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construiu sua reputa\u00e7\u00e3o com inova\u00e7\u00e3o, sustentabilidade e t\u00eanis feitos para o clima de verdade. De trajetos na chuva a parques enlameados, os cal\u00e7ados 100% imperme\u00e1veis da marca foram criados para o dia a dia, e os clientes tinham muito a dizer sobre o desempenho deles.<\/p>\n<p>Em vez de apostar em m\u00eddia paga, a Vessi cresceu por meio da comunidade. Cada coment\u00e1rio, pergunta e pedido passou a fazer parte da hist\u00f3ria da marca. Mas, com uma equipe de social media de apenas duas pessoas, acompanhar conversas r\u00e1pidas no TikTok, Instagram e Facebook era um desafio. O que importava mais? Quais problemas eram urgentes, quais ideias eram tend\u00eancias e quais vozes precisavam ser ouvidas?<\/p>\n<p>Com a Emplifi, a Vessi encontrou uma forma de transformar esse fluxo constante de conversas em clareza. Ferramentas de listening, tags e fluxos de trabalho simplificados transformaram um volume enorme em insights, reduzindo pela metade o tempo de gest\u00e3o, orientando conte\u00fados mais inteligentes e dando aos clientes um papel direto na constru\u00e7\u00e3o da marca.<\/p>\n<h2>Uma comunidade em crescimento sem um mapa claro<\/h2>\n<p>Para uma equipe de duas pessoas, o fluxo ininterrupto de conversas era ao mesmo tempo um presente e um desafio. As an\u00e1lises nativas das plataformas ofereciam pouco mais que n\u00fameros superficiais. Era dif\u00edcil saber o que importava mais, o que exigia resposta no mesmo dia, o que podia esperar e quais temas estavam virando padr\u00f5es. Dias inteiros eram gastos respondendo DMs, sobrando pouco tempo para planejar conte\u00fado ou acompanhar a estrat\u00e9gia.<\/p>\n<p>Os insights estavam l\u00e1, mas, sem ferramentas mais precisas, ficavam enterrados no ru\u00eddo.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Antes da Emplifi, a gente trabalhava \u00e0s cegas. As an\u00e1lises dos apps nativos eram muito limitadas. N\u00e3o consegu\u00edamos ver volume, temas ou o que realmente precisava de aten\u00e7\u00e3o","quote_author":"Alexandra Olaizola","quote_author_description":"Coordenadora de Social Media da Vessi"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Transformando ru\u00eddo em estrat\u00e9gia<\/h2>\n<p>Com a Emplifi, a equipe da Vessi finalmente ganhou visibilidade e controle. As consultas de listening revelaram em tempo real pontos de dor como \u201cmeias molhadas\u201d, enquanto as tags transformaram uma infinidade de coment\u00e1rios em temas rastre\u00e1veis, de pedidos de tamanho a elogios aos produtos. Notas compartilhadas e respostas salvas reuniram anos de conhecimento sobre os clientes, tornando a colabora\u00e7\u00e3o mais fluida e as respostas mais r\u00e1pidas.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@vessi\/video\/7413811389657107717\" data-video-id=\"7413811389657107717\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@vessi\" href=\"https:\/\/www.tiktok.com\/@vessi?refer=embed\">@vessi<\/a> Had to educate the team before we pop-up at the Eaton Centre sept 20 <a title=\"toronto\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/toronto?refer=embed\">#toronto<\/a> <a title=\"eatoncentre\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/eatoncentre?refer=embed\">#eatoncentre<\/a> <a title=\"popupshop\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/popupshop?refer=embed\">#popupshop<\/a> <a title=\"waterproofshoes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/waterproofshoes?refer=embed\">#waterproofshoes<\/a> <a target=\"_blank\" title=\"\u266c original sound - Vessi\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7413811426413038342?refer=embed\">\u266c original sound - Vessi<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>As <a href=\"https:\/\/emplifi.io\/pt-br\/product\/social-media-analytics\/\">an\u00e1lises de redes sociais unificadas<\/a> da Emplifi deram uma b\u00fassola \u00e0 equipe. Em vez de estat\u00edsticas nativas superficiais, agora era poss\u00edvel ver quais posts geravam conversa, quando mudar o rumo do conte\u00fado e como a marca se comparava aos concorrentes. Um arquivo pesquis\u00e1vel de 90 dias de coment\u00e1rios oferecia provas imediatas para a lideran\u00e7a e para o feedback de produto.