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no tempo de perman\u00eancia no site","logo":false},{"stat":"12%","description":"Aumento no ticket m\u00e9dio","logo":false},{"stat":"35%","description":"Aumento na taxa de visitas recorrentes","logo":false}]},"stats_clone":{"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"31%","description":"Aumento no tempo de perman\u00eancia no site","logo":false},{"stat":"12%","description":"Aumento no ticket m\u00e9dio","logo":false},{"stat":"35%","description":"Aumento na taxa de visitas recorrentes","logo":false}]}},"content_builder":[{"acf_fc_layout":"quote","quote":"Acho que n\u00e3o conseguir\u00edamos ficar sem a Emplifi para inspirar nossos clientes sobre como usar nossos produtos na pr\u00e1tica. Temos muitos clientes fi\u00e9is e influenciadores do Instagram que tiram fotos incr\u00edveis, ent\u00e3o seria uma pena n\u00e3o aproveitar essas imagens.","quote_author":"Lisa Claire Mindegaard Uhrenholt","quote_author_description":"Gerente de Social Media e Campanhas Digitais, Trollbeads"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Criatividade, comunidade e conte\u00fado se combinam em harmonia na Trollbeads, empresa de joias de Copenhague que permite aos clientes criar joias colecion\u00e1veis personalizadas. Com tantas combina\u00e7\u00f5es criativas e estilos diferentes, o UGC se tornou essencial para inspirar novos clientes. Mas a Trollbeads precisava de uma solu\u00e7\u00e3o que tamb\u00e9m atendesse ao seu p\u00fablico multinacional e oferecesse uma experi\u00eancia fluida a todos os visitantes do site. Para oferecer a melhor experi\u00eancia de UGC poss\u00edvel, a Trollbeads recorreu \u00e0 Emplifi.<\/p>\n<h2>Inspira\u00e7\u00e3o que gera resultados<\/h2>\n<p>Como as pe\u00e7as da Trollbeads s\u00e3o altamente personaliz\u00e1veis, os clientes costumam buscar inspira\u00e7\u00e3o uns nos outros. Com o UGC, a equipe da Trollbeads consegue levar essa comunidade a todos os canais digitais em v\u00e1rias regi\u00f5es. Essa estrat\u00e9gia tem forte resson\u00e2ncia com o p\u00fablico-alvo e oferece uma experi\u00eancia de conte\u00fado renovada para clientes atuais e novos f\u00e3s.<\/p>\n<p>&#8220;Com a Emplifi, conseguimos inspirar nossos clientes, principalmente os novos, e tamb\u00e9m os f\u00e3s. Eles adoram ver suas fotos no site e se aplaudem no Facebook e no Instagram.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3400 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1.jpeg\" alt=\"Trollbeads UGC\" width=\"935\" height=\"705\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1.jpeg 935w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-300x226.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-768x579.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-24x18.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-36x27.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-48x36.jpeg 48w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/p>\n<p>Com a Emplifi, a equipe da Trollbeads registrou um\u00a0<b>aumento de 31% no tempo de perman\u00eancia no site<\/b>. Os clientes passaram a interagir n\u00e3o s\u00f3 nas redes sociais, mas tamb\u00e9m nas p\u00e1ginas de produto e nas galerias de inspira\u00e7\u00e3o.<\/p>\n<h2>Marca\u00e7\u00e3o de produtos para aumentar o ticket m\u00e9dio<\/h2>\n<p>Um dos fatores que diferenciam a Trollbeads de outras marcas \u00e9 o quanto cada joia, e consequentemente cada UGC, pode ser \u00fanica. Mas garantir que cada produto exclusivo mostrado no UGC seja shoppable pode ser dif\u00edcil de gerenciar manualmente. Com a Emplifi, a equipe da Trollbeads consegue associar cada produto do UGC ao cat\u00e1logo de produtos da Trollbeads, tornando a marca\u00e7\u00e3o simples e eficaz para gerar mais convers\u00f5es.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3401 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2.jpeg\" alt=\"Trollbeads UGC\" width=\"1080\" height=\"484\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-300x134.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-1024x459.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-768x344.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-24x11.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-36x16.