{"id":27622,"date":"2026-07-08T15:46:50","date_gmt":"2026-07-08T15:46:50","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&#038;p=27622"},"modified":"2026-07-08T17:55:18","modified_gmt":"2026-07-08T17:55:18","slug":"gartner-magic-quadrant-social-marketing-listening","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/pt-br\/resources\/gartner-magic-quadrant-social-marketing-listening\/","title":{"rendered":"Gartner Magic Quadrant Social Marketing"},"content":{"rendered":"<style>\/* Emplifi brand system - Gartner MQ 2026 landing pages *\/<br \/>@font-face{font-family:'Poppins';src:url('fonts\/Poppins-SemiBold.ttf') format('truetype');font-weight:600;font-style:normal;font-display:swap;}<br \/>@font-face{font-family:'Poppins';src:url('fonts\/Poppins-Medium.ttf') format('truetype');font-weight:500;font-style:normal;font-display:swap;}<br \/>@font-face{font-family:'Poppins';src:url('fonts\/Poppins-Regular.ttf') 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a{display:block;font-family:'Inter';font-weight:400;font-size:14px;color:#4a4a54;text-decoration:none;margin-bottom:9px;}<br \/>.footer-bottom{display:flex;align-items:center;justify-content:space-between;margin-top:40px;padding-top:24px;border-top:1px solid var(--line);}<br \/>.footer-bottom img{height:26px;}<br \/>.footer-legal{font-size:12px;color:#6a6a74;max-width:680px;line-height:1.5;}<br \/>.soft-link{font-family:'Inter';font-weight:600;font-size:15px;color:var(--dark-blue);text-decoration:none;border-bottom:2px solid var(--plum);padding-bottom:2px;}<br \/>.note-banner{background:#FFF6E9;border:1px solid #F2D9AE;color:#7a5a1e;font-size:12.5px;padding:10px 16px;border-radius:8px;font-family:'Inter';text-align:center;}<br \/><\/style>\n<div class=\"cq-gartner-source\">\n<p><!-- Gartner compliance: external web use of the Gartner name\/research requires Gartner Content Compliance pre-approval. Attribution author\/date below must be filled from the final published report before this page goes live. Marketo form 4048 (gated download) embeds in WordPress at deploy time. The Gartner Magic Quadrant report sits ABOVE the separation line; no Gartner name or research appears below it. --><\/p>\n<div class=\"page\">\n<p><!-- HEADER --><\/p>\n<header class=\"wrap nav\"><img decoding=\"async\" class=\"nav-logo\" src=\"assets\/img\/emplifi-logo.svg\" alt=\"Emplifi\" \/><\/p>\n<nav class=\"nav-links\"><a href=\"#\">Platform<\/a><br \/>\n<a href=\"#\">Solutions<\/a><br \/>\n<a href=\"#\">Customers<\/a><br \/>\n<a href=\"#\">Resources<\/a><br \/>\n<a href=\"#\">Pricing<\/a><\/nav>\n<div class=\"nav-right\"><a class=\"nav-links\" style=\"font-weight: 500; color: #111114; text-decoration: none; font-size: 15px;\" href=\"#\">Login<\/a><br \/>\n<a class=\"btn btn-primary btn-sm\" href=\"#report-form\">Get the Gartner report<\/a><\/div>\n<\/header>\n<p><!-- HERO (report prioritized) --><\/p>\n<section class=\"hero wrap\">\n<div class=\"report-grid\">\n<div>\n<h1>Get the 2026 Gartner\u00ae Magic Quadrant\u2122 for Social Marketing<\/h1>\n<p>&nbsp;<\/p>\n<p class=\"lead\">Download the complimentary 2026 Gartner\u00ae Magic Quadrant\u2122 for Social Marketing report \u2014 an independent analysis of the vendors shaping the future of social marketing, and see where Emplifi placed.<\/p>\n<div class=\"report-grid\" style=\"grid-template-columns: 1fr; 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margin: 0 0 6px;\">Industry trends and innovation<\/h3>\n<p style=\"margin: 0; font-size: 14px;\">Explore the capabilities, technologies, and market shifts shaping the future of social\u00a0marketing.<\/p>\n<\/div>\n<div class=\"card\" style=\"padding: 18px 20px;\">\n<h3 style=\"font-size: 15px; margin: 0 0 6px;\">What defines Leaders in the market<\/h3>\n<p style=\"margin: 0; font-size: 14px;\">Explore the criteria and capabilities Gartner uses to evaluate and differentiate vendors in the social marketing space.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- Marketo form 4048 placeholder (gated) --><\/p>\n<div id=\"report-form\" class=\"formcard\">\n<h3>Get your complimentary report<\/h3>\n<p class=\"form-sub\">Tell us where to send your copy.<\/p>\n<div class=\"mkto-field\">Business email*<\/div>\n<div class=\"mkto-field\">First name*<\/div>\n<div class=\"mkto-field\">Last name*<\/div>\n<div class=\"mkto-field\">Company*<\/div>\n<p><a class=\"btn btn-primary btn-block\" href=\"#\">Get the Gartner report<\/a><\/p>\n<div class=\"mkto-note\">By submitting, you agree to Emplifi processing your details in line with our privacy notice (GDPR \/ LGPD consent).