{"id":10910,"date":"2026-03-31T10:41:02","date_gmt":"2026-03-31T10:41:02","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/resources\/user-generated-content-ugc-everything-you-need-to-know\/"},"modified":"2026-03-31T10:42:01","modified_gmt":"2026-03-31T10:42:01","slug":"what-is-user-generated-content","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/pt-br\/resources\/what-is-user-generated-content\/","title":{"rendered":"Pillar Page: The ultimate guide to User-Generated Content (UGC) strategy: Building trust &amp; ROI"},"content":{"rendered":"","protected":false},"featured_media":12808,"parent":0,"menu_order":0,"template":"page-templates\/resource-blog.php","resource_topics_tax":[234,369],"resource_types_tax":[236],"resource_industries_tax":[237,239,240,383,241],"resource_visibility_tax":[],"class_list":["post-10910","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-community-management-pt-br","resource_topics_tax-user-generated-content-ugc-pt-br","resource_types_tax-blogs-pt-br","resource_industries_tax-consumer-packaged-goods-pt-br","resource_industries_tax-restaurants-pt-br","resource_industries_tax-retail-ecommerce-pt-br","resource_industries_tax-sports-pt-br","resource_industries_tax-travel-hospitality-pt-br"],"acf":{"resource_description":"UGC has become the cornerstone of many social media strategies. But if you have questions, we can definitely help.","hero_headline":"The ultimate guide to User-Generated Content (UGC) strategy: Building trust & ROI","hero_read_time":"10","hero_image":{"ID":12808,"id":12808,"title":"Happy young Caucasian millennial or gen z woman with long brunette hair streaming with smart phone on tripod, shooting social media blog in modern cafe. Influencer using social networks indoor.","filename":"emplifi-everything-you-need-to-know-on-ugc-content.jpg","filesize":1879648,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/11\/emplifi-everything-you-need-to-know-on-ugc-content.jpg","link":"https:\/\/emplifi.io\/pt-br\/resources\/what-is-user-generated-content\/happy-young-caucasian-millennial-or-gen-z-woman-with-long-brunette-hair-streaming-with-smart-phone-on-tripod-shooting-social-media-blog-in-modern-cafe-influencer-using-social-networks-indoor-2\/","alt":"A visual of a person making UGC","author":"46","description":"","caption":"Happy young Caucasian millennial or gen z woman with long brunette hair streaming with smart phone on tripod, shooting social media blog in modern cafe. Influencer using social networks indoor. High quality photo","name":"happy-young-caucasian-millennial-or-gen-z-woman-with-long-brunette-hair-streaming-with-smart-phone-on-tripod-shooting-social-media-blog-in-modern-cafe-influencer-using-social-networks-indoor-2","status":"inherit","uploaded_to":10910,"date":"2025-03-09 17:22:30","modified":"2025-03-09 17:22:42","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":2427,"height":1213,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/11\/emplifi-everything-you-need-to-know-on-ugc-content-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/11\/emplifi-everything-you-need-to-know-on-ugc-content-300x150.jpg","medium-width":300,"medium-height":150,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/11\/emplifi-everything-you-need-to-know-on-ugc-content-768x384.jpg","medium_large-width":768,"medium_large-height":384,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/11\/emplifi-everything-you-need-to-know-on-ugc-content-1024x512.jpg","large-width":1024,"large-height":512,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/11\/emplifi-everything-you-need-to-know-on-ugc-content-1536x768.jpg","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/11\/emplifi-everything-you-need-to-know-on-ugc-content-2048x1024.jpg","2048x2048-width":2048,"2048x2048-height":1024,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/11\/emplifi-everything-you-need-to-know-on-ugc-content-1920x1080.jpg","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/11\/emplifi-everything-you-need-to-know-on-ugc-content-24x12.jpg","menu-24x24-width":24,"menu-24x24-height":12,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/11\/emplifi-everything-you-need-to-know-on-ugc-content-36x18.jpg","menu-36x36-width":36,"menu-36x36-height":18,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/11\/emplifi-everything-you-need-to-know-on-ugc-content-48x24.jpg","menu-48x48-width":48,"menu-48x48-height":24}},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Key points<\/h2>\n<ul>\n<li data-start=\"396\" data-end=\"576\">\n<p data-start=\"398\" data-end=\"576\"><strong>User-generated content (UGC) refers to any content<\/strong>, photos, videos, reviews, or testimonials. created and shared by customers, fans, or creators rather than the brand itself.<\/p>\n<\/li>\n<li data-start=\"577\" data-end=\"695\">\n<p data-start=\"579\" data-end=\"695\">UGC helps brands <strong>build authenticity and trust<\/strong> by showing real people using or engaging with products and services.<\/p>\n<\/li>\n<li data-start=\"696\" data-end=\"839\">\n<p data-start=\"698\" data-end=\"839\">UGC can <strong>boost social media engagement<\/strong>, improve ad performance, and increase website conversion by offering relatable, credible content.<\/p>\n<\/li>\n<li data-start=\"963\" data-end=\"1115\">\n<p data-start=\"965\" data-end=\"1115\"><strong>Implementing a strategy to collect, curate, and manage<\/strong> UGC is essential for scaling its impact while ensuring proper usage rights and consistency.<\/p>\n<\/li>\n<\/ul>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>User-generated content (UGC) has emerged as a cornerstone of modern digital engagement, transforming how brands interact with their audiences and <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-deploy-social-proof-within-your-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">share social proof<\/a> across their customer journey.