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Com os talentos mais elitizados, o maior p\u00fablico dos esportes de combate e as redes sociais no centro de tudo, o UFC se uniu \u00e0 Emplifi para transformar cada momento dentro e fora do Octagon em um espet\u00e1culo guiado por dados e movido pelos f\u00e3s, visto e sentido no mundo todo.<\/strong><\/p>\n<p>O UFC n\u00e3o est\u00e1 s\u00f3 liderando o mundo das lutas: est\u00e1 reescrevendo as regras do dom\u00ednio digital no esporte. Das arenas de pay-per-view aos feeds sociais, o UFC transforma cada momento em um evento global, e cada lutador em uma hist\u00f3ria que o mundo n\u00e3o consegue parar de acompanhar.<\/p>\n<p>Essa estrat\u00e9gia atingiu o auge no <b><i>UFC 306<\/i><\/b><span style=\"font-weight: 400;\">, dentro da modern\u00edssima Sphere de Las Vegas. Com 16.024 f\u00e3s presentes, uma bilheteria recorde de US$ 22 milh\u00f5es e novos recordes em patroc\u00ednio, produtos licenciados e receita per capita, o evento elevou o patamar do neg\u00f3cio dos esportes de combate e se tornou a noite mais lucrativa da hist\u00f3ria do UFC. Estabeleceu um novo padr\u00e3o de excel\u00eancia para o que \u00e9 poss\u00edvel quando o espet\u00e1culo ao vivo encontra a estrat\u00e9gia digital.<\/span><\/p>\n<p>Essa noite hist\u00f3rica foi resultado de um compromisso incans\u00e1vel e de v\u00e1rios anos com a inova\u00e7\u00e3o digital. Com mais de 300 milh\u00f5es de seguidores, 26 bilh\u00f5es de visualiza\u00e7\u00f5es de v\u00eddeo e um lugar entre as 5 maiores ligas esportivas dos EUA em tamanho de comunidade, o UFC transformou seus canais sociais em uma central de comando global, amplificando talentos, expandindo bases de f\u00e3s e impulsionando um crescimento explosivo.<\/p>\n<p>No centro dessa transforma\u00e7\u00e3o est\u00e1 a Emplifi, parceira de longa data do UFC na constru\u00e7\u00e3o de uma <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\" target=\"_blank\" rel=\"noopener\">estrat\u00e9gia social<\/a> inteligente, escal\u00e1vel e orientada por dados. Do listening em tempo real e dos insights de p\u00fablico \u00e0 an\u00e1lise de lutadores e \u00e0 automa\u00e7\u00e3o, a Emplifi ajuda o UFC a se mover na velocidade do esporte: \u00e1gil, global e sempre ativo.<\/p>\n<p>\u00c9 assim que se fazem campe\u00f5es. N\u00e3o s\u00f3 no Octagon, mas em todas as plataformas que o mundo est\u00e1 assistindo.<\/p>\n<h2>A press\u00e3o para escalar r\u00e1pido em um neg\u00f3cio de lutas global e 24\/7<\/h2>\n<p>O UFC produz um fluxo cont\u00ednuo de conte\u00fado entre continentes, culturas e fusos hor\u00e1rios. Com mais de 42 eventos por ano, s\u00e9ries derivadas como o Dana White\u2019s Contender Series e franquias em r\u00e1pido crescimento no mundo todo, a press\u00e3o para entregar conte\u00fado localizado e de alto impacto em escala nunca foi t\u00e3o grande.<\/p>\n<p>De cima para baixo, o UFC tomou uma decis\u00e3o ousada: as redes sociais seriam um motor do neg\u00f3cio.<\/p>\n<p>&#8220;Nosso CEO v\u00ea as redes sociais como mais importantes do que a m\u00eddia tradicional&#8221;, disse Aziz Bawany, Diretor S\u00eanior de M\u00eddia Digital &amp; Produto do UFC. &#8220;Esse n\u00edvel de apoio nos permite agir r\u00e1pido, testar novas estrat\u00e9gias e aproveitar tend\u00eancias em tempo real.&#8221;<\/p>\n<p>Mas executar isso n\u00e3o era tarefa simples. A equipe do UFC acompanhava manualmente o desempenho dos lutadores, conferindo as <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-metrics\/\" target=\"_blank\" rel=\"noopener\">estat\u00edsticas sociais<\/a> de hora em hora, compilando dados \u00e0 m\u00e3o e tentando tomar decis\u00f5es r\u00e1pidas com ferramentas lentas. Em um esporte em que o hype gera audi\u00eancia, velocidade \u00e9 tudo.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Antes, nossa equipe verificava manualmente os seguidores de cada lutador e acompanhava o crescimento \u00e0 m\u00e3o. Agora, basta abrir o ranking para ver na hora quem ganhou mais tra\u00e7\u00e3o. O que levava horas agora leva segundos.","quote_author":"Hailey Carroll","quote_author_description":"Coordenadora de Redes Sociais, UFC"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>O UFC precisava de uma solu\u00e7\u00e3o que acompanhasse sua ambi\u00e7\u00e3o, que eliminasse o trabalho manual, revelasse novos talentos mais r\u00e1pido e entregasse os insights necess\u00e1rios para vencer a guerra pela aten\u00e7\u00e3o, um post de cada vez.