Marketing Technology & Operations Associate

 

About Emplifi

Emplifi’s unified customer engagement platform empowers more than 20,000 of the world’s leading brands to revolutionize the digital and social customer experience. With comprehensive and integrated social media marketing, social commerce, and care, combined with unified analytics and AI, Emplifi fuels growth resulting in happy customers, increased product sales, and improved brand loyalty.

About the Marketing Team 

Marketing is the center of creativity at Emplifi. We are a growing department with a ‘can do’ attitude that prides ourselves on setting aggressive goals and not just meeting them but exceeding them. Every role on our team holds a key function in the success of our business. You'll work alongside skilled marketing experts, build your marketing prowess, and collaborate cross-functionally with other teams around the globe.

One thing we can promise is you'll never get bored. Being in a hyper-growth stage, we have so many exciting adventures ahead of us. If you're looking for a job where you can have a real impact, then you've come to the right place.   

 

Job Summary

The Marketing Technology and Operations Associate work to effectively implement, use and perfect the technology solutions that enable high velocity demand gen and effective marketing. This role requires technical  understanding of the capabilities of each tool in place, as well as a deep understanding of what is possible with the tools. The strongest candidates will have Marketo (or Hubspot) certifications as well as a deep understanding of the best practices in Salesforce use. 

 

What You’ll Do Here

• Manage a variety of marketing technologies including the configuration, integration and ongoing maintenance
• Work daily in Marketo to improve the flow of leads including creating smart lists, email campaigns, landing pages 
• Work with technology customer service and solutions consulting teams to configure and maintain of chosen solutions
• Create  all assets required to ensure proper lead flow including smart lists, emails, landing pages, forms and any other technical requirements
• Work with marketing team to ensure high quality push of content to customers and prospective customers, including ensure quality checks before delivery
• Use tools like subject line testers to ensure high open rates of outbound emails
• Provide the services to the campaign team in their quest for delivery of assets that span webinars, ebooks, whitepapers, webpages, emails, paid ads, social ads, and more across both simple and premier campaigns
• Maintain other martech tools including but not limited to ABM tools like 6Sense or DemandBase, chat tools like Qualified, BDR tools like Outreach and so on
• Be an expert in GA4 ensuring the proper configuration
• Create UTMs and campaign definitions across tools for accurate reporting on tactics that work

What You’ll Bring to Us 

• Technical Proficiency: Experience with marketing technology stack such as email marketing platforms (Marketo preferred), CMS (Contentful preferred), CRM (Salesforce.com preferred) . Knowledge of HTML/CSS is a plus.
• Project Management Abilities: You are ok managing multiple projects at once, from inception to completion, ensuring deadlines are met with focus on quality. Experience with project management tools like Asana, Trello, or Jira is a plus.
• Team Player Mentality: You can work collaboratively with diverse teams across multiple time zones.
• Attention to Detail: You meticulously review marketing emails, landing pages, forms and other campaign assets to ensure they are error-free and align with our brand standards.

 

What We Offer 

About Emplifi

Emplifi’s unified customer engagement platform empowers more than 20,000 of the world’s leading brands to revolutionize the digital and social customer experience. With comprehensive and integrated social media marketing, social commerce, and care, combined with unified analytics and AI, Emplifi fuels growth resulting in happy customers, increased product sales, and improved brand loyalty.

About the Marketing Team 

Marketing is the center of creativity at Emplifi. We are a growing department with a ‘can do’ attitude that prides ourselves on setting aggressive goals and not just meeting them but exceeding them. Every role on our team holds a key function in the success of our business. You'll work alongside skilled marketing experts, build your marketing prowess, and collaborate cross-functionally with other teams around the globe.

One thing we can promise is you'll never get bored. Being in a hyper-growth stage, we have so many exciting adventures ahead of us. If you're looking for a job where you can have a real impact, then you've come to the right place.   

 

Job Summary

The Marketing Technology and Operations Associate work to effectively implement, use and perfect the technology solutions that enable high velocity demand gen and effective marketing. This role requires technical  understanding of the capabilities of each tool in place, as well as a deep understanding of what is possible with the tools. The strongest candidates will have Marketo (or Hubspot) certifications as well as a deep understanding of the best practices in Salesforce use. 

 

What You’ll Do Here

• Manage a variety of marketing technologies including the configuration, integration and ongoing maintenance
• Work daily in Marketo to improve the flow of leads including creating smart lists, email campaigns, landing pages 
• Work with technology customer service and solutions consulting teams to configure and maintain of chosen solutions
• Create  all assets required to ensure proper lead flow including smart lists, emails, landing pages, forms and any other technical requirements
• Work with marketing team to ensure high quality push of content to customers and prospective customers, including ensure quality checks before delivery
• Use tools like subject line testers to ensure high open rates of outbound emails
• Provide the services to the campaign team in their quest for delivery of assets that span webinars, ebooks, whitepapers, webpages, emails, paid ads, social ads, and more across both simple and premier campaigns
• Maintain other martech tools including but not limited to ABM tools like 6Sense or DemandBase, chat tools like Qualified, BDR tools like Outreach and so on
• Be an expert in GA4 ensuring the proper configuration
• Create UTMs and campaign definitions across tools for accurate reporting on tactics that work

What You’ll Bring to Us 

• Technical Proficiency: Experience with marketing technology stack such as email marketing platforms (Marketo required), CMS (Contentful preferred), CRM (Salesforce.com strongly preferred) . Knowledge of HTML/CSS is a plus.
• Project Management Abilities: You are ok managing multiple projects at once, from inception to completion, ensuring deadlines are met with focus on quality. Experience with project management tools like Asana, Trello, or Jira is a plus.
• Team Player Mentality: You can work collaboratively with diverse teams across multiple time zones.
• Attention to Detail: You meticulously review marketing emails, landing pages, forms and other campaign assets to ensure they are error-free and align with our brand standards.

 

What We Offer (North America)

●    International, fast paced and rapidly growing environment
●    Chance to work with the world’s biggest brands at the CX tech leader
●    Agile and open-minded culture, with high levels of trust and flexibility 
●    Opportunity for professional growth and development 
●    Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas
●    Benefits package including Medical, Dental, Vision & Life Coverage Options
●    Flexible Working Hours
●    Unlimited PTO
●    8 weeks paid maternity leave or 4 weeks paid paternity leave; adoption and foster care leave available as well
●    12 paid Holidays 
●    2 Paid Community Service Days
●    Company paid STD and LTD
●    401K
●    Educational Reimbursement Opportunities
●    Referral Bonus Program
●    Access to an Employee Assistance Program (EAP)
●    Scheduled Company Learning Days and access to additional courses via our online Emplifi Academy
●    There’s more as well! Speak with us to find out all the details!