<\/p>\n<p>Whether you&#8217;re a brand looking to harness the power of UGC or a creator eager to make your mark with the right <a href=\"https:\/\/emplifi.io\/product\/ugc-platform\/\" target=\"_blank\" rel=\"noopener\">UGC platform<\/a>, we&#8217;ll show you how to leverage authentic user contributions to foster trust, enhance engagement, and drive success with the right partnership.<\/p>\n<h2>What does UGC stand for?<\/h2>\n<p>UGC is an acronym for &#8220;user-generated content.&#8221; Originating from the early days of the internet, UGC has democratized content creation, enabling users to become active participants in shaping online conversations and communities. Its influence spans various industries, from social marketing and advertising to journalism and entertainment.<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"5 things you need to know about user-generated content\" src=\"https:\/\/player.vimeo.com\/video\/922297051?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<h2>What is UGC?<\/h2>\n<p>UGC encompasses any content created and shared by a brand\u2019s consumers rather than the brand itself. For consumer brands, UGC can include:<\/p>\n<ul>\n<li>Photos<\/li>\n<li><a href=\"https:\/\/emplifi.io\/resources\/blog\/video-marketing-success\/\" target=\"_blank\" rel=\"noopener\">Videos<\/a><\/li>\n<li><a href=\"https:\/\/emplifi.io\/product\/online-customer-reviews\/\" target=\"_blank\" rel=\"noopener\">Ratings and reviews<\/a><\/li>\n<li>Testimonials<\/li>\n<li>Social media posts<\/li>\n<li>Blog articles<\/li>\n<\/ul>\n<p>This content is voluntarily produced by customers who engage with the brand&#8217;s products or services and then share their experiences, opinions, or creative expressions online.<\/p>\n<p>Overall, UGC is a powerful tool for consumer brands to leverage the creativity, advocacy, and trust of their customers to enhance <a href=\"https:\/\/emplifi.io\/resources\/blog\/steps-to-spread-brand-awareness-on-social-media\" target=\"_blank\" rel=\"noopener\">brand visibility<\/a>, credibility, and engagement in the digital age.<\/p>\n<h2>What is a UGC creator?<\/h2>\n<p>A <a href=\"https:\/\/emplifi.io\/resources\/blog\/ugc-creators\/\" target=\"_blank\" rel=\"noopener\">UGC creator<\/a> is an individual who actively produces content related to brands, products, or services and shares it on various online platforms. Unlike <a href=\"https:\/\/emplifi.io\/?post_type=glossary_term_posts&#038;p=3039\" target=\"_blank\" rel=\"noopener\">influencers<\/a>, who often have large followings and may collaborate with brands for <a href=\"https:\/\/emplifi.io\/resources\/blog\/brand-ambassador-job-description\" target=\"_blank\" rel=\"noopener\">sponsored content<\/a>, UGC creators primarily focus on creating content that reflects their genuine experiences, opinions, and interests without direct financial incentives from brands.<\/p>\n<p>They may share a passion for a particular product, industry, hobby, or lifestyle, motivating them to create content that resonates with their audience.<\/p>\n<p>UGC creators engage in various activities such as:<\/p>\n<ul>\n<li>Writing reviews<\/li>\n<li>Sharing photos or videos of product usage<\/li>\n<li>Offering tips and tutorials<\/li>\n<li>Participating in online discussions<\/li>\n<\/ul>\n<p>In terms of <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-engagement\/\" target=\"_blank\" rel=\"noopener\">engagement with brands<\/a>, UGC creators may interact with brands organically, sharing their experiences with products or services without direct collaboration. However, brands can also engage with UGC creators by <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-ambassador-marketing-works-alongside-the-creator-economy\" target=\"_blank\" rel=\"noopener\">acknowledging their content<\/a>, featuring it on official brand channels, or even partnering with them for collaborative campaigns. <span data-sheets-root=\"1\">UGC contributes nearly <a href=\"https:\/\/emplifi.io\/resources\/impact-of-ugc-report\/?utm_source=businesswire&#038;utm_medium=pr&#038;utm_campaign=ugc-impact-report&#038;utm_term=na&#038;utm_content=ugc-report\" target=\"_blank\" rel=\"noopener\">$8 billion in annual revenue<\/a> for Emplifi social commerce clients.<\/span><\/p>\n"},{"acf_fc_layout":"cta","cta_image":{"ID":19676,"id":19676,"title":"EMP994-Blog [How to build an effective UGC strategy-Feature","filename":"EMP994-Blog-How-to-build-an-effective-UGC-strategy-Feature-e1768483522713.webp","filesize":29764,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Feature-e1768483522713.webp","link":"https:\/\/emplifi.io\/pt-br\/emp994-blog-how-to-build-an-effective-ugc-strategy-feature-2\/","alt":"UGC Creator in front of a phone camera and ring light","author":"45","description":"","caption":"","name":"emp994-blog-how-to-build-an-effective-ugc-strategy-feature-2","status":"inherit","uploaded_to":0,"date":"2025-12-15 19:35:15","modified":"2025-12-15 19:35:27","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1200,"height":600,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Feature-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Feature-300x150.webp","medium-width":300,"medium-height":150,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Feature-768x384.webp","medium_large-width":768,"medium_large-height":384,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Feature-1024x512.webp","large-width":1024,"large-height":512,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Feature-e1768483522713.webp","1536x1536-width":1200,"1536x1536-height":600,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Feature-e1768483522713.webp","2048x2048-width":1200,"2048x2048-height":600,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Feature-e1768483522713.webp","fullscreen-width":1200,"fullscreen-height":600,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Feature-24x12.webp","menu-24x24-width":24,"menu-24x24-height":12,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Feature-36x18.webp","menu-36x36-width":36,"menu-36x36-height":18,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Feature-48x24.webp","menu-48x48-width":48,"menu-48x48-height":24}},"cta_headline":"Brands using UGC drive $8B+ annually and increase AOV by 15%","cta_text":"Download our Impact of UGC report to find out more","cta_button":{"title":"Download guide","url":"https:\/\/emplifi.io\/resources\/impact-of-ugc-report\/","target":"_blank"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Why is UGC important in social media marketing?