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Marketing, Gemplers"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>A Gemplers, empresa de suprimentos para fazenda e casa, \u00e9 conhecida por oferecer, desde 1939, equipamentos e acess\u00f3rios de n\u00edvel profissional para quem trabalha ao ar livre.<\/p>\n<p>Como varejista que vende tanto produtos de marca pr\u00f3pria quanto mercadorias de outras marcas, como Carhartt e Leatherman, a Gemplers tem um grande cat\u00e1logo de e-commerce. Para mostrar mais a satisfa\u00e7\u00e3o dos clientes com todos os produtos, no site e em conte\u00fados de marketing como redes sociais e e-mails, a Gemplers escolheu a Emplifi.<\/p>\n<h2>\u200dMais cobertura de avalia\u00e7\u00f5es com sindica\u00e7\u00e3o e an\u00e1lise<\/h2>\n<p>Com os servi\u00e7os de sindica\u00e7\u00e3o da Emplifi, a Gemplers coleta e publica automaticamente avalia\u00e7\u00f5es originadas em sites de marcas conhecidas, como Carhartt, YETI e Under Armour, incluindo avalia\u00e7\u00f5es desde 2008.<\/p>\n<p>Com\u00a0<b>97% das avalia\u00e7\u00f5es da empresa vindas de sindica\u00e7\u00e3o<\/b>, essa abordagem vantajosa para os dois lados, que fortalece a confian\u00e7a dos compradores,\u00a0<b>aumentou em 232% o volume mensal de avalia\u00e7\u00f5es<\/b>.<\/p>\n<p>&#8220;A Carhartt, que \u00e9 uma empresa com volume alt\u00edssimo, sindica para n\u00f3s e conseguimos receber centenas de avalia\u00e7\u00f5es por produto sem nenhum trabalho manual. Somos muito gratos por isso.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3426 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1.jpeg\" alt=\"Avalia\u00e7\u00f5es e coment\u00e1rios da Gemplers\" width=\"1000\" height=\"289\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-300x87.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-768x222.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-24x7.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-36x10.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-48x14.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Os recursos de an\u00e1lise da Emplifi d\u00e3o \u00e0 Gemplers uma forma simples de definir quais produtos devem ser priorizados na sindica\u00e7\u00e3o de avalia\u00e7\u00f5es.<\/p>\n<p>A equipe da Gemplers tamb\u00e9m destaca esse alto volume de sentimento positivo dos compradores ao exibir avalia\u00e7\u00f5es em e-mails e nas redes sociais. No total, a Gemplers\u00a0<b>sindicou 293 mil avalia\u00e7\u00f5es<\/b> em menos de tr\u00eas anos com a Emplifi.<\/p>\n<p>&#8220;Os dados que coletamos pela Emplifi nos ajudam a nos comunicar e colaborar com v\u00e1rias equipes para identificar em quais produtos devemos focar para coletar mais avalia\u00e7\u00f5es.&#8221;<\/p>\n<p>A Gemplers valoriza o dashboard personaliz\u00e1vel e f\u00e1cil de usar da Emplifi para acompanhar a an\u00e1lise das campanhas e apresentar m\u00e9tricas de sucesso a outras equipes internas de um jeito f\u00e1cil de entender.<\/p>\n<h2>Gest\u00e3o de feedback em dois sites pr\u00f3prios<\/h2>\n<p>Al\u00e9m da Gemplers, a equipe por tr\u00e1s da varejista tamb\u00e9m usou a su\u00edte de avalia\u00e7\u00f5es da Emplifi para sua empresa irm\u00e3, a Iron Mercantile. Em vez de alternar entre diferentes ferramentas, a equipe da Gemplers consegue gerenciar o conte\u00fado de avalia\u00e7\u00f5es dos dois sites em um s\u00f3 lugar.<\/p>\n<p>\u201cPara nossos consumidores, gostamos de como eles conseguem passar de um site para outro sem se confundir ao ver todas as nossas avalia\u00e7\u00f5es, porque tudo \u00e9 hospedado pela Emplifi\u201d, disse Kaiser. \u201cInternamente, \u00e9 f\u00e1cil gerenciar os dois sites sem precisar entrar em contas separadas e usar ferramentas diferentes.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3427\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2.jpeg\" alt=\"Avalia\u00e7\u00f5es e coment\u00e1rios da Gemplers\" width=\"1080\" height=\"238\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-300x66.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-1024x226.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-768x169.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-24x5.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-36x8.