{"id":42069,"date":"2025-06-25T12:00:08","date_gmt":"2025-06-25T12:00:08","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&#038;p=42069"},"modified":"2026-10-17T00:38:58","modified_gmt":"2026-10-17T00:38:58","slug":"types-of-influencers","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/pt-br\/resources\/types-of-influencers\/","title":{"rendered":"Blog: Tipos de influenciadores com os quais as marcas devem fazer parcerias"},"content":{"rendered":"","protected":false},"author":54,"featured_media":15035,"parent":0,"menu_order":0,"template":"page-templates\/resource-blog.php","resource_topics_tax":[373,369],"resource_types_tax":[236],"resource_industries_tax":[387,237,461,238,239,240,383,241],"resource_visibility_tax":[],"benchmark_industries_tax":[],"benchmark_regions_tax":[],"benchmark_dates_tax":[],"class_list":["post-42069","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-influencer-marketing-pt-br","resource_topics_tax-user-generated-content-ugc-pt-br","resource_types_tax-blogs-pt-br","resource_industries_tax-agencies-pt-br","resource_industries_tax-consumer-packaged-goods-pt-br","resource_industries_tax-high-education-pt-br","resource_industries_tax-media-entertainment-pt-br","resource_industries_tax-restaurants-pt-br","resource_industries_tax-retail-ecommerce-pt-br","resource_industries_tax-sports-pt-br","resource_industries_tax-travel-hospitality-pt-br"],"acf":{"sidebar_type":"sticky","sidebar_builder_clone":{"sidebar_builder":[{"acf_fc_layout":"table_of_contents","title":"\u00cdNDICE","type":"automatic","links":false}]},"hero_image":{"ID":15038,"id":15038,"title":"EMP822-BlogTypes of Influencers Feature","filename":"EMP822-BlogTypes-of-Influencers-Feature.png","filesize":880066,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature.png","link":"https:\/\/emplifi.io\/pt-br\/resources\/types-of-influencers\/emp822-blogtypes-of-influencers-feature-2\/","alt":"","author":"54","description":"","caption":"","name":"emp822-blogtypes-of-influencers-feature-2","status":"inherit","uploaded_to":42069,"date":"2025-06-23 08:23:16","modified":"2026-10-16 16:15:38","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1200,"height":600,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature-768x384.png","medium_large-width":768,"medium_large-height":384,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature-1024x512.png","large-width":1024,"large-height":512,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature.png","1536x1536-width":1200,"1536x1536-height":600,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature.png","2048x2048-width":1200,"2048x2048-height":600,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature.png","fullscreen-width":1200,"fullscreen-height":600,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature-24x12.png","menu-24x24-width":24,"menu-24x24-height":12,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature-36x18.png","menu-36x36-width":36,"menu-36x36-height":18,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/EMP822-BlogTypes-of-Influencers-Feature-48x24.png","menu-48x48-width":48,"menu-48x48-height":24}},"hero_read_time":"10","content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>O <a href=\"https:\/\/emplifi.io\/pt-br\/resources\/influencer-marketing-strategy-guide\/\">marketing de influ\u00eancia<\/a> evoluiu muito al\u00e9m do endosso de celebridades. Hoje, os defensores de marca mais eficazes podem ser um <a href=\"https:\/\/emplifi.io\/resources\/blog\/micro-influencers-vs-macro-influencers\/\">microinfluenciador<\/a> de moda com 15 mil seguidores fi\u00e9is, um criador de nicho no YouTube cujas avalia\u00e7\u00f5es geram convers\u00f5es mensur\u00e1veis ou at\u00e9 mesmo um avatar gerado por computador com milh\u00f5es de f\u00e3s.<\/p>\n<p>Com tantos tipos diferentes de influenciadores, o segredo de uma campanha de sucesso n\u00e3o \u00e9 apenas escolher com quem trabalhar: \u00e9 saber <em>qual tipo<\/em> de influenciador se encaixa melhor nos seus objetivos.<\/p>\n<p>Do or\u00e7amento ao alinhamento com a marca, do alcance \u00e0 profundidade do engajamento, entender as diferen\u00e7as entre os n\u00edveis de influenciadores ajuda voc\u00ea a tomar decis\u00f5es mais inteligentes sobre onde investir. Seja para lan\u00e7ar um produto, fortalecer a fidelidade \u00e0 marca ou expandir para um novo mercado, escolher o parceiro certo pode definir o sucesso ou o fracasso da sua estrat\u00e9gia.<\/p>\n<h2>N\u00edveis de influenciadores por tamanho de p\u00fablico<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16582 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images.png\" alt=\"\" width=\"1200\" height=\"933\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images-300x233.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images-1024x796.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images-768x597.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images-24x19.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images-36x28.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images-48x37.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Quando se pensa em influenciadores, muitas vezes os primeiros nomes que v\u00eam \u00e0 mente s\u00e3o de celebridades ou personalidades conhecidas das redes sociais. Mas existe uma grande variedade de influenciadores, e cada tipo oferece um valor \u00fanico conforme seus objetivos. A forma mais comum de agrup\u00e1-los \u00e9 pelo n\u00famero de seguidores, um fator importante que afeta o engajamento, o alcance e o custo.<\/p>\n<p>A seguir, detalhamos os quatro principais n\u00edveis de influenciadores para ajudar voc\u00ea a escolher o perfil certo para sua pr\u00f3xima campanha.<\/p>\n<p>Voc\u00ea pode selecionar um influenciador de forma mais eficaz com base no n\u00famero de seguidores. Existem quatro tipos principais de influenciadores:<\/p>\n<ul>\n<li>Nanoinfluenciadores (de 1 mil a 10 mil seguidores)<\/li>\n<li>Microinfluenciadores (de 10 mil a 100 mil seguidores)<\/li>\n<li>Macroinfluenciadores (de 100 mil a 1 milh\u00e3o de seguidores)<\/li>\n<li>Megainfluenciadores ou celebridades (mais de 1 milh\u00e3o de seguidores)<\/li>\n<\/ul>\n<p>Vamos analisar cada categoria em detalhes.<\/p>\n<h3>Nanoinfluenciadores (de 1 mil a 10 mil seguidores)<\/h3>\n<p>Os <a href=\"https:\/\/emplifi.io\/pt-br\/resources\/working-with-nano-influencers\/\">nanoinfluenciadores<\/a> costumam compartilhar conte\u00fado do dia a dia baseado em suas experi\u00eancias pessoais e, muitas vezes, criam <a href=\"https:\/\/emplifi.io\/pt-br\/resources\/what-is-user-generated-content\/\">conte\u00fado gerado pelo usu\u00e1rio (UGC)<\/a> sobre as marcas que adoram. Seus p\u00fablicos menores tendem a ser altamente engajados, e as intera\u00e7\u00f5es parecem mais pessoais, o que faz desses criadores uma \u00f3tima op\u00e7\u00e3o para gerar confian\u00e7a e autenticidade.<\/p>\n<p>Os nanoinfluenciadores s\u00e3o ideais para pequenas empresas com or\u00e7amentos limitados ou para grandes marcas que querem aumentar o volume de conte\u00fado com efici\u00eancia. Com as permiss\u00f5es adequadas, suas publica\u00e7\u00f5es podem ser reaproveitadas em canais sociais, sites e campanhas de e-mail para ampliar o impacto dessa recomenda\u00e7\u00e3o aut\u00eantica.