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-48x22.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Com essa abordagem na Emplifi, a equipe da Trollbeads registrou um\u00a0<b>aumento de 12% no ticket m\u00e9dio<\/b>. Ao tornar todo o conte\u00fado altamente acion\u00e1vel, a Trollbeads gera um aumento mensur\u00e1vel nas vendas.<\/p>\n<h2>Impacto em todo o funil para o futuro<\/h2>\n<p>O UGC tem um impacto percept\u00edvel em todas as fases da jornada do cliente da Trollbeads. Da descoberta da marca nas redes sociais at\u00e9 o engajamento p\u00f3s-compra, os f\u00e3s da marca se identificam claramente com o UGC.<\/p>\n<p>&#8220;O UGC impacta todos os KPIs que medimos, do engajamento no Instagram \u00e0 taxa de cliques nos e-mails. Quando publico imagens de UGC no nosso Instagram oficial, elas t\u00eam uma taxa de engajamento maior do que os posts comuns.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3402 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3.jpeg\" alt=\"Trollbeads UGC\" width=\"1080\" height=\"522\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-300x145.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-1024x495.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-768x371.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-36x17.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-48x23.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>Ao destacar a comunidade e inspirar os clientes com imagens de clientes reais, a Trollbeads construiu uma marca incr\u00edvel, movida pela comunidade, e moldou seu marketing para unir perfeitamente conte\u00fado, comunidade e com\u00e9rcio.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"quote","quote":"Acho que n\u00e3o conseguir\u00edamos ficar sem a Emplifi para inspirar nossos clientes sobre como usar nossos produtos na pr\u00e1tica. Temos muitos clientes fi\u00e9is e influenciadores do Instagram que tiram fotos incr\u00edveis, ent\u00e3o seria uma pena n\u00e3o aproveitar essas imagens.","quote_author":"Lisa Claire Mindegaard Uhrenholt","quote_author_description":"Gerente de Social Media e Campanhas Digitais, Trollbeads"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Criatividade, comunidade e conte\u00fado se combinam em harmonia na Trollbeads, empresa de joias de Copenhague que permite aos clientes criar joias colecion\u00e1veis personalizadas. Com tantas combina\u00e7\u00f5es criativas e estilos diferentes, o UGC se tornou essencial para inspirar novos clientes. Mas a Trollbeads precisava de uma solu\u00e7\u00e3o que tamb\u00e9m atendesse ao seu p\u00fablico multinacional e oferecesse uma experi\u00eancia fluida a todos os visitantes do site. Para oferecer a melhor experi\u00eancia de UGC poss\u00edvel, a Trollbeads recorreu \u00e0 Emplifi.<\/p>\n<h2>Inspira\u00e7\u00e3o que gera resultados<\/h2>\n<p>Como as pe\u00e7as da Trollbeads s\u00e3o altamente personaliz\u00e1veis, os clientes costumam buscar inspira\u00e7\u00e3o uns nos outros. Com o UGC, a equipe da Trollbeads consegue levar essa comunidade a todos os canais digitais em v\u00e1rias regi\u00f5es. Essa estrat\u00e9gia tem forte resson\u00e2ncia com o p\u00fablico-alvo e oferece uma experi\u00eancia de conte\u00fado renovada para clientes atuais e novos f\u00e3s.<\/p>\n<p>&#8220;Com a Emplifi, conseguimos inspirar nossos clientes, principalmente os novos, e tamb\u00e9m os f\u00e3s. Eles adoram ver suas fotos no site e se aplaudem no Facebook e no Instagram.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3400 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1.jpeg\" alt=\"Trollbeads UGC\" width=\"935\" height=\"705\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1.jpeg 935w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-300x226.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-768x579.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-24x18.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-36x27.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-1-48x36.jpeg 48w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/p>\n<p>Com a Emplifi, a equipe da Trollbeads registrou um\u00a0<b>aumento de 31% no tempo de perman\u00eancia no site<\/b>. Os clientes passaram a interagir n\u00e3o s\u00f3 nas redes sociais, mas tamb\u00e9m nas p\u00e1ginas de produto e nas galerias de inspira\u00e7\u00e3o.