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Com a Emplifi, \u00e9 f\u00e1cil obter autoriza\u00e7\u00e3o para o conte\u00fado e distribu\u00ed-lo em v\u00e1rios pontos de contato digitais. A Emplifi \u00e9 um recurso inestim\u00e1vel","quote_author":"Lindsey Riggs","quote_author_description":"Diretora de Marketing Digital, The Cosmopolitan of Las Vegas"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>O hotel e cassino de luxo The Cosmopolitan fica no cora\u00e7\u00e3o da Las Vegas Strip e promete uma experi\u00eancia sem igual aos h\u00f3spedes. Um dos hot\u00e9is mais instagramados do mundo, o The Cosmopolitan quer ser o destino preferido dos turistas em Vegas, destacando nas redes sociais o conte\u00fado gerado pelo usu\u00e1rio (UGC) de alta qualidade de seus h\u00f3spedes. Para gerenciar o grande volume de UGC j\u00e1 existente online e mostrar os destaques do hotel da forma mais aut\u00eantica, a equipe de marketing do The Cosmopolitan recorreu \u00e0 Emplifi.<\/p>\n<h2>Uma experi\u00eancia com curadoria em todos os canais com a Emplifi<\/h2>\n<p>Ao escolher uma plataforma de conte\u00fado gerado pelo usu\u00e1rio, o que chamou a aten\u00e7\u00e3o da equipe social do The Cosmopolitan foi a facilidade de uso do software da Emplifi para criar galerias online e medir o sucesso das campanhas. Com v\u00e1rios layouts dispon\u00edveis, a equipe tem liberdade criativa para criar widgets personaliz\u00e1veis que se encaixam melhor em cada canal de marketing, ao mesmo tempo em que simplifica a coleta de UGC.<\/p>\n<p>&#8220;H\u00e1 muito conte\u00fado por a\u00ed, e sabemos que as pessoas adoram se exibir quando v\u00eam ao The Cosmopolitan. Quer\u00edamos um jeito f\u00e1cil de reunir todo esse conte\u00fado.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3392\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1.jpeg\" alt=\"cosmopolitan ugc\" width=\"1080\" height=\"454\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-300x126.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-1024x430.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-768x323.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-24x10.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-36x15.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-48x20.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Os KPIs do The Cosmopolitan se concentram na taxa de reservas do hotel e no engajamento nas redes sociais. A plataforma da Emplifi tamb\u00e9m permite \u00e0 equipe digital do hotel medir o ROI e acompanhar as convers\u00f5es de cada UGC. Usando a Emplifi para criar seu Shoppable Instagram, o hotel alcan\u00e7ou uma impressionante\u00a0<b>taxa de engajamento de 42%<\/b>.<\/p>\n<h2>UGC para mostrar a experi\u00eancia dos h\u00f3spedes no p\u00f3s-lockdown<\/h2>\n<p>Depois da queda nas viagens em 2020 por causa das restri\u00e7\u00f5es da COVID-19, as reservas voltaram a crescer em 2021, \u00e0 medida que os consumidores recuperaram a confian\u00e7a para viajar. Para criar uma experi\u00eancia aut\u00eantica e atualizada, o The Cosmopolitan usou UGC impulsionado pela Emplifi em canais como redes sociais, galerias no site e campanhas de e-mail para mostrar aos futuros visitantes a experi\u00eancia real que oferece, al\u00e9m das medidas de seguran\u00e7a adotadas. <b>Mais de 19.000 conte\u00fados coletados<\/b> geraram um alcance total de mais de\u00a0<b>250 milh\u00f5es de impress\u00f5es<\/b>.<\/p>\n<p>&#8220;Somos gratos por ter uma plataforma que nos permite encontrar esse UGC com facilidade, obter autoriza\u00e7\u00e3o e republic\u00e1-lo. At\u00e9 como consumidora, quero ver como um produto ou uma experi\u00eancia realmente \u00e9 quando estou comprando.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3393\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2.jpeg\" alt=\"cosmopolitan see + be scene\" width=\"1080\" height=\"574\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-300x159.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-1024x544.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-768x408.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-24x13.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-36x19.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-48x26.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>Autenticidade al\u00e9m das redes sociais<\/h2>\n<p>Para deixar os an\u00fancios nas redes sociais mais aut\u00eanticos, o hotel decidiu mostrar grupos de mulheres celebrando despedidas de solteira no The Cosmopolitan, repostando seus posts no Instagram. 