<\/p>\n<p>Muitas vezes, voc\u00ea pode descobrir nanoinfluenciadores acompanhando o UGC que j\u00e1 \u00e9 compartilhado sobre a sua marca. As <a href=\"https:\/\/emplifi.io\/pt-br\/product\/ugc-platform\/\">plataformas de conte\u00fado UGC como a Emplifi<\/a> facilitam identificar esse conte\u00fado, obter permiss\u00f5es e reutiliz\u00e1-lo em escala nos seus canais de marketing.<\/p>\n<h3>Microinfluenciadores (de 10 mil a 100 mil seguidores)<\/h3>\n<p>Os microinfluenciadores costumam focar em um nicho espec\u00edfico, como bordado, cuidados com a pele cruelty-free ou moda sustent\u00e1vel, e seus p\u00fablicos os seguem pela experi\u00eancia ou paix\u00e3o nesse universo. Por causa desse foco, os microinfluenciadores muitas vezes alcan\u00e7am taxas de engajamento mais altas do que criadores maiores e podem gerar mais convers\u00f5es em um p\u00fablico segmentado.<\/p>\n<p>Eles s\u00e3o \u00f3timos para or\u00e7amentos m\u00e9dios e campanhas orientadas a performance. Muitos j\u00e1 s\u00e3o f\u00e3s dos produtos que promovem, o que torna suas recomenda\u00e7\u00f5es <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-maintain-authenticity-with-your-influencer-marketing\/\">mais aut\u00eanticas<\/a>. Por exemplo, a <a href=\"https:\/\/emplifi.io\/pt-br\/customers\/dmc-success\/\">marca de bordado DMC<\/a> faz parcerias com microinfluenciadores de artesanato no TikTok para se conectar com p\u00fablicos altamente relevantes e j\u00e1 propensos a comprar.<\/p>\n<h3>Macroinfluenciadores (de 100 mil a 1 milh\u00e3o de seguidores)<\/h3>\n<p>Os macroinfluenciadores costumam ser criadores de conte\u00fado em tempo integral, com p\u00fablicos grandes e diversos em plataformas como YouTube, Instagram e TikTok. Embora seus p\u00fablicos possam ser menos segmentados do que os dos microinfluenciadores, o alcance deles os torna parceiros poderosos para campanhas de reconhecimento mais amplas.<\/p>\n<p>Esses criadores costumam ter uma produ\u00e7\u00e3o de alta qualidade, m\u00eddia kits consolidados e experi\u00eancia em parcerias com marcas. Eles s\u00e3o mais caros e podem ter diretrizes de conte\u00fado mais r\u00edgidas, mas o retorno \u00e9 uma alta visibilidade e um aumento na percep\u00e7\u00e3o da marca, principalmente quando voc\u00ea quer alcan\u00e7ar novos p\u00fablicos em escala.<\/p>\n<h3>Megainfluenciadores (mais de 1 milh\u00e3o de seguidores)<\/h3>\n<p>Os megainfluenciadores incluem celebridades e estrelas das redes sociais com p\u00fablicos enormes, muitas vezes na casa dos milh\u00f5es. Embora suas taxas de engajamento tendam a ser menores do que as de criadores menores, eles oferecem um alcance incompar\u00e1vel e o potencial de gerar grande repercuss\u00e3o em torno de uma campanha.<\/p>\n<p>As marcas costumam trabalhar com megainfluenciadores ao lan\u00e7ar novos produtos ou entrar em novos mercados, quando a prioridade \u00e9 uma ampla exposi\u00e7\u00e3o. Essas parcerias t\u00eam um custo alto e podem limitar o destaque da sua marca no conte\u00fado. Mas, quando o objetivo \u00e9 visibilidade, poucas t\u00e1ticas s\u00e3o mais eficazes.<\/p>\n<h2>Os influenciadores virtuais est\u00e3o ganhando popularidade<\/h2>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DIbukp3pmNl\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DIbukp3pmNl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; 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border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DIbukp3pmNl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Miquela (@lilmiquela)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n","wistia_embed":"s3lqfi0zn7","youtube_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DIbukp3pmNl\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; 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font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DIbukp3pmNl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Miquela (@lilmiquela)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n"}},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DIy6usgK5I_\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DIy6usgK5I_\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by The Diigitals Agency (@thediigitals)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n","wistia_embed":"s3lqfi0zn7","youtube_embed":"Shudu\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DIy6usgK5I_\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; 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font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DIy6usgK5I_\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by The Diigitals Agency (@thediigitals)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n"}},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DJ1DcoGNGr-\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DJ1DcoGNGr-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DJ1DcoGNGr-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by noonoouri (@noonoouri)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n","wistia_embed":"s3lqfi0zn7","youtube_embed":"Noonoouri\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DJ1DcoGNGr-\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DJ1DcoGNGr-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DJ1DcoGNGr-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by noonoouri (@noonoouri)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Os influenciadores virtuais, personagens criados digitalmente com CGI e IA, est\u00e3o ganhando espa\u00e7o rapidamente no mundo do marketing. Esses avatares, como Lil Miquela, Shudu e Noonoouri, t\u00eam muitos seguidores e j\u00e1 fizeram parcerias com grandes marcas como Prada, Calvin Klein e Dior. Seu atrativo est\u00e1 em oferecer \u00e0s marcas controle total sobre a imagem e a mensagem, garantindo consist\u00eancia e eliminando os riscos associados aos influenciadores humanos.<\/p>\n<p>O mercado de influenciadores virtuais est\u00e1 crescendo rapidamente. Em 2024, ele foi avaliado em aproximadamente US$ 6,06 bilh\u00f5es, com crescimento projetado de 41% entre 2025 e 2030. Esse crescimento \u00e9 impulsionado por marcas que buscam formas inovadoras de engajar o p\u00fablico e se destacar em um ambiente digital saturado.<\/p>\n<p>No entanto, embora os influenciadores virtuais ofere\u00e7am in\u00fameras vantagens, eles tamb\u00e9m apresentam desafios. A falta de autenticidade humana pode afetar a confian\u00e7a e o engajamento do p\u00fablico. Al\u00e9m disso, criar e gerenciar influenciadores virtuais exige recursos e conhecimento especializado consider\u00e1veis.<\/p>\n<p>Para as marcas que est\u00e3o considerando esse caminho, \u00e9 essencial pesar os benef\u00edcios em rela\u00e7\u00e3o \u00e0s poss\u00edveis desvantagens. Colaborar com influenciadores virtuais j\u00e1 estabelecidos pode ser uma decis\u00e3o estrat\u00e9gica para alcan\u00e7ar novos p\u00fablicos e demonstrar inova\u00e7\u00e3o. Ainda assim, garantir transpar\u00eancia e autenticidade continua sendo fundamental para manter a confian\u00e7a do consumidor.