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2025 social media benchmarks: Insights for your brand’s success

Stay ahead of social media trends with exclusive data from thousands of brands. Discover what’s working, what’s changing, and where to focus your strategy in 2025. Download this must-have report to benchmark performance and make smarter social decisions.

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Social media benchmarks and insights sourced from more than 200,000 leading brand accounts

This report highlights some of the most interesting and impactful findings from our examination of exclusive internal data from Emplifi’s thousands of clients, and offers actionable strategic guidance for brands based on findings like this:

21%
Percentage of median monthly follower growth by TikTok in 2024 making it the fastest-growing social media platform.
38%
Percentage of Reels as brand posts on Instagram by Q4 2024, making it the dominance content type on Instagram.
3.4x
Boost in engagement from collaborative posts on Instagram, highlighting a potential catalyst for brands on social media.
-0.8%
Drop in median profile growth on X, reflecting diminishing returns for brand presence across 2024.