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Com a Emplifi, \u00e9 f\u00e1cil obter autoriza\u00e7\u00e3o para o conte\u00fado e distribu\u00ed-lo em v\u00e1rios pontos de contato digitais. A Emplifi \u00e9 um recurso inestim\u00e1vel","quote_author":"Lindsey Riggs","quote_author_description":"Diretora de Marketing Digital, The Cosmopolitan of Las Vegas"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>O hotel e cassino de luxo The Cosmopolitan fica no cora\u00e7\u00e3o da Las Vegas Strip e promete uma experi\u00eancia sem igual aos h\u00f3spedes. Um dos hot\u00e9is mais instagramados do mundo, o The Cosmopolitan quer ser o destino preferido dos turistas em Vegas, destacando nas redes sociais o conte\u00fado gerado pelo usu\u00e1rio (UGC) de alta qualidade de seus h\u00f3spedes. Para gerenciar o grande volume de UGC j\u00e1 existente online e mostrar os destaques do hotel da forma mais aut\u00eantica, a equipe de marketing do The Cosmopolitan recorreu \u00e0 Emplifi.<\/p>\n<h2>Uma experi\u00eancia com curadoria em todos os canais com a Emplifi<\/h2>\n<p>Ao escolher uma plataforma de conte\u00fado gerado pelo usu\u00e1rio, o que chamou a aten\u00e7\u00e3o da equipe social do The Cosmopolitan foi a facilidade de uso do software da Emplifi para criar galerias online e medir o sucesso das campanhas. Com v\u00e1rios layouts dispon\u00edveis, a equipe tem liberdade criativa para criar widgets personaliz\u00e1veis que se encaixam melhor em cada canal de marketing, ao mesmo tempo em que simplifica a coleta de UGC.<\/p>\n<p>&#8220;H\u00e1 muito conte\u00fado por a\u00ed, e sabemos que as pessoas adoram se exibir quando v\u00eam ao The Cosmopolitan. Quer\u00edamos um jeito f\u00e1cil de reunir todo esse conte\u00fado.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3392\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1.jpeg\" alt=\"cosmopolitan ugc\" width=\"1080\" height=\"454\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-300x126.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-1024x430.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-768x323.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-24x10.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-36x15.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-1-48x20.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Os KPIs do The Cosmopolitan se concentram na taxa de reservas do hotel e no engajamento nas redes sociais. A plataforma da Emplifi tamb\u00e9m permite \u00e0 equipe digital do hotel medir o ROI e acompanhar as convers\u00f5es de cada UGC. Usando a Emplifi para criar seu Shoppable Instagram, o hotel alcan\u00e7ou uma impressionante\u00a0<b>taxa de engajamento de 42%<\/b>.<\/p>\n<h2>UGC para mostrar a experi\u00eancia dos h\u00f3spedes no p\u00f3s-lockdown<\/h2>\n<p>Depois da queda nas viagens em 2020 por causa das restri\u00e7\u00f5es da COVID-19, as reservas voltaram a crescer em 2021, \u00e0 medida que os consumidores recuperaram a confian\u00e7a para viajar. Para criar uma experi\u00eancia aut\u00eantica e atualizada, o The Cosmopolitan usou UGC impulsionado pela Emplifi em canais como redes sociais, galerias no site e campanhas de e-mail para mostrar aos futuros visitantes a experi\u00eancia real que oferece, al\u00e9m das medidas de seguran\u00e7a adotadas. <b>Mais de 19.000 conte\u00fados coletados<\/b> geraram um alcance total de mais de\u00a0<b>250 milh\u00f5es de impress\u00f5es<\/b>.<\/p>\n<p>&#8220;Somos gratos por ter uma plataforma que nos permite encontrar esse UGC com facilidade, obter autoriza\u00e7\u00e3o e republic\u00e1-lo. At\u00e9 como consumidora, quero ver como um produto ou uma experi\u00eancia realmente \u00e9 quando estou comprando.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3393\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2.jpeg\" alt=\"cosmopolitan see + be scene\" width=\"1080\" height=\"574\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-300x159.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-1024x544.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-768x408.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-24x13.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-36x19.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-2-48x26.