<\/h2>\n<p>UGC holds immense importance in social media marketing due to its potential to significantly enhance <a href=\"https:\/\/emplifi.io\/resources\/blog\/steps-to-spread-brand-awareness-on-social-media\" target=\"_blank\" rel=\"noopener\">brand visibility<\/a>, engagement, and credibility. In fact, c<span data-sheets-root=\"1\">onsumers who interact with UGC are <a href=\"https:\/\/emplifi.io\/resources\/the-social-commerce-playbook\/\" target=\"_blank\" rel=\"noopener\">2.4x more likely<\/a> to make a purchase.<\/span><\/p>\n<p>Here are some other key benefits:<\/p>\n<ul>\n<li><strong>Builds authenticity quickly: <\/strong>UGC is inherently authentic because it comes directly from real users rather than being curated or created by the brand itself. This authenticity <a href=\"https:\/\/emplifi.io\/resources\/blog\/best-practices-for-leveraging-ugc-in-2023\/\" target=\"_blank\" rel=\"noopener\">resonates strongly<\/a> with audiences, as they perceive UGC as genuine and trustworthy recommendations from their peers.<\/li>\n<li><strong>Enhances customer loyalty: <\/strong>When brands showcase UGC on their social media channels, they demonstrate appreciation for their customers and foster a sense of community.<\/li>\n<li><strong>Increases engagement and conversion: <\/strong>UGC has the power to drive higher levels of engagement on social media platforms. When users see brands sharing or featuring their content, they\u2019re more likely to interact with it, whether by liking, commenting, or sharing.<\/li>\n<li><strong>Offers valuable insights:<\/strong> UGC often includes reviews, comments, and discussions about products or services. By analyzing this feedback, brands can gain valuable insights into what customers like or dislike about their offerings.<\/li>\n<li><strong>Improves SEO: <\/strong>UGC can contribute to a <a href=\"https:\/\/emplifi.io\/resources\/blog\/seo-ideas-how-to-improve-seo-with-user-generated-content\" target=\"_blank\" rel=\"noopener\">website\u2019s SEO efforts<\/a>. User reviews, comments, and questions add fresh, relevant content, which search engines favor. Moreover, UGC can increase the number of keywords your site ranks for, driving more organic traffic.<\/li>\n<li><strong>Cost-effective content creation: <\/strong>UGC provides brands with a potential steady stream of content at little to no cost. Brands can leverage this content across their marketing channels, reducing the need for expensive content production resources while maintaining a fresh and <a href=\"https:\/\/emplifi.io\/product\/ugc-platform\/\" target=\"_blank\" rel=\"noopener\">updated content library<\/a>.<\/li>\n<\/ul>\n<h2>The foundation: Why UGC delivers real ROI<\/h2>\n<p>With the average person seeing <a href=\"https:\/\/goadfuel.com\/the-daily-ad-exposure-how-many-ads-does-the-average-person-see-each-day\" target=\"_blank\" rel=\"noopener\">thousands of adverts a day<\/a>, consumers have become desensitized with traditional advertising. They\u2019re increasingly cautious of manufactured claims, and they\u2019re less willing to take a brand\u2019s word at face value. Enter UGC.<\/p>\n<p>Consumers want to see what real people think of your product. In fact, <a href=\"https:\/\/emplifi.io\/resources\/consumer-brand-social-engagement-2025-survey\/\" target=\"_blank\" rel=\"noopener\">51% of social media users<\/a> are driven to purchase if they see a post that features people like them.<\/p>\n<p>Take Nike\u2019s UGC galleries on product pages &#8211; they give shoppers real-world styling inspo and help them picture how the product will look on them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19668\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-4-screenshot.webp\" alt=\"Screenshot of Nike's website showing Nike customers wearing Nike products\" width=\"1200\" height=\"743\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-4-screenshot.webp 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-4-screenshot-300x186.webp 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-4-screenshot-1024x634.webp 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-4-screenshot-768x476.webp 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-4-screenshot-24x15.webp 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-4-screenshot-36x22.webp 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-4-screenshot-48x30.webp 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>For marketers, UGC is also the perfect way to plug content gaps, providing a constant stream of fresh, authentic visuals, and reviews without overloading creative teams.<\/p>\n<h3>What counts as UGC?<\/h3>\n<p>Any customer who is getting reimbursed for their honest opinion can be classed as a <a href=\"https:\/\/emplifi.io\/resources\/blog\/ugc-creators\/\" target=\"_blank\" rel=\"noopener\">UGC creator<\/a>.<\/p>\n<p>Examples of UGC include:<\/p>\n<ul>\n<li aria-level=\"1\">Photos and videos showcasing products in real-life situations<\/li>\n<li aria-level=\"1\">Customer testimonials highlighting experiences and results<\/li>\n<li aria-level=\"1\">Unboxing content capturing excitement and initial impressions<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Minimalist Dinnerware \ud83c\udf7d\ufe0f\ud83e\udd0d #minimal #dinnerware #homedecor\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/O0hXbARkvLo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>What are some examples of UGC?