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Depois de crescer rapidamente de cinco funcion\u00e1rios para uma equipe de mais de 150 pessoas que gerencia mais de 100 clientes, a digitalfarm precisava de um parceiro confi\u00e1vel para apoiar a expans\u00e3o.<\/p>\n<p>A ag\u00eancia fez uma mudan\u00e7a estrat\u00e9gica para a plataforma de marketing em redes sociais da Emplifi, motivada pela necessidade de ferramentas inovadoras e suporte local para escalar as opera\u00e7\u00f5es e manter um foco preciso nas necessidades de cada cliente.<\/p>\n<h2>\u00c0 altura das expectativas: a decis\u00e3o estrat\u00e9gica da digitalfarm por um parceiro com forte presen\u00e7a local<\/h2>\n<p>Com um portf\u00f3lio diverso de clientes exigindo aten\u00e7\u00e3o de alt\u00edssimo n\u00edvel, a digitalfarm tinha o desafio de manter seus padr\u00f5es na gest\u00e3o de dados e na resposta r\u00e1pida \u00e0s necessidades dos clientes. &#8220;T\u00ednhamos que entrar em v\u00e1rias plataformas, olhar os insights nativos, extrair a planilha de Excel e depois analisar e colocar tudo em um slide&#8221;, disse Karen Libao, L\u00edder S\u00eanior de Equipe de Gest\u00e3o de M\u00eddias Sociais.<\/p>\n<p>A falta de suporte local e a demora nas respostas por causa do fuso hor\u00e1rio na plataforma usada antes aumentavam a complexidade.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Muitos dos nossos problemas eram espec\u00edficos da regi\u00e3o ou de cada cliente. 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Essa abordagem pr\u00f3xima fortaleceu o relacionamento com os clientes e deu \u00e0 digitalfarm confian\u00e7a para apresentar estrat\u00e9gias baseadas em dados.<\/p>\n<p>&#8220;Nosso (gerente de atendimento ao cliente) visita nosso escrit\u00f3rio com frequ\u00eancia, faz apresenta\u00e7\u00f5es sobre temas como UGC e nos ajuda a pensar ideias de campanha&#8221;, disse Kumar. &#8220;\u00c9 \u00f3timo ter uma equipe regional que vai al\u00e9m do trabalho, cria conex\u00f5es mais profundas e entende de verdade nossos objetivos.&#8221;<\/p>\n<h2>Pronta para crescer: o salto de produtividade e engajamento social da digitalfarm<\/h2>\n<p>O impacto das ferramentas e da parceria local da Emplifi foi imediato e mensur\u00e1vel. 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