2026 Gartner® Magic Quadrant™

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening Get the Report

The state of social media marketing 2027

Social teams are producing more than ever. Now the focus is on what works.

We surveyed 405 marketing managers, directors, and executives to understand how social teams are planning for 2027: where they are investing, what is changing in their content and channels, and how they are proving impact.

The report looks at the decisions shaping social strategy for the year ahead: which platforms and formats are set to grow, how teams are keeping up with rising content demand, how they are measuring results, and where AI, search, and communities like Reddit fit in.

Cover of Emplifi's The state of social media marketing 2027 report on a desktop monitor

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Build a social strategy that scales

From keeping pace with content demand to choosing where to invest and proving what works, marketers are working out how to do more of what matters.

Keep pace with demand

See how teams handle growing content and campaign volume, where workflow bottlenecks sit, and which formats are set to grow next.

Choose where to invest

Find out which platforms are gaining budget, from Instagram to Reddit, and how teams treat social as a search and discovery channel.

Prove what's working

See how marketers measure social's impact, which metrics they take to the C-suite, and where AI is saving them time along the way.

Survey results

A snapshot of what marketers told us

87%

say AI has improved their team's productivity.

86%

say their content and campaign volume grew in the past year.

31%

of marketers plan to increase their investment in Reddit.

Ready to fuel your teams with A-CX?

Discover what Emplifi can do for you. We turn small teams into large ones, and large teams into well oiled machines, but either way, we offer the rocket ship, you just need to jump on.

What can you expect?

A live walkthrough of Emplifi Fuel tailored to your specific social marketing, commerce, and care needs
A benchmark of how your brand performs against peers in your industry
A partner who understands your business, and 22,000 others
A concrete action plan to go from disjointed teams to A-CX

Get a demo