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Ele tamb\u00e9m n\u00e3o permitia que os clientes enviassem avalia\u00e7\u00f5es diretamente de um e-mail, um ponto cr\u00edtico para a empresa.<\/p>\n<p>&#8220;Procur\u00e1vamos um provedor de solu\u00e7\u00f5es que fosse mais do que um fornecedor: algu\u00e9m que nos ajudasse a crescer e fosse um verdadeiro parceiro estrat\u00e9gico. A Emplifi nos conquistou porque construiu um relacionamento e depois nos deu as ferramentas para fazer exatamente isso.&#8221; Tamara Pircz, Diretora S\u00eanior de E-commerce<\/p>\n<h2>As solu\u00e7\u00f5es<\/h2>\n<h3>Sindica\u00e7\u00e3o<\/h3>\n<p>O principal objetivo da empresa era simples: coletar mais notas e avalia\u00e7\u00f5es para seus produtos online. E a resposta tamb\u00e9m foi simples.<\/p>\n<p>A capacidade da The Vitamin Shoppe de coletar mais conte\u00fado foi turbinada pelo recurso de sindica\u00e7\u00e3o de avalia\u00e7\u00f5es da Emplifi. Com o Emplifi Syndication, a The Vitamin Shoppe passou a coletar e exibir avalia\u00e7\u00f5es de produtos reunidas pelas marcas parceiras em seus pr\u00f3prios sites.<\/p>\n<p>As marcas parceiras da The Vitamin Shoppe n\u00e3o pagavam nenhuma taxa \u00e0 Emplifi, mesmo que usassem outra plataforma para coletar e gerenciar seu conte\u00fado gerado pelo cliente. Bastava autorizar a Emplifi a sindicar suas avalia\u00e7\u00f5es para os varejistas da rede.<\/p>\n<p>A sindica\u00e7\u00e3o se mostrou uma forma muito eficaz de a The Vitamin Shoppe aumentar a taxa de cobertura do cat\u00e1logo, ou seja, a porcentagem de produtos do site com pelo menos uma avalia\u00e7\u00e3o. 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Ele tamb\u00e9m n\u00e3o permitia que os clientes enviassem avalia\u00e7\u00f5es diretamente de um e-mail, um ponto cr\u00edtico para a empresa.<\/p>\n<p>&#8220;Procur\u00e1vamos um provedor de solu\u00e7\u00f5es que fosse mais do que um fornecedor: algu\u00e9m que nos ajudasse a crescer e fosse um verdadeiro parceiro estrat\u00e9gico. A Emplifi nos conquistou porque construiu um relacionamento e depois nos deu as ferramentas para fazer exatamente isso.&#8221; Tamara Pircz, Diretora S\u00eanior de E-commerce<\/p>\n<h2>As solu\u00e7\u00f5es<\/h2>\n<h3>Sindica\u00e7\u00e3o<\/h3>\n<p>O principal objetivo da empresa era simples: coletar mais notas e avalia\u00e7\u00f5es para seus produtos online. E a resposta tamb\u00e9m foi simples.<\/p>\n<p>A capacidade da The Vitamin Shoppe de coletar mais conte\u00fado foi turbinada pelo recurso de sindica\u00e7\u00e3o de avalia\u00e7\u00f5es da Emplifi. Com o Emplifi Syndication, a The Vitamin Shoppe passou a coletar e exibir avalia\u00e7\u00f5es de produtos reunidas pelas marcas parceiras em seus pr\u00f3prios sites.<\/p>\n<p>As marcas parceiras da The Vitamin Shoppe n\u00e3o pagavam nenhuma taxa \u00e0 Emplifi, mesmo que usassem outra plataforma para coletar e gerenciar seu conte\u00fado gerado pelo cliente. Bastava autorizar a Emplifi a sindicar suas avalia\u00e7\u00f5es para os varejistas da rede.<\/p>\n<p>A sindica\u00e7\u00e3o se mostrou uma forma muito eficaz de a The Vitamin Shoppe aumentar a taxa de cobertura do cat\u00e1logo, ou seja, a porcentagem de produtos do site com pelo menos uma avalia\u00e7\u00e3o. Com a sindica\u00e7\u00e3o, as marcas podiam compartilhar seu conte\u00fado gerado pelo cliente para exibi\u00e7\u00e3o na loja online da The Vitamin Shoppe.\u00a0<b>Como resultado, mais de 60% do amplo cat\u00e1logo online da empresa passou a ter avalia\u00e7\u00f5es.<\/b><\/p>\n<p>No primeiro ano completo com o Emplifi Ratings &amp; Reviews, a The Vitamin Shoppe viu o n\u00famero total de avalia\u00e7\u00f5es (nativas mais sindicadas)\u00a0<b>crescer mais de 150%<\/b>.<\/p>\n<p>Pesquisas mostram que ter mais avalia\u00e7\u00f5es pode ter um impacto enorme nas taxas de convers\u00e3o. Um estudo do Northwestern University\u2019s Spiegel Center descobriu que um produto com apenas cinco avalia\u00e7\u00f5es tem 270% mais chances de ser comprado do que um produto sem avalia\u00e7\u00f5es.<\/p>\n<h3>Ratings &amp; Reviews<\/h3>\n<p>Al\u00e9m dos resultados positivos da sindica\u00e7\u00e3o, a The Vitamin Shoppe tamb\u00e9m passou a coletar mais avalia\u00e7\u00f5es nativas\u00a0gra\u00e7as aos amplos recursos de coleta do Emplifi Ratings &amp; Reviews. Como? Com um conjunto de recursos com resultados comprovados.