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Com a comunidade no centro de tudo, a Jones Soda \u00e9 famosa por estampar <a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-user-generated-content\/\">conte\u00fado gerado pelo usu\u00e1rio (UGC)<\/a> de consumidores apaixonados nos r\u00f3tulos de suas garrafas.<\/p>\n<p>Em 2010, a Jones Soda j\u00e1 tinha recebido mais de um milh\u00e3o de envios de f\u00e3s que queriam aparecer no r\u00f3tulo. Agora, com mais pontos de contato digitais e ativa\u00e7\u00f5es tecnol\u00f3gicas \u00fanicas dispon\u00edveis, a marca buscava uma forma escal\u00e1vel de simplificar a coleta de UGC e, ao mesmo tempo, exibir o conte\u00fado incr\u00edvel da comunidade de maneiras \u00fanicas e inovadoras. Por isso, a equipe da Jones Soda escolheu a Emplifi para impulsionar seu marketing focado na comunidade.<\/p>\n<h2>Realidade aumentada para dar vida ao UGC<\/h2>\n<p>Pioneira em UGC e tecnologia, a Jones Soda n\u00e3o parou nas imagens est\u00e1ticas na hora de celebrar o conte\u00fado dos clientes. A campanha &#8220;REEL LABELS&#8221; permite que os usu\u00e1rios enviem v\u00eddeos para serem exibidos no site via Emplifi, que a equipe depois transformou em uma experi\u00eancia de AR nos r\u00f3tulos reais das garrafas. Os clientes veem os v\u00eddeos ganharem vida ao escanear os r\u00f3tulos com o smartphone, sem precisar de nenhum software adicional.<\/p>\n<p>&#8220;A <a href=\"https:\/\/emplifi.io\/product\/ugc-platform\/\">plataforma de UGC<\/a> da Emplifi est\u00e1 na vanguarda da tecnologia para aproveitar o UGC: de imagens a v\u00eddeos, conseguimos fazer muito mais com nosso UGC visual&#8221;, disse Thompson.<\/p>\n<p>O conte\u00fado de AR que a Jones Soda coletou e selecionou com a Emplifi \u00e9 valioso pela flexibilidade de reutiliza\u00e7\u00e3o inovadora em v\u00e1rios canais, incluindo e-mail, redes sociais e uma galeria no site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3238 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2.jpeg\" alt=\"\" width=\"1000\" height=\"422\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-300x127.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-768x324.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-24x10.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-36x15.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-48x20.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&#8220;O suporte da equipe da Emplifi tem sido mais do que \u00fatil&#8221;, disse\u00a0<b>Erin Moriarty, Gerente S\u00eanior de Marketing Digital da Jones Soda Co.<\/b>\u00a0&#8220;Sempre que tenho um problema, a equipe investiga comigo e encontra uma solu\u00e7\u00e3o criativa para contorn\u00e1-lo.&#8221;<\/p>\n<h2>De galerias manuais a galerias de UGC automatizadas no site<\/h2>\n<p>A Emplifi viabilizou uma transi\u00e7\u00e3o tranquila de uma galeria de fotos manual, com conte\u00fado de clientes reunido ao longo dos anos e dif\u00edcil de organizar, para 54 galerias de UGC automatizadas em todo o site, incluindo p\u00e1ginas de produto e uma p\u00e1gina de campanha onde os clientes votam nos seus r\u00f3tulos favoritos enviados por outros f\u00e3s. 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Os clientes veem os v\u00eddeos ganharem vida ao escanear os r\u00f3tulos com o smartphone, sem precisar de nenhum software adicional.<\/p>\n<p>&#8220;A <a href=\"https:\/\/emplifi.io\/product\/ugc-platform\/\">plataforma de UGC<\/a> da Emplifi est\u00e1 na vanguarda da tecnologia para aproveitar o UGC: de imagens a v\u00eddeos, conseguimos fazer muito mais com nosso UGC visual&#8221;, disse Thompson.<\/p>\n<p>O conte\u00fado de AR que a Jones Soda coletou e selecionou com a Emplifi \u00e9 valioso pela flexibilidade de reutiliza\u00e7\u00e3o inovadora em v\u00e1rios canais, incluindo e-mail, redes sociais e uma galeria no site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3238 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2.jpeg\" alt=\"\" width=\"1000\" height=\"422\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-300x127.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-768x324.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-24x10.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-36x15.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f7d7b5db85b68bbb922_image2-48x20.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&#8220;O suporte da equipe da Emplifi tem sido mais do que \u00fatil&#8221;, disse\u00a0<b>Erin Moriarty, Gerente S\u00eanior de Marketing Digital da Jones Soda Co.<\/b>\u00a0&#8220;Sempre que tenho um problema, a equipe investiga comigo e encontra uma solu\u00e7\u00e3o criativa para contorn\u00e1-lo.