<\/p>\n"},{"acf_fc_layout":"quote","quote":"A Emplifi nos ajudou muito a filtrar o que \u00e9 urgente para responder quando importa, e os recursos de relat\u00f3rios s\u00e3o simplesmente perfeitos. Os insights n\u00e3o s\u00f3 moldam nossa estrat\u00e9gia, como nos ajudam a entender de verdade nossos clientes.","quote_author":"Taylor Knight","quote_author_description":"Gerente de Social Media da Vessi"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Efici\u00eancia, engajamento e uma comunidade que responde<\/h2>\n<p>A diferen\u00e7a apareceu r\u00e1pido. O tempo de gest\u00e3o da comunidade caiu pela metade, devolvendo \u00e0 equipe horas todos os dias para focar em conte\u00fados que impulsionam o crescimento. Em vez de correr atr\u00e1s de mensagens, agora eles criam campanhas com confian\u00e7a, sabendo quais formatos geram conversas genu\u00ednas.<\/p>\n<p>Um insight se destacou: o p\u00fablico da Vessi prefere comentar em vez de s\u00f3 passar com uma curtida. Essa profundidade de intera\u00e7\u00e3o diferencia a Vessi de marcas maiores, com mais alcance, mas menos engajamento. A estrat\u00e9gia agora aposta em posts que convidam ao di\u00e1logo e \u00e0 participa\u00e7\u00e3o.<\/p>\n<p>As ferramentas tamb\u00e9m liberaram a criatividade. No Dia da Mentira, a Vessi brincou com pedidos de clientes por \u201ccal\u00e7ados barefoot\u201d, com prints de coment\u00e1rios reais encontrados pela busca da Emplifi. A piada funcionou justamente porque nasceu de conversas aut\u00eanticas dos clientes.<\/p>\n<p>Os ganhos operacionais tamb\u00e9m se somaram. Bot\u00f5es de link na bio agora separam as inscri\u00e7\u00f5es em sorteios dos EUA e do Canad\u00e1, mantendo os dados das campanhas organizados. As tags acompanham pedidos de produtos, como meios n\u00fameros, dando \u00e0s equipes de produto n\u00fameros concretos em vez de relatos dispersos.<\/p>\n<p>\u201cParece que conhecemos nossos clientes muito melhor agora\u201d, disse Taylor Knight, Gerente de Social Media da Vessi. \u201cInteragir com eles \u00e9 como conversar com um amigo, n\u00e3o com uma marca sem rosto. Os insights orientam cada conte\u00fado que publicamos.\u201d<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>A Vessi \u00e9 uma empresa de cal\u00e7ados imperme\u00e1veis de Vancouver que construiu sua reputa\u00e7\u00e3o com inova\u00e7\u00e3o, sustentabilidade e t\u00eanis feitos para o clima de verdade. De trajetos na chuva a parques enlameados, os cal\u00e7ados 100% imperme\u00e1veis da marca foram criados para o dia a dia, e os clientes tinham muito a dizer sobre o desempenho deles.<\/p>\n<p>Em vez de apostar em m\u00eddia paga, a Vessi cresceu por meio da comunidade. Cada coment\u00e1rio, pergunta e pedido passou a fazer parte da hist\u00f3ria da marca. Mas, com uma equipe de social media de apenas duas pessoas, acompanhar conversas r\u00e1pidas no TikTok, Instagram e Facebook era um desafio. O que importava mais? Quais problemas eram urgentes, quais ideias eram tend\u00eancias e quais vozes precisavam ser ouvidas?<\/p>\n<p>Com a Emplifi, a Vessi encontrou uma forma de transformar esse fluxo constante de conversas em clareza. Ferramentas de listening, tags e fluxos de trabalho simplificados transformaram um volume enorme em insights, reduzindo pela metade o tempo de gest\u00e3o, orientando conte\u00fados mais inteligentes e dando aos clientes um papel direto na constru\u00e7\u00e3o da marca.