<\/h2>\n<p>In practical terms, UGC for consumer brands might manifest as customers posting photos of themselves using the brand&#8217;s products, sharing <a href=\"https:\/\/emplifi.io\/resources\/blog\/customer-reviews-ratings-ugc-purchase-decisions\/\" target=\"_blank\" rel=\"noopener\">positive reviews<\/a> on social media platforms, creating <a href=\"https:\/\/emplifi.io\/resources\/blog\/an-ecommerce-brands-guide-to-unboxing-videos\" target=\"_blank\" rel=\"noopener\">unboxing videos<\/a>, or writing blog posts about their experiences. It essentially serves as authentic and organic content generated by real users, which can be incredibly valuable for brands in several ways.<\/p>\n<p>Here are some broad examples of what UGC can look like, along with some of the industries most likely to find each example helpful in orchestrating their social marketing strategy:<\/p>\n<style>\n  .emplifi-ugc-table {<br \/>    width: 100%;<br \/>    border-collapse: collapse;<br \/>    font-family: Arial, sans-serif;<br \/>    background-color: #f7f9fc;<br \/>    border-radius: 8px;<br \/>    overflow: hidden;<br \/>  }<\/p>\n<p>  .emplifi-ugc-table thead {<br \/>    background-color: #0a1f44; \/* Deep navy *\/<br \/>    color: #ffffff;<br \/>  }<\/p>\n<p>  .emplifi-ugc-table th {<br \/>    padding: 16px;<br \/>    text-align: left;<br \/>    font-size: 14px;<br \/>    letter-spacing: 0.5px;<br \/>    text-transform: uppercase;<br \/>  }<\/p>\n<p>  .emplifi-ugc-table td {<br \/>    padding: 16px;<br \/>    vertical-align: top;<br \/>    font-size: 14px;<br \/>    color: #1a1a1a;<br \/>    border-bottom: 1px solid #e4e8f0;<br \/>  }<\/p>\n<p>  .emplifi-ugc-table tr:hover {<br \/>    background-color: #eef3fa;<br \/>  }<\/p>\n<p>  .emplifi-ugc-table strong {<br \/>    color: #007c89; \/* Emplifi teal accent *\/<br \/>  }<br \/><\/style>\n<table class=\"emplifi-ugc-table\">\n<thead>\n<tr>\n<th>UGC Type<\/th>\n<th>What It Is<\/th>\n<th>Common Industries<\/th>\n<th>Primary Benefit<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Product reviews &amp; ratings<\/strong><\/td>\n<td>Customer-written feedback with star ratings or written evaluations based on real experiences<\/td>\n<td>Retail &amp; eCommerce, Travel &amp; hospitality, Restaurants, Consumer electronics, Beauty &amp; skincare, Fitness &amp; wellness<\/td>\n<td>Drives conversion and builds purchase confidence<\/td>\n<\/tr>\n<tr>\n<td><strong>Customer testimonials &amp; success stories<\/strong><\/td>\n<td>Personal accounts highlighting positive experiences, specific benefits, or measurable outcomes<\/td>\n<td>Education, Healthcare &amp; wellness, Software &amp; SaaS, Financial &amp; insurance services<\/td>\n<td>Builds credibility and trust<\/td>\n<\/tr>\n<tr>\n<td><strong>User-generated photos &amp; videos<\/strong><\/td>\n<td>Real-world visuals created by customers using or interacting with products or services<\/td>\n<td>Fashion &amp; apparel, Travel &amp; hospitality, Food &amp; beverage, Outdoor recreation, Home d\u00e9cor &amp; design<\/td>\n<td>Boosts engagement and social proof<\/td>\n<\/tr>\n<tr>\n<td><strong>Social media challenges &amp; hashtag campaigns<\/strong><\/td>\n<td>Brand-led campaigns encouraging users to create themed content, often tied to a branded hashtag<\/td>\n<td>Food &amp; beverage, Fitness &amp; wellness, Beauty &amp; skincare, Entertainment<\/td>\n<td>Expands reach and brand visibility<\/td>\n<\/tr>\n<tr>\n<td><strong>UGC contests<\/strong><\/td>\n<td>Social campaigns inviting users to submit content for prizes, recognition, or visibility<\/td>\n<td>Automotive, Consumer electronics, Travel &amp; hospitality, Arts &amp; crafts<\/td>\n<td>Generates content at scale<\/td>\n<\/tr>\n<tr>\n<td><strong>Crowdsourced ideas &amp; suggestions<\/strong><\/td>\n<td>Platforms where customers contribute ideas, feedback, or product improvement suggestions<\/td>\n<td>Software &amp; technology, Consumer goods, Media &amp; entertainment, Automotive<\/td>\n<td>Drives innovation and customer loyalty<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>These examples demonstrate the diverse forms that UGC can take across various industries, illustrating how brands can leverage UGC to enhance their marketing efforts, foster community engagement, and build <a href=\"https:\/\/emplifi.io\/resources\/blog\/brand-authenticity\/\" target=\"_blank\" rel=\"noopener\">brand authenticity<\/a>.<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"5 reasons why you need to include UGC in your marketing mix\" src=\"https:\/\/player.vimeo.com\/video\/899921983?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<h2>Where can you use UGC?<\/h2>\n<p>UGC can be utilized across multiple platforms and channels to enhance brand engagement and trust. These include:<\/p>\n<ul>\n<li>Social media platforms<\/li>\n<li><a href=\"https:\/\/emplifi.io\/resources\/blog\/great-homepage-galleries-featuring-shoppable-ugc\" target=\"_blank\" rel=\"noopener\">Brand websites<\/a><\/li>\n<li><a href=\"https:\/\/emplifi.io\/resources\/blog\/email-marketing-how-to-convert-without-discounts\" target=\"_blank\" rel=\"noopener\">Email marketing campaigns<\/a><\/li>\n<li>Digital advertisements<\/li>\n<li><a href=\"https:\/\/emplifi.io\/resources\/blog\/brands-that-are-taking-ugc-to-the-next-level-with-product-page-visual-reviews\" target=\"_blank\" rel=\"noopener\">Product pages<\/a><\/li>\n<li>Digital displays at physical events or locations<\/li>\n<\/ul>\n<p>Each platform serves a unique purpose, allowing brands to connect with their audience in different contexts. For example, incorporating UGC in email marketing can personalize the customer experience, while featuring it on product pages can directly influence purchase decisions by providing social proof with <a href=\"https:\/\/emplifi.io\/resources\/consumer-brand-social-engagement-2025-survey\/\" target=\"_blank\" rel=\"noopener\">65% of consumers<\/a> saying they&#8217;re influenced by UGC.<\/p>\n<p>To share UGC, most brands utilize a <a href=\"https:\/\/emplifi.io\/products\/social-commerce\/social-ugc\" target=\"_blank\" rel=\"noopener\">UGC platform<\/a> that collects, manages, and publishes this type of content across social and digital marketing channels. It&#8217;s common to share UGC on-brand social media, and it can be very impactful to utilize it across eCommerce channels \u2013 like product pages \u2013 to inspire or inform customers during their buyer\u2019s journey.