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hoteleiros","logo":false},{"stat":"3,6M","description":"Fotos coletadas de viajantes","logo":false},{"stat":"+200M","description":"Intera\u00e7\u00f5es geradas com o Emplifi UGC","logo":false}]},"stats_clone":{"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"80+","description":"Destinos hoteleiros","logo":false},{"stat":"3,6M","description":"Fotos coletadas de viajantes","logo":false},{"stat":"+200M","description":"Intera\u00e7\u00f5es geradas com o Emplifi UGC","logo":false}]}},"content_builder":[{"acf_fc_layout":"quote","quote":"O conte\u00fado peer-to-peer das redes sociais informa e inspira decis\u00f5es de compra por sua autenticidade e sua capacidade de contar hist\u00f3rias em primeira pessoa. No marketing de viagens, o conte\u00fado gerado pelo usu\u00e1rio \u00e9 uma mina de ouro escondida bem diante dos nossos olhos.","quote_author":"Whitney Reynolds","quote_author_description":"Diretora de M\u00eddias Sociais, Kimpton Hotels"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>A Kimpton Hotels &amp; Restaurants \u00e9 uma das marcas mais queridas do setor de hotelaria. Destino de viajantes exigentes, os hot\u00e9is Kimpton s\u00e3o escolhidos pelos h\u00f3spedes por suas experi\u00eancias \u00fanicas e pelo atendimento caloroso.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3375 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1.png\" alt=\"p\u00e1gina de UGC da Kimpton\" width=\"916\" height=\"1029\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1.png 916w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-267x300.png 267w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-912x1024.png 912w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-768x863.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-21x24.png 21w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-32x36.png 32w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-43x48.png 43w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/p>\n<p>Com sua abordagem divertida das viagens de luxo em hot\u00e9is boutique, a marca queria aumentar o <a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\">engajamento nas redes sociais<\/a> e, consequentemente, gerar mais reservas online. A ideia era contar a hist\u00f3ria da marca por meio do conte\u00fado que os h\u00f3spedes publicam nas redes sociais, exibindo e celebrando esse conte\u00fado nos sites de cada hotel e nos canais pr\u00f3prios.<\/p>\n<p>A primeira parceria entre a Kimpton e a Emplifi foi no concurso de fotos de pets da marca. A Emplifi ajudou a Kimpton a ampliar sua campanha nas redes sociais: coletar com facilidade fotos e v\u00eddeos dos pets hospedados, exibir as participa\u00e7\u00f5es em um microsite e incluir uma funcionalidade de vota\u00e7\u00e3o.<\/p>\n<p>&#8220;N\u00e3o poder\u00edamos pedir um parceiro melhor do que a Emplifi&#8221;, disse Reynolds. &#8220;A criatividade e a agilidade da equipe da Emplifi s\u00e3o incompar\u00e1veis, e eles realmente acreditam que o sucesso da nossa marca \u00e9 o sucesso deles.&#8221;<\/p>\n<p>Ap\u00f3s o enorme sucesso do concurso nas redes sociais, a Kimpton trabalhou com a equipe da Emplifi para avaliar o efeito desse conte\u00fado de clientes nas reservas online, exibindo galerias de fotos reais de clientes nas p\u00e1ginas de cada um dos seus hot\u00e9is.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3376 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2.png\" alt=\"UGC da Kimpton\" width=\"916\" height=\"626\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2.png 916w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2-300x205.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2-768x525.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2-24x16.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2-36x25.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2-48x33.png 48w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/p>\n"},{"acf_fc_layout":"quote","quote":"A plataforma da Emplifi facilita a gest\u00e3o e a obten\u00e7\u00e3o de permiss\u00f5es da enorme quantidade de conte\u00fado de h\u00f3spedes que recebemos todos os dias. Temos um grande volume de conte\u00fado gerado pelo usu\u00e1rio, rico e bonito, e a Emplifi nos ajuda a reconhecer de forma pessoal as pessoas por tr\u00e1s dele.","quote_author":"Whitney Reynolds","quote_author_description":"Diretora de M\u00eddias Sociais, Kimpton Hotels"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"quote","quote":"O conte\u00fado peer-to-peer das