&#8221;<\/p>\n<h2>De galerias manuais a galerias de UGC automatizadas no site<\/h2>\n<p>A Emplifi viabilizou uma transi\u00e7\u00e3o tranquila de uma galeria de fotos manual, com conte\u00fado de clientes reunido ao longo dos anos e dif\u00edcil de organizar, para 54 galerias de UGC automatizadas em todo o site, incluindo p\u00e1ginas de produto e uma p\u00e1gina de campanha onde os clientes votam nos seus r\u00f3tulos favoritos enviados por outros f\u00e3s. Essa p\u00e1gina exclusiva gerou uma impressionante\u00a0<b>taxa de engajamento de 69%<\/b> e <b>mais de 4.600 votos da comunidade<\/b> em apenas um m\u00eas.<\/p>\n<p>&#8220;Antes da Emplifi, t\u00ednhamos uma galeria isolada, um pouco ultrapassada e sem algumas funcionalidades necess\u00e1rias&#8221;, disse Curt. &#8220;Nos perguntamos: &#8216;Como seria reconstruir do zero?&#8217; Depois de explorar as op\u00e7\u00f5es de UGC, escolhemos a Emplifi.&#8221;<\/p>\n<p>&#8220;Poder selecionar o conte\u00fado gerado pelo usu\u00e1rio de forma r\u00e1pida e simples, filtrando resultados pelas legendas e usando o sistema de reconhecimento de imagens com IA, sem d\u00favida economizou muito tempo&#8221;, disse Erin. &#8220;Os recursos de IA foram um grande diferencial para n\u00f3s.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3240 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy.jpeg\" alt=\"\" width=\"1000\" height=\"528\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy-300x158.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy-768x406.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy-24x13.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy-36x19.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/61942f4a045affa04aef08a8_image4-copy-48x25.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Ativa\u00e7\u00e3o de UGC omnichannel<\/h2>\n<p>Automatizar a curadoria de UGC permite \u00e0 equipe da Jones Soda celebrar a criatividade da comunidade nos canais de marketing mais importantes, garantindo que nenhum envio passe despercebido. A equipe exibe o UGC de diversas formas, incorporando galerias da Emplifi \u00e0s campanhas de e-mail no Klaviyo e compartilhando UGC nos perfis sociais da marca.<\/p>\n<p>&#8220;H\u00e1 muitas ferramentas na Emplifi que consideramos fortes para ajudar a gerar viralidade com vota\u00e7\u00f5es e engajamento, e isso ajudou a construir o neg\u00f3cio e aumentar o reconhecimento da marca&#8221;, disse Thomson.<\/p>\n<p>A Jones Soda tamb\u00e9m oferece aos visitantes a op\u00e7\u00e3o de comprar diretamente a partir de cada UGC exibido no site com os Shoppable Gallery Badges da Emplifi, o que gerou um aumento de\u00a048% no valor m\u00e9dio do pedido (AOV) e de 55% no tempo de perman\u00eancia no site.<\/p>\n<p>&#8220;Vimos um impacto direto no nosso neg\u00f3cio DTC gra\u00e7as \u00e0 Emplifi, que tornou a experi\u00eancia muito mais fluida e melhorou demais nossas galerias&#8221;, disse Thompson.<\/p>\n<p>A equipe da Jones Soda quer aprofundar ainda mais sua dedica\u00e7\u00e3o aos clientes e inspirar sua base de f\u00e3s criativos a continuar compartilhando suas cria\u00e7\u00f5es com a comunidade da marca.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":10972,"id":10972,"title":"lightning","filename":"lightning.svg","filesize":647,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","link":"https:\/\/emplifi.io\/pt-br\/customers\/jones-soda-success\/lightning-2\/","alt":"","author":"1","description":"","caption":"","name":"lightning-2","status":"inherit","uploaded_to":18220,"date":"2024-12-04 14:24:19","modified":"2025-11-11 20:28:12","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":16,"height":22,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","thumbnail-width":109,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","medium-width":217,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","medium_large-width":768,"medium_large-height":1060,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","large-width":742,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","1536x1536-width":16,"1536x1536-height":22,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","2048x2048-width":16,"2048x2048-height":22,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","fullscreen-width":16,"fullscreen-height":22,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","menu-24x24-width":16,"menu-24x24-height":22,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","menu-36x36-width":16,"menu-36x36-height":22,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/lightning.svg","menu-48x48-width":16,"menu-48x48-height":22}},"title":"Desafio","description":"Antes da Emplifi, a Jones Soda tinha dificuldade para gerenciar mais de um milh\u00e3o de envios de usu\u00e1rios. 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