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reais de clientes com UGC","logo":false},{"stat":"27%","description":"Convers\u00e3o com o engajamento na galeria UGC","logo":false},{"stat":"$150K","description":"Receita gerada por conte\u00fado dos usu\u00e1rios","logo":false}]},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>H\u00e1 mais de um s\u00e9culo, a Carhartt representa garra, resili\u00eancia e as pessoas que vestem seus produtos com orgulho. A marca nunca apostou em imagens polidas e superproduzidas. Sempre foi uma quest\u00e3o de autenticidade. Dos ferrovi\u00e1rios para quem Hamilton Carhartt criou suas primeiras pe\u00e7as em 1889 aos agricultores, construtores e profissionais de of\u00edcio que confiam na Carhartt hoje, a marca \u00e9 moldada por quem a veste.<\/p>\n<p>Com o crescimento das redes sociais, a Carhartt viu uma oportunidade: n\u00e3o criar mais conte\u00fado, mas amplificar a voz de quem j\u00e1 vive os valores da marca. Com a Emplifi, a Carhartt virou seu marketing do avesso, colocou clientes reais em primeiro plano e criou uma homenagem viva e din\u00e2mica aos trabalhadores que sempre definiram a marca.<\/p>\n<h2>A verdade do trabalho duro<\/h2>\n<p>A Carhartt sempre falou da realidade do trabalho: os dias longos, a sujeira, o suor, o orgulho. Mas no mundo digital, a verdade muitas vezes se perde atr\u00e1s de campanhas perfeitamente produzidas. Os clientes n\u00e3o queriam ver um modelo posando em uma obra encenada; queriam ver um eletricista com a lanterna entre os dentes, consertando uma queda de energia no meio de uma tempestade.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Nossos clientes n\u00e3o s\u00f3 vestem Carhartt, eles vivem com ela. 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Agora, as hist\u00f3rias deles definem a Carhartt de um jeito que nenhuma campanha conseguiria.&#8221; Kaleena Ocasio, Especialista em Conte\u00fado Digital D2C na Carhartt Inc<\/p>\n<h2>Ra\u00edzes na comunidade, for\u00e7a no digital<\/h2>\n<p>A Carhartt tem ra\u00edzes profundas no mundo f\u00edsico, nas obras e nas fazendas, mas a marca levou seu legado para o digital com naturalidade. Ao combinar eventos presenciais com ativa\u00e7\u00f5es de UGC, a Carhartt mant\u00e9m suas hist\u00f3rias aut\u00eanticas e envolventes.<\/p>\n<p>Em um evento recente do Groundhog Day na Pennsylvania, QR codes incentivaram os participantes a compartilhar fotos em tempo real, transformando uma tradi\u00e7\u00e3o local em um momento de conte\u00fado. Em Detroit, o Carhartt Workshop une o esp\u00edrito do &#8220;fa\u00e7a voc\u00ea mesmo&#8221; a telas digitais com tecnologia da Emplifi que exibem galerias de UGC rotativas, dando vida \u00e0s hist\u00f3rias dos clientes na loja.<\/p>\n<p>&#8220;Esse tipo de ativa\u00e7\u00e3o nos permite encontrar os clientes onde eles est\u00e3o e torn\u00e1-los parte da marca de forma aut\u00eantica e participativa&#8221;, disse Kaleena Ocasio, Especialista em Conte\u00fado Digital D2C na Carhartt.<\/p>\n<p>Ao unir experi\u00eancias f\u00edsicas e storytelling digital, a Carhartt prova que at\u00e9 as marcas mais ic\u00f4nicas podem inovar sem perder suas ra\u00edzes.<\/p>\n<h2>Uma experi\u00eancia de marca viva<\/h2>\n<p>A parceria da Carhartt com a Emplifi transformou sua comunidade em um motor de desempenho, em que as hist\u00f3rias de pessoas reais n\u00e3o apenas inspiraram, mas geraram resultados de neg\u00f3cio mensur\u00e1veis.