{"id":21799,"date":"2026-02-24T21:40:44","date_gmt":"2026-02-24T21:40:44","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&#038;p=21799"},"modified":"2026-03-18T20:04:13","modified_gmt":"2026-03-18T20:04:13","slug":"relatorio-benchmarks-redes-sociais","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/pt-br\/resources\/relatorio-benchmarks-redes-sociais\/","title":{"rendered":"Social media benchmarks 2026 em Portugu\u00eas"},"content":{"rendered":"","protected":false},"featured_media":21866,"parent":0,"menu_order":0,"template":"page-templates\/resource-gated.php","resource_topics_tax":[233,234,266,253,267,369],"resource_types_tax":[210],"resource_industries_tax":[237,240,383,241],"resource_visibility_tax":[],"class_list":["post-21799","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-analytics-and-reporting-pt-br","resource_topics_tax-community-management-pt-br","resource_topics_tax-instagram-pt-br","resource_topics_tax-social-media-management-pt-br","resource_topics_tax-tiktok-pt-br","resource_topics_tax-user-generated-content-ugc-pt-br","resource_types_tax-downloads-pt-br","resource_industries_tax-consumer-packaged-goods-pt-br","resource_industries_tax-retail-ecommerce-pt-br","resource_industries_tax-sports-pt-br","resource_industries_tax-travel-hospitality-pt-br"],"acf":{"remove_gtm":false,"stats_group":{"show_section":true,"section_subhead":"","section_headline":"Benchmarks e insights em redes sociais baseados em mais de 200.000 perfis de marcas l\u00edderes","section_text":"<p><span data-path-to-node=\"3,0\"><span class=\"citation-802\">Nossos insights n\u00e3o s\u00e3o suposi\u00e7\u00f5es; s\u00e3o o resultado da an\u00e1lise de dados internos de milhares de clientes da Emplifi<\/span><\/span><span data-path-to-node=\"3,2\">. O conjunto de dados inclui:<\/span><\/p>\n","stats":[{"stat":"+200.000","description":"perfis do Facebook","logo":false},{"stat":"+87.000","description":"perfis do Instagram","logo":false},{"stat":"+16.000","description":"perfis do X (Twitter)","logo":false},{"stat":"Perfis do","description":"TikTok, YouTube e LinkedIn","logo":false}]},"page_cta_group":{"show_section":false,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"icon_blocks_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","section_button":null,"blocks":false},"hero_form_group":{"subhead":"","headline":"Relat\u00f3rio | Benchmarks de Redes Sociais 2026: Guia baseado em dados reais","text":"<p>N\u00e3o deixe a sua estrat\u00e9gia ao acaso (ou \u00e0 decis\u00e3o de qualquer algoritmo). Tenha acesso a dados exclusivos de mais de 200.000 perfis de marcas globais e descubra quais plataformas, formatos e or\u00e7amentos est\u00e3o gerando resultados este ano.<\/p>\n<h3>Por que baixar este relat\u00f3rio?<\/h3>\n<p>O panorama das redes sociais em 2026 \u00e9 definido pela diverg\u00eancia. O que funciona no Instagram n\u00e3o necessariamente escala no TikTok, e os custos de m\u00eddia paga est\u00e3o mudando as regras do jogo.<\/p>\n","add_bullets":true,"bullets":[{"bullet_title":"Crescimento Explosivo:","bullet_description":"Por que o n\u00famero m\u00e9dio de seguidores no TikTok cresceu mais de 200% em rela\u00e7\u00e3o ao ano anterior."},{"bullet_title":"O novo algoritmo do Instagram:","bullet_description":"Como o aumento de 150% nos shares est\u00e1 redefinindo o alcance org\u00e2nico."},{"bullet_title":"Efici\u00eancia em m\u00eddia paga:","bullet_description":"Uma an\u00e1lise detalhada de por que o Feed do Facebook continua captando entre 70% e 80% do investimento."},{"bullet_title":"Benchmarks por setor:","bullet_description":"Dados espec\u00edficos para diversos setores, de Companhias A\u00e9reas e Beleza a Varejo e Automobil\u00edstico."