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-48x11.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Essa consolida\u00e7\u00e3o permite que a equipe da Gemplers dedique mais tempo e esfor\u00e7o a promover avalia\u00e7\u00f5es positivas e responder \u00e0s preocupa\u00e7\u00f5es dos clientes, e menos tempo a coletar esse conte\u00fado.<\/p>\n<h2>Review Incentives para maximizar a prova social<\/h2>\n<p>Al\u00e9m da sindica\u00e7\u00e3o de avalia\u00e7\u00f5es e da gest\u00e3o geral do feedback dos clientes, a Gemplers lan\u00e7ou um programa de Review Incentives com a Emplifi para aumentar o volume de avalia\u00e7\u00f5es nativas. Isso \u00e9 especialmente valioso para os produtos de marca pr\u00f3pria da empresa, que n\u00e3o s\u00e3o vendidos por outras marcas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3428\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3.jpeg\" alt=\"Avalia\u00e7\u00f5es e coment\u00e1rios da Gemplers\" width=\"1080\" height=\"484\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-300x134.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-1024x459.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-768x344.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-24x11.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-36x16.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-48x22.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>&#8220;No momento, estamos focados na nossa marca pr\u00f3pria, Sugar River, porque ela \u00e9 muito nova. Essas avalia\u00e7\u00f5es nos ajudaram a inovar nos produtos atuais e nos d\u00e3o ideias melhores para o desenvolvimento de produtos futuros.&#8221;<\/p>\n<p>Embora o Review Incentives ainda seja uma iniciativa relativamente nova, a Gemplers j\u00e1 registrou um aumento na coleta de avalia\u00e7\u00f5es ao oferecer incentivos como cupons de 10% de desconto. Sindica\u00e7\u00e3o, incentivos e uma plataforma eficiente de gest\u00e3o de avalia\u00e7\u00f5es preparam a Gemplers para o sucesso enquanto a empresa explora novos caminhos de prova social.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"quote","quote":"Um dos destaques mais empolgantes \u00e9 como a Emplifi conseguiu sindicar avalia\u00e7\u00f5es das nossas maiores marcas, o que, no fim das contas, ajuda os clientes no processo de decis\u00e3o","quote_author":"Lindsey Kaiser","quote_author_description":"Especialista em Opera\u00e7\u00f5es de Marketing, Gemplers"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>A Gemplers, empresa de suprimentos para fazenda e casa, \u00e9 conhecida por oferecer, desde 1939, equipamentos e acess\u00f3rios de n\u00edvel profissional para quem trabalha ao ar livre.<\/p>\n<p>Como varejista que vende tanto produtos de marca pr\u00f3pria quanto mercadorias de outras marcas, como Carhartt e Leatherman, a Gemplers tem um grande cat\u00e1logo de e-commerce. Para mostrar mais a satisfa\u00e7\u00e3o dos clientes com todos os produtos, no site e em conte\u00fados de marketing como redes sociais e e-mails, a Gemplers escolheu a Emplifi.<\/p>\n<h2>\u200dMais cobertura de avalia\u00e7\u00f5es com sindica\u00e7\u00e3o e an\u00e1lise<\/h2>\n<p>Com os servi\u00e7os de sindica\u00e7\u00e3o da Emplifi, a Gemplers coleta e publica automaticamente avalia\u00e7\u00f5es originadas em sites de marcas conhecidas, como Carhartt, YETI e Under Armour, incluindo avalia\u00e7\u00f5es desde 2008.<\/p>\n<p>Com\u00a0<b>97% das avalia\u00e7\u00f5es da empresa vindas de sindica\u00e7\u00e3o<\/b>, essa abordagem vantajosa para os dois lados, que fortalece a confian\u00e7a dos compradores,\u00a0<b>aumentou em 232% o volume mensal de avalia\u00e7\u00f5es<\/b>.<\/p>\n<p>&#8220;A Carhartt, que \u00e9 uma empresa com volume alt\u00edssimo, sindica para n\u00f3s e conseguimos receber centenas de avalia\u00e7\u00f5es por produto sem nenhum trabalho manual. Somos muito gratos por isso.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3426 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1.jpeg\" alt=\"Avalia\u00e7\u00f5es e coment\u00e1rios da Gemplers\" width=\"1000\" height=\"289\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-300x87.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-768x222.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-24x7.