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de engajamento na galeria \"Fan Zone\"","logo":false},{"stat":"50.000","description":"Pe\u00e7as de UGC coletadas nos primeiros 8 meses","logo":false}]},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Pot\u00eancia de mang\u00e1 (graphic novel) e anime, a VIZ Media \u00e9 l\u00edder na cultura pop japonesa nos Estados Unidos, publicando e distribuindo conte\u00fado para metade dos leitores de mang\u00e1 da Gen Z. Com um p\u00fablico diverso formado por v\u00e1rios fandoms, a marca queria criar um site mais voltado aos f\u00e3s, com conte\u00fado gerado pelo usu\u00e1rio (UGC). Para engajar de forma aut\u00eantica sua ampla comunidade de leitores e reduzir o trabalho interno, a VIZ Media recorreu \u00e0 Emplifi.<\/p>\n<h2>Criando sintonia digital com os f\u00e3s<\/h2>\n<p>Antes, a VIZ Media usava f\u00f3runs para interagir com os leitores online. Para ampliar esse engajamento e aproximar ainda mais os leitores da marca, a equipe precisava de uma solu\u00e7\u00e3o que incorporasse o conte\u00fado dos f\u00e3s ao site. Com a Emplifi, a marca criou a galeria de UGC &#8220;Fan Zone&#8221;, incentivando os leitores a enviar fotos de suas cole\u00e7\u00f5es de mang\u00e1 e de looks inspirados nas hist\u00f3rias.\u00a0<b>Desde que a galeria entrou no ar, a taxa de engajamento no ano chegou a 27,55%.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3404\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"544\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-300x151.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-1024x516.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-768x387.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-24x12.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-36x18.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-48x24.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"quote","quote":"[N\u00f3s nos pergunt\u00e1vamos] como incluir os f\u00e3s no nosso site para que possam participar, e como n\u00f3s, como equipe, gerenciamos esse processo? Com a Emplifi, conseguimos buscar conte\u00fado nas redes sociais, pedir autoriza\u00e7\u00e3o e, de certa forma, simplificar o processo. Isso nos ajuda a destacar as conversas que j\u00e1 est\u00e3o acontecendo.","quote_author":"Ryan Crowder","quote_author_description":"Gerente S\u00eanior de Redes Sociais, VIZ Media"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Coletar conte\u00fado utiliz\u00e1vel com facilidade e com autoriza\u00e7\u00e3o<\/h2>\n<p>Criar experi\u00eancias voltadas \u00e0 comunidade em cada fandom exigia que a VIZ Media coletasse um grande volume de conte\u00fado de alta qualidade. Com uma comunidade muito engajada, a VIZ Media coletou quase 50.000 pe\u00e7as de UGC para uso comercial, usando o recurso de autoriza\u00e7\u00f5es da Emplifi para garantir conte\u00fado para todos os canais com facilidade.<\/p>\n<p>&#8220;A Emplifi nos permite pedir autoriza\u00e7\u00f5es de forma muito simples, o que ajuda nossa equipe a seguir em frente.&#8221; <b>\u00a0Ryan Crowder, Gerente S\u00eanior de Redes Sociais<\/b><\/p>\n<p>Usar conte\u00fado voltado a cada nicho da comunidade da VIZ permitiu \u00e0 marca se conectar com os f\u00e3s de forma aut\u00eantica, al\u00e9m dos an\u00fancios tradicionais de marca e do conte\u00fado de influenciadores.<\/p>\n<p>&#8220;Nossas comunidades de f\u00e3s funcionam como uma prova de conceito para os visitantes casuais do site. Se algu\u00e9m vem conhecer uma s\u00e9rie muito popular, v\u00ea todo o cosplay (uma esp\u00e9cie de fandom em torno daquela obra) e consegue se identificar mais.&#8221; <b>Ryan Crowder, Gerente S\u00eanior de Redes Sociais<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3405\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"763\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-300x212.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-1024x723.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-768x543.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-24x17.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-36x25.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-48x34.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>Menos trabalho com uma coleta de conte\u00fado eficiente<\/h2>\n<p>A VIZ Media tamb\u00e9m buscava uma forma de simplificar a coleta de conte\u00fado e remover barreiras que costumavam prejudicar a efici\u00eancia da empresa. 