<\/p>\n<h2>The strategy: Inspire, curate, and acquire UGC<\/h2>\n<p>A successful UGC strategy starts with intentional content generation. Collecting a handful of random posts won\u2019t necessarily lead to an increased ROI. Instead, you need campaigns and processes that clearly align content with marketing objectives.<\/p>\n<p>There are two different types of UGC-generated content:<\/p>\n<h3>Campaign-driven generation:<\/h3>\n<p>So you have a campaign idea, and you know the type of content you want to use. But now it\u2019s a case of finding people to make it. You could use:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Branded hashtags and challenges: <\/strong>Encourage customers to submit specific types of content. Make participation fun, shareable, and on-brand.<\/li>\n<li aria-level=\"1\"><strong>Incentivization:<\/strong> Reward contributions with discounts or exclusive access. Motivated customers are more likely to produce high-quality, authentic content.<\/li>\n<\/ul>\n<p>Take Apple\u2019s #ShotoniPhone campaign. For years, creators who use the hashtag have had the chance to be featured across Apple\u2019s Instagram, ads, and website, massively expanding their reach. Apple\u2019s feed is now almost entirely built on iPhone user content, and with more than 31.7M Instagram posts tagged, the brand has an endless well of authentic visuals for future marketing campaigns.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DQw0gOOj4EC\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DQw0gOOj4EC\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DQw0gOOj4EC\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by apple (@apple)<\/a><\/p><\/div><\/blockquote>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>The activation: Deploying UGC across the marketing funnel<\/h2>\n<p>UGC can influence awareness, consideration, conversion, and retention, making it ideal at every stage of the customer journey.<\/p>\n<p>Here\u2019s how it can feed into each stage of your marketing funnel:<\/p>\n<h3>Awareness:<\/h3>\n<p>Stop potential customers mid-scroll with high-quality UGC repurposed from paid social campaigns. Content from real customers can resonate more than polished ads, increasing reach and engagement.<\/p>\n<h3>Consideration:<\/h3>\n<p>When a customer is weighing up their options, UGC can put the odds in your favor. It builds trust and addresses any potential objections while making your brand more authentic. Highlight customer testimonials and reviews on landing pages and email campaigns to meet your prospect where they are.<\/p>\n<h3>Decision:<\/h3>\n<p>Embedding UGC galleries on product pages or featuring social proof during checkout can both secure the deal. Shoppers are more likely to convert when they see peers enjoying your product.<\/p>\n<p><a href=\"https:\/\/emplifi.io\/customers\/carhartts-real-world-legacy-how-user-stories-keep-the-brand-true-to-its-roots\/\" target=\"_blank\" rel=\"noopener\">Carhartt<\/a>, for instance, used Emplifi to manage their UGC and saw a 27% conversion rate using UGC galleries with real people wearing their gear. It drove $150K in revenue, directly impacting the bottom line.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Our customers don\u2019t just wear Carhartt \u2013 they live in it. And they want to see that reflected back at them. That\u2019s why UGC is so powerful: it\u2019s their world, their reality, their stories.","quote_author":"Kaleena Ocasio","quote_author_description":"D2C Digital Content Specialist at Carhatt Inc"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>How do you collect UGC?<\/h2>\n<p>Collecting UGC effectively requires a strategic approach that encourages customers to share their content and makes it easy for them to do so. Here are several methods brands can use to <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">collect UGC<\/a>.<\/p>\n<ul>\n<li data-start=\"220\" data-end=\"513\"><strong data-start=\"220\" data-end=\"261\">Launch social media hashtag campaigns<\/strong> \u2013 Create a branded hashtag and encourage customers to use it when posting about your products. Monitor and surface content using <a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"391\" data-end=\"476\">a social listening tool<\/a>\u00a0to discover and curate UGC at scale.<\/li>\n<li data-start=\"517\" data-end=\"704\"><strong data-start=\"517\" data-end=\"547\">Run contests and giveaways<\/strong> \u2013 Invite customers to submit photos or videos featuring your product to enter. Set clear guidelines and secure usage rights before republishing the content.<\/li>\n<li data-start=\"708\" data-end=\"979\"><strong data-start=\"708\" data-end=\"746\">Encourage reviews and testimonials<\/strong> \u2013 Prompt customers to leave reviews on your website and social platforms. Collect, moderate, and showcase visual reviews directly on product pages.<\/li>\n<li data-start=\"983\" data-end=\"1234\"><strong data-start=\"983\" data-end=\"1033\">Partner with brand ambassadors and influencers<\/strong> \u2013 Collaborate with creators who genuinely align with your audience. Manage partnerships and track performance through an <a href=\"https:\/\/emplifi.io\/product\/influencer-management\/\" target=\"_blank\" rel=\"noopener\">influencer management tool<\/a>.<\/li>\n<li data-start=\"1238\" data-end=\"1472\"><strong data-start=\"1238\" data-end=\"1269\">Request permission directly<\/strong> \u2013 When you find content you\u2019d like to use, reach out and clearly explain how it will be featured. Centralize approvals and manage rights efficiently with a <a href=\"https:\/\/emplifi.io\/product\/ugc-platform\/\" target=\"_blank\" rel=\"noopener\">UGC management tool<\/a> like Emplifi.