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no sentimento positivo","logo":false},{"stat":"2\u00aa","description":"Companhia a\u00e9rea mais amada nos EUA e no M\u00e9xico","logo":false}]},"stats_clone":{"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"7%","description":"Aumento no sentimento positivo","logo":false},{"stat":"2\u00aa","description":"Companhia a\u00e9rea mais amada nos EUA e no M\u00e9xico","logo":false}]}},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>O desafio<\/h2>\n<p>A Volaris \u00e9 a principal companhia a\u00e9rea de ultrabaixo custo do M\u00e9xico e opera em todo o M\u00e9xico, nos Estados Unidos e nas Am\u00e9ricas Central e do Sul. Sua miss\u00e3o \u00e9 tornar as viagens a\u00e9reas acess\u00edveis a todos, democratizando o setor.<\/p>\n<p>Embora a Volaris tenha arrasado nos \u00faltimos 17 anos, tornando-se uma das principais companhias a\u00e9reas, com mais de 30 milh\u00f5es de passageiros por ano e quase 15 milh\u00f5es de pessoas voando pela primeira vez desde 2006, agora ela enfrenta um desafio maior. Quanto mais passageiros atende, mais alto fica o n\u00edvel exigido para atender \u00e0s demandas cada vez maiores.<\/p>\n<p>O setor de transporte a\u00e9reo \u00e9 altamente complexo, e a qualidade do servi\u00e7o muitas vezes depende muito de fatores externos, como o clima e os servi\u00e7os aeroportu\u00e1rios. Esses fatores podem afetar bastante a experi\u00eancia dos passageiros em momentos importantes, como uma viagem de f\u00e9rias, uma reuni\u00e3o decisiva ou a visita a um parente que n\u00e3o se v\u00ea h\u00e1 muito tempo.<\/p>\n<p>Por isso, o maior desafio da Volaris era equilibrar a rela\u00e7\u00e3o de &#8220;amor e \u00f3dio&#8221; com os clientes, principalmente na gest\u00e3o de feedback negativo e reclama\u00e7\u00f5es p\u00fablicas nas redes sociais. Isso ficou ainda mais desafiador quando a empresa expandiu seu alcance para quatro regi\u00f5es em quatro plataformas digitais diferentes.<\/p>\n<p>Al\u00e9m de gerenciar as reclama\u00e7\u00f5es dos clientes, a Volaris precisava cuidar da estrat\u00e9gia de conte\u00fado e do fluxo de aprova\u00e7\u00f5es, al\u00e9m de comparar seu desempenho com o dos concorrentes do setor.<\/p>\n<h2>A solu\u00e7\u00e3o<\/h2>\n<p>Diante desses desafios, a Volaris recorreu \u00e0 Emplifi para gerenciar seu processo de gest\u00e3o de conte\u00fado nas redes sociais e ter controle sobre o relacionamento com os clientes on-line.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Usar a Emplifi facilitou meu trabalho. Com essa ferramenta, consigo trabalhar com mais efici\u00eancia e desenvolver estrat\u00e9gias de comunica\u00e7\u00e3o mais s\u00f3lidas no dia a dia.","quote_author":"Lorena Ramos","quote_author_description":"Especialista em Conte\u00fado e Inova\u00e7\u00e3o, Volaris"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Com a Emplifi, a Volaris acompanha as m\u00e9tricas relevantes para sua estrat\u00e9gia de conte\u00fado e garante que est\u00e1 no caminho certo para atingir suas metas. A plataforma oferece insights \u00fateis e oportunidades para a Volaris melhorar o desempenho do conte\u00fado, al\u00e9m de tornar o fluxo de gest\u00e3o e aprova\u00e7\u00e3o de conte\u00fado mais eficiente.<\/p>\n<p>&#8220;Com nosso conte\u00fado distribu\u00eddo em quatro plataformas digitais e quatro regi\u00f5es, acompanhar, aprovar e reportar resultados pode ser uma tarefa lenta e complexa. Al\u00e9m disso, precisamos responder \u00e0s perguntas e aos coment\u00e1rios de clientes atuais e potenciais. A Emplifi nos ajudou a gerenciar todas essas tarefas com efici\u00eancia&#8221;, disse Juan Pablo Ganem, Head de M\u00eddias Sociais e Conte\u00fado.<\/p>\n<h2>Os resultados<\/h2>\n<p>A Volaris conseguiu aumentar em 7% o sentimento positivo em seu conte\u00fado gerado pelo usu\u00e1rio (UGC), enquanto seu principal concorrente registrava uma tend\u00eancia crescente de sentimento negativo.<\/p>\n<p>Al\u00e9m disso, a otimiza\u00e7\u00e3o dos fluxos de gest\u00e3o de conte\u00fado levou a Volaris a se tornar a segunda marca de companhia a\u00e9rea mais popular no M\u00e9xico e nos EUA em 2022, segundo dados da Emplifi sobre o total de compartilhamentos e rea\u00e7\u00f5es &#8220;Amei&#8221; no Facebook. Isso \u00e9 ainda mais relevante porque a Volaris \u00e9 a companhia a\u00e9rea latino-americana que opera mais rotas nos EUA.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3307 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1.png\" alt=\"\" width=\"1080\" height=\"672\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-300x187.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-1024x637.