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Uma mensagem curiosa de um colega chama a aten\u00e7\u00e3o de Brent Waible para uma notifica\u00e7\u00e3o que ele havia recebido mais cedo: um alerta de pico da Emplifi avisando que algo est\u00e1 acontecendo no Twitter. Muita gente est\u00e1 interagindo, e o assunto \u00e9 a Hardee\u2019s\u00ae. O conhecido CEO de uma fabricante de travesseiros est\u00e1 tendo o smartphone apreendido no estacionamento de um restaurante Hardee\u2019s\u00ae.<\/p>\n<p>Brent Waible \u00e9 Gerente S\u00eanior de M\u00eddia na CKE Restaurants Inc., empresa de capital fechado que opera a Carl\u2019s Jr.\u00ae e a Hardee\u2019s\u00ae, duas marcas regionais conhecidas por itens de card\u00e1pio inovadores, como os Thickburgers\u00ae 100% Black Angus e os Made from Scratch\u2122 Biscuits. Nos \u00faltimos dois anos, ele \u00e9 respons\u00e1vel pelos canais sociais pr\u00f3prios da marca.<\/p>\n<h2>O tweet dos biscoitos fofinhos como travesseiro<\/h2>\n<p>Com a <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\">solu\u00e7\u00e3o de social listening<\/a> da Emplifi ativada e bem configurada, a equipe recebeu insights em tempo real e teve tempo suficiente para agir r\u00e1pido.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Fomos avisados fora do hor\u00e1rio por um alerta de pico, que chamou nossa aten\u00e7\u00e3o para a conversa e nos permitiu definir como entrar nela\u2026alinhamos internamente e decidimos agir pela manh\u00e3...e conseguimos aproveitar a oportunidade.","quote_author":"Brent Waible","quote_author_description":"Gerente S\u00eanior de M\u00eddia na CKE Restaurants, Hardee\u2019s & Carl\u2019s Jr"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>A equipe publicou um primeiro tweet dizendo: &#8220;Agora que voc\u00ea sabe que a gente existe, precisa experimentar nossos biscoitos fofinhos como travesseiro&#8221;, uma refer\u00eancia ao que deixou conhecida do p\u00fablico a pessoa envolvida no incidente.<\/p>\n<p>&nbsp;<\/p>\n<div>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=Emplifi&amp;dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1570035665340960770&amp;lang=en&amp;origin=https%3A%2F%2Femplifistg.wpenginepowered.com%2Fcustomers%2Fhardees-success&amp;sessionId=7112faca4dc962a6316c4298020e2a7a767a1e51&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1570035665340960770\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p>&#8220;No fim, todo mundo saiu ganhando; foi sem d\u00favida uma boa oportunidade e n\u00e3o soou como algo pol\u00edtico&#8221;, acrescentou.<\/p>\n<p>Gra\u00e7as ao timing da equipe e \u00e0 rea\u00e7\u00e3o ao alerta de pico configurado na plataforma da Emplifi, a Hardee\u2019s\u00ae ganhou 8 mil seguidores e registrou mais de 8 milh\u00f5es de impress\u00f5es, al\u00e9m de quase 18 mil retweets.<\/p>\n<h2>Do Twitter para os restaurantes<\/h2>\n<p>Aproveitando o embalo, o grupo se uniu \u00e0 equipe de fidelidade e criou um novo tweet para gerar convers\u00e3o e transformar aquele pico digital de engajamento em a\u00e7\u00e3o no mundo f\u00edsico. Ou seja, convidar as pessoas aos restaurantes Hardee\u2019s\u00ae para provar de verdade os tais biscoitos fofinhos. 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Uma mensagem curiosa de um colega chama a aten\u00e7\u00e3o de Brent Waible para uma notifica\u00e7\u00e3o que ele havia recebido mais cedo: um alerta de pico da Emplifi avisando que algo est\u00e1 acontecendo no Twitter. Muita gente est\u00e1 interagindo, e o assunto \u00e9 a Hardee\u2019s\u00ae. O conhecido CEO de uma fabricante de travesseiros est\u00e1 tendo o smartphone apreendido no estacionamento de um restaurante Hardee\u2019s\u00ae.<\/p>\n<p>Brent Waible \u00e9 Gerente S\u00eanior de M\u00eddia na CKE Restaurants Inc., empresa de capital fechado que opera a Carl\u2019s Jr.