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Casos sociais que antes levavam 15 minutos agora costumam ser resolvidos em menos de 5 minutos. Isso libera a equipe da central para se concentrar em outras tarefas importantes.<\/p>\n<h2>Gest\u00e3o de crises com grandes influenciadores<\/h2>\n<p>A velocidade tamb\u00e9m \u00e9 essencial para lidar com crises que afetam a experi\u00eancia do cliente. Quando o Emplifi Social Marketing detecta uma das palavras-chave de &#8220;alerta&#8221; pr\u00e9-selecionadas pela Domino&#8217;s, a equipe recebe uma notifica\u00e7\u00e3o mesmo que n\u00e3o esteja na plataforma naquele momento.<\/p>\n<p>&#8220;A Emplifi nos permite ouvir as preocupa\u00e7\u00f5es nas redes sociais e intervir r\u00e1pido para resolver, at\u00e9 \u00e0 noite e nos fins de semana&#8221;, disse Haffey. &#8220;Isso tem um grande impacto na fidelidade dos clientes no longo prazo.&#8221;<\/p>\n<p>Um tipo de evento urgente \u00e9 a cr\u00edtica de um grande influenciador, que pode afetar a reputa\u00e7\u00e3o da marca. 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Casos sociais que antes levavam 15 minutos agora costumam ser resolvidos em menos de 5 minutos. Isso libera a equipe da central para se concentrar em outras tarefas importantes.<\/p>\n<h2>Gest\u00e3o de crises com grandes influenciadores<\/h2>\n<p>A velocidade tamb\u00e9m \u00e9 essencial para lidar com crises que afetam a experi\u00eancia do cliente. Quando o Emplifi Social Marketing detecta uma das palavras-chave de &#8220;alerta&#8221; pr\u00e9-selecionadas pela Domino&#8217;s, a equipe recebe uma notifica\u00e7\u00e3o mesmo que n\u00e3o esteja na plataforma naquele momento.<\/p>\n<p>&#8220;A Emplifi nos permite ouvir as preocupa\u00e7\u00f5es nas redes sociais e intervir r\u00e1pido para resolver, at\u00e9 \u00e0 noite e nos fins de semana&#8221;, disse Haffey. &#8220;Isso tem um grande impacto na fidelidade dos clientes no longo prazo.&#8221;<\/p>\n<p>Um tipo de evento urgente \u00e9 a cr\u00edtica de um grande influenciador, que pode afetar a reputa\u00e7\u00e3o da marca. Por exemplo, celebridades como Gayle King (1 milh\u00e3o de seguidores no X), Suze Orman (1,3 milh\u00e3o de seguidores no X) e Miley Cyrus (46,4 milh\u00f5es de seguidores no X) j\u00e1 postaram sobre a Domino&#8217;s. A Emplifi alertou a equipe, que respondeu a tempo e transformou essas cr\u00edticas em endossos de alta visibilidade nas redes sociais.<\/p>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"quote","quote":"Quando um nome famoso menciona a Domino's, para o bem ou para o mal, a Emplifi nos permite responder r\u00e1pido. Respostas \u00e1geis garantem que estamos sintonizados com nosso p\u00fablico, mantendo relacionamentos personalizados e oferecendo experi\u00eancias positivas aos clientes.","quote_author":"Terri Haffey","quote_author_description":"Gerente de Atendimento ao Cliente da Domino\u2019s"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>A conclus\u00e3o<\/h2>\n<p>Hoje, para ser competitivas, as marcas precisam encontrar os clientes onde eles est\u00e3o. Com cada vez mais intera\u00e7\u00f5es acontecendo nas redes sociais, a Domino&#8217;s responde r\u00e1pido e com precis\u00e3o a todas as men\u00e7\u00f5es com o Emplifi Social Marketing Cloud. Respostas \u00e1geis e personalizadas ajudam a construir a fidelidade dos clientes e a lidar com qualquer crise que surja.<\/p>\n<p>Quer responder a um volume maior de men\u00e7\u00f5es nas redes sociais em tempo real? <a href=\"https:\/\/emplifi.io\/demo\/\">Agende uma demonstra\u00e7\u00e3o<\/a> com um especialista da Emplifi.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13931,"id":13931,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/pt-br\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18308,"date":"2025-04-18 17:23:10","modified":"2025-10-17 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