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O recurso de inspira\u00e7\u00e3o de conte\u00fado da Emplifi trouxe ideias novas e envolventes para as redes sociais, enquanto a etiquetagem de posts facilitou a categoriza\u00e7\u00e3o e os relat\u00f3rios. O recurso de influenciadores permitiu \u00e0 equipe investir o or\u00e7amento de marketing com intelig\u00eancia, prevendo quais campanhas seriam mais eficazes com base em dados reais.<\/p>\n<p>&#8220;A abordagem da equipe da Penguin Random House para incentivar a leitura e promover suas publica\u00e7\u00f5es \u00e9 incrivelmente criativa e inovadora, e nunca deixa de me surpreender&#8221;, disse Aurora Oliva, Gerente de Sucesso do Cliente da Emplifi. &#8220;Como editora, eles enfrentam o grande desafio de atrair novos p\u00fablicos que talvez n\u00e3o tenham o h\u00e1bito da leitura. Mas, com campanhas bem planejadas, conseguem captar a aten\u00e7\u00e3o de segmentos diversos com sucesso. Trabalhar de perto com eles \u00e9 realmente inspirador!&#8221;<\/p>\n<h2>O resultado<\/h2>\n<h4>Analytics e relat\u00f3rios<\/h4>\n<p>O dashboard e os diversos widgets da Emplifi d\u00e3o \u00e0 equipe flexibilidade para experimentar diferentes m\u00e9tricas e obter insights valiosos. Uma das principais prioridades \u00e9 conseguir reportar a reten\u00e7\u00e3o em todas as plataformas, e a equipe est\u00e1 animada com a capacidade da ferramenta de apresentar todas as informa\u00e7\u00f5es relevantes em uma \u00fanica m\u00e9trica.<\/p>\n<h4>Gest\u00e3o de comunidade e de crises<\/h4>\n<p>Durante a pandemia de COVID-19, o telefone do escrit\u00f3rio parou de funcionar, o que dificultou o contato dos clientes com a empresa para fazer uma compra ou relatar um problema com um livro, por exemplo. Para resolver isso, a empresa passou a usar as redes sociais como principal canal de comunica\u00e7\u00e3o com os clientes.<\/p>\n<p>Com as informa\u00e7\u00f5es reunidas pelo recurso de comunidade da Emplifi, a empresa criou um FAQ para ajudar os clientes com suas d\u00favidas. Para se adaptar \u00e0s mudan\u00e7as trazidas pela pandemia, a empresa repensou seus processos e usou modelos de resposta para agilizar servi\u00e7os como a troca de livros com erros de impress\u00e3o, que antes era feita por telefone.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13931,"id":13931,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/pt-br\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18308,"date":"2025-04-18 17:23:10","modified":"2025-10-17 15:08:31","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"Desafio","description":"Antes da Emplifi, a Penguin Random House tinha dificuldade com o engajamento do p\u00fablico e a convers\u00e3o nas redes sociais. 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