<\/p>\n<h2>Quais tipos de influenciadores s\u00e3o ideais para a sua marca?<\/h2>\n<p>Escolher o tipo certo de influenciador come\u00e7a com a defini\u00e7\u00e3o clara dos objetivos da sua campanha. Voc\u00ea quer gerar reconhecimento? Impulsionar convers\u00f5es diretas? Alcan\u00e7ar uma nova <a href=\"https:\/\/emplifi.io\/pt-br\/resources\/target-audience-analysis-guide-everything-digital-marketers-need-to-know\/\">comunidade de nicho<\/a>? A resposta ajuda a decidir se voc\u00ea deve trabalhar com um nanoinfluenciador com uma comunidade muito pr\u00f3xima ou com um macrocriador de grande reconhecimento.<\/p>\n<p>Veja um modelo r\u00e1pido para ajudar voc\u00ea a decidir:<\/p>\n<ul>\n<li><strong>Se voc\u00ea tem um<\/strong><a href=\"https:\/\/emplifi.io\/resources\/resources-how-to-budget-for-influencer-marketing\/\"> or\u00e7amento limitado<\/a><strong> ou quer gerar UGC aut\u00eantico:<\/strong>\n<ul>\n<li><strong>Os nanoinfluenciadores<\/strong> s\u00e3o um \u00f3timo ponto de partida. Seu alto engajamento e sua proximidade com o p\u00fablico podem gerar confian\u00e7a e fidelidade, principalmente em campanhas locais ou de nicho.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Se o seu objetivo \u00e9 engajamento e convers\u00f5es dentro de um p\u00fablico definido<\/strong>:\n<ul>\n<li><strong>Os microinfluenciadores<\/strong> oferecem um \u00f3timo equil\u00edbrio entre alcance e relev\u00e2ncia. Seu conte\u00fado focado e sua forte credibilidade os tornam ideais para influenciar decis\u00f5es de compra.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Se voc\u00ea vai lan\u00e7ar um novo produto ou entrar em um novo mercado<\/strong>:\n<ul>\n<li><strong>Os macroinfluenciadores<\/strong> podem oferecer a percep\u00e7\u00e3o de marca e a exposi\u00e7\u00e3o de que voc\u00ea precisa, principalmente se quiser chegar a um p\u00fablico mais amplo (mas ainda alinhado).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Se voc\u00ea busca m\u00e1xima visibilidade e impacto de m\u00eddia:<\/strong>\n<ul>\n<li><strong>Os megainfluenciadores ou celebridades<\/strong> podem colocar sua marca na conversa cultural, mas t\u00eam um custo alto e n\u00e3o garantem convers\u00f5es.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Tamb\u00e9m vale a pena pensar em <strong>com quantos influenciadores voc\u00ea quer trabalhar<\/strong>. Algumas marcas t\u00eam sucesso ativando dezenas de nano e microinfluenciadores para escalar a autenticidade e o volume de conte\u00fado, em vez de investir todo o or\u00e7amento em um \u00fanico macro ou megainfluenciador.<\/p>\n<p>O segredo \u00e9 alinhar seu mix de influenciadores aos objetivos da campanha, ao comportamento do p\u00fablico e ao or\u00e7amento. E, se voc\u00ea n\u00e3o sabe por onde come\u00e7ar, uma <a href=\"https:\/\/emplifi.io\/pt-br\/product\/influencer-management\/\">plataforma de gest\u00e3o de influenciadores<\/a> como a Emplifi pode ajudar a identificar os parceiros certos e medir os resultados mais importantes.<\/p>\n<h2>Como a IA est\u00e1 transformando a descoberta e a an\u00e1lise de influenciadores<\/h2>\n<p>A IA est\u00e1 se tornando rapidamente uma ferramenta essencial para o <a href=\"https:\/\/emplifi.io\/pt-br\/resources\/influencer-marketing-strategy-guide\/\">marketing de influ\u00eancia<\/a> moderno, principalmente para marcas que gerenciam campanhas em escala. Da agilidade na descoberta \u00e0 previs\u00e3o de desempenho, a IA traz velocidade, precis\u00e3o e insights a cada etapa do processo.<\/p>\n<p>Veja como:<\/p>\n<ul>\n<li><strong>Descoberta de influenciadores mais inteligente<\/strong>: a IA pode analisar milhares de perfis de criadores em segundos, identificando n\u00e3o apenas o n\u00famero de seguidores, mas tamb\u00e9m atributos mais profundos, como dados demogr\u00e1ficos do p\u00fablico, temas de conte\u00fado, afinidade com a marca e at\u00e9 o tom de voz. Isso ajuda as marcas a ir al\u00e9m das m\u00e9tricas superficiais para encontrar influenciadores realmente alinhados aos seus valores e objetivos.<\/li>\n<li><strong>Verifica\u00e7\u00e3o da qualidade do p\u00fablico e da seguran\u00e7a da marca<\/strong>: as ferramentas de IA podem avaliar a autenticidade do p\u00fablico de um influenciador, sinalizando atividades suspeitas, seguidores falsos ou grupos de engajamento. Alguns sistemas chegam a avaliar o sentimento e os padr\u00f5es de linguagem para proteger sua marca de associa\u00e7\u00f5es indesejadas ou riscos \u00e0 reputa\u00e7\u00e3o.<\/li>\n<li><strong>Modelagem preditiva de desempenho:<\/strong> ao analisar dados de campanhas anteriores, a IA pode prever a probabilidade de um influenciador gerar engajamento, cliques ou convers\u00f5es. Esses insights ajudam os profissionais de marketing a alocar o or\u00e7amento com mais efic\u00e1cia e a reduzir o achismo na hora de montar sua lista de influenciadores.<\/li>\n<li><strong>An\u00e1lise de conte\u00fado em escala<\/strong>: a IA pode marcar automaticamente temas, emo\u00e7\u00f5es e elementos visuais nas publica\u00e7\u00f5es de influenciadores, dando \u00e0s marcas uma compreens\u00e3o mais detalhada do que gera resultado. Ela tamb\u00e9m pode identificar as tend\u00eancias criativas de melhor desempenho para orientar futuras colabora\u00e7\u00f5es.<\/li>\n<li><strong>Efici\u00eancia para equipes grandes<\/strong>: principalmente para grandes empresas que gerenciam dezenas (ou centenas) de parcerias com influenciadores, a IA ajuda a reduzir o trabalho manual e facilita a compara\u00e7\u00e3o de desempenho entre criadores, campanhas ou regi\u00f5es.<\/li>\n<\/ul>\n<p>Se a sua equipe ainda depende de planilhas ou da intui\u00e7\u00e3o para selecionar e avaliar influenciadores, a IA pode representar um grande avan\u00e7o para tornar voc\u00ea mais eficiente e eficaz na hora de fazer as escolhas certas.<\/p>\n<h2>Como o UGC pode se aliar ao marketing de influ\u00eancia<\/h2>\n<p>Embora o marketing de influ\u00eancia seja uma forma comprovada de amplificar sua mensagem por meio de vozes confi\u00e1veis, <a href=\"https:\/\/emplifi.io\/resources\/the-ultimate-guide-how-to-unlock-the-power-of-ugc\/\">o UGC pode ampliar esse impacto<\/a> ainda mais. Na verdade, muitas estrat\u00e9gias de influ\u00eancia bem-sucedidas hoje incorporam o UGC tanto como um subproduto quanto como um resultado planejado das parcerias com influenciadores.<\/p>\n<p>Quando os influenciadores criam conte\u00fado aut\u00eantico e pr\u00f3ximo que repercute com seu p\u00fablico, esse conte\u00fado muitas vezes tem um desempenho igualmente bom, ou at\u00e9 melhor, quando reaproveitado nos seus pr\u00f3prios canais de marketing. Com as permiss\u00f5es certas, as marcas podem reutilizar o UGC criado por influenciadores em an\u00fancios sociais, e-mails, p\u00e1ginas de produto e muito mais.<\/p>\n<p><a href=\"https:\/\/emplifi.io\/pt-br\/resources\/what-is-user-generated-content\/\">O UGC tamb\u00e9m ajuda voc\u00ea a escalar o conte\u00fado<\/a> sem aumentar os custos de produ\u00e7\u00e3o. Em vez de depender apenas de influenciadores com grandes p\u00fablicos, as marcas podem contar com criadores comuns que j\u00e1 publicam sobre seus produtos de forma org\u00e2nica. Essa abordagem n\u00e3o serve apenas para economizar or\u00e7amento. Ela cria comunidade e confian\u00e7a, principalmente quando os consumidores veem pessoas reais usando e aproveitando sua marca.