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-768x478.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-24x15.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-36x22.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-48x30.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Quando perguntamos a Juan Pablo Ganem qual foi o principal impacto da Emplifi, ele respondeu:<\/p>\n<p>&#8220;A Emplifi nos ajuda a descobrir constantemente insights sobre como melhorar nosso impacto org\u00e2nico e como combinar nossa estrat\u00e9gia paga em todas as nossas regi\u00f5es e plataformas. Al\u00e9m disso, a Emplifi tornou nosso fluxo de gest\u00e3o e aprova\u00e7\u00e3o de conte\u00fado mais eficiente, reduzindo os prazos de entrega.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3308 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2.png\" alt=\"\" width=\"1080\" height=\"672\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-300x187.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-1024x637.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-768x478.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-24x15.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-36x22.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-48x30.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Os dashboards dispon\u00edveis, com informa\u00e7\u00f5es quase em tempo real, ajudaram a Volaris a medir o impacto da sua comunica\u00e7\u00e3o e a analisar e comparar seu desempenho com o dos concorrentes. Assim, a empresa p\u00f4de ajustar rapidamente sua estrat\u00e9gia de conte\u00fado para melhorar o desempenho continuamente.<\/p>\n"},{"acf_fc_layout":"quote","quote":"A Emplifi nos permitiu analisar dados diariamente, extrair insights valiosos, tomar decis\u00f5es embasadas e aprimorar nossa estrat\u00e9gia de redes sociais e conte\u00fado.","quote_author":"M\u00f3nica Maz\u00f3n","quote_author_description":"Analista de M\u00eddias Sociais, Volaris"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Daqui para frente, a Volaris quer fortalecer a confian\u00e7a dos clientes atuais e conquistar a confian\u00e7a de quem (ainda) n\u00e3o voa com ela. A Emplifi ter\u00e1 um papel fundamental nessa jornada, permitindo que a Volaris saiba rapidamente o que seus 200 milh\u00f5es de clientes pensam sobre a empresa, seu conte\u00fado, seus servi\u00e7os e seus concorrentes. A Emplifi tamb\u00e9m vai ajudar a empresa a tirar aprendizados e ajustar sua estrat\u00e9gia de conte\u00fado.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>O desafio<\/h2>\n<p>A Volaris \u00e9 a principal companhia a\u00e9rea de ultrabaixo custo do M\u00e9xico e opera em todo o M\u00e9xico, nos Estados Unidos e nas Am\u00e9ricas Central e do Sul. Sua miss\u00e3o \u00e9 tornar as viagens a\u00e9reas acess\u00edveis a todos, democratizando o setor.<\/p>\n<p>Embora a Volaris tenha arrasado nos \u00faltimos 17 anos, tornando-se uma das principais companhias a\u00e9reas, com mais de 30 milh\u00f5es de passageiros por ano e quase 15 milh\u00f5es de pessoas voando pela primeira vez desde 2006, agora ela enfrenta um desafio maior. Quanto mais passageiros atende, mais alto fica o n\u00edvel exigido para atender \u00e0s demandas cada vez maiores.<\/p>\n<p>O setor de transporte a\u00e9reo \u00e9 altamente complexo, e a qualidade do servi\u00e7o muitas vezes depende muito de fatores externos, como o clima e os servi\u00e7os aeroportu\u00e1rios. Esses fatores podem afetar bastante a experi\u00eancia dos passageiros em momentos importantes, como uma viagem de f\u00e9rias, uma reuni\u00e3o decisiva ou a visita a um parente que n\u00e3o se v\u00ea h\u00e1 muito tempo.<\/p>\n<p>Por isso, o maior desafio da Volaris era equilibrar a rela\u00e7\u00e3o de &#8220;amor e \u00f3dio&#8221; com os clientes, principalmente na gest\u00e3o de feedback negativo e reclama\u00e7\u00f5es p\u00fablicas nas redes sociais. Isso ficou ainda mais desafiador quando a empresa expandiu seu alcance para quatro regi\u00f5es em quatro plataformas digitais diferentes.<\/p>\n<p>Al\u00e9m de gerenciar as reclama\u00e7\u00f5es dos clientes, a Volaris precisava cuidar da estrat\u00e9gia de conte\u00fado e do fluxo de aprova\u00e7\u00f5es, al\u00e9m de comparar seu desempenho com o dos concorrentes do setor.<\/p>\n<h2>A solu\u00e7\u00e3o<\/h2>\n<p>Diante desses desafios, a Volaris recorreu \u00e0 Emplifi para gerenciar seu processo de gest\u00e3o de conte\u00fado nas redes sociais e ter controle sobre o relacionamento com os clientes on-line.