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>Autenticidade al\u00e9m das redes sociais<\/h2>\n<p>Para deixar os an\u00fancios nas redes sociais mais aut\u00eanticos, o hotel decidiu mostrar grupos de mulheres celebrando despedidas de solteira no The Cosmopolitan, repostando seus posts no Instagram. Com o recurso de etiquetas da Emplifi, a equipe de redes sociais conseguiu coletar e selecionar rapidamente posts sobre despedidas de solteira em meio a um grande volume de UGC.<\/p>\n<p>&#8220;Fotos da marca s\u00e3o bonitas, importantes e t\u00eam sua fun\u00e7\u00e3o. Mas eu sempre quero ver como \u00e9 de verdade, do ponto de vista de uma pessoa real&#8230; Valorizo poder exibir esse\u00a0conte\u00fado aut\u00eantico nos nossos sites para manter os visitantes engajados.&#8221;<\/p>\n<p>Na an\u00e1lise de engajamento nas redes sociais, os tr\u00eas posts de melhor desempenho do hotel costumam ser UGC. Mas o The Cosmopolitan tamb\u00e9m valoriza o UGC al\u00e9m das redes sociais, seja na equipe de PR usando posts de h\u00f3spedes em um press release, seja em um restaurante do hotel procurando a foto de um prato espec\u00edfico.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3394 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3.png\" alt=\"cosmopolitan see + be scene\" width=\"512\" height=\"180\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3.png 512w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3-300x105.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3-24x8.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3-36x13.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-3-48x17.png 48w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/>&#8220;No fim, queremos mostrar tudo o que o resort oferece pelos olhos dos nossos visitantes, para que, quando as pessoas pensarem em visitar Las Vegas, pensem logo no The Cosmopolitan e queiram se hospedar aqui.&#8221;<\/p>\n<h2>Campanha #DecadeOfMischief<\/h2>\n<p>A marca lan\u00e7ou seu primeiro concurso nas redes sociais em v\u00e1rios anos para celebrar os 10 anos do hotel, incentivando os clientes a compartilhar suas mem\u00f3rias favoritas do The Cosmopolitan nas redes sociais com a hashtag #DecadeOfMischief ou por um uploader direto no site, com tecnologia da Emplifi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3395\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4.jpeg\" alt=\"#decadeofmischief\" width=\"1080\" height=\"731\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-300x203.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-1024x693.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-768x520.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-24x16.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-36x24.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/cosmo-4-48x32.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>A campanha n\u00e3o s\u00f3 engajou os f\u00e3s nas redes sociais e ampliou o reconhecimento da marca, como tamb\u00e9m deu ao The Cosmopolitan um UGC valioso para futuras campanhas de marketing, mostrando a experi\u00eancia do hotel pelo olhar dos h\u00f3spedes.<\/p>\n<p>&#8220;Foi extremamente f\u00e1cil implementar a Emplifi no site e, agora, mesmo com o concurso encerrado, ainda temos todo esse conte\u00fado para exibir, porque estamos comemorando o anivers\u00e1rio o ano todo.&#8221;<\/p>\n<h2>Descoberta de influenciadores<\/h2>\n<p>Embora o hotel j\u00e1 tenha feito parcerias com influenciadores, a ferramenta Influencer Discovery da Emplifi ajuda a equipe a descobrir o volume de conte\u00fado org\u00e2nico j\u00e1 compartilhado pelos principais instagrammers ao montar a estrat\u00e9gia social.<\/p>\n<p>&#8220;Recentemente, entrei na Emplifi para levantar o UGC de influenciadores e mostrar \u00e0 lideran\u00e7a a qualidade e a quantidade do UGC que est\u00e1vamos recebendo, incluindo influenciadores que compartilhavam sua experi\u00eancia de forma org\u00e2nica, sem nenhum pedido.&#8221;<\/p>\n<p>Como um dos hot\u00e9is mais instagramados do mundo, o The Cosmopolitan tirou a sorte grande em conte\u00fado e comunidade gra\u00e7as a um p\u00fablico altamente engajado. Com a Emplifi, o hotel vai continuar ampliando seu p\u00fablico e ajudando os f\u00e3s a &#8220;See + Be Scene.&#8221;<\/p>\n"}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13931,"id":13931,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/pt-br\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge-2\/","alt":"","author":"54","description":"","caption":"","name":"case-study-icon-challenge-2","status":"inherit","uploaded_to":18308,"date":"2025-04-18 17:23:10","modified":"2025-10-17 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