<\/p>\n<p>O conte\u00fado de influenciadores e o UGC s\u00e3o mais fortes quando funcionam juntos:<\/p>\n<ul>\n<li>Os influenciadores ajudam a iniciar a conversa e trazem autoridade.<\/li>\n<li>O UGC ajuda a manter esse impulso e acrescenta credibilidade pelo volume.<\/li>\n<\/ul>\n<p>Se voc\u00ea j\u00e1 investe em marketing de influ\u00eancia, ampliar sua estrat\u00e9gia para incluir o UGC \u00e9 um pr\u00f3ximo passo inteligente e econ\u00f4mico.<\/p>\n<h2>Como planejar seu or\u00e7amento para cada tipo de influenciador<\/h2>\n<p>O marketing de influ\u00eancia n\u00e3o \u00e9 uma solu\u00e7\u00e3o \u00fanica para todos, principalmente <a href=\"https:\/\/emplifi.io\/resources\/resources-how-to-budget-for-influencer-marketing\/\">quando se trata de or\u00e7amento<\/a>. Os custos podem variar muito conforme o alcance do influenciador, a taxa de engajamento, a plataforma e o escopo da sua campanha. Mas, com uma abordagem estrat\u00e9gica e objetivos claros, marcas de todos os tamanhos podem criar um programa de influenciadores eficaz dentro do or\u00e7amento.<\/p>\n<p>Comece identificando o que voc\u00ea quer alcan\u00e7ar com a campanha (reconhecimento de marca, engajamento ou convers\u00f5es) e, em seguida, determine como o marketing de influ\u00eancia se compara a outros canais em termos de impacto e custo-benef\u00edcio. Por exemplo, os microinfluenciadores costumam oferecer alto engajamento a um custo menor, o que os torna ideais para campanhas focadas em performance com or\u00e7amentos mais apertados. A Emplifi recomenda alocar os recursos de marketing de influ\u00eancia em n\u00edveis:<\/p>\n<ul>\n<li><strong>De 10 a 30% do seu or\u00e7amento de marketing<\/strong> se for uma estrat\u00e9gia central<\/li>\n<li><strong>De 5 a 10%<\/strong> se voc\u00ea estiver testando o terreno<\/li>\n<li><strong>De 1 a 5%<\/strong> se n\u00e3o for um canal priorit\u00e1rio no momento<\/li>\n<\/ul>\n<p>Lembre-se de que o tamanho do influenciador afeta tanto o custo quanto a frequ\u00eancia de publica\u00e7\u00e3o. Os dados da Emplifi mostram que <a href=\"https:\/\/emplifi.io\/press\/emplifi-reveals-insights-on-influencers-and-sponsored-posts-to-support\/\">os microinfluenciadores publicam 67% mais conte\u00fado patrocinado<\/a> do que influenciadores maiores, muitas vezes porque suas comunidades s\u00e3o mais abertas a colabora\u00e7\u00f5es de marca que parecem pessoais e aut\u00eanticas. E, embora os megainfluenciadores ofere\u00e7am um amplo alcance, eles podem publicar menos conte\u00fado patrocinado e cobrar valores bem mais altos.<\/p>\n<p>Os tipos de remunera\u00e7\u00e3o tamb\u00e9m variam. Embora a maioria dos influenciadores prefira pagamento em dinheiro, principalmente aqueles com mais seguidores, muitos microinfluenciadores aceitam receber produtos, descontos exclusivos ou visibilidade para o seu conte\u00fado, especialmente ao trabalhar com marcas que realmente admiram. O segredo \u00e9 alinhar a remunera\u00e7\u00e3o tanto ao seu or\u00e7amento quanto \u00e0s expectativas do influenciador.<\/p>\n<p>Se o seu p\u00fablico \u00e9 formado principalmente pela <a href=\"https:\/\/emplifi.io\/resources\/generational-differences-on-social-media\/\">Gera\u00e7\u00e3o Z ou por millennials<\/a>, investir em influenciadores pode valer ainda mais a pena. Segundo uma pesquisa da Emplifi, mais da metade desses grupos fez uma compra pelas redes sociais nos \u00faltimos tr\u00eas meses. E, entre os que compraram, 42% dizem seguir marcas especificamente para ver conte\u00fado de influenciadores.<\/p>\n<p>Por fim, n\u00e3o se esque\u00e7a de planejar a amplifica\u00e7\u00e3o e a mensura\u00e7\u00e3o. Reserve parte do or\u00e7amento para impulsionar com m\u00eddia paga as publica\u00e7\u00f5es de influenciadores com melhor desempenho e use ferramentas como par\u00e2metros UTM e <a href=\"https:\/\/emplifi.io\/pt-br\/resources\/social-media-affiliate-marketing\/\">links de afiliados<\/a> para acompanhar o desempenho e calcular o ROI.<\/p>\n<h2>Encontrar o influenciador certo come\u00e7a por conhecer suas op\u00e7\u00f5es<\/h2>\n<p>O sucesso da sua estrat\u00e9gia de marketing de influ\u00eancia n\u00e3o depende de trabalhar com o nome mais famoso nem de gastar mais dinheiro. Depende de escolher o tipo certo de influenciador para os objetivos, o p\u00fablico e o or\u00e7amento da sua marca.<\/p>\n<p>Seja testando o terreno com nanoinfluenciadores, planejando uma campanha de alto impacto com macrocriadores ou explorando o universo dos influenciadores virtuais e das ferramentas de descoberta com IA, entender o cen\u00e1rio \u00e9 o primeiro passo para decis\u00f5es mais inteligentes e de maior impacto.<\/p>\n<p>\u00c0 medida que o universo dos influenciadores continua evoluindo, os profissionais de marketing precisam de um parceiro que os ajude a descobrir conex\u00f5es relevantes, escalar a cria\u00e7\u00e3o de conte\u00fado e acompanhar o ROI em cada ponto de contato. \u00c9 a\u00ed que entra a Emplifi.<\/p>\n<p>Da identifica\u00e7\u00e3o dos criadores mais adequados \u00e0 gest\u00e3o de campanhas e \u00e0 mensura\u00e7\u00e3o de resultados, a <a href=\"https:\/\/emplifi.io\/pt-br\/product\/influencer-management\/\">plataforma de gest\u00e3o de influenciadores da Emplifi<\/a> oferece \u00e0s marcas as ferramentas de que precisam para transformar o relacionamento com influenciadores em resultados duradouros. Quer saber mais sobre como a Emplifi pode ajudar sua equipe a tirar do papel um excelente programa de marketing de influ\u00eancia? <a href=\"https:\/\/emplifi.io\/pt-br\/agende-uma-demo\/\">Agende hoje uma demonstra\u00e7\u00e3o personalizada<\/a>.<\/p>\n"}]},"resource_feed_clone":{"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights da Emplifi","section_text":"<p>Confira nossos blogs mais recentes e guias completos para dominar estrat\u00e9gias de experi\u00eancia do cliente e impulsionar o crescimento.