<\/div>\n<div class=\"mkto-embed-note\">Marketo form ID 4048 embeds here at publish time.<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- DIFFERENTIATORS (Emplifi's own content, no Gartner, no competitor names) --><\/p>\n<section class=\"diff wrap\">\n<div class=\"diff-head\">\n<h2>Why leading brands choose Emplifi<\/h2>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"cards3\">\n<div class=\"card\">\n<div class=\"ic\"><\/div>\n<h3>One connected platform<\/h3>\n<p>Marketing, commerce, and care run on a single data layer, so an insight in one area triggers action in another.<\/p>\n<\/div>\n<div class=\"card\">\n<div class=\"ic\"><\/div>\n<h3>AI built for outcomes<\/h3>\n<p>Emplifi Fuel ties everyday social activity to revenue and customer experience, not just task automation.<\/p>\n<\/div>\n<div class=\"card\">\n<div class=\"ic\"><\/div>\n<h3>Live in days, not quarters<\/h3>\n<p>A structured rollout gets teams to measurable impact fast, without long enterprise deployment cycles.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- FOOTER --><\/p>\n<footer class=\"footer\">\n<div class=\"wrap\">\n<div class=\"footer-cols\">\n<div>\n<h4>Platform<\/h4>\n<p><a href=\"#\">Social marketing<\/a><br \/>\n<a href=\"#\">Social commerce<\/a><br \/>\n<a href=\"#\">Social customer care<\/a><br \/>\n<a href=\"#\">Unified analytics<\/a><\/p>\n<\/div>\n<div>\n<h4>Industries<\/h4>\n<p><a href=\"#\">Retail &amp; 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A Gartner avaliou os fornecedores em Completeness of Vision e Ability to Execute.<\/span><\/p>\n"},{"title":"O que significa ser nomeada L\u00edder?","content":"<p><span style=\"font-weight: 400;\">Segundo a Gartner, &#8220;Leaders in this market execute exceptionally well on their current vision and are well-positioned for tomorrow.&#8221; \u00c9 a interpreta\u00e7\u00e3o da Emplifi que este posicionamento reflete a maneira como nossa plataforma conecta marketing, commerce e atendimento ao cliente por meio de orquestra\u00e7\u00e3o impulsionada por IA sobre uma base \u00fanica e conectada.<\/span><\/p>\n"},{"title":"O que \u00e9 o Emplifi Fuel?","content":"<p>O Emplifi Fuel \u00e9 nossa camada central de intelig\u00eancia de IA que orquestra fluxos de trabalho entre o marketing social, o atendimento ao cliente e o commerce, automatizando a tomada de decis\u00f5es e a execu\u00e7\u00e3o rumo a opera\u00e7\u00f5es aut\u00f4nomas de experi\u00eancia do cliente e vinculando a atividade social diretamente a resultados de neg\u00f3cio mensur\u00e1veis.<\/p>\n"},{"title":"Para quem a Emplifi foi criada?","content":"<p>A Emplifi foi desenvolvida especificamente para grandes empresas B2C nos setores de varejo, CPG, esportes e entretenimento, e servi\u00e7os financeiros, ind\u00fastrias onde o marketing social, o commerce e o atendimento ao cliente se cruzam em escala.<\/p>\n"},{"title":"Com que rapidez as equipes conseguem come\u00e7ar a operar na Emplifi?","content":"<p>Ambientes padr\u00e3o de marketing social podem estar ativos em uma semana. Implementa\u00e7\u00f5es complexas e multirregi\u00e3o costumam ser conclu\u00eddas em um prazo de 10 a 15 dias, com o apoio de treinamento digital espec\u00edfico por fun\u00e7\u00e3o.<\/p>\n"},{"title":"Como funciona o modelo de pre\u00e7os da Emplifi?","content":"<p><span style=\"font-weight: 400;\">A Emplifi utiliza um <a href=\"https:\/\/emplifi.io\/pricing\/\">modelo baseado em consumo<\/a>, vinculado a fatores como o tamanho da audi\u00eancia, o volume de conte\u00fado e as intera\u00e7\u00f5es de atendimento. Essa abordagem absorve os custos de processamento de IA e admite usu\u00e1rios ilimitados, dando \u00e0s organiza\u00e7\u00f5es flexibilidade \u00e0 medida que escalam.<\/span><\/p>\n"}],"disclaimer_text":"<p><i><span style=\"font-weight: 400;\">Gartner, Magic Quadrant\u2122 for Social Media Management and Listening, Claudia Ratterman, Karen Lee, Tia Zervas, 6 July 2026.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">GARTNER is a trademark of Gartner, Inc. and\/or its affiliates. Magic Quadrant is a registered trademark of Gartner, Inc. and\/or its affiliates and is used herein with permission. All rights reserved.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner\u2019s business and technology insights organization and should not be construed as statements of fact. 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