Listening","resource_description":"T\u00e9l\u00e9chargez gratuitement le rapport Gartner\u00ae Magic Quadrant\u2122 2026 for Social Media Management and Listening, une analyse ind\u00e9pendante des \u00e9diteurs qui fa\u00e7onnent l\u2019avenir du Social Marketing, et d\u00e9couvrez le positionnement d\u2019Emplifi.","hero_form_group":{"subhead":"Gartner\u00ae Magic Quadrant\u2122 2026","headline":"Acc\u00e9dez au rapport Gartner\u00ae 2026 Magic Quadrant\u2122 for Social Media Management and Listening","text":"<p><span style=\"font-weight: 400;\">T\u00e9l\u00e9chargez gratuitement le rapport Gartner\u00ae Magic Quadrant\u2122 2026 for Social Media Management and Listening, une analyse ind\u00e9pendante des \u00e9diteurs qui fa\u00e7onnent l\u2019avenir du Social Marketing, et d\u00e9couvrez le positionnement d\u2019Emplifi.<\/span><\/p>\n","add_bullets":true,"bullets":[{"bullet_title":"\u00c9valuation ind\u00e9pendante du march\u00e9","bullet_description":"D\u00e9couvrez comment Gartner\u00ae a \u00e9valu\u00e9 les plateformes de Social Marketing et les crit\u00e8res utilis\u00e9s pour comparer les diff\u00e9rents acteurs du march\u00e9."},{"bullet_title":"Tendances du secteur et innovation","bullet_description":"Explorez les fonctionnalit\u00e9s, les technologies et les \u00e9volutions du march\u00e9 qui dessinent l'avenir du Social Marketing."},{"bullet_title":"Ce qui d\u00e9finit les Leaders du march\u00e9","bullet_description":"D\u00e9couvrez les crit\u00e8res et les capacit\u00e9s sur lesquels s'appuie Gartner\u00ae pour \u00e9valuer et diff\u00e9rencier les solutions de Social Marketing."}],"sequel_id":"","marketo_form":"0","form_headline":"Acc\u00e9dez au rapport Gartner\u00ae 2026 Magic Quadrant\u2122","form_embed":"<script src=\"\/\/go.emplifi.io\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_4461\"><\/form> <script>MktoForms2.loadForm(\"\/\/go.emplifi.io\", \"284-ENW-442\", 4461);<\/script>","form_success_message":"Merci d'avoir demand\u00e9 le rapport. 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Gartner a \u00e9valu\u00e9 les \u00e9diteurs sur des crit\u00e8res couvrant la publication, le Social Listening, le commerce, le service client et les fonctionnalit\u00e9s d&rsquo;intelligence artificielle.<\/span><\/p>\n"},{"title":"Que signifie le statut de Leader?","content":"<p><span style=\"font-weight: 400;\">\u00ab\u00a0Leaders in this market execute exceptionally well on their current vision and are well-positioned for tomorrow.\u00a0\u00bb<\/span> <span style=\"font-weight: 400;\">Les Leaders d\u00e9montrent \u00e0 la fois une excellente capacit\u00e9 d&rsquo;ex\u00e9cution et une vision strat\u00e9gique exhaustive. Pour Emplifi,ce positionnement refl\u00e8te la mani\u00e8re dont le marketing, le Social Commerce et le service client sont unifi\u00e9s gr\u00e2ce \u00e0 une orchestration pilot\u00e9e par l&rsquo;IA, le tout s&rsquo;appuyant sur un socle technologique unique.<\/span><\/p>\n"},{"title":"Qu'est-ce qu'Emplifi Fuel?","content":"<p>Emplifi Fuel est notre plateforme unifi\u00e9e d&rsquo;exp\u00e9rience client autonome (Autonomous CX), qui couvre l&rsquo;ensemble des points de contact du parcours client. Nos clients utilisent Fuel pour orchestrer les workflows entre le Social Marketing, le service client et le Social Commerce, afin d&rsquo;interagir avec leurs audiences l\u00e0 o\u00f9 elles se trouvent. Au c\u0153ur du syst\u00e8me se trouve Fuel AI, une couche d&rsquo;intelligence qui analyse l&rsquo;ensemble de la plateforme pour automatiser les d\u00e9cisions et g\u00e9n\u00e9rer des r\u00e9sultats business mesurables.<\/p>\n"},{"title":"\u00c0 qui s'adresse Emplifi?","content":"<p>Emplifi est sp\u00e9cialement con\u00e7ue pour les grandes entreprises B2C op\u00e9rant dans les secteurs du Retail, des produits de grande consommation (FMCG\/CPG), du sport, du divertissement et des services financiers ; des secteurs o\u00f9 le Social Marketing, le commerce et le service client convergent \u00e0 grande \u00e9chelle.<\/p>\n"},{"title":"En combien de temps les \u00e9quipes peuvent-elles \u00eatre op\u00e9rationnelles sur Emplifi?","content":"<p>Les environnements de Social Marketing standards peuvent \u00eatre d\u00e9ploy\u00e9s en une semaine. Les d\u00e9ploiements complexes et multi-r\u00e9gionaux prennent g\u00e9n\u00e9ralement entre 10 et 15 jours, avec le soutien d&rsquo;un parcours de formation digitalis\u00e9 et adapt\u00e9 aux diff\u00e9rents r\u00f4les.<\/p>\n"},{"title":"Comment fonctionne la tarification d'Emplifi?","content":"<p><span style=\"font-weight: 400;\">Emplifi utilise un <a href=\"https:\/\/emplifi.io\/pricing\/\">mod\u00e8le bas\u00e9 sur l\u2019usage<\/a>, index\u00e9 sur des indicateurs tels que la taille de l&rsquo;audience, le volume de contenus et les interactions avec le service client. Cette approche int\u00e8gre les co\u00fbts de traitement li\u00e9s \u00e0 l&rsquo;IA et permet un nombre illimit\u00e9 d&rsquo;utilisateurs, offrant ainsi aux entreprises une flexibilit\u00e9 totale pour accompagner leur croissance.<\/span><\/p>\n"}],"disclaimer_text":"<p><i><span style=\"font-weight: 400;\">Gartner, Magic Quadrant\u2122 for Social Media Management and Listening, Claudia Ratterman, Karen Lee, Tia Zervas, 6 July 2026.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">GARTNER is a trademark of Gartner, Inc. and\/or its affiliates. Magic Quadrant is a registered trademark of Gartner, Inc. and\/or its affiliates and is used herein with permission. All rights reserved.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner\u2019s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.<\/span><\/i><\/p>\n","add_additional_sections":false,"additional_faq_sections":false}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_posts\/27620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/types\/resource_posts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/media\/27983"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/media?parent=27620"}],"wp:term":[{"taxonomy":"resource_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_topics_tax?post=27620"},{"taxonomy":"resource_types_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_types_tax?post=27620"},{"taxonomy":"resource_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_industries_tax?post=27620"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_visibility_tax?post=27620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}