}],"marketo_form":"0","form_headline":"Baixe sua c\u00f3pia:","form_embed":"<script src=\"\/\/go.emplifi.io\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_4459\"><\/form> <script>MktoForms2.loadForm(\"\/\/go.emplifi.io\", \"284-ENW-442\", 4459);<\/script>","form_success_message":"Obrigado por baixar nosso relat\u00f3rio. Em breve, voc\u00ea receber\u00e1 uma c\u00f3pia no seu e-mail.","add_logos":false,"logos_headline":"","logos":false,"hero_image":{"ID":21866,"id":21866,"title":"Social media Benchmarks","filename":"EMP1009-Social-Media-Benchmarks-Report-LP-PT-V2.png","filesize":1084143,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP1009-Social-Media-Benchmarks-Report-LP-PT-V2.png","link":"https:\/\/emplifi.io\/pt-br\/resources\/relatorio-benchmarks-redes-sociais\/emp1009-social-media-benchmarks-report-lp-pt-v2\/","alt":"Social media Benchmarks","author":"21","description":"","caption":"","name":"emp1009-social-media-benchmarks-report-lp-pt-v2","status":"inherit","uploaded_to":21799,"date":"2026-03-03 17:56:39","modified":"2026-03-03 17:56:54","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1200,"height":600,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP1009-Social-Media-Benchmarks-Report-LP-PT-V2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP1009-Social-Media-Benchmarks-Report-LP-PT-V2-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP1009-Social-Media-Benchmarks-Report-LP-PT-V2-768x384.png","medium_large-width":768,"medium_large-height":384,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP1009-Social-Media-Benchmarks-Report-LP-PT-V2-1024x512.png","large-width":1024,"large-height":512,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP1009-Social-Media-Benchmarks-Report-LP-PT-V2.png","1536x1536-width":1200,"1536x1536-height":600,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP1009-Social-Media-Benchmarks-Report-LP-PT-V2.png","2048x2048-width":1200,"2048x2048-height":600,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP1009-Social-Media-Benchmarks-Report-LP-PT-V2.png","fullscreen-width":1200,"fullscreen-height":600,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP1009-Social-Media-Benchmarks-Report-LP-PT-V2-24x12.png","menu-24x24-width":24,"menu-24x24-height":12,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP1009-Social-Media-Benchmarks-Report-LP-PT-V2-36x18.png","menu-36x36-width":36,"menu-36x36-height":18,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/EMP1009-Social-Media-Benchmarks-Report-LP-PT-V2-48x24.png","menu-48x48-width":48,"menu-48x48-height":24}}},"awards_group":{"show_section":false,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"hide_main_menu":false,"custom_card_title":"Relat\u00f3rio de Benchmarks de Redes Sociais 2026","resource_description":"Baixe o relat\u00f3rio definitivo de redes sociais 2026. Analisamos mais de 200.000 perfis para oferecer benchmarks de engajamento, crescimento e m\u00eddia paga no TikTok, Instagram e Facebook.","hero_default_group":{"image":false,"subhead":"","headline":"","text":"","button_1":null,"button_2":null,"video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},"media_embed_group":{"show_section":false,"section_icon":false,"section_subhead":"","section_headline":"","section_text":"","background_height":"half","media_type":"image","image":false,"lottie_animation":false,"code_embed":"","":null,"video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"},"resource_wysiwyg":"","resource_video":"","speakers_title":"Speakers:","wysiwyg_copy":""},"_links":{"self":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_posts\/21799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/types\/resource_posts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/media\/21866"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/media?parent=21799"}],"wp:term":[{"taxonomy":"resource_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_topics_tax?post=21799"},{"taxonomy":"resource_types_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_types_tax?post=21799"},{"taxonomy":"resource_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_industries_tax?post=21799"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_visibility_tax?post=21799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}