<\/p>\n<p>Os clientes que enviavam avalia\u00e7\u00f5es \u00e0 The Vitamin Shoppe eram convidados a usar o &#8220;Do More&#8221;, um recurso que considera o hist\u00f3rico de compras e pede novas avalia\u00e7\u00f5es. O Do More foi criado para fazer o pedido quando o comprador j\u00e1 est\u00e1 disposto a escrever conte\u00fado gerado pelo cliente, e esses pedidos personalizados podem\u00a0<b>aumentar o envio de avalia\u00e7\u00f5es dos clientes da Emplifi de 20% a 30%<\/b>.<\/p>\n<p>Gra\u00e7as a recursos como o Do More, a m\u00e9dia mensal de avalia\u00e7\u00f5es nativas coletadas pela The Vitamin Shoppe aumentou 58% depois da ado\u00e7\u00e3o do Ratings &amp; Reviews da Emplifi.<\/p>\n<h3>Inbox Submission<\/h3>\n<p>Al\u00e9m disso, a The Vitamin Shoppe aproveitou ao m\u00e1ximo o recurso de envio pela caixa de entrada do Emplifi Ratings &amp; Reviews, que permite aos compradores enviar avalia\u00e7\u00f5es diretamente no corpo de um e-mail.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3397\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1.png\" alt=\"Formul\u00e1rio de avalia\u00e7\u00e3o da Vitamin Shoppe para Celsius Heat, com nota de quatro estrelas e coment\u00e1rio de um cliente\" width=\"470\" height=\"804\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1.png 470w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-175x300.png 175w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-14x24.png 14w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-21x36.png 21w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-28x48.png 28w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/p>\n<p>O recurso de envio pela caixa de entrada foi criado com foco no mobile, o que o torna especialmente eficaz para coletar conte\u00fado gerado pelo cliente em dispositivos m\u00f3veis.<\/p>\n<p>O recurso deu resultado na hora. No ano seguinte \u00e0 implementa\u00e7\u00e3o do Ratings &amp; Reviews da Emplifi, a empresa descobriu que\u00a0<b>62% dos envios no Ratings &amp; Reviews foram feitos em um dispositivo m\u00f3vel<\/b>.<\/p>\n<p>&#8220;Nossa taxa de envio de avalia\u00e7\u00f5es pelo celular disparou depois que implementamos a Emplifi. Isso se tornou pe\u00e7a-chave para fortalecer nossa estrat\u00e9gia de coleta de avalia\u00e7\u00f5es desde o in\u00edcio.&#8221;<\/p>\n<h3>Atendimento de primeira<\/h3>\n<p>Uma das caracter\u00edsticas mais importantes que a empresa buscava em um fornecedor de Ratings &amp; Reviews era a capacidade de lidar com as regulamenta\u00e7\u00f5es complexas sobre a coleta e a exibi\u00e7\u00e3o de conte\u00fado gerado pelo cliente sobre vitaminas e outros produtos vendidos pela The Vitamin Shoppe.<\/p>\n<p>A Emplifi garantiu que a The Vitamin Shoppe recebesse a aten\u00e7\u00e3o individual necess\u00e1ria para cumprir as regras regulat\u00f3rias.<\/p>\n"},{"acf_fc_layout":"quote","quote":"A Emplifi nos ajudou muito a dominar as complexidades do nosso neg\u00f3cio para garantir que fiz\u00e9ssemos tudo do jeito certo. As pessoas com quem trabalhamos na Emplifi s\u00e3o, de longe, as mais impressionantes. Est\u00e3o sempre dispon\u00edveis e felizes em trabalhar com a gente para criar novas formas de fazer o neg\u00f3cio crescer.","quote_author":"Tamara Pircz","quote_author_description":"Diretora S\u00eanior de E-commerce, Vitamin Shoppe"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Em resumo<\/h2>\n<p>Com um n\u00famero muito alto de SKUs para gerenciar na loja online, a The Vitamin Shoppe buscava um produto de conte\u00fado gerado pelo cliente que ajudasse a obter mais avalia\u00e7\u00f5es e aumentar a taxa de cobertura. Com o Ratings &amp; Reviews da Emplifi, a empresa conseguiu\u00a0<b>aumentar em 58% as avalia\u00e7\u00f5es coletadas nativamente <\/b>com recursos como o Inbox Submission e o &#8220;Do More&#8221;.<\/p>\n<p>Mas a empresa viu mesmo uma explos\u00e3o nas taxas de coleta quando os recursos de sindica\u00e7\u00e3o de avalia\u00e7\u00f5es da Emplifi entraram em a\u00e7\u00e3o.\u00a0<b>As avalia\u00e7\u00f5es cresceram 150% com a sindica\u00e7\u00e3o<\/b>, dando \u00e0 The Vitamin Shoppe uma taxa de cobertura invej\u00e1vel.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13931,"id":13931,"title":"Case Study Icon 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