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O time queria uma solu\u00e7\u00e3o que tornasse a an\u00e1lise mais r\u00e1pida, f\u00e1cil e organizada, reunindo os dados de todas as redes sociais em um \u00fanico lugar.<\/p>\n<p>O Arizona Cardinals implementou o\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\">Emplifi Social<\/a>\u00a0para oferecer rapidamente \u00e0s equipes de desenvolvimento de neg\u00f3cios e ativa\u00e7\u00e3o dados f\u00e1ceis de entender sobre cada conte\u00fado. Com os dashboards intuitivos e personaliz\u00e1veis da Emplifi, o time acompanha m\u00e9tricas-chave em todos os perfis sociais, inclusive de campanhas espec\u00edficas. Em segundos, gera relat\u00f3rios de\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/analytics\">analytics de redes sociais<\/a>\u00a0prontos para apresenta\u00e7\u00e3o e exporta dashboards e visualiza\u00e7\u00f5es personalizados.<\/p>\n<p>&#8220;A Emplifi nos oferece relat\u00f3rios r\u00e1pidos e padronizados que nos permitem falar com mais propriedade sobre os dados que apresentamos \u00e0s nossas equipes de desenvolvimento de neg\u00f3cios e ativa\u00e7\u00e3o&#8221;, disse Galia. &#8220;Durante a temporada, quanto mais r\u00e1pido entregamos, mais f\u00e1cil \u00e9 tomar decis\u00f5es.&#8221;<\/p>\n<p>A equipe de redes sociais do Cardinals tamb\u00e9m ensinou outras equipes internas a extrair seus pr\u00f3prios relat\u00f3rios, o que economizou muito tempo.<\/p>\n<h2>An\u00e1lise de relat\u00f3rios para decis\u00f5es inteligentes<\/h2>\n<p>Com a Emplifi, o Arizona Cardinals analisa a fundo grandes volumes de dados de redes sociais e entende melhor quais conte\u00fados mais repercutem com o p\u00fablico, e por qu\u00ea, para otimizar seus esfor\u00e7os.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Os n\u00fameros por tr\u00e1s de cada conte\u00fado ou post mostram o que mais interessa \u00e0s pessoas, e isso nos ajuda a tomar decis\u00f5es melhores e mais embasadas. Com a Emplifi, acompanhamos de perto o que os f\u00e3s procuram, o que est\u00e1 funcionando e o que n\u00e3o est\u00e1.","quote_author":"Zach Galia","quote_author_description":"Diretor de Conte\u00fado Digital, Arizona Cardinals"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Insights que ajudam a contar uma hist\u00f3ria<\/h2>\n<p>No meio da temporada ou durante a pr\u00e9-temporada, a Emplifi facilita a an\u00e1lise de campanhas multicanal em tempo real, tudo em um s\u00f3 lugar. Em 2021, o Arizona Cardinals lan\u00e7ou no YouTube uma s\u00e9rie de v\u00eddeos hist\u00f3ricos chamada &#8220;Cardinals Folktales&#8221;. A s\u00e9rie tamb\u00e9m virou podcast, artigos longos e galerias de fotos.<\/p>\n<p>&#8220;A s\u00e9rie Folktales foi a maior e mais completa campanha que j\u00e1 fizemos, presente em todas as nossas plataformas digitais&#8221;, acrescentou Galia. &#8220;Com a Emplifi, vemos o desempenho dela em cada canal, e isso orienta nossas decis\u00f5es daqui para frente.&#8221;<\/p>\n<p>O Cardinals fez alguns ajustes durante a campanha com base nos dados da Emplifi. Com a Emplifi, o time re\u00fane os dados de toda a s\u00e9rie, de todas as plataformas, em um s\u00f3 lugar e tem uma vis\u00e3o completa do desempenho da campanha.<\/p>\n<h2>Uma tend\u00eancia nos rankings<\/h2>\n<p>O recurso de classifica\u00e7\u00e3o autom\u00e1tica de conte\u00fado da Emplifi organiza todos os conte\u00fados do Arizona Cardinals em v\u00e1rias redes sociais. As etiquetas mostram quais conte\u00fados repercutem com o p\u00fablico. Por exemplo, o time come\u00e7ou a criar artes de classifica\u00e7\u00e3o e power rankings como conte\u00fado complementar na estrat\u00e9gia semanal. Com a Emplifi, percebeu que esses posts seguiam entre os tr\u00eas melhores em todos os canais.