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Usar a Emplifi facilitou meu trabalho. Com essa ferramenta, consigo trabalhar com mais efici\u00eancia e desenvolver estrat\u00e9gias de comunica\u00e7\u00e3o mais s\u00f3lidas no dia a dia.","quote_author":"Lorena Ramos","quote_author_description":"Especialista em Conte\u00fado e Inova\u00e7\u00e3o, Volaris"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Com a Emplifi, a Volaris acompanha as m\u00e9tricas relevantes para sua estrat\u00e9gia de conte\u00fado e garante que est\u00e1 no caminho certo para atingir suas metas. A plataforma oferece insights \u00fateis e oportunidades para a Volaris melhorar o desempenho do conte\u00fado, al\u00e9m de tornar o fluxo de gest\u00e3o e aprova\u00e7\u00e3o de conte\u00fado mais eficiente.<\/p>\n<p>&#8220;Com nosso conte\u00fado distribu\u00eddo em quatro plataformas digitais e quatro regi\u00f5es, acompanhar, aprovar e reportar resultados pode ser uma tarefa lenta e complexa. Al\u00e9m disso, precisamos responder \u00e0s perguntas e aos coment\u00e1rios de clientes atuais e potenciais. A Emplifi nos ajudou a gerenciar todas essas tarefas com efici\u00eancia&#8221;, disse Juan Pablo Ganem, Head de M\u00eddias Sociais e Conte\u00fado.<\/p>\n<h2>Os resultados<\/h2>\n<p>A Volaris conseguiu aumentar em 7% o sentimento positivo em seu conte\u00fado gerado pelo usu\u00e1rio (UGC), enquanto seu principal concorrente registrava uma tend\u00eancia crescente de sentimento negativo.<\/p>\n<p>Al\u00e9m disso, a otimiza\u00e7\u00e3o dos fluxos de gest\u00e3o de conte\u00fado levou a Volaris a se tornar a segunda marca de companhia a\u00e9rea mais popular no M\u00e9xico e nos EUA em 2022, segundo dados da Emplifi sobre o total de compartilhamentos e rea\u00e7\u00f5es &#8220;Amei&#8221; no Facebook. Isso \u00e9 ainda mais relevante porque a Volaris \u00e9 a companhia a\u00e9rea latino-americana que opera mais rotas nos EUA.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3307 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1.png\" alt=\"\" width=\"1080\" height=\"672\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-300x187.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-1024x637.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-768x478.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-24x15.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-36x22.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-1-48x30.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Quando perguntamos a Juan Pablo Ganem qual foi o principal impacto da Emplifi, ele respondeu:<\/p>\n<p>&#8220;A Emplifi nos ajuda a descobrir constantemente insights sobre como melhorar nosso impacto org\u00e2nico e como combinar nossa estrat\u00e9gia paga em todas as nossas regi\u00f5es e plataformas. Al\u00e9m disso, a Emplifi tornou nosso fluxo de gest\u00e3o e aprova\u00e7\u00e3o de conte\u00fado mais eficiente, reduzindo os prazos de entrega.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3308 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2.png\" alt=\"\" width=\"1080\" height=\"672\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2.png 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-300x187.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-1024x637.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-768x478.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-24x15.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-36x22.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/volaris-2-48x30.png 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Os dashboards dispon\u00edveis, com informa\u00e7\u00f5es quase em tempo real, ajudaram a Volaris a medir o impacto da sua comunica\u00e7\u00e3o e a analisar e comparar seu desempenho com o dos concorrentes. Assim, a empresa p\u00f4de ajustar rapidamente sua estrat\u00e9gia de conte\u00fado para melhorar o desempenho continuamente.<\/p>\n"},{"acf_fc_layout":"quote","quote":"A Emplifi nos permitiu analisar dados diariamente, extrair insights valiosos, tomar decis\u00f5es embasadas e aprimorar nossa estrat\u00e9gia de redes sociais e conte\u00fado.","quote_author":"M\u00f3nica Maz\u00f3n","quote_author_description":"Analista de M\u00eddias Sociais, Volaris"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Daqui para frente, a Volaris quer fortalecer a confian\u00e7a dos clientes atuais e conquistar a confian\u00e7a de quem (ainda) n\u00e3o voa com ela. A Emplifi ter\u00e1 um papel fundamental nessa jornada, permitindo que a Volaris saiba rapidamente o que seus 200 milh\u00f5es de clientes pensam sobre a empresa, seu conte\u00fado, seus servi\u00e7os e seus concorrentes. 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