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":373,"resources":[{"resource":false},{"resource":false},{"resource":false}],"custom_links":false}},"icon_blocks_clone":{"icon_blocks_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","section_button":null,"blocks":false}},"hero_default_clone":{"hero_default_group":{"image":{"ID":13003,"id":13003,"title":"emplifi-influencers-filming-ugc","filename":"emplifi-influencers-filming-ugc.webp","filesize":15956,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","link":"https:\/\/emplifi.io\/pt-br\/resources\/types-of-influencers\/emplifi-influencers-filming-ugc-2\/","alt":"UGC creator filming on phone","author":"54","description":"","caption":"","name":"emplifi-influencers-filming-ugc-2","status":"inherit","uploaded_to":42069,"date":"2025-03-12 22:55:13","modified":"2026-10-16 16:15:38","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":187,"height":125,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc-150x125.webp","thumbnail-width":150,"thumbnail-height":125,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","medium-width":187,"medium-height":125,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","medium_large-width":187,"medium_large-height":125,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","large-width":187,"large-height":125,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","1536x1536-width":187,"1536x1536-height":125,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","2048x2048-width":187,"2048x2048-height":125,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","fullscreen-width":187,"fullscreen-height":125,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc-24x16.webp","menu-24x24-width":24,"menu-24x24-height":16,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc-36x24.webp","menu-36x36-width":36,"menu-36x36-height":24,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc-48x32.webp","menu-48x48-width":48,"menu-48x48-height":32}},"subhead":"","headline":"","text":"","button_1":{"title":"","url":"","target":"","0":""},"button_2":{"title":"","url":"","target":"","0":""},"video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; 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Hoje, os defensores de marca mais eficazes podem ser um <a href=\"https:\/\/emplifi.io\/resources\/blog\/micro-influencers-vs-macro-influencers\/\">microinfluenciador<\/a> de moda com 15 mil seguidores fi\u00e9is, um criador de nicho no YouTube cujas avalia\u00e7\u00f5es geram convers\u00f5es mensur\u00e1veis ou at\u00e9 mesmo um avatar gerado por computador com milh\u00f5es de f\u00e3s.<\/p>\n<p>Com tantos tipos diferentes de influenciadores, o segredo de uma campanha de sucesso n\u00e3o \u00e9 apenas escolher com quem trabalhar: \u00e9 saber <em>qual tipo<\/em> de influenciador se encaixa melhor nos seus objetivos.<\/p>\n<p>Do or\u00e7amento ao alinhamento com a marca, do alcance \u00e0 profundidade do engajamento, entender as diferen\u00e7as entre os n\u00edveis de influenciadores ajuda voc\u00ea a tomar decis\u00f5es mais inteligentes sobre onde investir. Seja para lan\u00e7ar um produto, fortalecer a fidelidade \u00e0 marca ou expandir para um novo mercado, escolher o parceiro certo pode definir o sucesso ou o fracasso da sua estrat\u00e9gia.<\/p>\n<h2>N\u00edveis de influenciadores por tamanho de p\u00fablico<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16582 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images.png\" alt=\"\" width=\"1200\" height=\"933\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images-300x233.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images-1024x796.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images-768x597.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images-24x19.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images-36x28.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/06\/EMP822-BlogTypes-of-Influencers-Supporting-images-48x37.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Quando se pensa em influenciadores, muitas vezes os primeiros nomes que v\u00eam \u00e0 mente s\u00e3o de celebridades ou personalidades conhecidas das redes sociais. Mas existe uma grande variedade de influenciadores, e cada tipo oferece um valor \u00fanico conforme seus objetivos. A forma mais comum de agrup\u00e1-los \u00e9 pelo n\u00famero de seguidores, um fator importante que afeta o engajamento, o alcance e o custo.<\/p>\n<p>A seguir, detalhamos os quatro principais n\u00edveis de influenciadores para ajudar voc\u00ea a escolher o perfil certo para sua pr\u00f3xima campanha.<\/p>\n<p>Voc\u00ea pode selecionar um influenciador de forma mais eficaz com base no n\u00famero de seguidores. Existem quatro tipos principais de influenciadores:<\/p>\n<ul>\n<li>Nanoinfluenciadores (de 1 mil a 10 mil seguidores)<\/li>\n<li>Microinfluenciadores (de 10 mil a 100 mil seguidores)<\/li>\n<li>Macroinfluenciadores (de 100 mil a 1 milh\u00e3o de seguidores)<\/li>\n<li>Megainfluenciadores ou celebridades (mais de 1 milh\u00e3o de seguidores)<\/li>\n<\/ul>\n<p>Vamos analisar cada categoria em detalhes.<\/p>\n<h3>Nanoinfluenciadores (de 1 mil a 10 mil seguidores)<\/h3>\n<p>Os <a href=\"https:\/\/emplifi.io\/pt-br\/resources\/working-with-nano-influencers\/\">nanoinfluenciadores<\/a> costumam compartilhar conte\u00fado do dia a dia baseado em suas experi\u00eancias pessoais e, muitas vezes, criam <a href=\"https:\/\/emplifi.io\/pt-br\/resources\/what-is-user-generated-content\/\">conte\u00fado gerado pelo usu\u00e1rio (UGC)<\/a> sobre as marcas que adoram. Seus p\u00fablicos menores tendem a ser altamente engajados, e as intera\u00e7\u00f5es parecem mais pessoais, o que faz desses criadores uma \u00f3tima op\u00e7\u00e3o para gerar confian\u00e7a e autenticidade.<\/p>\n<p>Os nanoinfluenciadores s\u00e3o ideais para pequenas empresas com or\u00e7amentos limitados ou para grandes marcas que querem aumentar o volume de conte\u00fado com efici\u00eancia. Com as permiss\u00f5es adequadas, suas publica\u00e7\u00f5es podem ser reaproveitadas em canais sociais, sites e campanhas de e-mail para ampliar o impacto dessa recomenda\u00e7\u00e3o aut\u00eantica.<\/p>\n<p>Muitas vezes, voc\u00ea pode descobrir nanoinfluenciadores acompanhando o UGC que j\u00e1 \u00e9 compartilhado sobre a sua marca. As <a href=\"https:\/\/emplifi.io\/pt-br\/product\/ugc-platform\/\">plataformas de conte\u00fado UGC como a Emplifi<\/a> facilitam identificar esse conte\u00fado, obter permiss\u00f5es e reutiliz\u00e1-lo em escala nos seus canais de marketing.<\/p>\n<h3>Microinfluenciadores (de 10 mil a 100 mil seguidores)<\/h3>\n<p>Os microinfluenciadores costumam focar em um nicho espec\u00edfico, como bordado, cuidados com a pele cruelty-free ou moda sustent\u00e1vel, e seus p\u00fablicos os seguem pela experi\u00eancia ou paix\u00e3o nesse universo. Por causa desse foco, os microinfluenciadores muitas vezes alcan\u00e7am taxas de engajamento mais altas do que criadores maiores e podem gerar mais convers\u00f5es em um p\u00fablico segmentado.<\/p>\n<p>Eles s\u00e3o \u00f3timos para or\u00e7amentos m\u00e9dios e campanhas orientadas a performance. Muitos j\u00e1 s\u00e3o f\u00e3s dos produtos que promovem, o que torna suas recomenda\u00e7\u00f5es <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-maintain-authenticity-with-your-influencer-marketing\/\">mais aut\u00eanticas<\/a>. Por exemplo, a <a href=\"https:\/\/emplifi.io\/pt-br\/customers\/dmc-success\/\">marca de bordado DMC<\/a> faz parcerias com microinfluenciadores de artesanato no TikTok para se conectar com p\u00fablicos altamente relevantes e j\u00e1 propensos a comprar.<\/p>\n<h3>Macroinfluenciadores (de 100 mil a 1 milh\u00e3o de seguidores)<\/h3>\n<p>Os macroinfluenciadores costumam ser criadores de conte\u00fado em tempo integral, com p\u00fablicos grandes e diversos em plataformas como YouTube, Instagram e TikTok. Embora seus p\u00fablicos possam ser menos segmentados do que os dos microinfluenciadores, o alcance deles os torna parceiros poderosos para campanhas de reconhecimento mais amplas.