<\/p>\n<p>&#8220;Agora, garantimos que os posts de rankings sejam publicados toda segunda ou ter\u00e7a depois de uma vit\u00f3ria no domingo&#8221;, disse Galia. &#8220;Tamb\u00e9m inclu\u00edmos os dados desses posts em todos os relat\u00f3rios.&#8221;<\/p>\n<h2>Melhor desempenho em todas as frentes<\/h2>\n<p>Desde 2019, o Arizona Cardinals registrou um aumento de quase 20% no alcance m\u00e9dio de cada conte\u00fado no Facebook, mais de 15% nas intera\u00e7\u00f5es totais com seus conte\u00fados e quase 18 milh\u00f5es de visualiza\u00e7\u00f5es de v\u00eddeo. O time tamb\u00e9m ganhou mais de meio milh\u00e3o de seguidores nas redes sociais desde mar\u00e7o de 2019.<\/p>\n<h2>A conclus\u00e3o<\/h2>\n<p>Daqui para frente, o Arizona Cardinals quer continuar ampliando seu p\u00fablico e conquistando novos f\u00e3s com conte\u00fado envolvente. A Emplifi identifica os conte\u00fados de que os f\u00e3s do Arizona Cardinals mais gostam, o que orienta as decis\u00f5es do time.<\/p>\n<p>&#8220;Quanto mais entendemos nosso p\u00fablico, o que ele curte e do que gosta, mais conseguimos entregar o conte\u00fado que ele quer ver&#8221;, acrescentou Galia.<\/p>\n<p>Precisa de ajuda para acessar dados sobre o desempenho dos seus conte\u00fados nas redes sociais? Se quiser simplificar seus processos de an\u00e1lise,\u00a0<a href=\"https:\/\/emplifi.io\/demo-social-marketing-cloud\">agende uma demonstra\u00e7\u00e3o<\/a>\u00a0do Social Marketing Cloud com um especialista da Emplifi.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Desafio","description":"O time da NFL precisava gerar manualmente relat\u00f3rios semanais para mais de 350 patrocinadores, uma tarefa que consumia mais de quatro horas por dia durante a temporada."},{"icon":false,"title":"Solu\u00e7\u00e3o","description":"Com o Task Automation da Emplifi, o time automatizou a classifica\u00e7\u00e3o de posts e a gera\u00e7\u00e3o de relat\u00f3rios, reduzindo muito o trabalho manual e simplificando o processo."},{"icon":false,"title":"Resultado","description":"A equipe economizou mais de 500 horas na temporada, reduziu em 90% os relat\u00f3rios manuais e gerou insights completos sobre a efic\u00e1cia de mais de 350 campanhas de patrocinadores, ganhando efici\u00eancia e impacto estrat\u00e9gico."}]}},"callout_clone":{"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null}},"resource_feed_clone":{"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights da Emplifi","section_text":"<p>Confira nossos blogs mais recentes e guias completos para dominar estrat\u00e9gias de experi\u00eancia do cliente e impulsionar o crescimento.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false}},"page_cta":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null}},"awards_clone":{"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false}}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/customer_posts\/18242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/customer_posts"}],"about":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/types\/customer_posts"}],"author":[{"embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/users\/18"}],"version-history":[{"count":0,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/customer_posts\/18242\/revisions"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/media?parent=18242"}],"wp:term":[{"taxonomy":"customer_solutions_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/customer_solutions_tax?post=18242"},{"taxonomy":"customer_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/customer_topics_tax?post=18242"},{"taxonomy":"customer_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/customer_industries_tax?post=18242"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_visibility_tax?post=18242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}