<\/p>\n<h2>Marca\u00e7\u00e3o de produtos para aumentar o ticket m\u00e9dio<\/h2>\n<p>Um dos fatores que diferenciam a Trollbeads de outras marcas \u00e9 o quanto cada joia, e consequentemente cada UGC, pode ser \u00fanica. Mas garantir que cada produto exclusivo mostrado no UGC seja shoppable pode ser dif\u00edcil de gerenciar manualmente. Com a Emplifi, a equipe da Trollbeads consegue associar cada produto do UGC ao cat\u00e1logo de produtos da Trollbeads, tornando a marca\u00e7\u00e3o simples e eficaz para gerar mais convers\u00f5es.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3401 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2.jpeg\" alt=\"Trollbeads UGC\" width=\"1080\" height=\"484\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-300x134.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-1024x459.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-768x344.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-24x11.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-36x16.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-2-48x22.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Com essa abordagem na Emplifi, a equipe da Trollbeads registrou um\u00a0<b>aumento de 12% no ticket m\u00e9dio<\/b>. Ao tornar todo o conte\u00fado altamente acion\u00e1vel, a Trollbeads gera um aumento mensur\u00e1vel nas vendas.<\/p>\n<h2>Impacto em todo o funil para o futuro<\/h2>\n<p>O UGC tem um impacto percept\u00edvel em todas as fases da jornada do cliente da Trollbeads. Da descoberta da marca nas redes sociais at\u00e9 o engajamento p\u00f3s-compra, os f\u00e3s da marca se identificam claramente com o UGC.<\/p>\n<p>&#8220;O UGC impacta todos os KPIs que medimos, do engajamento no Instagram \u00e0 taxa de cliques nos e-mails. Quando publico imagens de UGC no nosso Instagram oficial, elas t\u00eam uma taxa de engajamento maior do que os posts comuns.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3402 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3.jpeg\" alt=\"Trollbeads UGC\" width=\"1080\" height=\"522\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-300x145.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-1024x495.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-768x371.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-36x17.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/troll-3-48x23.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<div class=\"emplifi-article-renderer\">\n<div class=\"emplifi-article-renderer__article-body\">\n<p>Ao destacar a comunidade e inspirar os clientes com imagens de clientes reais, a Trollbeads construiu uma marca incr\u00edvel, movida pela comunidade, e moldou seu marketing para unir perfeitamente conte\u00fado, comunidade e com\u00e9rcio.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Desafio","description":"A Trollbeads precisava escalar o conte\u00fado gerado por usu\u00e1rios em v\u00e1rias regi\u00f5es e integr\u00e1-lo de forma fluida aos canais digitais e \u00e0s p\u00e1ginas de produto para melhorar a experi\u00eancia global do usu\u00e1rio."},{"icon":false,"title":"Solu\u00e7\u00e3o","description":"A plataforma da Emplifi permitiu \u00e0 Trollbeads gerenciar e destacar o UGC com efici\u00eancia, com marca\u00e7\u00e3o autom\u00e1tica de produtos e integra\u00e7\u00e3o ao cat\u00e1logo. "},{"icon":false,"title":"Resultado","description":"Ao tornar o UGC shoppable e acess\u00edvel, a Trollbeads aumentou as convers\u00f5es, melhorou a experi\u00eancia do cliente e fortaleceu sua imagem de marca movida pela comunidade."}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Desafio","description":"A Trollbeads precisava escalar o conte\u00fado gerado por usu\u00e1rios em v\u00e1rias regi\u00f5es e integr\u00e1-lo de forma fluida aos canais digitais e \u00e0s p\u00e1ginas de produto para melhorar a experi\u00eancia global do usu\u00e1rio."},{"icon":false,"title":"Solu\u00e7\u00e3o","description":"A plataforma da Emplifi permitiu \u00e0 Trollbeads gerenciar e destacar o UGC com efici\u00eancia, com marca\u00e7\u00e3o autom\u00e1tica de produtos e integra\u00e7\u00e3o ao cat\u00e1logo. 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