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Ao unir as equipes de RP e marketing na plataforma da Emplifi, o NBK alinhou suas mensagens, criou uma conex\u00e3o mais profunda com o p\u00fablico e refor\u00e7ou seu papel de refer\u00eancia em educa\u00e7\u00e3o financeira.<\/strong><\/p>\n<p>Desde sua funda\u00e7\u00e3o, em 1952, o National Bank of Kuwait (NBK) \u00e9 o primeiro banco nacional do Kuwait e a primeira sociedade an\u00f4nima da regi\u00e3o do Golfo. Conhecido como \u201cO banco que voc\u00ea conhece e em que confia\u201d, o NBK construiu sua reputa\u00e7\u00e3o com base em estabilidade, inova\u00e7\u00e3o e foco no cliente.<\/p>\n<p>Com um portf\u00f3lio completo de servi\u00e7os financeiros e de investimento, o NBK se tornou uma refer\u00eancia comprometida em oferecer aos clientes educa\u00e7\u00e3o financeira no momento certo e experi\u00eancias banc\u00e1rias excepcionais. Ao mesmo tempo, o NBK precisava de uma solu\u00e7\u00e3o que unificasse suas estrat\u00e9gias de RP e marketing e permitisse entender melhor seu p\u00fablico.<\/p>\n<h2>RP e marketing unidos para mensagens consistentes e impactantes<\/h2>\n<p>O objetivo do NBK era claro: oferecer ao p\u00fablico mensagens consistentes e oportunas, alinhadas \u00e0s suas necessidades, mantendo a voz confi\u00e1vel do banco. Mas isso exigia uma colabora\u00e7\u00e3o mais pr\u00f3xima entre as equipes de RP e marketing. RP precisava de ferramentas melhores para manter a presen\u00e7a da marca precisa e com autoridade em todos os canais, enquanto o marketing precisava de insights mais profundos sobre o comportamento dos clientes para criar conte\u00fados relevantes e personalizados.<\/p>\n"},{"acf_fc_layout":"quote","quote":"O desafio tamb\u00e9m era manter uma voz unificada em todos os canais sociais e, ao mesmo tempo, garantir que nossas a\u00e7\u00f5es de RP fossem oportunas e alinhadas \u00e0s expectativas dos clientes. Precis\u00e1vamos de ferramentas para gerenciar esse processo com efici\u00eancia e entender a fundo as rea\u00e7\u00f5es do p\u00fablico em tempo real.","quote_author":"Abdul Mohsen Al-Rushaid","quote_author_description":"Vice-presidente s\u00eanior no NBK"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Uma plataforma que aproxima equipes e amplia o impacto<\/h2>\n<p>Para resolver isso, o NBK adotou a plataforma da Emplifi e colocou as equipes de RP e marketing em sintonia. Ao centralizar conte\u00fado, dados e insights, a Emplifi ofereceu as ferramentas de que o NBK precisava para garantir mensagens consistentes e engajamento relevante.<\/p>\n<p>\u201cA plataforma da Emplifi nos deu as ferramentas para unificar nossos esfor\u00e7os de RP e marketing, algo essencial para manter uma voz de marca consistente. Essa unifica\u00e7\u00e3o nos permite interagir com o p\u00fablico de forma mais personalizada e entregar mensagens que realmente repercutem em todos os canais.\u201d (Gabriel Karam, Head de Marketing Digital no NBK)<\/p>\n<p>Com o Publisher e o Content Hub da Emplifi, o NBK simplificou a gest\u00e3o de redes sociais, facilitando o planejamento, o agendamento e a coordena\u00e7\u00e3o de campanhas. \u201cO Publisher transformou nosso processo de publica\u00e7\u00e3o e tornou nossas a\u00e7\u00f5es de RP nas redes sociais mais coesas e coordenadas\u201d, disse Abdul.<\/p>\n<p>Ao mesmo tempo, as ferramentas de Analytics e Listening da Emplifi deram ao NBK visibilidade em tempo real sobre o sentimento e o engajamento do p\u00fablico. Assim, as equipes puderam ajustar campanhas rapidamente e criar conte\u00fados mais impactantes. \u201cAcompanhar o sentimento foi fundamental para n\u00f3s\u201d, disse Gabriel. \u201cEsses insights sobre as prefer\u00eancias dos clientes nos permitiram maximizar o engajamento e refinar nossas campanhas com efici\u00eancia.