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-36x10.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-48x14.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Os recursos de an\u00e1lise da Emplifi d\u00e3o \u00e0 Gemplers uma forma simples de definir quais produtos devem ser priorizados na sindica\u00e7\u00e3o de avalia\u00e7\u00f5es.<\/p>\n<p>A equipe da Gemplers tamb\u00e9m destaca esse alto volume de sentimento positivo dos compradores ao exibir avalia\u00e7\u00f5es em e-mails e nas redes sociais. No total, a Gemplers\u00a0<b>sindicou 293 mil avalia\u00e7\u00f5es<\/b> em menos de tr\u00eas anos com a Emplifi.<\/p>\n<p>&#8220;Os dados que coletamos pela Emplifi nos ajudam a nos comunicar e colaborar com v\u00e1rias equipes para identificar em quais produtos devemos focar para coletar mais avalia\u00e7\u00f5es.&#8221;<\/p>\n<p>A Gemplers valoriza o dashboard personaliz\u00e1vel e f\u00e1cil de usar da Emplifi para acompanhar a an\u00e1lise das campanhas e apresentar m\u00e9tricas de sucesso a outras equipes internas de um jeito f\u00e1cil de entender.<\/p>\n<h2>Gest\u00e3o de feedback em dois sites pr\u00f3prios<\/h2>\n<p>Al\u00e9m da Gemplers, a equipe por tr\u00e1s da varejista tamb\u00e9m usou a su\u00edte de avalia\u00e7\u00f5es da Emplifi para sua empresa irm\u00e3, a Iron Mercantile. Em vez de alternar entre diferentes ferramentas, a equipe da Gemplers consegue gerenciar o conte\u00fado de avalia\u00e7\u00f5es dos dois sites em um s\u00f3 lugar.<\/p>\n<p>\u201cPara nossos consumidores, gostamos de como eles conseguem passar de um site para outro sem se confundir ao ver todas as nossas avalia\u00e7\u00f5es, porque tudo \u00e9 hospedado pela Emplifi\u201d, disse Kaiser. \u201cInternamente, \u00e9 f\u00e1cil gerenciar os dois sites sem precisar entrar em contas separadas e usar ferramentas diferentes.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3427\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2.jpeg\" alt=\"Avalia\u00e7\u00f5es e coment\u00e1rios da Gemplers\" width=\"1080\" height=\"238\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-300x66.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-1024x226.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-768x169.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-24x5.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-36x8.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-48x11.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Essa consolida\u00e7\u00e3o permite que a equipe da Gemplers dedique mais tempo e esfor\u00e7o a promover avalia\u00e7\u00f5es positivas e responder \u00e0s preocupa\u00e7\u00f5es dos clientes, e menos tempo a coletar esse conte\u00fado.<\/p>\n<h2>Review Incentives para maximizar a prova social<\/h2>\n<p>Al\u00e9m da sindica\u00e7\u00e3o de avalia\u00e7\u00f5es e da gest\u00e3o geral do feedback dos clientes, a Gemplers lan\u00e7ou um programa de Review Incentives com a Emplifi para aumentar o volume de avalia\u00e7\u00f5es nativas. Isso \u00e9 especialmente valioso para os produtos de marca pr\u00f3pria da empresa, que n\u00e3o s\u00e3o vendidos por outras marcas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3428\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3.jpeg\" alt=\"Avalia\u00e7\u00f5es e coment\u00e1rios da Gemplers\" width=\"1080\" height=\"484\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-300x134.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-1024x459.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-768x344.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-24x11.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-36x16.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-48x22.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>&#8220;No momento, estamos focados na nossa marca pr\u00f3pria, Sugar River, porque ela \u00e9 muito nova. Essas avalia\u00e7\u00f5es nos ajudaram a inovar nos produtos atuais e nos d\u00e3o ideias melhores para o desenvolvimento de produtos futuros.&#8221;<\/p>\n<p>Embora o Review Incentives ainda seja uma iniciativa relativamente nova, a Gemplers j\u00e1 registrou um aumento na coleta de avalia\u00e7\u00f5es ao oferecer incentivos como cupons de 10% de desconto. 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