<\/li>\n<li data-start=\"1476\" data-end=\"1680\"><strong data-start=\"1476\" data-end=\"1508\">Use a dedicated UGC platform<\/strong> \u2013 Streamline sourcing, moderation, and publishing through a UGC platform like <a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"1567\" data-end=\"1614\">Emplifi<\/a>, designed to help brands scale authentic content across channels.<\/li>\n<li data-start=\"1684\" data-end=\"1957\"><strong data-start=\"1684\" data-end=\"1718\">Actively engage your community<\/strong> \u2013 Respond to posts, reshare approved content, and join conversations. Social listening tools help identify content opportunities in real time.<\/li>\n<li data-start=\"1961\" data-end=\"2154\"><strong data-start=\"1961\" data-end=\"1989\">Leverage email campaigns<\/strong> \u2013 Invite customers via email to submit photos, videos, or stories. Feed those submissions directly into your UGC management workflows for approval and distribution.<\/li>\n<li data-start=\"2158\" data-end=\"2326\"><strong data-start=\"2158\" data-end=\"2190\">Add on-site submission tools<\/strong> \u2013 Implement upload widgets on your website to collect content directly from customers and manage it centrally within your UGC platform.<\/li>\n<li data-start=\"2330\" data-end=\"2511\"><strong data-start=\"2330\" data-end=\"2367\">Use surveys and feedback requests<\/strong> \u2013 Gather customer insights through surveys and repurpose standout responses (with permission) into testimonials, case studies, or social proof.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"callout","callout_gray_group":{"show_section":true,"subhead":"Take a product tour","headline":"Discover Emplifi's UGC management platform","text":"<p><span style=\"font-weight: 400;\">Learn best practices for blending UGC with customer ratings and reviews to inspire action at every stage of the funnel.<\/span><\/p>\n","button_1":{"title":"Take a product tour","url":"https:\/\/emplifi.io\/product-tours\/boost-conversions-with-social-proof\/","target":"_blank"},"button_2":null}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>What are the challenges and risks of UGC?<\/h2>\n<p>UGC must be evaluated carefully because it is sourced directly from other people. This means a review of the content and context of what was shared is just as important as asking permission to use it. Here are some of the challenges and risks associated with UGC.<\/p>\n<ul>\n<li><strong>Quality control<\/strong>: Ensuring that UGC meets a brand&#8217;s quality standards can be challenging, as the content varies widely in terms of professionalism and relevance.<\/li>\n<li><strong>Brand reputation<\/strong>: Negative or controversial UGC can harm a brand&#8217;s reputation if not managed properly or if the person the content was sourced from isn\u2019t an ideal fit for the brand.<\/li>\n<li><strong>Legal issues<\/strong>: Without proper permissions, using UGC can lead to copyright infringement or privacy violations.<\/li>\n<li><strong>Moderation<\/strong>: Monitoring and moderating content to prevent harmful or offensive material from being associated with the brand is essential but resource-intensive<\/li>\n<\/ul>\n<div class=\"hero-banner-alt__content\" style=\"text-align: left; max-width: 1000px; margin: 40px auto 20px auto; line-height: normal; padding-bottom: 20px;\">\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Best practices for leveraging user-generated content\" src=\"https:\/\/player.vimeo.com\/video\/857019573?badge=0&amp;autopause=0&amp;quality_selector=1&amp;player_id=0&amp;app_id=58479&amp;texttrack=en-x-autogen\" frameborder=\"0\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<\/div>\n<h2>What are some UGC best practices?<\/h2>\n<p>Like any other form of marketing, UGC campaigns have to be <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-launch-a-successful-ugc-campaign\/\" target=\"_blank\" rel=\"noopener\">executed strategically<\/a>. Focus on long-term results; the best community-driven brands look to become a valuable addition and trusted resource in their customers\u2019 lives, and that won\u2019t happen overnight. From collection to publishing, here are some <a href=\"https:\/\/emplifi.io\/resources\/blog\/best-practices-for-leveraging-ugc-in-2023\/\" target=\"_blank\" rel=\"noopener\">UGC best practices<\/a> to help you ensure you\u2019re getting the most value from your UGC campaigns.<\/p>\n<ul>\n<li data-start=\"78\" data-end=\"247\"><strong data-start=\"78\" data-end=\"105\">Plan before sharing UGC<\/strong> \u2013 Make sure the content aligns with your brand message, campaign goals, and visual style. Treat UGC like any other strategic marketing asset.<\/li>\n<li data-start=\"251\" data-end=\"407\"><strong data-start=\"251\" data-end=\"269\">Ask permission<\/strong> \u2013 Always secure explicit consent before reposting, even if the customer tagged you. Clear permissions protect your brand and build trust.<\/li>\n<li data-start=\"411\" data-end=\"587\"><strong data-start=\"411\" data-end=\"447\">Engage and encourage interaction<\/strong> \u2013 Prompt your audience to share their experiences and actively respond to their posts. Conversation fuels consistent, high-quality content.<\/li>\n<li data-start=\"591\" data-end=\"745\"><strong data-start=\"591\" data-end=\"618\">Define and <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-kpis\/\" target=\"_blank\" rel=\"noopener\">measure KPIs<\/a><\/strong> \u2013 Track how specific creators and posts impact engagement, traffic, and revenue to prove UGC\u2019s value and optimise performance.<\/li>\n<li data-start=\"749\" data-end=\"911\"><strong data-start=\"749\" data-end=\"775\">Encourage authenticity<\/strong> \u2013 Promote real, honest experiences through hashtags, contests, or direct prompts. Genuine content drives stronger trust and connection.<\/li>\n<li data-start=\"915\" data-end=\"1067\"><strong data-start=\"915\" data-end=\"934\">Avoid shortcuts<\/strong> \u2013 Verify the original source before publishing to avoid reposting unauthorized or misleading content. Accuracy protects credibility.