\u00ae e a Hardee\u2019s\u00ae, duas marcas regionais conhecidas por itens de card\u00e1pio inovadores, como os Thickburgers\u00ae 100% Black Angus e os Made from Scratch\u2122 Biscuits. Nos \u00faltimos dois anos, ele \u00e9 respons\u00e1vel pelos canais sociais pr\u00f3prios da marca.<\/p>\n<h2>O tweet dos biscoitos fofinhos como travesseiro<\/h2>\n<p>Com a <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\">solu\u00e7\u00e3o de social listening<\/a> da Emplifi ativada e bem configurada, a equipe recebeu insights em tempo real e teve tempo suficiente para agir r\u00e1pido.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Fomos avisados fora do hor\u00e1rio por um alerta de pico, que chamou nossa aten\u00e7\u00e3o para a conversa e nos permitiu definir como entrar nela\u2026alinhamos internamente e decidimos agir pela manh\u00e3...e conseguimos aproveitar a oportunidade.","quote_author":"Brent Waible","quote_author_description":"Gerente S\u00eanior de M\u00eddia na CKE Restaurants, Hardee\u2019s & Carl\u2019s Jr"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>A equipe publicou um primeiro tweet dizendo: &#8220;Agora que voc\u00ea sabe que a gente existe, precisa experimentar nossos biscoitos fofinhos como travesseiro&#8221;, uma refer\u00eancia ao que deixou conhecida do p\u00fablico a pessoa envolvida no incidente.<\/p>\n<p>&nbsp;<\/p>\n<div>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=Emplifi&amp;dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1570035665340960770&amp;lang=en&amp;origin=https%3A%2F%2Femplifistg.wpenginepowered.com%2Fcustomers%2Fhardees-success&amp;sessionId=7112faca4dc962a6316c4298020e2a7a767a1e51&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1570035665340960770\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p>&#8220;No fim, todo mundo saiu ganhando; foi sem d\u00favida uma boa oportunidade e n\u00e3o soou como algo pol\u00edtico&#8221;, acrescentou.<\/p>\n<p>Gra\u00e7as ao timing da equipe e \u00e0 rea\u00e7\u00e3o ao alerta de pico configurado na plataforma da Emplifi, a Hardee\u2019s\u00ae ganhou 8 mil seguidores e registrou mais de 8 milh\u00f5es de impress\u00f5es, al\u00e9m de quase 18 mil retweets.<\/p>\n<h2>Do Twitter para os restaurantes<\/h2>\n<p>Aproveitando o embalo, o grupo se uniu \u00e0 equipe de fidelidade e criou um novo tweet para gerar convers\u00e3o e transformar aquele pico digital de engajamento em a\u00e7\u00e3o no mundo f\u00edsico. Ou seja, convidar as pessoas aos restaurantes Hardee\u2019s\u00ae para provar de verdade os tais biscoitos fofinhos. Veja o que dizia o tweet:<\/p>\n<p>&nbsp;<\/p>\n<div>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=Emplifi&amp;dnt=false&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1570190585696292865&amp;lang=en&amp;origin=https%3A%2F%2Femplifistg.wpenginepowered.com%2Fcustomers%2Fhardees-success&amp;sessionId=7112faca4dc962a6316c4298020e2a7a767a1e51&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1570190585696292865\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Isso resultou em mais downloads do app da Hardee\u2019s\u00ae e em mais movimento nos restaurantes.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Acho que foi uma jogada de sucesso para todos n\u00f3s, mostrando que estamos ouvindo os consumidores e conectados, e \u00e9 a\u00ed que entra a Emplifi.","quote_author":"Brent Waible","quote_author_description":"Gerente S\u00eanior de M\u00eddia na CKE Restaurants, Hardee\u2019s & Carl\u2019s Jr"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>A conclus\u00e3o<\/h2>\n<p>N\u00e3o \u00e9 comum a Hardee\u2019s\u00ae entrar em conversas pol\u00edticas ou pol\u00eamicas nas redes sociais. 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