redes sociais informa e inspira decis\u00f5es de compra por sua autenticidade e sua capacidade de contar hist\u00f3rias em primeira pessoa. No marketing de viagens, o conte\u00fado gerado pelo usu\u00e1rio \u00e9 uma mina de ouro escondida bem diante dos nossos olhos.","quote_author":"Whitney Reynolds","quote_author_description":"Diretora de M\u00eddias Sociais, Kimpton Hotels"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>A Kimpton Hotels &amp; Restaurants \u00e9 uma das marcas mais queridas do setor de hotelaria. Destino de viajantes exigentes, os hot\u00e9is Kimpton s\u00e3o escolhidos pelos h\u00f3spedes por suas experi\u00eancias \u00fanicas e pelo atendimento caloroso.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3375 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1.png\" alt=\"p\u00e1gina de UGC da Kimpton\" width=\"916\" height=\"1029\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1.png 916w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-267x300.png 267w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-912x1024.png 912w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-768x863.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-21x24.png 21w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-32x36.png 32w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-43x48.png 43w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/p>\n<p>Com sua abordagem divertida das viagens de luxo em hot\u00e9is boutique, a marca queria aumentar o <a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\">engajamento nas redes sociais<\/a> e, consequentemente, gerar mais reservas online. A ideia era contar a hist\u00f3ria da marca por meio do conte\u00fado que os h\u00f3spedes publicam nas redes sociais, exibindo e celebrando esse conte\u00fado nos sites de cada hotel e nos canais pr\u00f3prios.<\/p>\n<p>A primeira parceria entre a Kimpton e a Emplifi foi no concurso de fotos de pets da marca. A Emplifi ajudou a Kimpton a ampliar sua campanha nas redes sociais: coletar com facilidade fotos e v\u00eddeos dos pets hospedados, exibir as participa\u00e7\u00f5es em um microsite e incluir uma funcionalidade de vota\u00e7\u00e3o.<\/p>\n<p>&#8220;N\u00e3o poder\u00edamos pedir um parceiro melhor do que a Emplifi&#8221;, disse Reynolds. &#8220;A criatividade e a agilidade da equipe da Emplifi s\u00e3o incompar\u00e1veis, e eles realmente acreditam que o sucesso da nossa marca \u00e9 o sucesso deles.&#8221;<\/p>\n<p>Ap\u00f3s o enorme sucesso do concurso nas redes sociais, a Kimpton trabalhou com a equipe da Emplifi para avaliar o efeito desse conte\u00fado de clientes nas reservas online, exibindo galerias de fotos reais de clientes nas p\u00e1ginas de cada um dos seus hot\u00e9is.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3376 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2.png\" alt=\"UGC da Kimpton\" width=\"916\" height=\"626\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2.png 916w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2-300x205.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2-768x525.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2-24x16.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2-36x25.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-2-48x33.png 48w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/p>\n"},{"acf_fc_layout":"quote","quote":"A plataforma da Emplifi facilita a gest\u00e3o e a obten\u00e7\u00e3o de permiss\u00f5es da enorme quantidade de conte\u00fado de h\u00f3spedes que recebemos todos os dias. Temos um grande volume de conte\u00fado gerado pelo usu\u00e1rio, rico e bonito, e a Emplifi nos ajuda a reconhecer de forma pessoal as pessoas por tr\u00e1s dele.","quote_author":"Whitney Reynolds","quote_author_description":"Diretora de M\u00eddias Sociais, Kimpton Hotels"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Desafio","description":"A Kimpton queria aumentar o engajamento nas redes sociais e, consequentemente, gerar mais reservas online."},{"icon":false,"title":"Solu\u00e7\u00e3o","description":"A marca fez uma parceria com a Emplifi para coletar com facilidade fotos e v\u00eddeos dos pets hospedados e exibi-los em um microsite durante um concurso de fotos de pets."},{"icon":false,"title":"Resultado","description":"Hoje, a marca j\u00e1 coletou mais de 3,6 milh\u00f5es de fotos de viajantes, que geraram mais de 200 milh\u00f5es de intera\u00e7\u00f5es, e a controladora, o grupo hoteleiro IHG, tamb\u00e9m passou a usar a 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