Emplifi Summit '21 featured inspiring sessions from several thought leaders and innovators in customer experience (CX), digital marketing, commerce, and care. See what the future of CX has in store.
Keynote: Defining and transforming CX with empathy
The event started off with an opening keynote from Emplifi CEO Mark Zablan, followed by sessions and discussions featuring CX-driven speakers from Meta (Facebook), Encantos, JUST ONE Tree, and Bath & Body Works.
Keynote: Marketing and care with authenticity and empathy
Watch a Q&A featuring author Pat Timmons about the role of empathy marketing in the digital world, plus a keynote with Emplifi CEO Mark Zablan and Head of Digital & eCommerce for Ford of Europe, Peter Biven.
Keynote: Implementing a customer-first approach
Day 2 kicks off with an informative sessions from Alan Webber (Program Vice President of Customer Experience at IDC), plus interviews featuring Sarb Dhanjal-Brown (Blue Diamond Growers) and Lynn Schlesinger, newly-appointed CXO at Forbes.
CX for Executives
Business Unusual: How to communicate your values and develop a future-proof brand that people believe in
Explore the psychology behind changing customer expectations and how to harness values and self-determination to create resonant customer experiences, with best-selling author, Nathalie Nahai. Her new book, "Business Unusual," has been described as one of the defining business books of our time.
Increasing social media presence for Mercy Ships
When charity Mercy Ships needed a complete social media platform to strengthen its global presence, the healthcare organization turned to Emplifi. Find out how the global brand team is consolidating and localizing its messaging across nations and cultures. We’ll share our selection criteria and results we’ve achieved to date.
Emerging trends in social commerce: Emplifi + Forrester Research
Social commerce is developing at lightning speed. Get the results of a recent Forrester Social Commerce trends report, commissioned by Emplifi. You'll hear feedback from more than 200 top brands about their social commerce plans.
Optimizing your social marketing content strategy
Social media managers won't want to miss this talk on the evolution and impact of social media campaigns at Lidl, one of Europe's leading food retailers.
Did you hear that (on social)? Getting the most of social listening and community management
Make sure you catch all the conversations going on about your brand - and about your competitors - using the powerful listening tools built into Emplifi Social Marketing Cloud.
End-to-end overview of Social Marketing Cloud
Using other social media tools? Missed a few releases? Come see a fast end-to-end overview of Emplifi Social Marketing Cloud (formerly Socialbakers suite).
Digital self-service: Do's and don'ts
What are the keys to implementing a successful self-service strategy? Find out what to do – and what to avoid – as you build brand loyalty and enhance your customers' experience.
4 tips for success with Emplifi Voice of Customer (VoC)
Take a first look at the newly designed Emplifi VoC product, and learn how listening to your customers can transform your brand.
Looking back, looking forward: Emplifi Service Cloud
Do you recall all the many new advancements we announced this past year? We'll run through an overview, as well as a sneak-peak into next year's roadmap for Emplifi Service Cloud.
3 social commerce sins
As customers spend more time on social media and look to buy products through those channels, brands are running into some common gaps and misses. In this session, Nicholas Pan of agency VMLY&R will demystify social commerce and help you avoid the most common mistakes that brands make in getting started.
Viva "video!" Bring shopping to life with livestream video shopping
Video is transforming the shopping experience, from one-to-one specialist assistance to one-to-many livestream events and product launches - see both in this fun and vivacious session.
Under the hood with Emplifi Social Commerce Cloud
Find out how to go deep on revenue-driving social commerce use cases that you can leverage today. This session will cover conversational selling, hyper-scaling social shops, live videostream shopping, and more.