<\/p>\n<p>Esses criadores costumam ter uma produ\u00e7\u00e3o de alta qualidade, m\u00eddia kits consolidados e experi\u00eancia em parcerias com marcas. Eles s\u00e3o mais caros e podem ter diretrizes de conte\u00fado mais r\u00edgidas, mas o retorno \u00e9 uma alta visibilidade e um aumento na percep\u00e7\u00e3o da marca, principalmente quando voc\u00ea quer alcan\u00e7ar novos p\u00fablicos em escala.<\/p>\n<h3>Megainfluenciadores (mais de 1 milh\u00e3o de seguidores)<\/h3>\n<p>Os megainfluenciadores incluem celebridades e estrelas das redes sociais com p\u00fablicos enormes, muitas vezes na casa dos milh\u00f5es. Embora suas taxas de engajamento tendam a ser menores do que as de criadores menores, eles oferecem um alcance incompar\u00e1vel e o potencial de gerar grande repercuss\u00e3o em torno de uma campanha.<\/p>\n<p>As marcas costumam trabalhar com megainfluenciadores ao lan\u00e7ar novos produtos ou entrar em novos mercados, quando a prioridade \u00e9 uma ampla exposi\u00e7\u00e3o. Essas parcerias t\u00eam um custo alto e podem limitar o destaque da sua marca no conte\u00fado. Mas, quando o objetivo \u00e9 visibilidade, poucas t\u00e1ticas s\u00e3o mais eficazes.<\/p>\n<h2>Os influenciadores virtuais est\u00e3o ganhando popularidade<\/h2>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DIbukp3pmNl\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DIbukp3pmNl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DIbukp3pmNl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Miquela (@lilmiquela)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n","wistia_embed":"s3lqfi0zn7","youtube_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DIbukp3pmNl\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DIbukp3pmNl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Miquela (@lilmiquela)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n"}},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DIy6usgK5I_\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; 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font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DIy6usgK5I_\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by The Diigitals Agency (@thediigitals)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n","wistia_embed":"s3lqfi0zn7","youtube_embed":"Shudu\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DIy6usgK5I_\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DIy6usgK5I_\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by The Diigitals Agency (@thediigitals)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n"}},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DJ1DcoGNGr-\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DJ1DcoGNGr-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DJ1DcoGNGr-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by noonoouri (@noonoouri)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n","wistia_embed":"s3lqfi0zn7","youtube_embed":"Noonoouri\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DJ1DcoGNGr-\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DJ1DcoGNGr-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DJ1DcoGNGr-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by noonoouri (@noonoouri)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Os influenciadores virtuais, personagens criados digitalmente com CGI e IA, est\u00e3o ganhando espa\u00e7o rapidamente no mundo do marketing. Esses avatares, como Lil Miquela, Shudu e Noonoouri, t\u00eam muitos seguidores e j\u00e1 fizeram parcerias com grandes marcas como Prada, Calvin Klein e Dior. Seu atrativo est\u00e1 em oferecer \u00e0s marcas controle total sobre a imagem e a mensagem, garantindo consist\u00eancia e eliminando os riscos associados aos influenciadores humanos.<\/p>\n<p>O mercado de influenciadores virtuais est\u00e1 crescendo rapidamente. Em 2024, ele foi avaliado em aproximadamente US$ 6,06 bilh\u00f5es, com crescimento projetado de 41% entre 2025 e 2030. Esse crescimento \u00e9 impulsionado por marcas que buscam formas inovadoras de engajar o p\u00fablico e se destacar em um ambiente digital saturado.<\/p>\n<p>No entanto, embora os influenciadores virtuais ofere\u00e7am in\u00fameras vantagens, eles tamb\u00e9m apresentam desafios. A falta de autenticidade humana pode afetar a confian\u00e7a e o engajamento do p\u00fablico. Al\u00e9m disso, criar e gerenciar influenciadores virtuais exige recursos e conhecimento especializado consider\u00e1veis.<\/p>\n<p>Para as marcas que est\u00e3o considerando esse caminho, \u00e9 essencial pesar os benef\u00edcios em rela\u00e7\u00e3o \u00e0s poss\u00edveis desvantagens. Colaborar com influenciadores virtuais j\u00e1 estabelecidos pode ser uma decis\u00e3o estrat\u00e9gica para alcan\u00e7ar novos p\u00fablicos e demonstrar inova\u00e7\u00e3o. Ainda assim, garantir transpar\u00eancia e autenticidade continua sendo fundamental para manter a confian\u00e7a do consumidor.<\/p>\n<h2>Quais tipos de influenciadores s\u00e3o ideais para a sua marca?<\/h2>\n<p>Escolher o tipo certo de influenciador come\u00e7a com a defini\u00e7\u00e3o clara dos objetivos da sua campanha. Voc\u00ea quer gerar reconhecimento? Impulsionar convers\u00f5es diretas? Alcan\u00e7ar uma nova <a href=\"https:\/\/emplifi.io\/pt-br\/resources\/target-audience-analysis-guide-everything-digital-marketers-need-to-know\/\">comunidade de nicho<\/a>? A resposta ajuda a decidir se voc\u00ea deve trabalhar com um nanoinfluenciador com uma comunidade muito pr\u00f3xima ou com um macrocriador de grande reconhecimento.<\/p>\n<p>Veja um modelo r\u00e1pido para ajudar voc\u00ea a decidir:<\/p>\n<ul>\n<li><strong>Se voc\u00ea tem um<\/strong><a href=\"https:\/\/emplifi.io\/resources\/resources-how-to-budget-for-influencer-marketing\/\"> or\u00e7amento limitado<\/a><strong> ou quer gerar UGC aut\u00eantico:<\/strong>\n<ul>\n<li><strong>Os nanoinfluenciadores<\/strong> s\u00e3o um \u00f3timo ponto de partida. Seu alto engajamento e sua proximidade com o p\u00fablico podem gerar confian\u00e7a e fidelidade, principalmente em campanhas locais ou de nicho.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Se o seu objetivo \u00e9 engajamento e convers\u00f5es dentro de um p\u00fablico definido<\/strong>:\n<ul>\n<li><strong>Os microinfluenciadores<\/strong> oferecem um \u00f3timo equil\u00edbrio entre alcance e relev\u00e2ncia. Seu conte\u00fado focado e sua forte credibilidade os tornam ideais para influenciar decis\u00f5es de compra.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Se voc\u00ea vai lan\u00e7ar um novo produto ou entrar em um novo mercado<\/strong>:\n<ul>\n<li><strong>Os macroinfluenciadores<\/strong> podem oferecer a percep\u00e7\u00e3o de marca e a exposi\u00e7\u00e3o de que voc\u00ea precisa, principalmente se quiser chegar a um p\u00fablico mais amplo (mas ainda alinhado).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Se voc\u00ea busca m\u00e1xima visibilidade e impacto de m\u00eddia:<\/strong>\n<ul>\n<li><strong>Os megainfluenciadores ou celebridades<\/strong> podem colocar sua marca na conversa cultural, mas t\u00eam um custo alto e n\u00e3o garantem convers\u00f5es.