<\/p>\n<h2>Uma comunidade em crescimento sem um mapa claro<\/h2>\n<p>Para uma equipe de duas pessoas, o fluxo ininterrupto de conversas era ao mesmo tempo um presente e um desafio. As an\u00e1lises nativas das plataformas ofereciam pouco mais que n\u00fameros superficiais. Era dif\u00edcil saber o que importava mais, o que exigia resposta no mesmo dia, o que podia esperar e quais temas estavam virando padr\u00f5es. Dias inteiros eram gastos respondendo DMs, sobrando pouco tempo para planejar conte\u00fado ou acompanhar a estrat\u00e9gia.<\/p>\n<p>Os insights estavam l\u00e1, mas, sem ferramentas mais precisas, ficavam enterrados no ru\u00eddo.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Antes da Emplifi, a gente trabalhava \u00e0s cegas. As an\u00e1lises dos apps nativos eram muito limitadas. N\u00e3o consegu\u00edamos ver volume, temas ou o que realmente precisava de aten\u00e7\u00e3o","quote_author":"Alexandra Olaizola","quote_author_description":"Coordenadora de Social Media da Vessi"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Transformando ru\u00eddo em estrat\u00e9gia<\/h2>\n<p>Com a Emplifi, a equipe da Vessi finalmente ganhou visibilidade e controle. As consultas de listening revelaram em tempo real pontos de dor como \u201cmeias molhadas\u201d, enquanto as tags transformaram uma infinidade de coment\u00e1rios em temas rastre\u00e1veis, de pedidos de tamanho a elogios aos produtos. Notas compartilhadas e respostas salvas reuniram anos de conhecimento sobre os clientes, tornando a colabora\u00e7\u00e3o mais fluida e as respostas mais r\u00e1pidas.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@vessi\/video\/7413811389657107717\" data-video-id=\"7413811389657107717\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@vessi\" href=\"https:\/\/www.tiktok.com\/@vessi?refer=embed\">@vessi<\/a> Had to educate the team before we pop-up at the Eaton Centre sept 20 <a title=\"toronto\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/toronto?refer=embed\">#toronto<\/a> <a title=\"eatoncentre\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/eatoncentre?refer=embed\">#eatoncentre<\/a> <a title=\"popupshop\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/popupshop?refer=embed\">#popupshop<\/a> <a title=\"waterproofshoes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/waterproofshoes?refer=embed\">#waterproofshoes<\/a> <a target=\"_blank\" title=\"\u266c original sound - Vessi\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7413811426413038342?refer=embed\">\u266c original sound - Vessi<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>As <a href=\"https:\/\/emplifi.io\/pt-br\/product\/social-media-analytics\/\">an\u00e1lises de redes sociais unificadas<\/a> da Emplifi deram uma b\u00fassola \u00e0 equipe. 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O tempo de gest\u00e3o da comunidade caiu pela metade, devolvendo \u00e0 equipe horas todos os dias para focar em conte\u00fados que impulsionam o crescimento. Em vez de correr atr\u00e1s de mensagens, agora eles criam campanhas com confian\u00e7a, sabendo quais formatos geram conversas genu\u00ednas.<\/p>\n<p>Um insight se destacou: o p\u00fablico da Vessi prefere comentar em vez de s\u00f3 passar com uma curtida. Essa profundidade de intera\u00e7\u00e3o diferencia a Vessi de marcas maiores, com mais alcance, mas menos engajamento. A estrat\u00e9gia agora aposta em posts que convidam ao di\u00e1logo e \u00e0 participa\u00e7\u00e3o.<\/p>\n<p>As ferramentas tamb\u00e9m liberaram a criatividade. No Dia da Mentira, a Vessi brincou com pedidos de clientes por \u201ccal\u00e7ados barefoot\u201d, com prints de coment\u00e1rios reais encontrados pela busca da Emplifi. 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