<\/p>\n<ul>\n<li>As galerias de UGC geraram uma taxa de convers\u00e3o de 27%, provando que hist\u00f3rias reais criam confian\u00e7a real, e vendas.<\/li>\n<li>Com mais de 85 mil intera\u00e7\u00f5es, os clientes da Carhartt n\u00e3o apenas engajaram: passaram a fazer parte do ecossistema da marca.<\/li>\n<li>O UGC n\u00e3o criou s\u00f3 conex\u00e3o emocional; gerou US$ 150 mil em receita, com impacto direto no resultado.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"quote","quote":"Os clientes da Carhartt gostam de ver pessoas reais usando nossos produtos, e isso os incentiva a comprar com confian\u00e7a. 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A marca nunca apostou em imagens polidas e superproduzidas. Sempre foi uma quest\u00e3o de autenticidade. Dos ferrovi\u00e1rios para quem Hamilton Carhartt criou suas primeiras pe\u00e7as em 1889 aos agricultores, construtores e profissionais de of\u00edcio que confiam na Carhartt hoje, a marca \u00e9 moldada por quem a veste.<\/p>\n<p>Com o crescimento das redes sociais, a Carhartt viu uma oportunidade: n\u00e3o criar mais conte\u00fado, mas amplificar a voz de quem j\u00e1 vive os valores da marca. Com a Emplifi, a Carhartt virou seu marketing do avesso, colocou clientes reais em primeiro plano e criou uma homenagem viva e din\u00e2mica aos trabalhadores que sempre definiram a marca.<\/p>\n<h2>A verdade do trabalho duro<\/h2>\n<p>A Carhartt sempre falou da realidade do trabalho: os dias longos, a sujeira, o suor, o orgulho. Mas no mundo digital, a verdade muitas vezes se perde atr\u00e1s de campanhas perfeitamente produzidas. Os clientes n\u00e3o queriam ver um modelo posando em uma obra encenada; queriam ver um eletricista com a lanterna entre os dentes, consertando uma queda de energia no meio de uma tempestade.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Nossos clientes n\u00e3o s\u00f3 vestem Carhartt, eles vivem com ela. E querem se ver refletidos nisso. \u00c9 por isso que o UGC \u00e9 t\u00e3o poderoso: \u00e9 o mundo deles, a realidade deles, as hist\u00f3rias deles.","quote_author":"Kaleena Ocasio","quote_author_description":"Especialista em Conte\u00fado Digital D2C na Carhartt Inc"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>O desafio era claro: a Carhartt precisava trazer hist\u00f3rias reais para a experi\u00eancia da marca e criar um ambiente de compra online t\u00e3o real quanto as pessoas que usam seus produtos todos os dias.<\/p>\n<h2>Clientes como contadores de hist\u00f3rias<\/h2>\n<p>Em vez de depender de campanhas de marketing impec\u00e1veis, a Carhartt decidiu colocar o poder nas m\u00e3os dos clientes e recorreu \u00e0 Emplifi para aproximar a marca de sua comunidade fiel. Com o UGC, a Carhartt deu aos clientes um espa\u00e7o para compartilhar suas pr\u00f3prias experi\u00eancias e os transformou no rosto da marca.<\/p>\n<p>Com a Emplifi, a Carhartt conseguiu:<\/p>\n<ul>\n<li>Capturar o esp\u00edrito da marca em tempo real, coletando automaticamente do Instagram conte\u00fados com marca\u00e7\u00f5es e hashtags.<\/li>\n<li>Organizar e amplificar hist\u00f3rias com prop\u00f3sito, com galerias por esta\u00e7\u00e3o, linha de produtos e tema.<\/li>\n<li>Simplificar a gest\u00e3o de UGC com busca com IA, encontrando exatamente o que precisava, fosse um eletricista de rede em uma nevasca ou soldadores soltando fa\u00edscas em uma oficina.