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N\u00e3o \u00e9 \u00e0 toa que as mensagens diretas e conversacionais s\u00f3 cresceram. Quando o cliente consegue abrir uma conversa e resolver uma quest\u00e3o espec\u00edfica sem sair do fluxo de comunica\u00e7\u00e3o, isso \u00e9 CX bem pensada. Para a Bath &amp; Body Works Arabia, isso \u00e9 poss\u00edvel com o <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/community\">Emplifi Community<\/a>.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Nossa miss\u00e3o \u00e9 transformar cada intera\u00e7\u00e3o em uma conex\u00e3o significativa, indo al\u00e9m de resolver d\u00favidas para realmente entender e antecipar as necessidades dos clientes. Essa abordagem cria um ambiente em que os clientes se sentem ouvidos, valorizados e engajados, aprofundando a confian\u00e7a e a fidelidade.","quote_author":"Mahmoud Zammar","quote_author_description":"Executivo de Marketing, Bath & Body Works"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>A mudan\u00e7a para uma presen\u00e7a &#8220;sempre ativa e em todo lugar&#8221;, especialmente nas redes sociais, resultou em um crescimento de 25% no tamanho da comunidade da Bath &amp; Body Works em 2023.<\/p>\n<p>Como l\u00edder no setor de cuidados pessoais, a marca viu esse aumento como uma oportunidade e equipou seus canais sociais com uma estrat\u00e9gia focada na efici\u00eancia do atendimento ao cliente. O resultado foi uma redu\u00e7\u00e3o de 38% no tempo de resposta de 2022 para 2023, em compara\u00e7\u00e3o com o per\u00edodo anterior.<\/p>\n<h2>A solu\u00e7\u00e3o: colocar a experi\u00eancia do cliente no centro<\/h2>\n<p>O compromisso da Bath &amp; Body Works Arabia com uma comunica\u00e7\u00e3o digital \u00e1gil e significativa \u00e9 essencial para nutrir o relacionamento com os clientes e fortalecer a fidelidade. Com opera\u00e7\u00f5es centralizadas e acesso eficiente \u00e0s conversas por mensagem direta na ferramenta de gest\u00e3o de comunidade da Emplifi, a marca garante que nenhuma d\u00favida, preocupa\u00e7\u00e3o ou elogio de cliente fique sem resposta.<\/p>\n<p>Em 2023, Mahmoud Zammar (Executivo de Marketing da Bath &amp; Body Works Arabia) e sua equipe incorporaram de forma estrat\u00e9gica os modelos de resposta da Emplifi \u00e0 gest\u00e3o de comunidade. 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Essa abordagem cria um ambiente em que os clientes se sentem ouvidos, valorizados e engajados, aprofundando a confian\u00e7a e a fidelidade.","quote_author":"Mahmoud Zammar","quote_author_description":"Executivo de Marketing, Bath & Body Works"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>A mudan\u00e7a para uma presen\u00e7a &#8220;sempre ativa e em todo lugar&#8221;, especialmente nas redes sociais, resultou em um crescimento de 25% no tamanho da comunidade da Bath &amp; Body Works em 2023.<\/p>\n<p>Como l\u00edder no setor de cuidados pessoais, a marca viu esse aumento como uma oportunidade e equipou seus canais sociais com uma estrat\u00e9gia focada na efici\u00eancia do atendimento ao cliente. O resultado foi uma redu\u00e7\u00e3o de 38% no tempo de resposta de 2022 para 2023, em compara\u00e7\u00e3o com o per\u00edodo anterior.<\/p>\n<h2>A solu\u00e7\u00e3o: colocar a experi\u00eancia do cliente no centro<\/h2>\n<p>O compromisso da Bath &amp; Body Works Arabia com uma comunica\u00e7\u00e3o digital \u00e1gil e significativa \u00e9 essencial para nutrir o relacionamento com os clientes e fortalecer a fidelidade. Com opera\u00e7\u00f5es centralizadas e acesso eficiente \u00e0s conversas por mensagem direta na ferramenta de gest\u00e3o de comunidade da Emplifi, a marca garante que nenhuma d\u00favida, preocupa\u00e7\u00e3o ou elogio de cliente fique sem resposta.