<\/li>\n<li data-start=\"1071\" data-end=\"1200\"><strong data-start=\"1071\" data-end=\"1104\">Don\u2019t silo UGC to one channel<\/strong> \u2013 Repurpose strong content across email, ads, websites, and in-store to maximise reach and ROI.<\/li>\n<li data-start=\"1204\" data-end=\"1361\"><strong data-start=\"1204\" data-end=\"1243\">Look beyond large-scale influencers<\/strong> \u2013 Everyday customers and micro-influencers often generate more relatable, trusted, and consistently engaging content.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"navatic_embed","navatic_image":{"ID":20644,"id":20644,"title":"Screenshot 2026-02-10 at 13.50.03","filename":"Screenshot-2026-02-10-at-13.50.03.png","filesize":316670,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03.png","link":"https:\/\/emplifi.io\/pt-br\/screenshot-2026-02-10-at-13-50-03-2\/","alt":"AI Listening Summarization","author":"29","description":"","caption":"","name":"screenshot-2026-02-10-at-13-50-03-2","status":"inherit","uploaded_to":0,"date":"2026-02-10 12:50:11","modified":"2026-02-23 13:43:50","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":2388,"height":1062,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-300x133.png","medium-width":300,"medium-height":133,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-768x342.png","medium_large-width":768,"medium_large-height":342,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-1024x455.png","large-width":1024,"large-height":455,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-1536x683.png","1536x1536-width":1536,"1536x1536-height":683,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-2048x911.png","2048x2048-width":2048,"2048x2048-height":911,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-1920x1062.png","fullscreen-width":1920,"fullscreen-height":1062,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-24x11.png","menu-24x24-width":24,"menu-24x24-height":11,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-36x16.png","menu-36x36-width":36,"menu-36x36-height":16,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-48x21.png","menu-48x48-width":48,"menu-48x48-height":21}},"navatic_hover_text":"Click to view demo","navatic_embed":"<iframe src=\"https:\/\/capture.navattic.com\/cmevqlmw3000004l57cwkgp7p\" style=\"border:none;width:100%;height:100%;\" data-navattic-demo-id=\"cmevqlmw3000004l57cwkgp7p\" allow=\"fullscreen\"><\/iframe>"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><em><strong>Click the image for an interactive walk-through of Emplifi Listening<\/strong><\/em><\/p>\n<h2>How do you measure the success of UGC campaigns?<\/h2>\n<p>The role of UGC depends on the channel it is featured within, and success can be measured through several KPIs specific to whether you\u2019re focused on social media or social commerce.<\/p>\n<ul>\n<li><strong>Engagement rate<\/strong>: Likes, comments, shares, and overall interaction with UGC posts.<\/li>\n<li><strong>Conversion rate<\/strong>: Increases in sales or desired actions directly attributed to UGC.<\/li>\n<li><strong>Brand sentiment<\/strong>: Changes in public perception and <a href=\"https:\/\/emplifi.io\/resources\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\">sentiment<\/a> towards the brand as reflected in social media mentions and feedback.<\/li>\n<li><strong>Reach and amplification<\/strong>: The extent to which UGC is shared and seen by a wider audience.<\/li>\n<li><strong>Website traffic<\/strong>: UGC is a powerful tool to increase time on your website or product page or repeat visits from customers considering what you offer.<\/li>\n<\/ul>\n<h2>What are the legal considerations with UGC?<\/h2>\n<p>Legal considerations with UGC arise primarily because such content is created by individuals who are not officially affiliated with the brand or platform hosting their content. These considerations are important for several reasons:<\/p>\n<ul>\n<li><strong>Copyright laws<\/strong>: Every piece of content, whether it&#8217;s a photo, video, or text, is protected by copyright the moment it is created. When users create content, they own the copyright to their work. Brands or platforms cannot use this content without permission from the copyright holder, as doing so could result in copyright infringement.<\/li>\n<li><strong>Privacy and publicity rights<\/strong>: Using someone&#8217;s image, name, or personal information in marketing or commercial efforts without their consent can violate their privacy or publicity rights. This is particularly relevant when UGC includes identifiable individuals who have not provided explicit permission for their likeness to be used commercially.<\/li>\n<li><strong>Accuracy and misrepresentation<\/strong>: UGC may sometimes contain false, misleading, or defamatory content. Using such content without verifying its accuracy can lead to legal challenges, especially if the content damages someone&#8217;s reputation or misleads consumers.<\/li>\n<li><strong>Compliance with platform rules<\/strong>: Social media platforms and websites have their own terms of service and policies regarding the use of content posted on their platforms. Ignoring these policies when repurposing UGC can lead to legal issues or the removal of content.<\/li>\n<li><strong>Federal Trade Commission (FTC) guidelines<\/strong>: In many countries, there are regulations governing endorsements and testimonials in advertising. The FTC in the United States, for example, requires transparency when brands use UGC as endorsements. If a brand incentivizes reviews or content creation, this relationship must be disclosed.<\/li>\n<\/ul>\n<p>Given these complexities, it&#8217;s crucial for brands and platforms to navigate UGC with a clear understanding of legal boundaries to protect themselves from potential lawsuits, financial penalties, and damage to their reputation. Seeking permissions, respecting copyright and privacy laws, and adhering to regulatory guidelines are key steps in responsibly managing and leveraging UGC.