<\/li>\n<li>Facilitar a participa\u00e7\u00e3o, simplificando o processo de autoriza\u00e7\u00e3o para que os clientes contribuam facilmente com o legado da marca.<\/li>\n<\/ul>\n<p>&#8220;Antes da Emplifi, t\u00ednhamos limita\u00e7\u00f5es para mostrar a voz dos nossos clientes. Agora, as hist\u00f3rias deles definem a Carhartt de um jeito que nenhuma campanha conseguiria.&#8221; Kaleena Ocasio, Especialista em Conte\u00fado Digital D2C na Carhartt Inc<\/p>\n<h2>Ra\u00edzes na comunidade, for\u00e7a no digital<\/h2>\n<p>A Carhartt tem ra\u00edzes profundas no mundo f\u00edsico, nas obras e nas fazendas, mas a marca levou seu legado para o digital com naturalidade. Ao combinar eventos presenciais com ativa\u00e7\u00f5es de UGC, a Carhartt mant\u00e9m suas hist\u00f3rias aut\u00eanticas e envolventes.<\/p>\n<p>Em um evento recente do Groundhog Day na Pennsylvania, QR codes incentivaram os participantes a compartilhar fotos em tempo real, transformando uma tradi\u00e7\u00e3o local em um momento de conte\u00fado. Em Detroit, o Carhartt Workshop une o esp\u00edrito do &#8220;fa\u00e7a voc\u00ea mesmo&#8221; a telas digitais com tecnologia da Emplifi que exibem galerias de UGC rotativas, dando vida \u00e0s hist\u00f3rias dos clientes na loja.<\/p>\n<p>&#8220;Esse tipo de ativa\u00e7\u00e3o nos permite encontrar os clientes onde eles est\u00e3o e torn\u00e1-los parte da marca de forma aut\u00eantica e participativa&#8221;, disse Kaleena Ocasio, Especialista em Conte\u00fado Digital D2C na Carhartt.<\/p>\n<p>Ao unir experi\u00eancias f\u00edsicas e storytelling digital, a Carhartt prova que at\u00e9 as marcas mais ic\u00f4nicas podem inovar sem perder suas ra\u00edzes.<\/p>\n<h2>Uma experi\u00eancia de marca viva<\/h2>\n<p>A parceria da Carhartt com a Emplifi transformou sua comunidade em um motor de desempenho, em que as hist\u00f3rias de pessoas reais n\u00e3o apenas inspiraram, mas geraram resultados de neg\u00f3cio mensur\u00e1veis.<\/p>\n<ul>\n<li>As galerias de UGC geraram uma taxa de convers\u00e3o de 27%, provando que hist\u00f3rias reais criam confian\u00e7a real, e vendas.<\/li>\n<li>Com mais de 85 mil intera\u00e7\u00f5es, os clientes da Carhartt n\u00e3o apenas engajaram: passaram a fazer parte do ecossistema da marca.<\/li>\n<li>O UGC n\u00e3o criou s\u00f3 conex\u00e3o emocional; gerou US$ 150 mil em receita, com impacto direto no resultado.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"quote","quote":"Os clientes da Carhartt gostam de ver pessoas reais usando nossos produtos, e isso os incentiva a comprar com confian\u00e7a. E adoro como conseguimos oferecer tudo isso com a ajuda da Emplifi.","quote_author":"Kaleena Ocasio","quote_author_description":"Especialista em Conte\u00fado Digital D2C na Carhartt Inc"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Ao colocar sua comunidade no centro, a Carhartt modernizou sua experi\u00eancia digital sem deixar de ser fiel ao seu legado. O UGC se tornou um motor de neg\u00f3cios baseado em autenticidade, fidelidade e impacto.<\/p>\n<p>N\u00e3o foi o marketing que construiu a marca Carhartt, foram as pessoas. E, com a Emplifi, a voz delas vai impulsionar o crescimento por muitas gera\u00e7\u00f5es.<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13931,"id":13931,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/pt-br\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18308,"date":"2025-04-18 17:23:10","modified":"2025-10-17 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