For teams
Social Marketing
20,000 brands use Emplifi to power their social media marketing
Social Commerce
Achieve 4x the revenue in half the time
Social Customer Care
Meet the customer in their channel of choice
Service & Agent Case Management
Customizable consumer service
EMPLIFI PRODUCTS
Unified Analytics
Publisher
Community
Listening
Influencers
UGC
Care
Chatbot
Ratings & Reviews
Live Advisor
Agent
Emplifi Platform
The only unified & scalable social media management platform
Learn more about Emplifi's social marketing platform Explore the Platform
Customer Success Stories
All stories
Benefit Cosmetics
The beauty brand’s audience-first approach to content
Toyota
Driving customer engagement with deep insights
Kimpton Hotels
Why UGC is a critical part of their guest experience
Stanley
How the iconic brand increased product reviews and engagement
Freshpet
Streamlining customer interactions across channels
Hardee’s
Using social listening to capitalize on trending moments
Bath & Body Works
How the retailer is growing their community
Aeromexico
How the airline became one of the most loved travel brands on social
Industries
Agencies
Consumer Packaged Goods
Media & Entertainment
Restaurants
Retail & eCommerce
Sports
Travel & Hospitality
Outpace your competition
We’re recognized as a market leader in innovation and for our drive to give brands all the tools they need.
Get a demo
Insights
Resource Center
Your resource center for everything social marketing, commerce and care
Blog
Get up to speed on the latest trends, tips, and best practices to power your strategy
Webinars
Latest insights on marketing, commerce, and care, straight from the experts
Key Terms Glossary
Explore our key term definitions
Customers
Learning Center
On-demand learning space for product training and best practices
Documentation
Learn how to get the most out of your Emplifi products
Support
See the real-time status of Emplifi platforms and submit a technical support request
latest post
Gated resource: 2025 social media benchmarks report
Read more
Contact Us
About Emplifi
Emplifi provides brands with insights needed to empathize with customers and amplify the right experiences.
Leadership
Learn about our team of experienced executives driving innovation at Emplifi.
Careers
Learn about working at Emplifi and find the perfect role for you.
Media & Press
Keep up to date with news and insights from our newsroom.
Technology Partners
Our marketing technology partners are the world’s most trusted platforms, tech solutions, and service providers.
Agency Partners
We partner with industry-leading marketing and advertising agencies to deliver unmatched client success.
Privacy and legal
Trust Center
Innovation with trust, security, and privacy at our core.
Contact Us
Get in touch with Emplifi.
Get in touch

Social media glossary of terms

Welcome to Emplifi’s glossary of terms for social media marketing, social commerce, and customer care. This is your go-to resource for essential social media terms and definitions. Whether you’re navigating analytics, engagement, or community, use this to stay informed and effective in today’s digital landscape.

A

Americans with Disabilities Act
Artificial intelligence (AI)
Awareness Marketing

B

Brand Advocates
Brand Authenticity
Brand Evangelist
Brand Loyalty

C

Click-Through Rate (CTR)
Collab
Community Management
Consumer Loyalty
Content Pillars
Cost Per Click (CPC)
Cost Per Mille (CPM)
Customer Loyalty

D

Digitally Native Vertical Brand (DNVB)
DTC Brand

E

Earned Content
Engagement Rate
Engagement Rate per Post on Instagram

F

Follower Growth on Instagram

G

Geo Tag on Instagram

I

IG
Influencer
Influencer Marketing
Influencer Marketing Manager
Instagram Activity
Instagram Bio
Instagram Brand Advocate
Instagram Caption
Instagram Comment
Instagram Creator Account
Instagram eCommerce
Instagram Emerging Influencer
Instagram Engagement
Instagram Engagement Growth
Instagram Filter
Instagram Follower
Instagram Hashtag
Instagram Influencer
Instagram Like
Instagram Live
Instagram Model
Instagram Photo Map
Instagram Polls
Instagram Post
Instagram Reels
Instagram Story
Instagram Tag
Instagram Username

L

Lifestyle Influencer
Link In Bio
Loyalty Marketing

M

M-Commerce
Micro-influencer
Mobile Commerce
Mobile eCommerce
Multi-Channel Marketing

N

Nano influencer

O

Omnichannel Marketing
Organic TikTok Strategy

P

Pay-Per-Click (PPC)
Posts About your Brand on Instagram

R

Reposting on Instagram

S

S-Commerce
Sentiment Analysis
Social Ambassador
Social Commerce
Social Influencers
Social Listening
Social Media Algorithm
Social Media Influencer
Social Media Management Platform
Social Media Manager
Social Media Marketing
Social Media ROI
Social Proof
Social Selling
Social Storefront

T

Testimonial Advertising
TikTok Advertising
TikTok Bio
TikTok Caption
TikTok eCommerce
TikTok Engagement
TikTok Filter
TikTok Follower
TikTok Influencer
TikTok Likes
TikTok Live
TikTok Marketing
Top Brand Posts on Instagram
Top Fan Posts on Instagram

U

UGC Aggregator
User-Generated Content
User-Generated Content Marketing

V

Visual Commerce
Visual Marketing

W

Web Accessibility
Word of Mouth

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

The social media benchmarks to guide your 2025 strategy

Understand how your social media strategy is performing by diving into the latest organic and paid social media benchmarks, and gain insights to help...
Read more

How AI is revolutionizing success for advertisting and marketing agencies

AI is changing the way agencies work, and Emplifi's recent webinar brings together experts to give you the insights you need to get it right.
Read more

The 2025 social media benchmarks report

Stay ahead of social media trends with exclusive data from thousands of brands in this must-have report. Discover what’s working, what’s...
Read more

Access The Emplifi Fuel Index for Sports Industry

Emplifi Fuel Index for Sports is a ranking compiled by Emplifi, which identifies the top 100 Sports companies based on their overall social media...
Read more

Emplifi Fuel Index: Discover the top 100 media brands on social

Emplifi Fuel Index for Media is a ranking compiled by Emplifi, which identifies the top 100 Media companies based on their overall social media...
Read more

The next wave: Social media trends to watch

Our crystal ball is clear, and we're looking deeply into it to bring you a vision of everything social media for 2025.
Read more

Ready to transform your social media efforts?

Emplifi helps boost efficiency, increase revenue, and scale your social media — whether you have a small team or a complex product. Want to see how? Let’s talk today.

Get a demo

What can you expect?

  • A partner who cares about your strategy and objectives
  • Live demo showing how we differentiate from the pack
  • No pressure, just advice
Get a demo

Outpace your competition with easy-to-use, innovative solutions

We’re recognized as a market leader in innovation, customer support, and ease of use from these organizations.