Published: March 6, 2013

Facebook Videos Have a 10x Higher Viral Reach than YouTube Links

For the purpose of this study, we have chosen videos that brands have shared across Facebook during the last three months. As you know, there are two options – to either upload the video natively from your computer or to share a link to your video from YouTube. Apparently, admins prefer the latter, with 4 731 YouTube links posted vs. 554 Facebook videos, from December 4th – March 3rd 2013.

Facebook videos tend to have a higher Engagement Rate than YouTube links (0.22% on average compared to 0.10%). As already mentioned in the previous study, this could be due to the fact that you can play Facebook videos directly from the mobile news feed, which is increasingly becoming a preferred way of social update consumption. Interestingly enough, both YouTube links and Facebook videos generate nearly the same fan interaction, with about 77% of Likes, 16% of Shares, and 7% of Comments.

Interestingly, our data shows that Facebook videos achieved a 10 times higher viral reach than YouTube links did! Viral Reach is the percentage of people reached via a user-generated story (like, comment, share). Do you think Facebook videos have an advantage over YouTube links in the news feed? Let us know in the comments section below.

Note: We deliberately omitted paid reach from the graph since it is completely dependent on the marketing budgets of individual companies. The more you pay, the more your post generates reach.

Editor's Note: This article was originally published on socialbakers.com. Any statistics or statements included in this article were current at the time of original publication.

Just some of the awards in our trophy case

Social Marketing Cloud
Award - Social Marketing Cloud (G2: Leader Winter 2021)
Award - Social Marketing Cloud (G2: Leader Mid-Market - Winter 2021)
Award - Social Marketing Cloud (G2: Leader Enterprise - Winter 2021)
Award - Social Marketing Cloud (G2: Leader Asia-Pacific - Winter 2021)
Award - Social Marketing Cloud (SaaSWorthy: Top 20 Most Popular Software for Social Media Management - Q1 2021)

Market Leader Featured Customers

Service Cloud
Award - Service Cloud (G2: Momentum Leader - Winter 2021)

VoC

Award - Service Cloud (G2: High Performer Enterprise - Winter 2021)

VoC

Award - Service Cloud (G2: High Performer - Winter 2021)

VoC

Award - Service Cloud (American Business Awards - 2020 Steve Winner - Bronze)

Bot

Award - Service Cloud (AI Breakthrough Award - 2020)

Bot

Award - Service Cloud (Frost & Sullivan - 2020 Best Practices Award)

Bot/Agent

Award - Service Cloud (Big Innovation - 2019)

Bot

Award - Service Cloud (Customer Contact Center Technology Award - 2019)

Agent