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19663\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-3-approval-workflow.webp\" alt=\"Image showing approval process for UGC via Emplifi platform\" width=\"1200\" height=\"1069\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-3-approval-workflow.webp 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-3-approval-workflow-300x267.webp 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-3-approval-workflow-1024x912.webp 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-3-approval-workflow-768x684.webp 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-3-approval-workflow-24x21.webp 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-3-approval-workflow-36x32.webp 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP994-Blog-How-to-build-an-effective-UGC-strategy-Image-3-approval-workflow-48x43.webp 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>How do you choose the right UGC content platform for your brand?<\/h2>\n<p>Selecting the right UGC content platform is crucial for maximizing the impact of user-generated content. Here are some key factors to consider when evaluating different platforms:<\/p>\n<ul>\n<li><strong>Integration capabilities<\/strong>: Ensure that the platform <a href=\"https:\/\/emplifi.io\/integrations\/\" target=\"_blank\" rel=\"noopener\">integrates seamlessly<\/a> with your existing marketing tools and social media channels.<\/li>\n<li><strong>User-friendly interface<\/strong>: A platform with an intuitive interface will make it easier for your team to manage and curate UGC.<\/li>\n<li><strong>Advanced analytics<\/strong>: Look for a UGC content platform that offers <a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">robust social media analytics<\/a> to track the performance of user-generated content and optimize your strategy accordingly.<\/li>\n<li><strong>Customization option<\/strong>s: The ability to customize how UGC is displayed on your website and social media can help maintain brand consistency and aesthetic.<\/li>\n<\/ul>\n"}],"sidebar_type":"sticky","sidebar_builder":[{"acf_fc_layout":"table_of_contents","title":"TABLE OF CONTENTS","type":"automatic","links":false}],"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":369,"resources":[{"resource":1576},{"resource":1952},{"resource":1629}],"custom_links":false},"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"awards_group":{"show_section":false,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"custom_card_title":"User-generated content (UGC): Everything you need to know","remove_gtm":false,"hero_hide_subhead":false,"hero_button":{"title":"Watch UGC product tour","url":"https:\/\/emplifi.io\/product-tours\/boost-conversions-with-social-proof\/?utm_source=emplifi&utm_medium=organic-search&utm_campaign=blog-article-cta&utm_term=global&utm_content=product-tour","target":"_blank"},"left_sidebar_add_cta":true,"sidebar_left_featured_resource":1801,"faqs_group":{"show_section":true,"section_subhead":"","section_headline":"Frequently Asked Questions","section_text":"","faqs":[{"title":"What exactly is user-generated content (UGC)?","content":"<p>User-generated content is any media (like photos, videos, or reviews) created by people outside your organization, usually customers or brand fans. It\u2019s shared organically on social media or submitted directly, and brands often repurpose it for marketing. <a href=\"https:\/\/emplifi.io\/resources\/blog\/ugc-creators\/\" target=\"_blank\" rel=\"noopener\">UGC creators<\/a> are trusted because it comes from real experiences, not polished brand messaging.<\/p>\n"},{"title":"Where can I use UGC in my marketing strategy?","content":"<p>UGC can be used across many touchpoints: social media posts, paid ads, websites, product detail pages, emails, and even in-store displays. It\u2019s especially powerful on <a href=\"https:\/\/emplifi.io\/solutions\/social-commerce\/\" target=\"_blank\" rel=\"noopener\">eCommerce pages<\/a> where social proof influences purchase decisions.<\/p>\n"},{"title":" How do I get customers to create content for my brand?","content":"<p>Encourage UGC by <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-contests\/\" target=\"_blank\" rel=\"noopener\">running contests<\/a>, using branded hashtags, featuring customer posts on your profile, or offering incentives. You can also invite UGC creators or micro-influencers to contribute content as part of ongoing collaborations.<\/p>\n"},{"title":"What are the legal considerations when using UGC?","content":"<p>Before using customer content in marketing, always obtain permission. Rights management is important to protect your brand and respect creators. Emplifi&#8217;s <a href=\"https:\/\/emplifi.io\/product\/ugc-platform\/\" target=\"_blank\" rel=\"noopener\">UGC platform<\/a> can help streamline rights requests and keep usage compliant.<\/p>\n"}],"disclaimer_text":"","add_additional_sections":false,"additional_faq_sections":false},"author":16340,"left_sidebar_cta_headline":"Elevate your content strategy with authentic UGC ","left_sidebar_cta_text":"","left_sidebar_cta_button":{"title":"See it in action","url":"https:\/\/emplifi.io\/product-tours\/boost-conversions-with-social-proof\/?utm_source=emplifi&utm_medium=organic-search&utm_campaign=blog-article-cta&utm_term=global&utm_content=product-tour","target":"_blank"},"left_sidebar_type":"sticky"},"_links":{"self":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_posts\/10910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/types\/resource_posts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/media\/12808"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/media?parent=10910"}],"wp:term":[{"taxonomy":"resource_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_topics_tax?post=10910"},{"taxonomy":"resource_types_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_types_tax?post=10910"},{"taxonomy":"resource_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_industries_tax?post=10910"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_visibility_tax?post=10910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}