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Com a Emplifi, a marca criou a galeria de UGC &#8220;Fan Zone&#8221;, incentivando os leitores a enviar fotos de suas cole\u00e7\u00f5es de mang\u00e1 e de looks inspirados nas hist\u00f3rias.\u00a0<b>Desde que a galeria entrou no ar, a taxa de engajamento no ano chegou a 27,55%.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3404\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"544\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-300x151.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-1024x516.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-768x387.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-24x12.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-36x18.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_1-48x24.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"quote","quote":"[N\u00f3s nos pergunt\u00e1vamos] como incluir os f\u00e3s no nosso site para que possam participar, e como n\u00f3s, como equipe, gerenciamos esse processo? Com a Emplifi, conseguimos buscar conte\u00fado nas redes sociais, pedir autoriza\u00e7\u00e3o e, de certa forma, simplificar o processo. Isso nos ajuda a destacar as conversas que j\u00e1 est\u00e3o acontecendo.","quote_author":"Ryan Crowder","quote_author_description":"Gerente S\u00eanior de Redes Sociais, VIZ Media"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Coletar conte\u00fado utiliz\u00e1vel com facilidade e com autoriza\u00e7\u00e3o<\/h2>\n<p>Criar experi\u00eancias voltadas \u00e0 comunidade em cada fandom exigia que a VIZ Media coletasse um grande volume de conte\u00fado de alta qualidade. Com uma comunidade muito engajada, a VIZ Media coletou quase 50.000 pe\u00e7as de UGC para uso comercial, usando o recurso de autoriza\u00e7\u00f5es da Emplifi para garantir conte\u00fado para todos os canais com facilidade.<\/p>\n<p>&#8220;A Emplifi nos permite pedir autoriza\u00e7\u00f5es de forma muito simples, o que ajuda nossa equipe a seguir em frente.&#8221; <b>\u00a0Ryan Crowder, Gerente S\u00eanior de Redes Sociais<\/b><\/p>\n<p>Usar conte\u00fado voltado a cada nicho da comunidade da VIZ permitiu \u00e0 marca se conectar com os f\u00e3s de forma aut\u00eantica, al\u00e9m dos an\u00fancios tradicionais de marca e do conte\u00fado de influenciadores.<\/p>\n<p>&#8220;Nossas comunidades de f\u00e3s funcionam como uma prova de conceito para os visitantes casuais do site. Se algu\u00e9m vem conhecer uma s\u00e9rie muito popular, v\u00ea todo o cosplay (uma esp\u00e9cie de fandom em torno daquela obra) e consegue se identificar mais.&#8221; <b>Ryan Crowder, Gerente S\u00eanior de Redes Sociais<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3405\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg\" alt=\"VIZ Media UGC\" width=\"1080\" height=\"763\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-300x212.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-1024x723.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-768x543.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-24x17.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-36x25.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Viz_Media_2-48x34.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>Menos trabalho com uma coleta de conte\u00fado eficiente<\/h2>\n<p>A VIZ Media tamb\u00e9m buscava uma forma de simplificar a coleta de conte\u00fado e remover barreiras que costumavam prejudicar a efici\u00eancia da empresa. A integra\u00e7\u00e3o da Emplifi n\u00e3o s\u00f3 destravou fluxos de trabalho tediosos, como tamb\u00e9m n\u00e3o adicionou tarefas, permitindo aprovar o UGC internamente com facilidade e exibi-lo online sem complica\u00e7\u00e3o.<\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>Com uma plataforma f\u00e1cil de usar para a equipe, a Emplifi deu vida online \u00e0 comunidade da VIZ Media, abrindo caminho para uma marca digital mais envolvente.<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"A Emplifi reduz o trabalho da minha equipe. A Emplifi tem muitas funcionalidades \u00f3timas para fazer o UGC funcionar no nosso site com muita facilidade, sem precisar de c\u00f3digo adicional. Muitas pessoas da equipe conseguem entrar e fazer o que precisa ser feito.","quote_author":"Ryan Crowder","quote_author_description":"Gerente S\u00eanior de Redes Sociais, VIZ Media"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13931,"id":13931,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/pt-br\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18308,"date":"2025-04-18 17:23:10","modified":"2025-10-17 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