\u201d<br \/>\nAl\u00e9m disso, as sugest\u00f5es com IA da Emplifi trouxeram uma vantagem preditiva, ajudando o NBK a antecipar as necessidades dos clientes e aprimorar ainda mais suas mensagens.<\/p>\n<h2>Mais engajamento com esfor\u00e7os unificados<\/h2>\n<p>Ao unir RP e marketing, o NBK alcan\u00e7ou resultados not\u00e1veis. As impress\u00f5es de conte\u00fado do banco cresceram 623% e as visualiza\u00e7\u00f5es de v\u00eddeo aumentaram 471%, refletindo o sucesso de campanhas personalizadas e focadas no p\u00fablico.<\/p>\n<p>Entre as iniciativas de destaque do NBK est\u00e3o a campanha \u201cLet\u2019s Be Aware\u201d, que ampliou a conscientiza\u00e7\u00e3o financeira com conte\u00fado educativo, e a campanha \u201cCard Spends &amp; Salary Switch\u201d, que engajou grupos espec\u00edficos de clientes com mensagens relevantes e direcionadas. Essas campanhas mostraram como as ferramentas da Emplifi ajudaram o NBK a cumprir sua miss\u00e3o de educar e capacitar seu p\u00fablico.<\/p>\n"},{"acf_fc_layout":"quote","quote":"\u00c0 medida que evolu\u00edmos, vejo a Emplifi nos ajudando a entregar mensagens sobre produtos e servi\u00e7os ainda mais personalizadas e impactantes em v\u00e1rios canais. Tamb\u00e9m vemos a parceria crescer em integra\u00e7\u00e3o de dados e IA, o que nos permitir\u00e1 continuar na vanguarda do engajamento do cliente e da presen\u00e7a de marca.","quote_author":"Abdul Mohsen Al-Rushaid","quote_author_description":"Vice-presidente s\u00eanior no NBK"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>O National Bank of Kuwait sempre foi l\u00edder na oferta de servi\u00e7os banc\u00e1rios excepcionais. Com a plataforma da Emplifi, o NBK n\u00e3o s\u00f3 aprofunda sua conex\u00e3o com o p\u00fablico, como tamb\u00e9m fortalece seu papel de consultor de confian\u00e7a em educa\u00e7\u00e3o financeira. Com estrat\u00e9gia bem pensada, colabora\u00e7\u00e3o e as ferramentas certas, o NBK continua moldando o futuro do engajamento do cliente no setor financeiro.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><strong>O National Bank of Kuwait (NBK) \u00e9 um pilar do setor financeiro do Kuwait. Ao unir as equipes de RP e marketing na plataforma da Emplifi, o NBK alinhou suas mensagens, criou uma conex\u00e3o mais profunda com o p\u00fablico e refor\u00e7ou seu papel de refer\u00eancia em educa\u00e7\u00e3o financeira.<\/strong><\/p>\n<p>Desde sua funda\u00e7\u00e3o, em 1952, o National Bank of Kuwait (NBK) \u00e9 o primeiro banco nacional do Kuwait e a primeira sociedade an\u00f4nima da regi\u00e3o do Golfo. Conhecido como \u201cO banco que voc\u00ea conhece e em que confia\u201d, o NBK construiu sua reputa\u00e7\u00e3o com base em estabilidade, inova\u00e7\u00e3o e foco no cliente.<\/p>\n<p>Com um portf\u00f3lio completo de servi\u00e7os financeiros e de investimento, o NBK se tornou uma refer\u00eancia comprometida em oferecer aos clientes educa\u00e7\u00e3o financeira no momento certo e experi\u00eancias banc\u00e1rias excepcionais. Ao mesmo tempo, o NBK precisava de uma solu\u00e7\u00e3o que unificasse suas estrat\u00e9gias de RP e marketing e permitisse entender melhor seu p\u00fablico.<\/p>\n<h2>RP e marketing unidos para mensagens consistentes e impactantes<\/h2>\n<p>O objetivo do NBK era claro: oferecer ao p\u00fablico mensagens consistentes e oportunas, alinhadas \u00e0s suas necessidades, mantendo a voz confi\u00e1vel do banco. Mas isso exigia uma colabora\u00e7\u00e3o mais pr\u00f3xima entre as equipes de RP e marketing. RP precisava de ferramentas melhores para manter a presen\u00e7a da marca precisa e com autoridade em todos os canais, enquanto o marketing precisava de insights mais profundos sobre o comportamento dos clientes para criar conte\u00fados relevantes e personalizados.