<\/p>\n<p>Em 2023, Mahmoud Zammar (Executivo de Marketing da Bath &amp; Body Works Arabia) e sua equipe incorporaram de forma estrat\u00e9gica os modelos de resposta da Emplifi \u00e0 gest\u00e3o de comunidade. Isso aumentou muito a efici\u00eancia da equipe e levou a uma meta mais ambiciosa: responder a todas as d\u00favidas dos clientes em at\u00e9 sete horas. Essas ferramentas s\u00e3o ainda mais valiosas nos per\u00edodos de pico, como campanhas de vendas e feriados, quando a atividade online dos clientes se concentra. Zammar destaca sua efic\u00e1cia durante o Ramadan, quando a equipe trabalha em hor\u00e1rio reduzido, o que torna velocidade e efici\u00eancia ainda mais importantes.<\/p>\n<p>Ao mesmo tempo, a ferramenta Link in Bio da Emplifi facilitou a colabora\u00e7\u00e3o com influenciadores, gerando um crescimento de mais de 25% nos seguidores dos perfis sociais e contribuindo para o aumento do tr\u00e1fego no site.<\/p>\n<p>A integra\u00e7\u00e3o fluida dos canais sociais ampliou ainda mais a visibilidade online, em linha com o compromisso da Bath &amp; Body Works Arabia com decis\u00f5es baseadas em dados, como mostra sua estrat\u00e9gia de conte\u00fado. A an\u00e1lise regular das m\u00e9tricas de desempenho e a replica\u00e7\u00e3o de campanhas de sucesso, como o conte\u00fado em Reels que alcan\u00e7ou impressionantes 800.000 espectadores no mercado saudita, mostram o compromisso da marca com o engajamento do cliente e o crescimento. Essa abordagem, apoiada pela plataforma completa da Emplifi, tem sido decisiva para o seu sucesso.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Para a Bath & Body Works, abra\u00e7ar a transforma\u00e7\u00e3o digital era essencial. N\u00e3o se trata s\u00f3 de usar a tecnologia como ferramenta; trata-se de falar a l\u00edngua do nosso tempo para criar uma conex\u00e3o profunda com nossos clientes. \u00c9 essa combina\u00e7\u00e3o de tecnologia e toque pessoal que define nossa experi\u00eancia de sucesso do cliente.","quote_author":"Mahmoud Zammar","quote_author_description":"Executivo de Marketing, Bath & Body Works"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>O sucesso: conversas diretas que geram inten\u00e7\u00e3o de compra<\/h2>\n<p>Quando as conversas come\u00e7am em um ambiente t\u00e3o confort\u00e1vel e acess\u00edvel quanto as redes sociais, surge uma nova oportunidade: o reengajamento. Os agentes n\u00e3o s\u00f3 oferecem um excelente atendimento p\u00f3s-compra, mas tamb\u00e9m podem influenciar a decis\u00e3o de compra. A Bath &amp; Body Works Arabia enxerga o verdadeiro valor de eliminar atritos na jornada de compra, com agentes que respondem a perguntas, reconhecem a inten\u00e7\u00e3o e oferecem recomenda\u00e7\u00f5es personalizadas no mesmo fluxo de trabalho.<\/p>\n<p>Os dados confirmam. Quando um agente direciona o usu\u00e1rio para um portal de e-commerce, a jornada sem atritos resulta, em m\u00e9dia, em uma taxa de rejei\u00e7\u00e3o menor e um CTR melhor do que o de campanhas pagas. Em 2023, a Bath &amp; Body Works Arabia teve um CTR m\u00e9dio de 1,13%, enquanto a m\u00e9dia dos an\u00fancios no Facebook na mesma regi\u00e3o e no mesmo per\u00edodo foi de 0,77%, segundo dados da Emplifi.<\/p>\n<p>Agora, seus agentes tamb\u00e9m assumem outra frente importante: a gera\u00e7\u00e3o de receita.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":10972,"id":10972,"title":"lightning","filename":"lightning.svg","filesize":647,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","link":"https:\/\/emplifi.io\/pt-br\/customers\/jones-soda-success\/lightning-2\/","alt":"","author":"1","description":"","caption":"","name":"lightning-2","status":"inherit","uploaded_to":18220,"date":"2024-12-04 14:24:19","modified":"2025-11-11 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