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Tamb\u00e9m vale a pena pensar em <strong>com quantos influenciadores voc\u00ea quer trabalhar<\/strong>. Algumas marcas t\u00eam sucesso ativando dezenas de nano e microinfluenciadores para escalar a autenticidade e o volume de conte\u00fado, em vez de investir todo o or\u00e7amento em um \u00fanico macro ou megainfluenciador.<\/p>\n<p>O segredo \u00e9 alinhar seu mix de influenciadores aos objetivos da campanha, ao comportamento do p\u00fablico e ao or\u00e7amento. E, se voc\u00ea n\u00e3o sabe por onde come\u00e7ar, uma <a href=\"https:\/\/emplifi.io\/pt-br\/product\/influencer-management\/\">plataforma de gest\u00e3o de influenciadores<\/a> como a Emplifi pode ajudar a identificar os parceiros certos e medir os resultados mais importantes.<\/p>\n<h2>Como a IA est\u00e1 transformando a descoberta e a an\u00e1lise de influenciadores<\/h2>\n<p>A IA est\u00e1 se tornando rapidamente uma ferramenta essencial para o <a href=\"https:\/\/emplifi.io\/pt-br\/resources\/influencer-marketing-strategy-guide\/\">marketing de influ\u00eancia<\/a> moderno, principalmente para marcas que gerenciam campanhas em escala. Da agilidade na descoberta \u00e0 previs\u00e3o de desempenho, a IA traz velocidade, precis\u00e3o e insights a cada etapa do processo.<\/p>\n<p>Veja como:<\/p>\n<ul>\n<li><strong>Descoberta de influenciadores mais inteligente<\/strong>: a IA pode analisar milhares de perfis de criadores em segundos, identificando n\u00e3o apenas o n\u00famero de seguidores, mas tamb\u00e9m atributos mais profundos, como dados demogr\u00e1ficos do p\u00fablico, temas de conte\u00fado, afinidade com a marca e at\u00e9 o tom de voz. Isso ajuda as marcas a ir al\u00e9m das m\u00e9tricas superficiais para encontrar influenciadores realmente alinhados aos seus valores e objetivos.<\/li>\n<li><strong>Verifica\u00e7\u00e3o da qualidade do p\u00fablico e da seguran\u00e7a da marca<\/strong>: as ferramentas de IA podem avaliar a autenticidade do p\u00fablico de um influenciador, sinalizando atividades suspeitas, seguidores falsos ou grupos de engajamento. Alguns sistemas chegam a avaliar o sentimento e os padr\u00f5es de linguagem para proteger sua marca de associa\u00e7\u00f5es indesejadas ou riscos \u00e0 reputa\u00e7\u00e3o.<\/li>\n<li><strong>Modelagem preditiva de desempenho:<\/strong> ao analisar dados de campanhas anteriores, a IA pode prever a probabilidade de um influenciador gerar engajamento, cliques ou convers\u00f5es. Esses insights ajudam os profissionais de marketing a alocar o or\u00e7amento com mais efic\u00e1cia e a reduzir o achismo na hora de montar sua lista de influenciadores.<\/li>\n<li><strong>An\u00e1lise de conte\u00fado em escala<\/strong>: a IA pode marcar automaticamente temas, emo\u00e7\u00f5es e elementos visuais nas publica\u00e7\u00f5es de influenciadores, dando \u00e0s marcas uma compreens\u00e3o mais detalhada do que gera resultado. Ela tamb\u00e9m pode identificar as tend\u00eancias criativas de melhor desempenho para orientar futuras colabora\u00e7\u00f5es.<\/li>\n<li><strong>Efici\u00eancia para equipes grandes<\/strong>: principalmente para grandes empresas que gerenciam dezenas (ou centenas) de parcerias com influenciadores, a IA ajuda a reduzir o trabalho manual e facilita a compara\u00e7\u00e3o de desempenho entre criadores, campanhas ou regi\u00f5es.<\/li>\n<\/ul>\n<p>Se a sua equipe ainda depende de planilhas ou da intui\u00e7\u00e3o para selecionar e avaliar influenciadores, a IA pode representar um grande avan\u00e7o para tornar voc\u00ea mais eficiente e eficaz na hora de fazer as escolhas certas.<\/p>\n<h2>Como o UGC pode se aliar ao marketing de influ\u00eancia<\/h2>\n<p>Embora o marketing de influ\u00eancia seja uma forma comprovada de amplificar sua mensagem por meio de vozes confi\u00e1veis, <a href=\"https:\/\/emplifi.io\/resources\/the-ultimate-guide-how-to-unlock-the-power-of-ugc\/\">o UGC pode ampliar esse impacto<\/a> ainda mais. Na verdade, muitas estrat\u00e9gias de influ\u00eancia bem-sucedidas hoje incorporam o UGC tanto como um subproduto quanto como um resultado planejado das parcerias com influenciadores.<\/p>\n<p>Quando os influenciadores criam conte\u00fado aut\u00eantico e pr\u00f3ximo que repercute com seu p\u00fablico, esse conte\u00fado muitas vezes tem um desempenho igualmente bom, ou at\u00e9 melhor, quando reaproveitado nos seus pr\u00f3prios canais de marketing. Com as permiss\u00f5es certas, as marcas podem reutilizar o UGC criado por influenciadores em an\u00fancios sociais, e-mails, p\u00e1ginas de produto e muito mais.<\/p>\n<p><a href=\"https:\/\/emplifi.io\/pt-br\/resources\/what-is-user-generated-content\/\">O UGC tamb\u00e9m ajuda voc\u00ea a escalar o conte\u00fado<\/a> sem aumentar os custos de produ\u00e7\u00e3o. Em vez de depender apenas de influenciadores com grandes p\u00fablicos, as marcas podem contar com criadores comuns que j\u00e1 publicam sobre seus produtos de forma org\u00e2nica. Essa abordagem n\u00e3o serve apenas para economizar or\u00e7amento. Ela cria comunidade e confian\u00e7a, principalmente quando os consumidores veem pessoas reais usando e aproveitando sua marca.<\/p>\n<p>O conte\u00fado de influenciadores e o UGC s\u00e3o mais fortes quando funcionam juntos:<\/p>\n<ul>\n<li>Os influenciadores ajudam a iniciar a conversa e trazem autoridade.<\/li>\n<li>O UGC ajuda a manter esse impulso e acrescenta credibilidade pelo volume.<\/li>\n<\/ul>\n<p>Se voc\u00ea j\u00e1 investe em marketing de influ\u00eancia, ampliar sua estrat\u00e9gia para incluir o UGC \u00e9 um pr\u00f3ximo passo inteligente e econ\u00f4mico.<\/p>\n<h2>Como planejar seu or\u00e7amento para cada tipo de influenciador<\/h2>\n<p>O marketing de influ\u00eancia n\u00e3o \u00e9 uma solu\u00e7\u00e3o \u00fanica para todos, principalmente <a href=\"https:\/\/emplifi.io\/resources\/resources-how-to-budget-for-influencer-marketing\/\">quando se trata de or\u00e7amento<\/a>. Os custos podem variar muito conforme o alcance do influenciador, a taxa de engajamento, a plataforma e o escopo da sua campanha. Mas, com uma abordagem estrat\u00e9gica e objetivos claros, marcas de todos os tamanhos podem criar um programa de influenciadores eficaz dentro do or\u00e7amento.<\/p>\n<p>Comece identificando o que voc\u00ea quer alcan\u00e7ar com a campanha (reconhecimento de marca, engajamento ou convers\u00f5es) e, em seguida, determine como o marketing de influ\u00eancia se compara a outros canais em termos de impacto e custo-benef\u00edcio. Por exemplo, os microinfluenciadores costumam oferecer alto engajamento a um custo menor, o que os torna ideais para campanhas focadas em performance com or\u00e7amentos mais apertados. A Emplifi recomenda alocar os recursos de marketing de influ\u00eancia em n\u00edveis:<\/p>\n<ul>\n<li><strong>De 10 a 30% do seu or\u00e7amento de marketing<\/strong> se for uma estrat\u00e9gia central<\/li>\n<li><strong>De 5 a 10%<\/strong> se voc\u00ea estiver testando o terreno<\/li>\n<li><strong>De 1 a 5%<\/strong> se n\u00e3o for um canal priorit\u00e1rio no momento<\/li>\n<\/ul>\n<p>Lembre-se de que o tamanho do influenciador afeta tanto o custo quanto a frequ\u00eancia de publica\u00e7\u00e3o. Os dados da Emplifi mostram que <a href=\"https:\/\/emplifi.io\/press\/emplifi-reveals-insights-on-influencers-and-sponsored-posts-to-support\/\">os microinfluenciadores publicam 67% mais conte\u00fado patrocinado<\/a> do que influenciadores maiores, muitas vezes porque suas comunidades s\u00e3o mais abertas a colabora\u00e7\u00f5es de marca que parecem pessoais e aut\u00eanticas. E, embora os megainfluenciadores ofere\u00e7am um amplo alcance, eles podem publicar menos conte\u00fado patrocinado e cobrar valores bem mais altos.