<\/p>\n"},{"acf_fc_layout":"quote","quote":"O desafio tamb\u00e9m era manter uma voz unificada em todos os canais sociais e, ao mesmo tempo, garantir que nossas a\u00e7\u00f5es de RP fossem oportunas e alinhadas \u00e0s expectativas dos clientes. Precis\u00e1vamos de ferramentas para gerenciar esse processo com efici\u00eancia e entender a fundo as rea\u00e7\u00f5es do p\u00fablico em tempo real.","quote_author":"Abdul Mohsen Al-Rushaid","quote_author_description":"Vice-presidente s\u00eanior no NBK"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Uma plataforma que aproxima equipes e amplia o impacto<\/h2>\n<p>Para resolver isso, o NBK adotou a plataforma da Emplifi e colocou as equipes de RP e marketing em sintonia. Ao centralizar conte\u00fado, dados e insights, a Emplifi ofereceu as ferramentas de que o NBK precisava para garantir mensagens consistentes e engajamento relevante.<\/p>\n<p>\u201cA plataforma da Emplifi nos deu as ferramentas para unificar nossos esfor\u00e7os de RP e marketing, algo essencial para manter uma voz de marca consistente. Essa unifica\u00e7\u00e3o nos permite interagir com o p\u00fablico de forma mais personalizada e entregar mensagens que realmente repercutem em todos os canais.\u201d (Gabriel Karam, Head de Marketing Digital no NBK)<\/p>\n<p>Com o Publisher e o Content Hub da Emplifi, o NBK simplificou a gest\u00e3o de redes sociais, facilitando o planejamento, o agendamento e a coordena\u00e7\u00e3o de campanhas. \u201cO Publisher transformou nosso processo de publica\u00e7\u00e3o e tornou nossas a\u00e7\u00f5es de RP nas redes sociais mais coesas e coordenadas\u201d, disse Abdul.<\/p>\n<p>Ao mesmo tempo, as ferramentas de Analytics e Listening da Emplifi deram ao NBK visibilidade em tempo real sobre o sentimento e o engajamento do p\u00fablico. Assim, as equipes puderam ajustar campanhas rapidamente e criar conte\u00fados mais impactantes. \u201cAcompanhar o sentimento foi fundamental para n\u00f3s\u201d, disse Gabriel. \u201cEsses insights sobre as prefer\u00eancias dos clientes nos permitiram maximizar o engajamento e refinar nossas campanhas com efici\u00eancia.\u201d<br \/>\nAl\u00e9m disso, as sugest\u00f5es com IA da Emplifi trouxeram uma vantagem preditiva, ajudando o NBK a antecipar as necessidades dos clientes e aprimorar ainda mais suas mensagens.<\/p>\n<h2>Mais engajamento com esfor\u00e7os unificados<\/h2>\n<p>Ao unir RP e marketing, o NBK alcan\u00e7ou resultados not\u00e1veis. As impress\u00f5es de conte\u00fado do banco cresceram 623% e as visualiza\u00e7\u00f5es de v\u00eddeo aumentaram 471%, refletindo o sucesso de campanhas personalizadas e focadas no p\u00fablico.<\/p>\n<p>Entre as iniciativas de destaque do NBK est\u00e3o a campanha \u201cLet\u2019s Be Aware\u201d, que ampliou a conscientiza\u00e7\u00e3o financeira com conte\u00fado educativo, e a campanha \u201cCard Spends &amp; Salary Switch\u201d, que engajou grupos espec\u00edficos de clientes com mensagens relevantes e direcionadas. Essas campanhas mostraram como as ferramentas da Emplifi ajudaram o NBK a cumprir sua miss\u00e3o de educar e capacitar seu p\u00fablico.<\/p>\n"},{"acf_fc_layout":"quote","quote":"\u00c0 medida que evolu\u00edmos, vejo a Emplifi nos ajudando a entregar mensagens sobre produtos e servi\u00e7os ainda mais personalizadas e impactantes em v\u00e1rios canais. Tamb\u00e9m vemos a parceria crescer em integra\u00e7\u00e3o de dados e IA, o que nos permitir\u00e1 continuar na vanguarda do engajamento do cliente e da presen\u00e7a de marca.","quote_author":"Abdul Mohsen Al-Rushaid","quote_author_description":"Vice-presidente s\u00eanior no NBK"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>O National Bank of Kuwait sempre foi l\u00edder na oferta de servi\u00e7os banc\u00e1rios excepcionais. Com a plataforma da Emplifi, o NBK n\u00e3o s\u00f3 aprofunda sua conex\u00e3o com o p\u00fablico, como tamb\u00e9m fortalece seu papel de consultor de confian\u00e7a em educa\u00e7\u00e3o financeira. 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