MIGRATE -- how-are-you-measuring-up-tracking-the-right-kpis-for-the-alcohol-industry

Published: April 12, 2013

How Are You Measuring Up: Tracking the Right KPIs for the Alcohol Industry

Alcohol KPIs

When considering alcohol sales, it is of utter importance to effectively market your brand. By utilizing proper social media measurement tools, alcohol companies can promote brand awareness, determine which content is most effective for online and offline marketing campaigns, and gather competitive intelligence.

Important KPIs for Alcohol Companies

  • Response Rate: The percentage of user posts or questions that the admin responded to.

  • Response Time: The average amount of time that it takes for the admin to respond to users posts or questions.

  • Engagement Rate: The amount of user interactions (Likes, comments, and shares) that occur with your Page.

  • Key Influencer Identification: Identifying the users that most frequently interact with your Page’s content.

  • User Activity: Identifying the times of days and the days of week in which your users are engaging most frequently with your Page.

Social media KPIs can provide business solutions for Alcohol brands, such as:

  • Brand Awareness

  • Competitive Intelligence

  • Product Feedback

  • Determining Content for Offline Marketing Campaigns

  • Crisis Management

  • Event Promotions

Come see our comprehensive Alcohol Industry report. Find out how to link business solutions to Social Media KPIs, which ones you should be tracking, why you should be tracking them, and how to evaluate the results.

Editor's Note: This article was originally published on socialbakers.com. Any statistics or statements included in this article were current at the time of original publication.

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