<\/p>\n<p>Os tipos de remunera\u00e7\u00e3o tamb\u00e9m variam. Embora a maioria dos influenciadores prefira pagamento em dinheiro, principalmente aqueles com mais seguidores, muitos microinfluenciadores aceitam receber produtos, descontos exclusivos ou visibilidade para o seu conte\u00fado, especialmente ao trabalhar com marcas que realmente admiram. O segredo \u00e9 alinhar a remunera\u00e7\u00e3o tanto ao seu or\u00e7amento quanto \u00e0s expectativas do influenciador.<\/p>\n<p>Se o seu p\u00fablico \u00e9 formado principalmente pela <a href=\"https:\/\/emplifi.io\/resources\/generational-differences-on-social-media\/\">Gera\u00e7\u00e3o Z ou por millennials<\/a>, investir em influenciadores pode valer ainda mais a pena. Segundo uma pesquisa da Emplifi, mais da metade desses grupos fez uma compra pelas redes sociais nos \u00faltimos tr\u00eas meses. E, entre os que compraram, 42% dizem seguir marcas especificamente para ver conte\u00fado de influenciadores.<\/p>\n<p>Por fim, n\u00e3o se esque\u00e7a de planejar a amplifica\u00e7\u00e3o e a mensura\u00e7\u00e3o. Reserve parte do or\u00e7amento para impulsionar com m\u00eddia paga as publica\u00e7\u00f5es de influenciadores com melhor desempenho e use ferramentas como par\u00e2metros UTM e <a href=\"https:\/\/emplifi.io\/pt-br\/resources\/social-media-affiliate-marketing\/\">links de afiliados<\/a> para acompanhar o desempenho e calcular o ROI.<\/p>\n<h2>Encontrar o influenciador certo come\u00e7a por conhecer suas op\u00e7\u00f5es<\/h2>\n<p>O sucesso da sua estrat\u00e9gia de marketing de influ\u00eancia n\u00e3o depende de trabalhar com o nome mais famoso nem de gastar mais dinheiro. Depende de escolher o tipo certo de influenciador para os objetivos, o p\u00fablico e o or\u00e7amento da sua marca.<\/p>\n<p>Seja testando o terreno com nanoinfluenciadores, planejando uma campanha de alto impacto com macrocriadores ou explorando o universo dos influenciadores virtuais e das ferramentas de descoberta com IA, entender o cen\u00e1rio \u00e9 o primeiro passo para decis\u00f5es mais inteligentes e de maior impacto.<\/p>\n<p>\u00c0 medida que o universo dos influenciadores continua evoluindo, os profissionais de marketing precisam de um parceiro que os ajude a descobrir conex\u00f5es relevantes, escalar a cria\u00e7\u00e3o de conte\u00fado e acompanhar o ROI em cada ponto de contato. \u00c9 a\u00ed que entra a Emplifi.<\/p>\n<p>Da identifica\u00e7\u00e3o dos criadores mais adequados \u00e0 gest\u00e3o de campanhas e \u00e0 mensura\u00e7\u00e3o de resultados, a <a href=\"https:\/\/emplifi.io\/pt-br\/product\/influencer-management\/\">plataforma de gest\u00e3o de influenciadores da Emplifi<\/a> oferece \u00e0s marcas as ferramentas de que precisam para transformar o relacionamento com influenciadores em resultados duradouros. Quer saber mais sobre como a Emplifi pode ajudar sua equipe a tirar do papel um excelente programa de marketing de influ\u00eancia? <a href=\"https:\/\/emplifi.io\/pt-br\/agende-uma-demo\/\">Agende hoje uma demonstra\u00e7\u00e3o personalizada<\/a>.<\/p>\n"}],"hero_hide_subhead":false,"left_sidebar_add_cta":false,"hero_default_group":{"image":{"ID":13003,"id":13003,"title":"emplifi-influencers-filming-ugc","filename":"emplifi-influencers-filming-ugc.webp","filesize":15956,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","link":"https:\/\/emplifi.io\/pt-br\/resources\/types-of-influencers\/emplifi-influencers-filming-ugc-2\/","alt":"UGC creator filming on phone","author":"54","description":"","caption":"","name":"emplifi-influencers-filming-ugc-2","status":"inherit","uploaded_to":42069,"date":"2025-03-12 22:55:13","modified":"2026-10-16 16:15:38","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":187,"height":125,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc-150x125.webp","thumbnail-width":150,"thumbnail-height":125,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","medium-width":187,"medium-height":125,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","medium_large-width":187,"medium_large-height":125,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","large-width":187,"large-height":125,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","1536x1536-width":187,"1536x1536-height":125,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","2048x2048-width":187,"2048x2048-height":125,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","fullscreen-width":187,"fullscreen-height":125,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc-24x16.webp","menu-24x24-width":24,"menu-24x24-height":16,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc-36x24.webp","menu-36x36-width":36,"menu-36x36-height":24,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc-48x32.webp","menu-48x48-width":48,"menu-48x48-height":32}},"subhead":"","headline":"","text":"","button_1":{"title":"","url":"","target":"","0":""},"button_2":{"title":"","url":"","target":"","0":""},"video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; 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Descubra como a IA e o UGC podem fortalecer sua estrat\u00e9gia e gerar resultados reais.\n\n\n\n\n\n\n\n\n\n\n\n\n\n","hero_headline":"Tipos de influenciadores: como escolher o parceiro certo para sua pr\u00f3xima campanha","hero_text":"","left_sidebar_cta_headline":"","left_sidebar_cta_text":""},"_links":{"self":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_posts\/42069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/types\/resource_posts"}],"author":[{"embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/users\/54"}],"version-history":[{"count":0,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_posts\/42069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/media\/15035"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/media?parent=42069"}],"wp:term":[{"taxonomy":"resource_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_topics_tax?post=42069"},{"taxonomy":"resource_types_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_types_tax?post=42069"},{"taxonomy":"resource_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_industries_tax?post=42069"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/resource_visibility_tax?post=42069"},{"taxonomy":"benchmark_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/benchmark_industries_tax?post=42069"},{"taxonomy":"benchmark_regions_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/benchmark_regions_tax?post=42069"},{"taxonomy":"benchmark_dates_tax","embeddable":true,"href":"https:\/\/emplifi.io\/pt-br\/wp-json\/wp\/v2\/benchmark_dates_tax?post=42069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}