<\/p>\n<h2>Como a intelig\u00eancia de listening impulsiona cada golpe, post e promo\u00e7\u00e3o<\/h2>\n<p>Depois de decidir fazer das redes sociais um motor central do neg\u00f3cio, o UFC precisava de ferramentas capazes de acompanhar a velocidade e a complexidade do mundo das lutas.<\/p>\n<p>Isso significava trocar relat\u00f3rios reativos por insights em tempo real, automatizar o que antes era manual e ter uma vis\u00e3o global do sentimento dos f\u00e3s em cada regi\u00e3o, cada evento e cada lutador.<\/p>\n<p>Foi a\u00ed que entrou a Emplifi.<\/p>\n<p>Com os recursos de <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\" target=\"_blank\" rel=\"noopener\">listening da Emplifi<\/a> e de analytics, a equipe digital do UFC agora acompanha o burburinho dos f\u00e3s em tempo real, detecta o que est\u00e1 pegando fogo em cada mercado e destaca rapidamente os momentos e personalidades que merecem ser amplificados. Seja um astro em ascens\u00e3o ganhando tra\u00e7\u00e3o inesperada, seja uma base de f\u00e3s regional vibrando com um lutador local, a plataforma ajuda o UFC a trocar a intui\u00e7\u00e3o por a\u00e7\u00f5es r\u00e1pidas baseadas em dados.<\/p>\n<p>&#8220;Com 42 eventos por ano e lutadores competindo no mundo todo, precisamos de dados para ver quem est\u00e1 se destacando&#8221;, disse Bawany. &#8220;A Emplifi nos permite identificar novos astros, acompanhar tend\u00eancias de engajamento e promover o talento certo, no mercado certo, na hora certa.&#8221;<\/p>\n<p>Essa velocidade e precis\u00e3o se traduzem diretamente em resultados de neg\u00f3cio. As decis\u00f5es de matchmaking ficam mais certeiras. As estrat\u00e9gias de conte\u00fado regional ganham for\u00e7a. As experi\u00eancias dos f\u00e3s ficam mais marcantes. E os lutadores, principalmente os novos talentos, ganham mais visibilidade, mais r\u00e1pido.<\/p>\n<p>Em um mundo em que a aten\u00e7\u00e3o \u00e9 moeda, o UFC est\u00e1 vencendo:<\/p>\n<ul>\n<li>+300 milh\u00f5es: total de seguidores em todas as plataformas sociais do UFC<\/li>\n<li>+26 bilh\u00f5es: visualiza\u00e7\u00f5es de v\u00eddeo, com aumento anual de 21%<\/li>\n<li>Do top 20 ao top 10 entre as ligas esportivas globais em tamanho de comunidade<\/li>\n<li>Agora entre as 5 maiores ligas esportivas dos EUA em audi\u00eancia digital<\/li>\n<\/ul>\n<p>O UFC construiu um sistema que ouve em escala, reage em tempo real e transforma dados em dom\u00ednio.<\/p>\n<h2>Do ranking \u00e0 plataforma de lan\u00e7amento: a nova era da promo\u00e7\u00e3o de lutadores<\/h2>\n<p>Para o UFC, a pr\u00f3xima evolu\u00e7\u00e3o j\u00e1 est\u00e1 em andamento: construir o motor de promo\u00e7\u00e3o de lutadores mais poderoso e orientado por dados do esporte.<\/p>\n<p>No centro disso est\u00e1 o ranking de lutadores. Com os <a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">relat\u00f3rios flex\u00edveis da Emplifi<\/a>, ele acompanha o desempenho, o momento e o <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-engagement\/\" target=\"_blank\" rel=\"noopener\">engajamento dos lutadores nas plataformas sociais<\/a>. O que come\u00e7ou como um recurso de relat\u00f3rios p\u00f3s-evento agora orienta as decis\u00f5es de matchmaking, a estrat\u00e9gia de marketing e a forma como novos astros s\u00e3o descobertos e amplificados no mundo todo.<\/p>\n<p>A vis\u00e3o? Um ecossistema totalmente integrado em que os dados da Emplifi fluem diretamente para as ferramentas internas do UFC, orientando tudo, da promo\u00e7\u00e3o regional e das lutas principais do card ao posicionamento de conte\u00fado e \u00e0s oportunidades de patroc\u00ednio. Some a isso a etiquetagem e a automa\u00e7\u00e3o com IA, e o UFC est\u00e1 pronto para tomar decis\u00f5es inteligentes mais r\u00e1pido do que nunca.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Os dados v\u00e3o continuar guiando tudo o que fazemos. As plataformas podem mudar, mas com a Emplifi temos benchmarks hist\u00f3ricos para acompanhar o crescimento, refinar nossa estrat\u00e9gia de conte\u00fado e nos manter \u00e0 frente em um mercado altamente competitivo.","quote_author":"Aziz Bawany","quote_author_description":"Diretor S\u00eanior de M\u00eddia Digital &amp; Produto, UFC"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Com o ranking como b\u00fassola, o UFC est\u00e1 construindo o futuro do marketing de lutadores. 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